# Business Studies Grade 11 P1 Eastern Cape November 2020 Memo

> Grade 11 Business Studies Paper 1 memorandum from the Eastern Cape November 2020, 29 pages. Read online or download the free PDF.

- Page: https://www.hlayiso.com/library/bstd-gr-11-p1-memo-2020-d/2394d6d6-8765-4d75-8321-8a43a06e1d9f
- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 11
- Document type: Memorandum
- Year: 2020
- Exam period: Eastern Cape November
- Paper: 1
- Curriculum: CAPS
- Pages: 29

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Business Studies · Grade 11 · Eastern Cape November · 2020. Memorandum, 29 pages. Read online or download the PDF.

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                       NATIONAL
                  SENIOR CERTIFICATE

                            GRADE 11

                      NOVEMBER 2020

                BUSINESS STUDIES P1
                 MARKING GUIDELINE

MARKS: 150

                This marking guideline consists of 29 pages.

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2                                   BUSINESS STUDIES P1                     (EC/NOVEMBER 2020)

 NOTES TO MARKERS

 1.     PREAMBLE

        The notes to markers are provided for quality assurance purposes to ensure the
        following:

        (a)     Fairness, consistency and reliability in the standard of marking
        (b)     Facilitate the moderation of candidates' scripts at the different levels
        (c)     Streamline the marking process considering the broad spectrum of markers
                across the country
        (d)     Implement appropriate measures in the teaching, learning and
                assessment of the subject at schools/institutions of learning

 2.     Candidates' responses must be in full sentences for SECTIONS B and C. However,
        this would depend on the nature of the question.

 3.     A comprehensive marking guideline has been provided but this is by no means
        exhaustive. Due consideration should be given to an answer that is correct but:

         x    Uses a different expression from that which appears in the marking guideline
         x    Comes from another credible source
         x    Original
         x    A different approach is used

         NOTE: There is only ONE correct answer in SECTION A.

 4.     Take note of other relevant answers provided by candidates and allocate marks
        accordingly. (In cases where the answer is unclear or indicates some
        understanding, part-marks should be awarded, for example, one mark instead of
        the maximum of two marks.)

 5.     The word 'Sub-max' is used to facilitate the allocation of marks within a question or
        sub-question.

 6.     The purpose of circling marks (guided by 'max' in the breakdown of marks) on the
        right-hand side is to ensure consistency and accuracy in the marking of scripts as
        well as for calculation and moderation purposes.

 7.     Subtotals to questions must be written in the right-hand margin. Circle the subtotals
        as indicated by the allocation of marks. This must be guided by 'max' in the marking
        guidelines. Only the total for each question should appear in the left-hand margin
        next to the appropriate question number.

 8.     In an indirect question, the theory as well as the response must be relevant and
        related to the question.

 9.     Correct numbering of answers to questions or sub questions is recommended in
        SECTIONS A and B. However, if the numbering is incorrect, follow the sequence
        of the candidate's responses. Candidates will be penalised if the latter is not clear.

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(EC/NOVEMBER 2020)                   BUSINESS STUDIES P1                                         3

 10.      No additional credit must be given for repetition of facts. Indicate with an 'R'.

 11.      The differentiation between 'evaluate' and 'critically evaluate' can be explained
          as follows:

          11.1       When 'evaluate' is used, candidates are expected to respond in either a
                     positive/negative manner or take a neutral (positive and negative)
                     stance, e.g. Positive: 'COIDA eliminates time and costs spent√ on
                     lengthy civil court proceedings.'√

          11.2       When 'critically evaluate' is used, candidates are expected to respond
                     in either a positive/negative manner or take a neutral (positive and
                     negative) stance. In this instance candidates are also expected to
                     support their responses with more depth, e.g. 'COIDA eliminates time
                     and costs spent√ on lengthy civil court proceedings√, because the
                     employer will not be liable for compensation to the employee for injuries
                     sustained during working hours as long as it can be proved that the
                     business was not negligent.'√

          NOTE: 1. The above could apply to 'analyse' as well.
                2. Note the placing of the tick (√) in the allocation of marks.

 12.      The allocation of marks must be informed by the nature of the question, cognitive
          verb used, mark allocation in the marking guideline and the context of each
          question.

          Cognitive verbs, such as:

          12.1       Advise, name, state, outline, motivate, recommend, suggest, (list not
                     exhaustive) do not usually require much depth in candidates' responses.
                     Therefore, the mark allocation for each statement/answer appears at the
                     end.

          12.2       Define, describe, explain, discuss, elaborate, distinguish, differentiate,
                     compare, tabulate, justify, analyse, evaluate, critically evaluate (list not
                     exhaustive) require a greater depth of understanding, application and
                     reasoning. Therefore, the marks must be allocated more objectively to
                     ensure that assessing is conducted according to established norms so
                     that uniformity, consistency and fairness are achieved.

