# Business Studies Grade 12 EC June 2016 Question Paper (Eng)

> Grade 12 Business Studies question paper from the EC June 2016 (English), 16 pages. Read online or get the free PDF download, memo linked when available.

- Page: https://www.hlayiso.com/library/bstd-qp-eng-june2016/65a5c0a4-d937-4fb6-ac9b-dcf154fbbcb9
- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 12
- Document type: Question paper
- Year: 2016
- Exam period: EC June
- Curriculum: CAPS
- Pages: 16

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Business Studies · Grade 12 · EC June · 2016. Question paper, 16 pages. Read online or download the PDF.

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                           NATIONAL
                      SENIOR CERTIFICATE

                            GRADE 12

                              JUNE 2016

                     BUSINESS STUDIES

MARKS:   300

TIME:    3 hours

                                *BUSTE*

                This question paper consists of 15 pages.

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2                                    BUSINESS STUDIES                             (EC/JUNE 2016)

 INSTRUCTIONS AND INFORMATION

 Read the following instructions carefully before answering the questions.

 1.    This question paper consists of THREE sections and covers all main topics of
       Term 1 and 2.

       SECTION A:      COMPULSORY
       SECTION B:      Consists of FIVE questions.
                       Answer any THREE of the five questions in this section.

       SECTION C:      Consists of FOUR questions.
                       Answer any TWO of the four questions in this section.

 2.    Read the instructions for each question carefully and take particular note of
       what is required.

 3.    Number the answers correctly according to the numbering system used in this
       question paper. No marks will be awarded for answers that are numbered
       incorrectly.

 4.    Except where other instructions are given, answers must be in FULL
       SENTENCES.

 5.    Use the mark allocation and nature of each question to determine the length
       and depth of an answer.

 6.    Use the table below as a guide for mark and time allocation when answering
       each question.

                     SECTION                        QUESTION        MARKS           TIME
       A     Objective-type question                   1              40         30 minutes
             COMPULSORY

       B     FIVE direct/indirect-type                    2            60        30 minutes
             questions, CHOICE                            3            60        30 minutes
             (Answer any THREE.)
                                                          4            60        30 minutes
                                                          5            60        30 minutes
                                                          6            60        30 minutes

       C     FOUR essay-type questions,                  7             40        30 minutes
             CHOICE (Answer any TWO.)                    8             40        30 minutes
                                                         9             40        30 minutes
                                                         10            40

                                                                       300       180 minutes

 7.    Begin the answer to EACH question on a NEW page, for example QUESTION 1 –
       new page, QUESTION 2 – new page, et cetera.

 8.    You may use a non-programmable calculator.

 9.    Write neatly and legibly.

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(EC/JUNE 2016)                       BUSINESS STUDIES                                     3

 SECTION A (COMPULSORY)

 QUESTION 1

 1.1 Various options are provided as possible answers to the following
     questions. Choose the answer and write only the letter (A–D) next to the
     question number (1.1.1–1.1.10) in the ANSWER BOOK, for example
     1.1.11 B.

       1.1.1     The first step in the strategy development process is to ...

                 A     assess a business’s position in a market by using industry
                       analysis tools.
                 B     formulate a strategy.
                 C     implement a strategy.
                 D     evaluate a strategy.

       1.1.2     The ability to influence others based on personal charm and
                 inspiration is known as the … leadership style.

                 A     free-reign
                 B     autocratic
                 C     charismatic
                 D     super

       1.1.3     According to the Basic Conditions of Employment Act, full-time
                 employees are entitled to ... days of paid family responsibility leave
                 during each annual leave cycle.

                 A     3
                 B     6
                 C     9
                 D     12

       1.1.4     A problem-solving technique that does not require participants to
                 be in the same place:

                 A     Delphi
                 B     Creativity
                 C     Empty chair
                 D     Force-field

       1.1.5.    If Sipho Gumede was dismissed because he arrived late for work
                 often, he was dismissed on grounds of …

                 A     incapacity.
                 B     operational reasons.
                 C     retrenchment.
                 D     misconduct.

