# Business Studies Grade 11 P1 National November 2019 Memo

> Grade 11 Business Studies Paper 1 memorandum from the National November 2019 (English), 23 pages. Read online or download the free PDF.

- Page: https://www.hlayiso.com/library/2019-grade-11-november-paper-1-exemplar-memorandum-national-dbe-business-studies-english/9f59e3e5-9852-4c04-bac6-50f39452a4ca
- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 11
- Language: English
- Document type: Memorandum
- Year: 2019
- Exam period: National November
- Paper: 1
- Curriculum: CAPS
- Pages: 23

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## About this document

Business Studies · Grade 11 · National November · 2019 · English. Memorandum, 23 pages. Read online or download the PDF.

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## Matching paper and memo

- [2019 Grade 11 November Paper 1 Exemplar Question Paper National DBE Business Studies English](https://www.hlayiso.com/library/2019-grade-11-november-paper-1-exemplar-question-paper-national-dbe-business-studies-english/eba23fc8-e0fd-4479-b743-dc81b5e6fd8d) — QP · 2019 · Eng

## Document text

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                                   NATIONAL
                              SENIOR CERTIFICATE

                                     GRADE 11

                               BUSINESS STUDIES P1

                           EXEMPLAR NOVEMBER 2019

                               MARKING GUIDELINES

MARKS: 150

                      These marking guidelines consist of 23 pages.

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Business Studies/P1                          2                               DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

NOTES TO MARKERS

1.    Candidates' responses must be in full sentences for SECTIONS B and C. However,
      this would depend on the nature of the question.

2.    Comprehensive marking guidelines have been provided but this is by no means
      exhaustive. Due consideration should be given to an answer that is correct, but:

      -   Uses a different expression from that which appears in the marking guidelines
      -   Comes from another source
      -   Is original
      -   A different approach is used

      NOTE: There is only ONE correct answer in SECTION A.

3.    Take note of other relevant answers provided by candidates and allocate marks
      accordingly. In cases where the answer is unclear or indicates some understanding,
      part-marks should be awarded, for example, one mark instead of the maximum of two
      marks.

4.    The word 'Submax' is used to facilitate the allocation of marks within a question or
      sub-question.

5.    The purpose of circling marks (guided by 'max' in the breakdown of marks) on the
      right-hand side is to ensure consistency and accuracy in the marking of scripts as
      well as for calculation and moderation purposes.

6.    Subtotals to questions must be written in the right-hand margin. Circle the subtotals
      as indicated by the allocation of marks. This must be guided by 'max' in the marking
      guideline. Only the total for each question should appear in the left-hand margin next
      to the appropriate question number.

7.    In an indirect question, the theory as well as the response must be relevant and
      related to the question.

8.    Incorrect numbering of answers to questions or sub-questions in SECTIONS A and B
      will be severely penalised. Therefore, correct numbering is strongly recommended in
      all sections.

9.    No additional credit must be given for repetition of facts. Indicate with an R.

10. Note that no marks will be awarded for indicating Yes/No in evaluation type questions
    requiring substantiation or motivation. (Applicable to SECTIONS B and C.)

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Business Studies/P1                           3                                  DBE/November 2019
                          CAPS – Grade 11 Exemplar – Marking Guidelines

11. The differentiation between 'evaluate' and 'critically evaluate' can be explained as
    follows:

      11.1 When 'evaluate' is used, candidates are expected to respond in either a
           positive/negative manner or take a neutral (positive and negative) stance, e.g.
           Positive: 'COIDA eliminates time and costs spent√ on lengthy civil court
           proceedings.'√

      11.2 When 'critically evaluate' is used, candidates are expected to respond in either
           a positive/negative manner or take a neutral (positive and negative) stance. In
           this instance, candidates are also expected to support their responses with
           more depth, e.g. 'COIDA eliminates time and costs spent√ on lengthy civil
           court proceedings√, because the employer will not be liable for compensation
           to the employee for injuries sustained during working hours as long as it can
           be proved that the business was not negligent.'√

NOTE:          1. The above could apply to 'analyse' as well.
               2. Note the placing of the tick (√) in the allocation of marks.

12. The allocation of marks must be informed by the nature of the question, cognitive
    verb used, mark allocation in the marking guidelines and the context of each
    question.

      Cognitive verbs, such as:

      12.1 Advise, name, state, mention, outline, motivate, recommend, suggest, (list not
           exhaustive) do not usually require much depth in candidates' responses.
           Therefore, the mark allocation for each statement/answer appears at the end.