 13.      Mark only the FIRST answer where candidates offer more than one answer for
          SECTION B and C questions that require one answer.

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4                                      BUSINESS STUDIES P1                     (EC/NOVEMBER 2020)

 14.      SECTION B

 14.1     If for example, FIVE facts are required, mark the candidate's FIRST FIVE
          responses and ignore the rest of the responses. Indicate by drawing a line across
          the unmarked portion or use the word 'Cancel'.

          NOTE:          This applies only to questions where the number of facts is specified.

 14.2     If two facts are written in one sentence, award the candidate FULL credit. Point
          14.1 above still applies.
 14.3     If candidates are required to provide their own examples/views, brainstorm this
          at the marking centre to finalise alternative answers.

 14.4     Use of the cognitive verbs and allocation of marks:

          14.4.1 If the number of facts are specified, questions that require candidates to
                 'describe/discuss/explain' may be marked as follows:
                     x     Fact             2 marks (or as indicated in the marking guidelines)
                     x     Explanation      1 mark (two marks will be allocated in Section C)
                     The 'fact' and 'explanation' are given separately in the marking guideline
                     to facilitate mark allocation.

          14.4.2 If the number of facts required is not specified, the allocation of marks
                 must be informed by the nature of the question and the maximum mark
                 allocated in the marking guideline.

 14.5     ONE mark may be awarded for answers that are easy to recall, requires one
          word answers or is quoted directly from a scenario/case study. This
          applies to SECTIONS B and C in particular (where applicable).

 15.      SECTION C

 15.1     The breakdown of the mark allocation for the essays is as follows:

           Introduction
                                           Maximum:
           Content
                                              32
           Conclusion
           Insight                              8
           TOTAL                                40

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(EC/NOVEMBER 2020)                 BUSINESS STUDIES P1                                       5

 15.2      Insight consists of the following components:

            Layout/Structure Is there an introduction, a body, and a conclusion?            2
            Analysis and     Is the candidate able to break down the question into          2
            interpretation   headings/subheadings/interpret it correctly to show
                             understanding of what is being asked?
                             Marks to be allocated using this guide:
                             All headings addressed:            1 (One 'A')
                             Interpretation (16 to 32 marks): 1 (One 'A')
            Synthesis         Are there relevant decisions/facts/responses made             2
                              based on the questions?
                              Marks to be allocated using this guide:
                              No relevant facts:    0 (Two '-S')
                              Some relevant facts: 1 (One '-S')
                              Only relevant facts: 2 (No '-S')

                              Option 1:   Where a candidate answers 50% or more
                                          of the question with only relevant facts; no
                                          '-S' appears in the left margin. Award the
                                          maximum of TWO (2) marks for synthesis.
                             Option 2:    Where a candidate answers less than 50%
                                          of the question with only OR some relevant
                                          facts; one '-S' appears in the left margin.
                                          Award a maximum of ONE (1) mark for
                                          synthesis.
                             Option 3:    Where a candidate answers less than 50%
                                          of the question with no relevant facts; two
                                          '-S' appear in the left margin. Award a
                                          ZERO mark for synthesis.
           Originality       Is there evidence of examples based on recent             2
                             information, current trends and developments?
                                                               TOTAL FOR INSIGHT: 8
                                                       TOTAL MARKS FOR FACTS: 32
                                               TOTAL MARKS FOR ESSAY (8 + 32): 40
           NOTE: 1. No marks will be awarded for contents repeated from the
                       introduction and conclusion.

                      2. The candidate forfeits marks for layout if the words
                         INTRODUCTION and CONCLUSION are not stated.

                      3. No marks will be awarded for layout, if the headings
                         INTRODUCTION and CONCLUSION are not supported by
                         an explanation.

 15.3      Indicate insight in the left-hand margin with a symbol e.g. ('L, A, -S and/or
           O').

 15.4      The breakdown of marks is indicated at the end of the suggested answer/
           marking guideline to each question.

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6                                  BUSINESS STUDIES P1                       (EC/NOVEMBER 2020)

 15.5      Mark all relevant facts until the SUB MAX/MAX mark in a subsection has been
           attained. Write SUB MAX/MAX after maximum marks have been obtained, but
           continue reading for originality “O”.

 15.6      At the end of each essay indicate the allocation of marks for facts and marks
           for insight as follows: (L – Layout, A – Analysis, S – Synthesis, O – Originality)
           as in the table below.

                     CONTENT                             MARKS
                       Facts                            32 (max.)
                         L                                  2
                         A                                  2
                         S                                  2
                        O                                   2
                      TOTAL                                 40

 15.7      When awarding marks for facts, take note of the sub-maxima indicated,
           especially if candidates do not make use of the same subheadings.
           Remember, headings and subheadings are encouraged and contribute to
           insight (structuring/logical flow/sequencing) and indicate clarity of thought.
           (See MARK BREAKDOWN at the end of each question.)