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4                                   BUSINESS STUDIES                            (EC/JUNE 2016)

     1.1.6.     Which ONE of the following is an example of a social responsibility
                programme implemented by a business?

                A      SWOT analysis
                B      King's Code
                C      General management.
                D      Problem-solving techniques

     1.1.7      Who is usually responsible for the recruitment process when a new
                marketing assistant is required in a business?

                A      Shareholders
                B      Human Resource manager
                C      Marketing director
                D      Managing director

     1.1.8      Which ONE of the following could be considered to be an unethical
                business practice?

                A      Evading tax
                B      Payment of fair salaries and wages
                C      Payment of VAT on time
                D      Equal treatment of employees

     1.1.9      …. can be regarded as the key to performance improvement.

                A      Clear rules and regulations for discipline
     .          B      Higher salaries and wages
                C      Motivation
                D      Negotiations

     1.1.10     The best way to resolve conflict in the workplace is to ...

     .          A      transfer the affected worker.
                B      ignore the affected worker.
                C      address the causes of conflict and solve them.
                D      retrench the affected worker.
                                                                                 (10 x 2)    (20)

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(EC/JUNE 2016)                      BUSINESS STUDIES                                        5

 1.2 Complete the following statements by using the word(s) provided in the list
     below. Write only the word(s) next to the question number (1.2.1 –1.2.5) in
     the ANSWER BOOK.

         Retrenchment; Tertiary; Product development; Resignation; Secondary;

           Economic growth; Positive; Strict rules; Charisma; Negative; No rules

       1.2.1 ... is when new products are introduced to replace the slow
             unproductive product lines.

       1.2.2 ... is when an employment contract is voluntary terminated by the
             employee.

       1.2.3 A ... attitude is a barrier to creative thinking in the workplace.

       1.2.4 The bureaucratic leadership style is characterised by ...

       1.2.5 North Bank operates in the ... sector.                               (5 x 2)    (10)

 1.3 Choose an item/abbreviation from COLUMN B that matches a description
     in COLUMN A. Write only the letter (A–G) next to the question number
     (1.3.1–1.3.5) in the ANSWER BOOK, for example 1.3.6 H.

                       COLUMN A                              COLUMN B
       1.3.1     deals with employer/employee      A      Quality performance
                 grievances

       1.3.2     ideas that are original and       B      Insubordination
                 useful to solve business
                 challenges

       1.3.3     resistance to/or defiance of      C      Liquidation
                 authority

       1.3.4     the process of converting all     D      CCMA
                 business assets into cash to
                 pay creditors

       1.3.5     assessment and analysis of        E      Creative thinking
                 processes, goods and services
                 to measure business
                 performance
                                                   F      Quality control

                                                   G      Skills Development
                                                                                  (5 x 2)    (10)

                                                                TOTAL SECTION A:                 40

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6                                   BUSINESS STUDIES                            (EC/JUNE 2016)

 SECTION B

 Answer ANY THREE questions in this section.

 NOTE:         Clearly indicate the QUESTION NUMBER of each question that you
               choose. The answer to EACH question must start on a NEW page,
               for example QUESTION 2 on a NEW page, QUESTION 3 on a NEW
               page, et cetera.

 QUESTION 2: BUSINESS ENVIRONMENT

 2.1 Identify the type of business strategy that applies to each of the following
  .  statements:

       2.1.1     Big Four Air will expand with the purchase of Blue Sky Air.

       2.1.2     Ulundi Wholesaler offers their meat at lower prices per kilogram
                 than Meat Stores.

       2.1.3     Global Platinum has implemented massive job cuts as commodity
                 prices have tumbled.

       2.1.4     ProCool, a juice manufacturer, has recently acquired two hectares
                 of farm land in Ceres.

       2.1.5     Mega Foods has established a new distribution centre in St Gallen,
                 Switzerland.
                                                                             (5 x 2)         (10)

 2.2 Read the article below and answer the questions that follow.

                                  SDA TO THE RESCUE!!