      12.2 Describe, explain, discuss, elaborate, compare, distinguish, differentiate,
           justify, devise, analyse, evaluate, critically evaluate (list not exhaustive) require
           a greater depth of understanding, application and reasoning. Therefore, the
           marks must be allocated more objectively to ensure that assessing is
           conducted according to established norms so that uniformity, consistency and
           fairness are achieved.

13. Mark only the FIRST answer where candidates offer more than one answer for
    SECTION B and C questions that require one answer.

14. SECTION B

      14.1 If for example, FIVE facts are required, mark the candidate's FIRST FIVE
           responses and ignore the rest of the responses. Indicate by drawing a line
           across the unmarked portion or use the word 'Cancel'.

             NOTE: This only applies to questions where the number of facts is specified.

      14.2 If two facts are written in one sentence, award the candidate FULL credit. Point
           14.1 above still applies.

      14.3 If candidates are required to provide their own examples/views, brainstorm this
           to come up with alternative answers.

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Business Studies/P1                          4                                  DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

      14.4 Use of the cognitive verbs and allocation of marks:

             14.4.1    If the number of facts are specified, questions that require candidates
                       to 'describe/discuss/explain' may be marked as follows:
                        Fact          2 marks (or as indicated in the marking guidelines)
                        Explanation 1 mark

                       The 'fact' and 'explanation' are given separately in the marking
                       guidelines to facilitate mark allocation.

             14.4.2    If the number of facts required is not specified, the allocation of marks
                       must be informed by the nature of the question and the maximum
                       mark allocated in the marking guidelines.

      14.5 ONE mark may be awarded for answers that are easy to recall, requires
           one word answers or is quoted directly from a scenario/case study. This
           applies to SECTIONS B and C in particular (where applicable).

15. SECTION C

      15.1 The breakdown of the mark allocation for the essays is as follows:

      Introduction
      Content                                 Maximum: 32
      Conclusion
      Insight                                       8
      TOTAL                                         40

      15.2     Insight consists of the following components:

      Layout/Structure              Is there an introduction, body, proper paragraphs and a
                                    conclusion?                                                       2
      Analysis and                  Is the candidate able to break down the question into
      interpretation                headings/subheadings/interpret it correctly to show
                                    understanding of what is being asked?

                                    Marks to be allocated using this guide:

                                    All headings addressed:            1 (One 'A')
                                    Interpretation (16 to 32 marks): 1 (One 'A')                      2
      Synthesis                     Are there relevant decisions/facts/responses made
                                    based on the questions?

                                    Marks to be allocated using this guide:

                                    No relevant facts:           0 (Two '-S')
                                    Some relevant facts:         1 (One '-S')
                                    Only relevant facts:         2 (No '-S')

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Business Studies/P1                          5                               DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

                                    Option 1:     Where a candidate answers 50% or more
                                                  of the question with only relevant facts: no
                                                  '-S' appears in the left margin. Award the
                                                  maximum of TWO (2) marks for synthesis.
                                    Option 2:     Where a candidate answers less than 50%
                                                  of the question with only OR some relevant
                                                  facts: one '-S' appears in the left margin.
                                                  Award a maximum of ONE (1) mark for
                                                  synthesis.
                                    Option 3:     Where a candidate answers less than 50%
                                                  of the question with no relevant facts: two
                                                  '-S' appear in the left margin. Award a
                                                  ZERO mark for synthesis.                     2
      Originality                   Is there evidence of examples, recency of information,
                                    current trends and developments?                            2
                                                                        TOTAL FOR INSIGHT: 8
                                                                TOTAL MARKS FOR FACTS: 32
                                                        TOTAL MARKS FOR ESSAY (8 + 32) 40
      NOTE:
      - No marks will be awarded for contents repeated from the introduction and
        conclusion.
      - The candidate forfeits marks for layout if the words INTRODUCTION and
        CONCLUSION are not stated.
      - No marks will be allocated for layout, if the headings 'INTRODUCTION and
        CONCLUSION are not supported by an explanation.

      15.3     Indicate insight in the left-hand margin with a symbol e.g.
               ('L, A, -S and/or O').
      15.4     The breakdown of marks is indicated at the end of the suggested answer/
               marking guidelines to each question.

      15.5     Mark all relevant facts until the SUBMAX/MAX mark in a subsection has been
               attained. Write SUBMAX/MAX after maximum marks have been obtained.

      15.6     At the end of each essay, indicate the allocation of marks for facts and marks
               for insight as follows: (L – Layout, A – Analysis, S – Synthesis, O –
               Originality) as in the table below.

