# Marketing concepts and the marketing budget

> This section covers marketing concepts tourism businesses must name, why they market products and services, how market research feeds decisions, and the four cost buckets in a marketing budget…

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## Full notes

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## More in Marketing of tourism

- [Promotional and advertising techniques](https://www.hlayiso.com/grade-11/tourism/notes/marketing-of-tourism/promotional-and-advertising-techniques) — Next section
- [All Marketing of tourism sections](https://www.hlayiso.com/grade-11/tourism/notes/marketing-of-tourism)

## Frequently asked questions

### What will I learn in "Marketing concepts and the marketing budget"?

This section covers Marketing concepts and the marketing budget as part of Marketing of tourism in Grade 11 Tourism. You'll find clear explanations, worked examples, and key definitions aligned to the CAPS curriculum.

### Is this section aligned with the CAPS curriculum?

Yes. All notes on Hlayiso, including "Marketing concepts and the marketing budget", are written against the official CAPS curriculum and ATP for Grade 11 Tourism.

### What should I study after "Marketing concepts and the marketing budget"?

Continue with the next section in Marketing of tourism, or test your understanding with the interactive quiz linked to this section.

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