       Four years after the first democratic election was held the Skills
       Development Act (SDA), (Act 97 of 1998) was implemented. The Act aims
       at promoting skills development by increasing investment in education and
       training. It called on all employers to play a proactive role in building skills
       inside and outside the workplace, while encouraging workers to participate
       in training programmes.

       The SDA also redirected the focus to obtaining a return on investment and
       ensuring quality education and training. Finally, it emphasised the need to
       improve the employment prospects of previously disadvantaged groups.

                                                     [Adapted from City Press, 29/09/2013]

       2.2.1     Quote from the article FOUR aims of the Skills Development Act.                 (4)

       2.2.2     Evaluate the impact of the SDA on employees.                                (10)

       2.2.3     Recommend THREE ways in which the business can comply with                      (6)
                 this Act.

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(EC/JUNE 2016)                     BUSINESS STUDIES                                        7

 2.3 Read the scenario below and answer the questions that follow.

                       MADIBA BAY INVESTMENT (PTY) LTD (MBI)

       Dudu and David are employees in the same department at Madiba Bay
       Investment (Pty) Ltd. They do the same work, as cleaners, but David
       earns more than Dudu. She is unhappy and demands to earn the same
       salary as David. She feels that MBI is not complying with the Employment
       Equity Act (EEA), 1998 (Act 55 of 1998).

       2.3.1     Explain the main purpose of the Employment Equity Act 1998 with
                 the specific reference to Dudu’s claim of Madiba Bay Investment
                 (Pty) Ltd non-compliance with the Act.                                    (8)

       2.3.2     Identify any THREE business actions that can be regarded as
                 discriminatory by the EEA.                                                (6)

 2.4 Strategic management is the process of formulating, implementing and
     monitoring business strategies in response to the challenges of the macro
     environment. Describe the strategic management process that can be
     applied by businesses.                                                                (8)

 2.5 Read the article below and develop a SWOT analysis for Solathiso
     Sotshongaye.

                     CREATE YOUR OWN JOB: ONE BRICK AT A TIME

       Solathiso Sotshongaye graduated, with a degree in Public Management
       from the University of Technology.

       A year later he could still not find work and looked around his
       neighbourhood in Flagstaff in the Eastern Cape and found something it
       lacked. There are lots of construction taking place in the area, but most
       people travelled, 250 km to Port Shepstone, for concrete blocks. He
       combined his management skills with his passion for business and started
       his own brick-making business.

       The first hurdle he had to overcome was his lack of capital, because finding
       funding for a new business is very hard. He started on a small scale by
       using his own savings of R30 000.

       After receiving R1,8 million in funding from the Industrial Development
       Corporation (IDC) he recently started supplying big hardware stores. He
       has also acquired new machinery and hired six young people. In future he
       wants to aim at empowering more young people.

                                             [Adapted from City Press, 14 February 2016]   (8)
                                                                                           [60]

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8                                   BUSINESS STUDIES                             (EC/JUNE 2016)

 QUESTION 3: BUSINESS VENTURES (MANAGEMENT AND LEADERSHIP)

 3.1 Read the scenario below and answer the questions that follow.

                                    FAST EXPRESS LTD

       Mandla works at, Fast Express Ltd, as a truck driver. He has a code 10
       driver’s licence and shows a lot of interest in his job. After three months at
       the business, Thuli, the owner of the business, discussed with Mandla his
       future at the business. She helped him to set his goals and looked at ways
       to achieve them. She gave him more responsibilities and encouraged him
       to develop additional driving skills.

       3.1.1    Thuli is a typical example of a manager. Quote from the scenario
                above FOUR reasons to support this statement.                                     (4)

       3.1.2    Distinguish between leadership and management.                                (12)

 3.2 Discuss the effect of personal attitude in successful leadership.                        (12)

 3.3 Identify the type of leadership style applied in each of following statements:

       3.3.1    Leaders often identify a need for change, inspire and motivate
                team members to perform their duties.