                             CONTENT                                      MARKS
                               Facts                                     32 (max.)
                                 L                                           2
                                 A                                           2
                                 S                                           2
                                O                                            2
                              TOTAL                                         40

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Business Studies/P1                          6                            DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

      15.7     When awarding marks for facts, take note of the sub-maxima indicated,
               especially if candidates do not make use of the same subheadings.
               Remember headings and sub-headings are encouraged and contribute to
               insight (structuring/logical flow/sequencing) and indicate clarity of thought.
               (See MARKS BREAKDOWN at the end of each question.)

      15.8     If the candidate identifies/interprets the question INCORRECTLY, then
               he/she may still obtain marks for layout.

      15.9     If a different approach is used by candidates, ensure that the answers are
               assessed according to the mark allocation/subheadings as indicated in the
               memorandum.

      15.10    15.10.1   Award TWO marks for complete sentences. Award ONE mark for
                         phrases, incomplete sentences and vague answers.

               15.10.2   With effect from November 2015, the TWO marks will not
                         necessarily appear at the end of each completed sentence. The
                         ticks (√) will be separated and indicated next to each fact, e.g.
                         'Product development is a growth strategy/where businesses aim
                         to introduce new products√ into existing markets.'√
                         This will be informed by the nature and context of the question, as
                         well as the cognitive verb used.

      15.11 With effect from November 2017, the maximum of TWO (2) marks for facts
            shown as headings in the memo, will not necessarily apply to each question.
            This would also depend on the nature of the question.

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Business Studies/P1                          7                                DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

SECTION A (COMPULSORY)

QUESTION 1

1.1       MULTIPLE CHOICE

          1.1.1        B √√
          1.1.2        C √√
          1.1.3        B √√
          1.1.4        A √√
          1.1.5        C √√                                                          (5 x 2)        (10)

1.2       ONE-WORD ITEMS

          1.2.1        selection √√
          1.2.2        Skills Development Act √√
          1.2.3        trademark √√
          1.2.4        psychographics √√
          1.2.5        net √√                                                       (5 x 2)         (10)

1.3       MATCHING ITEMS

          1.3.1        G √√
          1.3.2        H √√
          1.3.3        J √√
          1.3.4        A √√
          1.3.5        I √√                                                         (5 x 2)         (10)

                                                                         TOTAL SECTION A:           30

                                                   BREAKDOWN MARK ALLOCATION
                                                       QUESTION 1   MARKS
                                                          1.1         10
                                                          1.2         10
                                                          1.3         10
                                                         TOTAL        30

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Business Studies/P1                           8                               DBE/November 2019
                          CAPS – Grade 11 Exemplar – Marking Guidelines

SECTION B

Mark the first TWO questions in this section.

QUESTION 2: BUSINESS ENVIRONMENTS

2.1       Contemporary legislation that affects business operations:
          - National Credit Act √
          - Consumer Protection Act √
          - Employment Equity Act √
          - Basic Conditions of Employment Act √
          - Labour Relations Act √
          NOTE: Mark only the first FIVE.                                             (5 x 1)        (5)

2.2       Types of lobbying
          Hedging against inflation √√
           - The business use hedging by buying bonds, shares, property or buying
             precious metals like gold to protect capital from the effects of inflation. √
           - Businesses invest surplus fund so that its value grows at a faster rate than
             inflation. √
           - Businesses use hedging to protect their financial investments by spreading
             the risk. √
           - Any other relevant answer related to hedging against inflation.
                                                                                   Submax 3
          Bargaining sessions between management and unions √√
           - These sessions enable employees to negotiate with employers as a group
             to protect employees' rights. √
           - Bargaining sessions prevent labour strikes and provide critical information
             to people in power. √
           - The purpose of bargaining sessions is to find a win-win situation for all
             parties. √
           - Any other relevant answer related to bargaining session between
             management and unions.
                                                                                   Submax 3
          Influencing supervisory body/regulators √√
           - Businesses take an active role in professional bodies. √
           - Through their membership, advocacy and submissions, they may be able
             to influence changes to existing regulations. √
           - Business managers are involved in debates and discussions that shape
             public policies.
           - Any other relevant answer related to influencing supervisory
             body/regulators.
                                                                                   Submax 3
          NOTE: Mark only the first THREE.                                             (3 x 3)       (9)

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Business Studies/P1                          9                             DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

2.3                  CHALLENGE                BUSINESS                    EXTENT OF
                                            ENVIRONMENT                    CONTROL
                      (2.3.1)                    (2.3.2)                     (2.3.3)
          (a) Vashnie Fashion            Micro-environment √√        Full control √
          Designers employ fashion
          designers who are always
          late for work despite several
          warnings.√
          (b) VFD purchase their raw Market environment √√ Less or limited
          materials from Ditebogo                             control √
          Clothing Manufacturers who
          are usually out of stock. √
          (c) The government has         Macro environment √√ No control √
          increased import tariffs,
          making it difficult for VFD to
          continue importing designer
          clothing from China. √
                                   MAX 3               MAX 6               MAX 3                  (12)