 15.8      If the candidate identifies/interprets the question INCORRECTLY, then he/she
           may still obtain marks for layout.

 15.9      If a different approach is used by candidates, ensure that the answers are
           assessed according to the mark allocation/subheadings as indicated in the
           marking guideline.

 15.10     15.10.1 Award TWO marks for complete sentences. Award ONE mark for
                   phrases, incomplete sentences and vague answers.

           15.10.2    With effect from November 2015, the TWO marks will not
                      necessarily appear at the end of each completed sentence. The ticks
                      (√) will be separated and indicated next to each fact, e.g. 'Product
                      development is a growth strategy √, where businesses aim to
                      introduce new products into existing markets.'√

                      This will be informed by the nature and context of the question, as
                      well as the cognitive verb used.

 15.11     With effect from November 2017, the maximum of TWO (2) marks for facts
           shown as headings in the marking guidelines, will not necessarily apply to each
           question. This would also depend on the nature of the question.

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(EC/NOVEMBER 2020)               BUSINESS STUDIES P1                           7

 SECTION A

 QUESTION 1

 1.1      1.1.1   B √√
          1.1.2   C √√
          1.1.3   D √√
          1.1.4   A √√
          1.1.5   C √√
                                                                  (5 x 2) (10)

 1.2      1.2.1   secondary √√
          1.2.2   psychographics √√
          1.2.3   promotional √√
          1.2.4   quality √√
          1.2.5   piecemeal √√
                                                                  (5 x 2) (10)

 1.3      1.3.1   D √√
          1.3.2   I √√
          1.3.3   H √√
          1.3.4   J √√
          1.3.5   A √√
                                                                  (5 x 2) (10)

                                                        TOTAL SECTION A: 30

                                                  BREAKDOWN OF MARKS
                                                   QUESTION 1   MARKS
                                                      1.1         10
                                                      1.2         10
                                                      1.3         10
                                                     TOTAL        30

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8                                BUSINESS STUDIES P1                     (EC/NOVEMBER 2020)

    SECTION B

    Mark the FIRST TWO answers only.

    QUESTION 2: BUSINESS ENVIRONMENTS

    2.1    Types of lobbying
           - Hedging against inflation √
           - Bargaining sessions between management and unions √
           - Influencing supervisory body/regulators √
           NOTE: Mark the first TWO (2) only.
                                                                             (2 x 1)     (2)

    2.2    Functions of a trade union
           - Protecting the interest of workers. √√
           - Representing the interest of general society and minority groups
             through media and negotiations. √√
           - Influencing government decisions. √√
           - Influencing management for better working conditions, salaries and
             benefits. √√
           - Representing employees corporately and individually. √√
           - Improving the material benefits of their members. √√
           - Advancing the interest of members. √√
           - Providing legal and financial advice. √√
           - Providing benefits and educational facilities to its members. √√
           - Supporting gender equality. √√
           - Protecting members in times of retrenchments and disciplinary
             hearings. √√
           - Protecting the interest of their members during disciplinary
             procedures.√√
           - Any other relevant answer related to the functions of trade unions.
                                                                                Max.     (8)

    2.3    Socio-economic issues
           2.3.1 Illiteracy √√                                                           (2)
           2.3.2 Strike √√                                                               (2)
           2.3.3 Dumping √√                                                              (2)

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(EC/NOVEMBER 2020)                BUSINESS STUDIES P1                                    9

  2.4      Purpose of the LRA
           - Provides a framework where the employees, trade unions and
             employers work together √ to discuss matters relating to employment,
             e.g. wages, conditions of employment. √
           - Promotes orderly negotiations and employee participation √ in decision
             making in the workplace. √
           - Promotes resolution √ of labour disputes. √
           - Promotes fair √ employment practices. √
           - Outlines the relationship √ between employees and employers. √
           - Provides simple procedures √ for the registration of trade unions and
             employers’ organisations. √
           - Regulates the rights of trade unions and facilitates √ collective
             bargaining. √
           - Regulates the effectiveness of bargaining councils √ and statutory
             councils. √
           - Allows workplace forums √ where employees may participate in
             decision making. √
           - Establishes the Commission for Conciliation, Mediation and Arbitration
             (CCMA) to resolve labour disputes √ through statutory conciliation,
             mediation and arbitration. √
           - Endorses the right to strike against retrenchments, √ and facilitates
             labour disputes. √
           - Clarifies the transfer √ of contracts of employment procedures. √
           - Establishes Labour Courts and Labour Appeal Courts √ to deal with
             labour issues. √
           - Offers codes √ of good practice. √
           - Deals with √ strikes and lockouts and workplace forums. √
           - Establishes workplace forums to promote √ the interest of all employees
             in the workplace whether they belong to the trade union or not. √
           - Any other relevant answer related to the purpose of the Labour
             Relations Act.
                                                                                Max.    (8)

