# Promotional and advertising techniques

> This section covers promotional and advertising techniques tourism businesses use to reach tourists. CAPS splits them into above-the-line and below-the-line methods. Here you classify techniques and…

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## Full notes

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## More in Marketing of tourism

- [Marketing concepts and the marketing budget](https://www.hlayiso.com/grade-11/tourism/notes/marketing-of-tourism/marketing-concepts-and-the-marketing-budget) — Previous section
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## Frequently asked questions

### What will I learn in "Promotional and advertising techniques"?

This section covers Promotional and advertising techniques as part of Marketing of tourism in Grade 11 Tourism. You'll find clear explanations, worked examples, and key definitions aligned to the CAPS curriculum.

### Is this section aligned with the CAPS curriculum?

Yes. All notes on Hlayiso, including "Promotional and advertising techniques", are written against the official CAPS curriculum and ATP for Grade 11 Tourism.

### What should I study after "Promotional and advertising techniques"?

Continue with the next section in Marketing of tourism, or test your understanding with the interactive quiz linked to this section.

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