2.4       Benefits of businesses that are involved in the macro environment:
          - Knowledge of the government regulations √ will enable the business to
            operate within them. √
          - Keeping up with new technologies √ will enable the business to improve
            production and marketing. √
          - The business can stay informed about the challenges/developments in the
            macro environment √ and can adapt to challenges quickly. √
          - Entering the global market √ by using the internet to source suppliers and
            customers. √
          - Working within the law √ can assist the business to set up contracts. √
          - Taking advantage of economic changes √ such as exchange rates, tax
            breaks. √
          - Any other relevant answer which the business can be involved in the
            macro environment.
                                                                                    Max           (8)

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Business Studies/P1                          10                          DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

2.5       Relationship between the three business sectors
          - The secondary sector depends on the primary sector for raw materials and
            products. √√
          - The secondary sector processes the raw materials obtained from the
            primary sector into more useful products. √√
          - The primary sector in turn depends on the secondary sector for
            manufactured goods, such as machinery/equipment/fertilisers. √√
          - The primary sector is dependent on the tertiary sector for its customer
            needs. √√
          - The tertiary sector depends on the primary sector for raw materials that do
            not need processing by the secondary sector. √√
          - The secondary sector depends on the tertiary sector for a variety of
            services such as banking and insurance cover. √√
          - The tertiary sector depends on the secondary sector for manufactured
            goods, such as office machines/office furniture/stationary. √√
          - Any other relevant answer related to the link between the primary,
            secondary and tertiary sector.
                                                                                   Max         (6)
                                                                                               [40]

                                                          BREAKDOWN OF MARKS
                                                           QUESTION 2   MARKS
                                                               2.1        5
                                                               2.2        9
                                                              2.3.1       3
                                                              2.3.2       6
                                                              2.3.3       3
                                                               2.4        8
                                                               2.5        6
                                                             TOTAL        40

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Business Studies/P1                          11                              DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

QUESTION 3: BUSINESS OPERATIONS

3.1       Aspects/Contents of the employment contract
          - Personal details of the employee √
          - Details of the business/employer, e.g. name/address √
          - Job title/position √
          - Job description √
          - Job specifications √
          - Date of employment/commencement of employment √
          - Place where employee will spend most of his/her working time √
          - Hours of work, e.g. normal time/overtime √
          - Remuneration, e.g. weekly or monthly pay √
          - Leave, e.g. sick/maternity/annual/adoption leave √
          - Employee deductions (compulsory/non-compulsory. √
          - Period of contract/Details of termination √
          - Probation period √
          - Signatures of both the employer and employee √
          - List of documents that form part of the contract, e.g. appointment
            letter/code of conduct/ethics √
          - Disciplinary policy, e.g. rules and disciplinary procedure for unacceptable
            behaviour √
          - Any other relevant answer related to aspects of the employment contract.
          NOTE: Mark only the first THREE.                                       (3 x 1)           (3)

3.2       Distinction between piece-meal and time-related salary determination
          systems

          NOTE:
          1. The answer does not have to be in tabular format.
          2. The distinction does not have to link, but must be clear.
          3. Award a maximum of TWO marks if the distinction is not clear./
             Mark either piece-meal or time-related salary method.

                   PIECE MEAL                           TIME RELATED
           - Remunerated for specific √        - Remunerated according to an
             piece of work.√                     agreed hourly rate √
                                                 irrespective of number units
                                                 produced. √
           - The type of work √ must be        - Employees are paid according
             measurable. √                       to the time spent at work, √ per
                                                 hour for a basic of 40-hour
                                                 week. √
           - Often applies to people who       - The employer pays overtime for
             work from home, √ e.g.              additional time √ worked at
             articles produced, telephone        overtime rates √
             calls made. √
                               Submax (2)                                Submax (2)
                                                                                       Max         (4)

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Business Studies/P1                           12                           DBE/November 2019
                          CAPS – Grade 11 Exemplar – Marking Guidelines

3.3       Recruitment
          3.3.1    Internal recruitment √√

                      Thomas Financial Services advertised a post for an accountant on
                      the notice board. √
                      NOTE: Do not allocate marks for the motivation if the recruitment
                                 method was incorrectly identified.                               (3)