  2.5      Challenges and environments from the scenario
                        CHALLENGES                   BUSINESS ENVIRONMENTS
                            2.5.1                             2.5.2
           1. The employees at Essential             Micro √√
              Supermarket don’t want to cooperate
              and work together as a team.√
           2. Recently the management also could Market √√
              not find a regular provider of all the
              products they need.√
                                       Sub max (2)                  Sub max (4)

           NOTE:      Do not award marks for the business environment, if the
                      challenge was incorrectly identified.
                                                                            Max.        (6)

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10                                BUSINESS STUDIES P1                      (EC/NOVEMBER 2020)

  2.5.3    Ways in which businesses can adapt to difficult employees
           - Businesses can deal with difficult employees by revisiting the
             recruitment & induction policies. √√
           - Businesses need to develop strategies to deal with different types of
             personalities. √√
           - Businesses must offer counselling sessions to employees with personal
             problems. √√
           - Any other relevant answer related to ways in which businesses can deal
             with difficult employees.
           NOTE: Mark the first TWO (2) only.
                                                                             (2 x 2)       (4)

                                               OR

           Ways in which businesses can adapt to shortage of supply
           - Select suppliers which are reputable/trustworthy and reliable. √√
           - Maintain a good relationship with suppliers. √√
           - Enter into contracts with suppliers to secure raw materials of good
             quality in sufficient quantities. √√
           - Take over suppliers to ensure continuity of its supply. This is called
             backwards integration. √√
           - Any other relevant answer related to ways in which businesses can deal
             with shortage of supplies.
           NOTE: Mark the first TWO (2) only.
                                                                               (2 x 2)     (4)

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(EC/NOVEMBER 2020)               BUSINESS STUDIES P1                                   11

  2.6      Projects undertaken by businesses as part of social responsibility
           - Charitable contribution towards NGOs/Businesses can donate blankets
             to old age homes/run soup kitchens. √√
           - Involvement in community education/Build schools in communities/
             Offer bursaries to needy students/Donate old computers to less
             privileged schools/Provide/Support adult education and training in the
             local community. √√
           - Teach entrepreneurial skills/Offer support to individuals starting new
             business ventures. √√
           - Conduct skills development/job creation projects/Offer bricklaying
             courses. √√
           - Sponsor art and cultural programmes, such as school choirs. √√
           - Support youth programmes, such as sport/recreational activities. √√
           - Address issues like HIV/Aids or COVID-19 pandemic. √√
           - Any other relevant answer related to projects that can be undertaken by
             business as part of social responsibility.
                                                                               Max.     (6)
                                                                                       [40]

                                                     BREAKDOWN OF MARKS
                                                      QUESTION 2   MARKS
                                                          2.1         2
                                                          2.2         8
                                                          2.3         6
                                                          2.4         8
                                                         2.5.1        2
                                                         2.5.2        4
                                                         2.5.3        4
                                                          2.6         6
                                                        TOTAL        40

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12                                BUSINESS STUDIES P1                     (EC/NOVEMBER 2020)

  QUESTION 3: BUSINESS OPERATIONS

  3.1      Examples of employee benefits
           - Medical Aid Fund/Health Insurance Fund √
           - Pension Fund √
           - Provident Fund √
           - Funeral benefits √
           - Car/Travel/Housing/Cell phone/Clothing allowance √
           - Performance-based incentives √
           - Issuing of bonus shares √
           - Staff discount/Free or low cost meal/Canteen facilities √
           - Any other relevant answer related to examples of employment benefits.
           NOTE: Mark the first FOUR (4) only.
                                                                           (4 x 1)         (4)

  3.2      Aspects of the employment contract
           - Personal details of the employee √√
           - Details of the business/employer, e.g. name/address √√, etc.
           - Job title/Position √√
           - Job description √√
           - Job specification √√
           - Date of employment/commencement of employment √√
           - Place where employee will spend most of his/her working time √√
           - Hours of work, e.g. normal time/overtime √√
           - Remuneration, e.g. weekly or monthly pay √√
           - Benefits/Fringe benefits/Perks/Allowances √√
           - Leave, e.g. sick/maternity/annual/adoption leave √√
           - Employee deductions (compulsory/non-compulsory) √√
           - Period of contract/Details of termination √√
           - Probation period √√
           - Signatures of both the employer and employee √√
           - List of documents that form part of the contract, e.g. appointment
             letter/code of conduct/ethics √√
           - Disciplinary policy, e.g. rules and disciplinary procedure for
             unacceptable behaviour. √√
           - Any other relevant answer related to the aspects that must be included
             in the employment contract of the selected candidate.
           NOTE: Mark the first THREE (3) only.                               (3 x 2)      (6)

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(EC/NOVEMBER 2020)                BUSINESS STUDIES P1                                   13