       3.3.2    Leadership allows subordinates to handle conflicts by allowing
                them to find their own solutions to problems.

       3.3.3    Different leadership qualities will be effective in different situations.

       3.3.4    Administer administration through enforcing excessive and often
                unnecessary rules.

       3.3.5    Value the opinions of employees, but remains committed to the
                task.
                                                                           (5 x 2)            (10)

 3.4 Tabulate the differences between autocratic and democratic leadership
     styles.                                                                                  (12)

 3.5 Analyse the application of the bureaucratic leadership style.                            (10)
                                                                                              [60]

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(EC/JUNE 2016)                       BUSINESS STUDIES                                            9

 QUESTION 4: BUSINESS ROLES

 4.1 Read the article below and answer the questions that follow.

                            CELL C'S CAMPAIGN MISLEADING

       The Advertising Standards Authority (ASA) has found that mobile
       operator/service provider Cell C's 4G campaign is misleading and
       dishonest.

       ‘The complainants, in essence, reported that the respondent’s “4G” logo is
       dishonest and misleading as consumers could mistake it to be a reference
       to the 4G standard of network.' The ASA said in its ruling that: 'Consumers
       have become accustomed to seeing the term “3G” in connection with
       broadband-capable devices in South Africa, which always denotes speed
       and connectivity capability.'

       Cell C has been driving its connectivity as 'speed cover 4G' in several cities,
       including Port Elizabeth, Bloemfontein, East London and Cape Town.

                      [Adapted from Marketing Media South Africa, Newsletter, 11 October 2010]

       4.1.1     Describe what is meant by ‘unethical advertising’.                                  (2)

       4.1.2     Use information from the article above to explain why Cell C's
                 advertisement is unethical.                                                         (4)

       4.1.3     Recommend FOUR ways in which unethical advertisements could
                 be addressed.                                                                       (8)

 4.2 Read the scenario below and answer the questions that follow.

                                MONDELEZ INTERNATIONAL

       Mondelez International, a leading global snacking powerhouse, believes
       that it has a critical role to play in the sustainability of our planet.

       To support this principle, they launched a R37 million well-being programme
       (Health in Action) that will benefit 75 000 pupils in more than 100 schools in
       the Eastern Cape and Gauteng.

                                                   [Adapted from The Herald, 30 October 2015]

       4.2.1 Define the term ‘sustainability’.                                                       (2)

       4.2.2 Discuss the link between triple bottom line and social responsibility
             of a business.                                                                          (6)

       4.2.3 Analyse FOUR benefits that communities may enjoy through
             corporate social investment (CSI) projects.                                         (12)

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10                                BUSINESS STUDIES                         (EC/JUNE 2016)

 4.3 Read the scenario below and answer the question that follows.

                                       XARO LTD

       The vision of Xaro Ltd, one of the world’s largest diversified mining groups,
       is inspired by a statement made by the company’s founder. He said, “The
       aim of this group have always been to make a profit and a permanent
       contribution to the well-being of our employees.”

       4.3.1    Advise Xaro Ltd on how to contribute towards the well-being of
                their employees.                                                       (10)

 4.4 Complete the table below by giving the meaning of respect and dignity and
     their respective implication on businesses.

                               Meaning                    Implication on
                                                          businesses

       Respect                 4.4.1                      4.4.2
       Dignity                 4.4.3                      4.4.4
                                                                             (4 x 2)    (8)

 4.5 Recommend FOUR ways in which a business can create an environment
     that promotes creative thinking.                                                   (8)
                                                                                       [60]

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(EC/JUNE 2016)                      BUSINESS STUDIES                                    11

 QUESTION 5: BUSINESS OPERATION

 5.1 Study the advertisement below and answer the questions that follow.

                           VACANCY: SENIOR ADMIN CLERK

       We have a position available for an admin clerk. Only candidates with at
       least two years administration experience and traceable references need to
       apply.
       The successful applicant:
           Must have numerical skills
           Must be computer literate
           Must be able to work under pressure
       Visit our website/weekly newspaper for full details of our vacancies:
       www.broad.web.co.za
       Please fax your C.V. to Broad Enterprise @ 0861 455 6785
       Closing date: 31 May 2016
       Only applicants on the short list will be contacted for interviews.