          3.3.2       Other recruitment procedure that TFS should have followed
                      - The human resource manager should prepare/evaluate the job
                        description √ to identify recruits. √
                      - HRM should indicate the job specification √ to attract suitable
                        candidates. √
                      - If internal recruitment is unsuccessful √, external recruitment
                        should be considered. √
                      - If the external recruitment is done, the relevant recruitment
                        source should be selected √, e.g. recruitment agencies, tertiary
                        institutions, newspapers. √
                      - The advertisement should be prepared with the relevant
                        information √, e.g. the name of the company, contact details,
                        contact person. √
                      - Place the advertisement in the selected media √ that will ensure
                        that the best candidates apply. √
                      - Any other relevant answer related to other recruitment
                        procedure.
                      NOTE: Do not award marks for responses quoted FROM
                                 QUESTION 3.3.1, e.g. advertise a post.             Max           (6)

          3.3.3       Roles of the interviewer during the interview
                      - Allocate the same amount of time to each candidate.
                      - Introduce members of the interviewing panel to each
                        candidate/interviewee.
                      - Make the interviewee feel at ease.
                      - Explain the purpose of the interview to the panel and the
                        interviewee.
                      - Record interviewees' responses for future reference.
                      - Do not misinform/mislead the interviewee.
                      - Avoid discriminatory/controversial types of questions, e.g.
                        asking a female candidate about family planning/having
                        children.
                      - Provide an opportunity for the interviewee to ask questions.
                      - Close the interview by thanking the interviewee for attending the
                        interview
                      - Any other relevant answer related to the roles of the interviewer
                        during the interview.
                      NOTE: Mark the first TWO only.                               (2 x 2)        (4)

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Business Studies/P1                           13                           DBE/November 2019
                          CAPS – Grade 11 Exemplar – Marking Guidelines

3.4       Production Costs
          3.4.1    Production cost per bottle
                   40 000 √/10 000 √ = R4/bottle √ or √√√
                   40 000 √/10 000 √ = R4/bottle √ or √√√
                   NOTE:
                   1. Award full marks (3) if the answer is correct and no workings are
                      shown.
                   2. If workings were shown correctly, but the final answer is wrong,
                       award a maximum of TWO marks.
                   3. If the answer is incorrect, award a maximum of ONE mark for
                       the understanding of concept and method.                    Max            (3)

          3.4.2       Selling price per bottle
                      R4 + (R4 x 40 100)
                      = R4 √ + R1,60 √
                      = R5,60 √√ or √√√√
                      NOTE:
                      1. Award full marks (4) if the answer is correct and no workings are
                         shown.
                      2. If workings were shown correctly, but the final answer is wrong,
                          award a maximum of THREE marks.
                      3. If the answer is incorrect, award a maximum of ONE mark for
                          the understanding of concept and method.                   Max          (4)

3.5        Aspects that must be considered during production planning
           - Planning √
           - Routing √
           - Scheduling √
           - Loading √
           - Production control √
           - Dispatching √
           - Following up or controlling √
           - Inspection √
           - Corrective action √
           - Any other relevant answer related to aspects to be considered during
             production planning.
           NOTE: Mark only the first THREE.                                (3 x 1)                (3)

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Business Studies/P1                          14                          DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

3.6        Requirements of a safe environment in the workplace
           - All machinery and equipment must be correctly installed √ and safe to
             use. √
           - Workers must be properly trained on how to use machinery √ and must be
             informed about the risks when using the machinery. √
           - Regular safety checks must be carried out √ and machinery should be
             maintained and serviced regularly. √
           - Workers need to wear protective clothing and gear √ when working with
             machinery and equipment. √
           - Develop a culture of safety √ in the workplace. √
           - Familiarise employees √ with safety procedures. √
           - Any other relevant answer related to the requirements of a safe
             environment in the workplace.
                                                                               Max              (4)

3.7        Ways in which businesses can comply with the Occupational Health
           and Safety Act, 1993 (Act 85 of 1993).
           - Employers who employ more than 20 employees must appoint at least
             1 health and safety representative for every 100 employees. √√
           - Ensure health and safety of persons at work and during the use of plants
             and machinery. √√
           - Workers must be provided with protective gear to protect themselves in
             dangerous situations. √√
           - First aid boxes must be available at the workplace and in the factory. √√
           - Machinery must be maintained at regular intervals and repaired
             promptly. √√
           - Any other relevant answer related ways in which businesses can comply
             with the Occupational Health and Safety Act, 1993 (Act of 1993).
                                                                                     Max        (6)
                                                                                                [40]

                                                              BREAKDOWN OF MARKS
                                                            QUESTION 3  MARKS
                                                                3.1        3
                                                                3.2        4
                                                               3.3.1       3
                                                               3.3.2       6
                                                               3.3.3       4
                                                               3.4.1       3
                                                               3.4.2       4
                                                                3.5        3
                                                                3.6        4
                                                                3.7        6
                                                              TOTAL       40