  3.3      Purpose of induction as a human resources activity
           - Introduce new employees to management/colleagues √ to establish
              relationships with fellow colleagues at different levels. √
           - Create opportunities for new employees √ to experience/explore
              different departments. √
           - Explain safety regulations and rules, √ so that new employees will
              understand their role/responsibilities in this regard. √
           - Communicate information √ about the products/services. √
           - Allow new employees the opportunity to ask questions √ that will put
              them at ease/reduce insecurity/anxiety/fear. √
           - Make new employees feel welcome √ by introducing them to their
              physical workspace. √
           - Give new employees a tour/information √ about the layout of the
              building/office. √
           - Improve skills √ through in-service training. √
           - Familiarise new employees √ with the organisational structure/their
              supervisors. √
           - Ensure that employees understand their roles/responsibilities √ so that
              they will be more efficient/productive. √
           - Communicate business policies √ regarding ethical/professional
              conduct/procedures/employment contract/conditions of employment, √
              etc.
           - Any other relevant answer related to the purpose of induction as a
              human resources activity.
                                                                               Max.       (6)

  3.4      Factors that influence pricing
           3.4.1 Demand √√                                                                (2)
           3.4.2 Input costs √√                                                           (2)

  3.5      Purpose of packaging
           - Physically protect √ the product from any harm. √
           - Promote the marketing √ of a product. √
           - Prevent a product √ from getting spoilt. √
           - Prevent tampering √ or theft of a product. √
           - Improve convenience √ in use or storage of a product. √
           - Makes it easier √ to identify products. √
           - Differentiate the product √ from other competing goods. √
           - Contribute to the profitability of the business √ through sales and use
              of resources. √
           - Attracts attention to show value of the product √ as a marketing tool. √
           - Links the product to the promotion strategy √ used to promote the
              product. √
           - Any other relevant answer related to the purpose of the packaging of
              products.
                                                                                 Max.     (6)

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14                                BUSINESS STUDIES P1                      (EC/NOVEMBER 2020)

  3.6      Production planning

           3.6.1 Aspects during production planning from the scenario
           - Steve, the production manager, has to set up the actual route which the
              materials must follow in the factory. √
           - He also has to calculate the time required to perform each activity in the
              manufacturing process. √
           NOTE: Mark the first TWO (2) only.
                                                                                (2 x 1)     (2)
           3.6.2 Advantages of production planning
           - Production planning allows a business to ensure that every machine and
              worker √ is used to their full capacity. √
           - Business can ensure that it has the correct amount of supplies √ and
              stock/inventory control at a given time. √
           - Improved inventory control reduces wastage √ and unnecessary storage
              cost. √
           - Production planning will prevent time being wasted √ and increases the
              number of final products thus increasing productivity. √
           - Production planning process involves quality checks √ which will
              improve quality. √
           - Any other relevant answer related to the advantages of production
              planning.
                                                                                  Max.      (6)
  3.7      Precautionary measure businesses should take when handling
           machinery
           - All machinery and equipment must be correctly installed and safe to
             use. √√
           - Workers must be properly trained on how to use machinery and must
             be informed about the risks when using the machinery. √√
           - Regular safety checks must be carried out and machinery should be
             maintained and serviced regularly. √√
           - Workers need to wear protective clothing and gear such as overalls,
             hard hats and safety helmets, ear plugs, masks, heavy-duty safety
             boots, welding goggles and gloves when working with machinery and
             equipment. √√
           - Develop a culture of safety in the workplace. √√
           - Familiarise employees with safety procedures. √√
           - Any other relevant answer related to the precautionary measures that
             businesses should take when handling machinery.
                                                                                  Max.     (6)
                                                                                          [40]
                                                      BREAKDOWN OF MARKS
                                                       QUESTION 3   MARKS
                                                           3.1         4
                                                           3.2         6
                                                           3.3         6
                                                           3.4         4
                                                           3.5         6
                                                          3.6.1        2
                                                          3.6.2        6
                                                           3.7         6
                                                         TOTAL        40
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(EC/NOVEMBER 2020)             BUSINESS STUDIES P1                                15

  QUESTION 4: MISCELLANEOUS TOPICS

  BUSINESS ENVIRONMENTS
  4.1   Examples of contemporary legislation that could affect business
        operations
        - Labour Relations Act √√
        - National Credit Act √√
        - Consumer Protection Act √√
        - Employment Equity Act √√
        - Skills Development Act √√
        - Broad Based Black Economic Empowerment Act √√
        - Compensation for Occupational Injuries and Diseases Act √√ /
          OHSA √√
        - Basic Conditions of Employment Act √√
        - Companies Act √√
        - Any other relevant answer related to examples of contemporary
          legislation that could affect business operations.
        NOTE: Mark the first TWO (2) only.
                                                                       (2 x 1)      (2)

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16                                BUSINESS STUDIES P1                     (EC/NOVEMBER 2020)