       5.1.1     Identify the type of recruitment used by Broad Enterprise. Motivate          (4)
                 your answer.

       5.1.2     Discuss FOUR advantages of this type of recruitment.                         (8)

       5.1.3     Differentiate between job description and job specification.                 (8)

 5.2 Discuss FOUR reasons why an employment contract may be terminated.                   (12)

 5.3 Read the scenario below and answer the questions that follows

                               KUYASA GENERAL DEALER

       Kuyasa General Dealer buys bread directly from Woodlands Bakery in
       Seaview, outside Port Elizabeth.

       One day after Woodlands Bakery deliveries, Mr Ben, the owner of Kuyasa
       General Dealer discovers that the bread was stale. Kuyasa General Dealer
       immediately informed Woodlands Bakery about the problem but nothing
       was done. Woodlands Bakery lost many customers as a result of this
       problem.

       5.3.1     Advise Woodlands Bakery on how to implement a continuous
                 improvement cycle to improve the quality of their product.                   (8)

       5.3.2     Discuss how total client satisfaction and the continuous
                 improvement of processes and systems could assist Woodlands
                 Bakery to sell good quality bread.                                           (8)

       5.3.3     Explain the benefits of implementing a good quality control system
                 in Woodlands Bakery.                                                     (12)
                                                                                          [60]

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12                                BUSINESS STUDIES                        (EC/JUNE 2016)

 QUESTION 6: MISCELLANEOUS TOPICS

 BUSINESS ENVIRONMENT

 6.1 Read the scenario below and answer the questions that follow.

                                    BODMAN DAIRY

       Bodman, a dairy farmer, in Bedford said dairy producers in the area are
       struggling because of the drought. Eskom has also announced electricity
       hikes and farm workers are expecting salary increases during this financial
       year.

       6.1.1    Identify which sector Bodman Dairy operates in. Motivate your
                answer.                                                                    (3)

       6.1.2    Identify any THREE challenges from the case study. Name the
                environment that EACH challenge belongs to and the extent to
                which Bodman Dairy can control these environments.

                NOTE:     QUESTION 6.1.2 must be answered according to
                          headings given in the table below.

                      CHALLENGES          ENVIRONMENT         EXTENT OF
                                                              CONTROL
                A                   (1)                 (2)                     (1)
                B                   (1)                 (2)                     (1)
                C                   (1)                 (2)                     (1)    (12)

 6.2 List THREE types of intensive strategies that businesses can use to
     overcome challenges.                                                                  (3)

 BUSINESS VENTURES

 6.3 Evaluate the impact of transactional leadership style in the workplace.               (8)

 6.4 Suggest THREE reasons why employees may prefer the laissez-faire or
     free-reign leadership style.                                                          (6)

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(EC/JUNE 2016)                      BUSINESS STUDIES                                   13

 BUSINESS ROLES

 6.5 Read the scenario below and answer the questions that follow.

                     DRUGS AND SUBSTANCE ABUSE ALLEGATIONS

       Three employees were suspected of being under the influence of drugs or
       alcohol whilst on duty and were dismissed immediately by management.
       This resulted to serious conflict, lower productivity and low morale amongst
       the workforce.

       The three dismissed workers submitted written statements to their union
       and claimed that they did not use drugs or alcohol while on duty.

       The company met with their union and requested them to reinstate the
       dismissed employees. The company had no policy on drugs and
       substance abuse, nor any evidence of a disciplinary hearing or reasons for
       their dismissal.

       6.5.1     Identify any FOUR reasons for the conflict in the above scenario.           (4)

       6.5.2     Explain the conflict resolution process that the management should
                 follow.                                                                 (10)

 BUSINESS OPERATIONS

 6.6 Define the term ‘quality performance’.                                                  (2)

 6.7 Discuss how the quality of performance within the following business
     functions are key to a successful business:

       6.7.1     General Management                                                          (6)

       6.7.2     Marketing                                                                (6)
                                                                                         [60]

                                                               TOTAL SECTION B:          180

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14                                BUSINESS STUDIES                         (EC/JUNE 2016)

 SECTION C

 Answer ANY TWO questions in this section.