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Business Studies/P1                            15                          DBE/November 2019
                           CAPS – Grade 11 Exemplar – Marking Guidelines

QUESTION 4: MISCELLANEOUS TOPICS

BUSINESS ENVIRONMENTS

4.1       Challenges of the micro environment.
          - Difficult employees √√
          - Lack of vision and mission statement √√
          - Lack of adequate managerial skills √√
          - The impact of unions √√
          - Strikes and go-slows √√
          - Skills shortages among employees √√
          - High employee turnover √√
          - Employee absenteeism √√
          - Any other relevant answer related to the challenges of the micro
            environment.                                               Max                       (8)

4.2       4.2.1        Piracy √√                                                                 (2)

          4.2.2        The negative impact of piracy in the scenario
                       - Steven Music Productions is losing sales and income √
                       - This leads to job losses in the music industry √
                       NOTE: Do NOT allocate marks for responses that are not quoted
                               from the scenario.                              (2 x 1)           (2)

          4.2.3        Other negative impact of piracy on businesses
                       - Businesses lose sales and income. √√
                       - Businesses lose out on productivity and profits. √√
                       - Leads to job losses. √√
                       - Businesses are reluctant to develop new talent √ due to the high
                         risk involve. √√
                       - It can undermine the music/film industry as they lose money. √√
                       - Drives up the prices of products in order to compensate for the
                         loss in sales. √√
                       - May cause damage to the value of the business. √√
                       - Any other relevant answer related to the negative impact of
                         piracy on businesses.
                       NOTE: Do NOT allocate marks for responses that were quoted in
                                QUESTION 4.2.2.                                      Max         (8)

BUSINESS OPERATIONS

4.3      Marketing activities
         4.3.1 Storage √√

         4.3.2       Market research √√

         4.3.3       Transportation √√                                                           (6)

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Business Studies/P1                          16                           DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

4.4      Purpose of induction
         - Introduce new employees to management/colleagues √ to establish
           relationships with colleagues at different levels. √
         - Create opportunities for new employees √ to experience/explore different
           departments. √
         - Explain safety regulations and rules, √ so that new employees will
           understand their role/responsibilities in this regard. √
         - Communicate information about the products/services √ of the
           organisation. √
         - Allow new employees the opportunity to ask questions √ that will reduce
           insecurity/anxiety/fear. √
         - Make new employees feel welcome √ by introducing them to their physical
           work space. √
         - Any other relevant answer related to the purpose of induction.     Max               (6)
4.5      Implications of Employment Equity Act (EEA), 1998 (Act 55 of 1998) on
         the human resources function.
          - Promote/Provide equal opportunities in the workplace.√√
          - Compile employment equity plans that indicate how they will implement
            affirmative action. √√
          - Ensure that affirmative action promotes diversity in the workplace. √√
          - Assign a manager to ensure that the employment equity plan will be
            implement-ted/regularly monitored. √√
          - Display a summary of the Act where employees can clearly see it/have
            access to it.√ √
          - Report to the Department of Labour on the progress in the implementation
            of the equity plan. √√
          - Conduct medical/psychological tests fairly to employees/when deemed
            necessary. √√
          - Equal pay for work of equal value/Fair wages. √√
          - Ensure that the workplace represents the demographics of the country at
            all levels. √√
          - Define the appointment process clearly to ensure all parties are well
            informed. √√
          - Restructure/Analyse current employment policies/practices/procedures to
            accommodate designated groups. √√ Retrain/Develop/Train designated
            groups through skills development programmes. √√
          - Any other relevant answer related to the implications of the EEA on the
            human resources function when making new appointments.                 Max          (8)
                                                                                                [40]
                                                                     TOTAL SECTION B:           80
                                                                    BREAKDOWN OF MARKS
                                                            QUESTION 4      MARKS
                                                                4.1            8
                                                               4.2.1           2
                                                               4.2.2           2
                                                               4.2.3           8
                                                               4.3.1           2
                                                               4.3.2           2
                                                               4.3.3           2
                                                                4.4            6
                                                                4.5            8
                                                              TOTAL           40

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Business Studies/P1                          17                             DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

SECTION C

Mark only the FIRST answer in this section.