  4.2      Meaning of networking
           - Networking refers to a coordinated activity where people who have a
             similar objective meet √ and exchange information and ideas. √
           - The goal of networking is to reach as many people as possible √ and to
             make every connection count. √
           - Businesses can use networking as a tool √ to increase sales/image of
             business. √
           - Businesses can become members of chambers of commerce and
             industry/professional business clubs/informal social groupings √ to
             meet new contacts. √
           - Any other relevant answer related to the meaning of networking.
                                                                              Max.         (4)

  4.3      Ways businesses can form power relationships
           - Build around BBBEE √ and empowerment of employees. √
           - Ability of a person’s power to influence √ others’ thoughts, actions or
             choices. √
           - Every party to a relationship possesses a degree of power, √ i.e. power
             to strike/demand payment/order material √ etc.
           - Strategic alliances/Agreement √ between businesses leading to mutual
             benefits. √
           - Strategic allies do not want to lose √ mutual benefits. √
           - Strategic allies consider suggestions √ made by businesses in the
             alliance. √
           - Persuasion of large investors √ has power to influence other
             businesses. √
           - Secure goodwill of investors √ and listen to suggestions of investors. √
           - Influence on company representatives √ through agent or
             intermediary. √
           - Intermediaries influence customers by handing out free samples √ and
             by recommendation of certain products by specialists/investors. √
           - Any other relevant answer related to ways in which businesses can
             form power relationships.                                          Max.       (6)

  4.4      Piracy
           4.4.1     Impact of piracy from the scenario
           - Therefore, that would explain the decrease in sales √ and profits √ that
              they have been experiencing.                                    (2 x 1)      (2)

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(EC/NOVEMBER 2020)                BUSINESS STUDIES P1                                      17

           4.4.2       Ways EM can deal with piracy
           - Patent √ /prevents other businesses/people not to produce and sell
              the same product/specific service. √
           - EM can take out a patent for new inventions √ and include a sample
              of their invention with the application. √
           - They can bring legal proceedings against anyone √ who uses the
              invention. √
           - Trademarks √ /identify businesses and their products. √
           - They must register their trademarks √ with the register of trademarks
              at the companies and intellectual property registration. √
           - Copyright √ /EM can take legal action against people who copy their
              products. √
           - Any other relevant answer related to ways in which EM can deal with
              piracy.                                                         Max.          (6)

  BUSINESS OPERATIONS

  4.5      Types of recruitment
           - Internal recruitment √
           - External recruitment √
           NOTE: Mark the first TWO (2) only.                                   (2 x 1)     (2)

  4.6      Quality control bodies
           - SABS √
           - ISO √
           - Quality circles √
           - Any other relevant answer related to quality control bodies.
           NOTE: Mark the first TWO (2) only.                                   (2 x 1)     (2)

  4.7      Purpose of the Occupational Health and Safety Act
           - The aim is to provide for the health and safety of employees at work
             and during the use of plants and machinery. √√
           - It outlines the roles and responsibilities of employers, employees,
             designers, importers, suppliers and sellers. √√
           - The Act requires that the main dangers of the workplace be identified
             and eliminated. √√
           - It requires that employees are expected to co-operate and follow the
             necessary instructions and report any unsafe situations. √√
           - Clarifies the roles and duties of the health and safety representatives. √√
           - Any other relevant answer related to the purpose of Occupational
             Health and Safety Act.
                                                                                  Max.      (6)

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18                                  BUSINESS STUDIES P1                    (EC/NOVEMBER 2020)

  4.8      Acts from the scenario
                         ACTS                               MOTIVATIONS
           1.     Labour Relations Act √√         They allow their workers to belong to
                                                  a trade union. √
           2.        Skills Development Act √√    The human resources department
                                                  regularly identifies the training
                                                  needs of their workers. √
                                   Sub max. (4)                         Sub max. (2)

           NOTE:       1. Mark the first TWO (2) only.
                       2. Do not award marks for the motivation, if the Act was
                          incorrectly identified.
                       3. Award marks for the Act even if the quote is incomplete.
                                                                              Max.          (6)

  4.9      Ways human resources function can comply with BCEA
           - Workers should only work 9 hours per day in a 5 day work week./8
             hours per day in a 6 day work week. √√
           - Overtime should not exceed 10 hours per week. √√
           - They must have a break of 60 minutes after five hours of work. √√
           - Workers can take up to six weeks paid sick leave during a 36-month
             cycle. √√
           - Businesses should not employ children under the age of 16. √√
           - Workers must receive double pay if they work during public
             holidays/Sunday. √√
           - Any other relevant answer related to ways in which the human
             resources function can comply with the Basic Conditions of
             Employment Act.
                                                                               Max.        (4)
                                                                                          [40]

                                                      BREAKDOWN OF MARKS
                                                       QUESTION 4   MARKS
                                                           4.1        2
                                                           4.2        4
                                                           4.3        6
                                                          4.4.1       2
                                                          4.4.2       6
                                                           4.5        2
                                                           4.6        2
                                                           4.7        6
                                                           4.8        6
                                                           4.9        4
                                                         TOTAL        40

                                                                 TOTAL SECTION B:           80

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(EC/NOVEMBER 2020)               BUSINESS STUDIES P1                                    19

  SECTION C

  Mark the FIRST question ONLY in this section.