 NOTE:       Clearly indicate the QUESTION NUMBER of each question that you
             choose.
             The answer to EACH question must start on a NEW page, for example
             QUESTION 7 on a NEW page, QUESTION 8 on a NEW page, et
             cetera.

 QUESTION 7: BUSINESS ENVIRONMENTS (LEGISLATIONS)

 Four workers at Sovereign Foods, a poultry producer, situated in Uitenhage
 claimed that they were injured on duty, and they were not given Injury-on-duty
 (IOD) forms to complete.

 In terms of Compensation for Occupational Injuries and Diseases Amendment Act,
 1997 (Act 61 of 1997) (COIDA), Sovereign Foods must report all incidents to the
 Department of Labour and submit the required forms to the Compensation
 Commissioner within seven days.

                                                 [Adapted from The Herald, 28 July 2011]

 With reference to the article:

  Explain the nature of the Compensation for Occupational Injuries and Diseases
   Amendment Act.
  Discuss the rights of employees as outlined in this Act.
  Evaluate the impact of this Act on businesses.
  Suggest ways in which businesses can comply with this Act.                               [40]

 QUESTION 8: BUSINESS ENVIRONMENTS (STRATEGIES)

 Wall Stores have been experiencing a decline in sales due to losing customers to
 their competitors. The management of Wall Stores decides to conduct a planning
 session to come up with strategies to increase sales and to attract more
 customers.

 Refer to the scenario above and write an essay in which you include the following
 aspects:

  Formulate THREE possible strategies that Wall Stores can include in their
   strategic planning to address the challenges in the scenario.
  Discuss how Wall Stores can apply the Porter's Five Forces model to analyse
   their market environment.                                                                [40]

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(EC/JUNE 2016)                    BUSINESS STUDIES                                    15

 QUESTION 9: BUSINESS ROLES (CONFLICT AND HUMAN RIGHTS)

 South African businesses are made up of diverse groups of people; if diversity is
 not properly managed it can lead to conflict in the workplace.

 Refer to the statement above and elaborate on the following issues in the
 workplace:

    Define the meaning of ‘diversity’ in the workplace.
    Discuss the benefits of a diverse workforce to businesses.
    Explain possible causes of conflict
    Suggest different ways in which businesses can deal with difficult people.             [40]

 QUESTION 10: BUSINESS OPERATION (HUMAN RESOURCES)

 You are the human resource manager of Mega Furniture. There is a vacant post
 for a financial manager and you have already advertised the vacant post.

 Refer to the scenario above and write an essay in which you include the following
 aspects:

  Explain the selection procedure to identify the most suitable candidate for this
   particular post
  Justify the purpose of an induction process
  Outline the placement procedure that you should consider when placing the
   financial manager in his new position                                                    [40]

                                                                TOTAL SECTION C:             80
                                                                   GRAND TOTAL:             300

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- [Business Studies Grade 12 NSC P1 MEMO September 2025 Mpumalanga](https://www.hlayiso.com/library/business-studies-grade-12-nsc-p1-memo-september-2025-mpumalanga/542d7502-5f88-419f-a9da-da529a7d163f) — Memo · 2025
- [Business Studies Grade 12 NSC P2 MEMO September 2025 Mpumalanga](https://www.hlayiso.com/library/business-studies-grade-12-nsc-p2-memo-september-2025-mpumalanga/c4a1c821-283b-4e67-953b-7523f8a29517) — Memo · 2025
- [Business Studies Grade 12 NSC P1 MEMO September 2025 North West](https://www.hlayiso.com/library/business-studies-grade-12-nsc-p1-memo-september-2025-north-west/ebfb4a83-3104-4f58-b833-85dbe10fab18) — Memo · 2025

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