QUESTION 5: BUSINESS ENVIRONMENTS (CONTEMPORARY SOCIO-ECONOMIC
            ISSUES)

5.1       Introduction
           - The Labour Relations Act makes certain provisions for collective
             bargaining, settling of labour disputes and for trade unions to discuss their
             roles and rights. √
           - A trade union needs to be registered with the Registrar of Labour
             Relations. √
           - Labour relations involve three parties, i.e. employer, employee and
             government. √
           - A strike is usually the result of a labour dispute and takes place if workers
             refuse to work. √
           - Go slows usually occurs when employees show up at work but work very
             slowly and produce fewer goods than usual. √
           - Any other relevant introduction relating to Labour Relations Act/trade
             unions.
                                                                                    (2 x 1)        (2)

5.2       Reasons for the establishment of trade unions
          - Engaging in industrial action such as protests and strikes. √√
          - Taking political action to influence the government strategy. √√
          - Establishing minimum economic and legal conditions. √√
          - Providing protection for their members. √√
          - Engaging in collective bargaining for better terms and conditions. √√
          - Assisting workers who have grievances such as disciplinary
            action/victimization. √√
          - Negotiating with employers for decent working conditions/remuneration/
            benefits in order to improve the standard of living. √√
          - Negotiating recognition of the union and shop stewards by the
            employer. √√
          - Protecting workers against unfair labour practices and dismissal. √√
          - Take legal action on behalf of members when necessary. √√
          - Educating shop stewards and other members' on how to carry out their
            tasks in the union. √√
          - Any other relevant answer related to reasons for the establishment of trade
            unions.                                                                Max             (14)

5.3       Purpose of Labour Relations Act
          - Provides a framework where the employees, trade unions and employers
            work together √ to discuss matters relating to employment, e.g. wages,
            conditions of employment. √
          - Promotes orderly negotiations and employee participation √ in decision
            making in the workplace. √
          - Promotes resolution √ of labour disputes. √
          - Promotes fair √ employment practices. √
          - Outlines the relationship √ between employees and employers. √
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Business Studies/P1                            18                            DBE/November 2019
                           CAPS – Grade 11 Exemplar – Marking Guidelines

          - Provides simple procedures √ for the registration of trade unions and
            employers' organisations. √
          - Regulates the rights of trade unions and facilitates √ collective
            bargaining. √
          - Regulates the effectiveness of bargaining councils √ and statutory
            councils. √
          - Establishes workplace forums to promote √ the interest of all employees in
            the workplace whether they belong to the trade union or not. √
          - Allows workplace forums √ where employees may participate in decision
            making. √
          - Establishes the Commission for Conciliation, Mediation and Arbitration
            (CCMA) to resolve labour disputes √ through statutory conciliation,
            mediation and arbitration. √
          - Endorses the right to strike against retrenchments, √ and facilitates labour
            disputes. √
          - Clarifies the transfer √ of contracts of employment procedures. √
          - Establishes Labour Courts and Labour Appeal Courts √ to deal with labour
            issues. √
          - Offers codes √ of good practice. √
          - Deals with √ strikes and lockouts and workplace forums. √
          - Any other relevant answer related to the purpose of the Labour Relations
            Act.
                                                                                    Max            (12)

5.4       Differences between strikes and go-slows

                       STRIKE                                     GO-SLOW
           - Temporary collective refusal √ of        - The employees still carry on with
             employees to work. √                       their work, √ but at a much
                                                        slower √ pace than normal. √
           - A collective, organised cessation        - The employees aim to disrupt the
             of work by employees √ to force            workplace √ production. √
             employers to accept their
             demands. √
           - Workers will not be fired √ if they      - Workers participating in a
             participate in a protected strike. √       go-slow are often punished √,
                                                        sometimes fired. √
           - Any other relevant answer related        - Any other relevant answer related
             to strike action.                          to go-slows.
                                  Submax (4)                                  Submax (4)

          NOTE:       1.   The answer does not have to be in a tabular format.
                      2.   The distinction does not have to link but must be clear.
                      3.   Award a maximum of FOUR marks if the distinction is not
                           clear./Mark either strike or go-slow.
                                                                                    Max            (8)

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Business Studies/P1                          19                          DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