  QUESTION 5: BUSINESS ENVIRONMENTS

  5.1 Introduction
      - The macro environment is part of the external business environment as it
          falls immediately outside the business. √
      - Businesses have no control over the challenges of the macro environment
          and rather need to adapt to it. √
      - Businesses can get involved in the macro environment to remain
          sustainable. √
      - Businesses should choose a way to get involved in the macro
          environment that suits their businesses. √
      - Any other relevant introduction related to components of macro
          environment/challenges of macro environment/advantages of businesses
          involved in macro environment/ways businesses can be involved in macro
          environment.
                                                                       (Any 2 x 1)         (2)

  5.2 Components of macro environment
      - Physical/Natural environment/forces that are present in the natural
        environment/the availability of natural resources and sustainability of
        mineral resources. √√
      - Economic environment/Global and local economic forces/Government
        monetary and fiscal policies that have a direct impact. √√
      - Social/Cultural/Demographic environment/people and factors that
        influence and direct consumer behaviour/includes people, cultural
        backgrounds and income levels. √√
      - Technological environment/new technologies that created a 4th industrial
        revolution. √√
      - Legal/Political/all the laws and legislation that businesses must comply
        with/Regulations passed by government influence the way in which
        businesses operate. √√
      - International/Global environment/Global and international forces that
        influence business operations/businesses having to keep up with global
        trends/international trading relations. √√
      - Institutional environment/Institutions that provide a series of services to
        business enterprises/government that consumes/provides goods and
        services. √√
      - Any other relevant answer related to the components of the macro
        environment.
      NOTE: Mark the first FOUR (4) only.
                                                                                Max.       (8)

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20                                BUSINESS STUDIES P1                     (EC/NOVEMBER 2020)

  5.3 Challenges of macro environment
      Change in income levels √√
      - Businesses are faced with the problem that the income of their customers
        changes √ as the economy goes through periods of prosperity and periods
        when the economy does not grow and recessions occur. √
      - The change in interest rate/taxation √ can influence the power of the
        consumer. √
      - Factors such as unemployment/high interest rates √ can leave consumers
        with less disposable income. √
      - Reduced consumer spending √ will result in lower profits for businesses.√
      - Consumers experiencing financial difficulties √ will rather spend money on
        necessities than luxuries. √
      - Changes in the consumers’ income levels can be a serious threat, √
        especially to businesses specialising in luxury products and services. √
      - Any other relevant answer related to change in income level as a
        challenge in the macro environment.
                                                                                Type        (2)
                                                                          Description       (2)
                                                                           Sub max.         (4)

        Political changes √√
        - A change in government can result in political instability √ and scare away
           potential investors. √
        - A business that relies on imported/exported goods √ may be challenged
           by government’s attitude on duties and tariffs to be imposed. √
        - Any other relevant answer related to political changes as a challenge in
           the macro environment.
                                                                                  Type      (2)
                                                                            Description     (2)
                                                                             Sub max.       (4)

        Contemporary legal legislation √√
        - The government has established many legislations √ and businesses do
          not have any option but to meet legal requirements/comply/adhere to
          these laws. √
        - Businesses need to operate within the legal framework of a country √ and
          keep track of new legislation/comply with new legislation. √
        - The National Credit Act and Consumer Protection Act √ has been
          introduced to protect businesses and customers. √
        - Any other relevant answer related to contemporary legal legislation as a
          challenge in the macro environment.
                                                                                Type        (2)
                                                                         Description        (2)
                                                                            Sub max.        (4)

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        Labour restrictions √√
        - The government has passed a number of laws √ which impose restrictions
           on businesses’ labour practices. √
        - These restrictions pose a challenge to businesses √ that have to find the
           right candidate for the job. √
        - These restrictions make it a challenge for businesses to employ √ suitable
           people locally and internationally. √
        - Any other relevant answer related to labour restrictions as a challenge in
           the macro environment.
                                                                                   Type      (2)
                                                                             Description     (2)
                                                                              Sub max.       (4)
        Micro lending √√
        - Micro lending is the granting of small loans to people √ who cannot obtain
           credit from banks. √
        - Micro-lending puts pressure on businesses since they want to support
           micro businesses, √ but there is a big risk as many fail and cannot repay
           debt. √
        - Individuals/Businesses pay unreasonably high levels of interest √ and
           cannot afford to repay the money. √
        - The loans come without training and √ many of the entrepreneurs are
           unskilled and inexperienced and their businesses fail. √
        - When micro-businesses fail, their suppliers are also affected √ since their
           sales decrease and they lose any amounts owed to them by the micro-
           business. √
        - Financial institutions also regard micro-lenders as a threat √ in the formal
           sector and will compete with them. √
        - Any other relevant answer related to micro lending as a challenge in the
           macro environment.
                                                                                   Type      (2)
                                                                             Description     (2)
                                                                              Sub max.       (4)