5.5       Functions of trade unions
          - Protecting the interests of workers. √√
          - Representing the interests of general society and minority groups through
            media and negotiations. √√
          - Influencing government decisions. √√
          - Influencing management for better working conditions, salaries and
            benefits. √√
          - Representing employees corporately and individually. √√
          - Improving the material benefits of their members. √√
          - Advancing the interests of members. √√
          - Providing legal and financial advice. √√
          - Providing benefits and educational facilities to its members. √√
          - Supporting gender equality. √√
          - Protecting members in times of retrenchments and disciplinary
            hearings. √√
          - Protecting the interests of their members during disciplinary procedures.
            √√
          - Any other relevant answer related to the functions of trade unions.
                                                                                  Max          (12)
5.6       Conclusion
          - The Labour Relations Act regulates the organisational rights of trade
            unions and promotes and facilitates collective bargaining. √√
          - The Labour Relations Act requires agreement through sound labour
            relations between trade unions and employer organisations. √√
          - A trade union is formed to protect employed members' democratic rights
            and to ensure predetermined standard of living. √√
          - Any other relevant conclusion relating to, Labour Relations Act and trade
            unions.                                                             Max            (2)
                                               BREAKDOWN OF MARK ALLOCATION
                            DETAILS                             Maximum      Total
                            Introduction                             2
                            Establishment of unions                 14
                            Purpose of Labour Relations Act         12
                            Differences between a strike             8
                            and go-slow                                       Max
                            Functions of trade unions in            12         32
                            promoting labour relations.
                            Conclusion                               2
                            INSIGHT
                            Layout                                              2
                            Analysis                                            2
                            Synthesis                                           2
                            Originality                                         2
                            TOTAL MARKS                                        40
                           *LASO - for each component
                           Allocate 2 marks if all requirements are met.
                           Allocate 1 mark if some requirements are met.
                           Allocate 0 marks where requirements are not met at all.

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Business Studies/P1                          20                          DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

QUESTION 6: BUSINESS OPERATIONS (MARKETING FUNCTION)

6.1       Introduction
           - Packaging refers to the container or wrapping that holds a product or
             group of products. √
           - Packaging of a product can influence a customer to buy or not to buy the
             product. √
           - Consumer goods in businesses are categorised for marketing purposes. √
           - Any other relevant introduction related to consumer goods/packaging.
                                                                                  Max           (2)

6.2       Categories of convenience goods
          Convenience goods √√
          - These are bought regularly without hesitation √ by consumers as they are
            not willing to spend time of effort e.g. bread and maize meal. √
          - Any other relevant answer related to consumer goods.
                                                                             Submax (4)
          Shopping goods √√
          - These are also known as select goods √ as consumers spend time and
            effort in comparing similar goods, e.g. furniture. √
          - Any other relevant answer related to shopping goods.
                                                                             Submax (4)
          Specialty goods √√
          - Consumers insists on buying particular brands √ as they will search and
            compare because of the decision made, e.g. Michael Kors shoes or Diesel
            jeans.√
          - Any other relevant answer related to specialty goods.
                                                                             Submax (4)
          Unsought goods √√
          - Goods that consumers do not know or think √ of until the need for such
            arises, e.g. shower doors. √
          - Any other relevant answer related to unsought goods
                                                                             Submax (4)
          Services √√
          - These are not tangible but rendered √ by service providers to
            consumers, e.g. garden services. √
          - Any other relevant answer related to services.
                                                                             Submax (4)
          NOTE: Mark only the first TWO.                                         (4 x 2)        (8)

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Business Studies/P1                          21                            DBE/November 2019
                         CAPS – Grade 11 Exemplar – Marking Guidelines

6.3       Purpose of packaging
          The purpose of packaging is to:
          - Physically protect √ the product from any harm √
          - Promote the marketing √ of a product √
          - Prevent √ a product √ from getting spoilt √
          - To prevent tampering √ or theft of a product √
          - To improve convenience √ or storage of a product √
          - Make product easier √ to identify √
          - Any other relevant answer related to the purpose of packaging.
                                                                                      Max         (8)

6.4       Forms of packaging
          Speciality packaging √√
          - Products are packed in a certain way to create a certain image. √
          - Any other relevant answer related to speciality packaging.
                                                                            Submax (4)
          Packaging for immediate use/Unit packaging √√
          - The package is effortless and easy to use the content. √
          - Any other relevant answer related to packaging for immediate use.
                                                                            Submax (4)
          Re-useable packaging √√
          - Packaging can be used for the same purpose more than once. √
          - Any other relevant answer related to re-usable packaging.
                                                                            Submax (4)
          Packaging for double use √√
          - The packaging can be used for something else. √
          - Any other relevant answer related to packaging for double use.
                                                                            Submax (4)
          Kaleidoscopic packaging √√
          - Certain part of the packaging changes continuously. √
          - Any other relevant answer related to kaleidoscopic packaging.
                                                                            Submax (4)
          Combination packaging √√
          - Two related items are packaged together. √
          - Any other relevant answer related to combination packaging.
                                                                            Submax (4)
          Unique packaging √√
          - Consumer buys the product to obtain the container. √
          - Any other relevant answer related to unique packaging.
                                                                            Submax (4)
          Packaging for re-sale √√
          - Buying products in bulk to sell them separately in smaller quantities. √
          - Any other relevant answer related to packaging for re-sale.
                                                                            Submax (4)
          NOTE: Mark only the first THREE.                                         (4 x 3)        (12)

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