        Globalisation/international challenges √√
        - Globalisation refers to the exchange of products/services/capital and
           labour √ across boundaries/countries. √
        - Local businesses are competing with international businesses √ for local
           consumers. √
        - Businesses should be aware of global networks √ and their effects. √
        - The overseas migration of skilled labour √ can result in local skills
           shortage. √
        - This means more competition for businesses √ that are already under
           pressure to compete locally. √
        - Some international businesses dump their product lines in South Africa √
           at a price lower than those at which local businesses can afford to sell
           them. √
        - Any other relevant answer related to globalisation/international challenges
           as a challenge in the macro environment.
                                                                                   Type      (2)
                                                                            Description      (2)
                                                                               Sub max.      (4)

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22                               BUSINESS STUDIES P1                     (EC/NOVEMBER 2020)

        Social values and demographics √√
        - People’s values influence some of their buying behaviour habits √ as they
          buy products that they identify with. √
        - Attitudes towards saving and brand loyalty √ can impact on consumers’
          habits. √
        - Understanding employees/customers and adapting to changes that occur
          in the target market √ can be challenging for businesses. √
        - Any other relevant answer related to social values and demographics as a
          challenge in the macro environment.
                                                                                Type       (2)
                                                                          Description      (2)
                                                                           Sub max.        (4)
        Socio-economic issues √√
        - Businesses are faced with many challenges √ of poverty, unemployment,
          inadequate education, skills shortages, crime and HIV and Aids. √
        - The socio-economic issues influence business operations √ in different
          ways. √
        - All these socio-economic issues make running a successful business √
          very difficult. √
        - Businesses are expected to implement socio-responsibility programmes to
          try and deal with social problems in their areas √ due to government being
          unable to reduce these problems effectively. √
        - Any other relevant answer related to socio-economic issues as a
          challenge in the macro environment.
                                                                                Type       (2)
                                                                          Description      (2)
                                                                           Sub max.        (4)
        NOTE: Mark the first FIVE (5) only.
                                                                               Max.      (18)

  5.4 Advantages of businesses that are involved in the macro environment
      - Preventing environmental change/damage √ by being sustainable and
        environmentally aware/decreasing carbon footprint. √
      - Entering global markets, using the internet, √ increases markets and can
        source cheaper/better raw materials internationally. √
      - Knowing people’s age, gender, customs, traditions and preferences √ will
        make it easier for businesses to appeal to people. √
      - Laws regulate industries, control trade with other countries √ and protect
        industries, consumers and employees. √
      - Businesses are aware of the impact of foreign exchange currency and
        taxes √ and are flexible in supplying the products and services relevant to
        the current economic situation. √
      - Keeping up with the latest technology √ ensures reaching the largest
        possible market. √
      - Ensures that the business keeps abreast/works within √ policies, laws and
        regulations that govern businesses. √
      - The business can more accurately predict √ future events, threats and
        opportunities that may arise. √
      - Any other relevant answer related to the advantages of businesses that
        are involved in the macro environment.                               Max.        (10)

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  5.5 Ways in which businesses can be involved in the macro environment
      - Collective bargaining/lobbying, representatives of business community use
        opportunity to discuss matters of mutual interest with government
        officials.√√
      - Private-public partnership: business can enter into mutually beneficial
        partnerships with the government and business can benefit from
        government policies. √√
      - Privately owned services to the community or country business make use
        of government owned assets (harbour) and decide to keep the area clean
        (service). √√
      - Job creation: businesses will receive a subsidy or tax reduction and have
        more trained workers. √√
      - Increased involvement in social responsibility initiatives: business gets
        involved in socio-economic issues through training and communication in
        the workplace project. √√
      - Government tenders offered by the government and in response
        businesses will submit a formal offer to supply specified goods and
        services. √√
      - Expansion into Africa: businesses get involved in the supply chain to get
        products from industrial countries to African countries. √√
      - Taking the lead in technology by spending money on research in the
        development of their products. √√
      - Any other relevant answer related to the ways in which businesses can be
        involved in the macro environment.
                                                                                  Max.   (10)

  5.6 Conclusion
      - Businesses must be aware of all of the components of the macro
        environment.√√
      - Businesses have to pay careful attention to the challenges from the macro
        environment and devise strategies to respond to these challenges. √√
      - Businesses that are involved in the macro environment will benefit in the
        short and the long run. √√
      - The importance of involvement in the macro environment are becoming
        more important for businesses to ensure success in the future. √√
      - Any other relevant conclusion related to components of macro environment/
        challenges of macro environment/advantages of businesses involved in
        macro environment/ways businesses can be involved in macro
        environment.
                                                                       (Any 1 x 2)        (2)
                                                                                         [40]

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