# Business Studies Grade 11 September Test 2015 Paper & Memo

> Grade 11 Business Studies question paper and memo from the September Test 2015, 12 pages. Read online or get the free PDF download.

- Page: https://www.hlayiso.com/library/bus-s-sept-qp-memo-2015-gr11/345b86ff-3dfc-42fb-b33f-48865a77da85
- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 11
- Document type: Question paper and memo
- Year: 2015
- Exam period: September Test
- Curriculum: CAPS
- Pages: 12

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## About this document

Business Studies · Grade 11 · September Test · 2015. Question paper and memorandum, 12 pages. Read online or download the PDF.

Read it free online on the page above; download the PDF from there.

## Document text

Text extracted from the PDF. Layout, diagrams and tables may not survive extraction.

### Page 1

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KZN — DEPT. OF EDUCATION
GREENBURY SECONDARY SCHOOL
THIRD CONTROL TEST - 2015
BUSINESS STUDIES ~ GRADE 11

EXAMINER : RNAIDOO MARKS : 100
MODERATOR : R GOVENDER DURATION : ihr

INSTRUCTIONS AND INFORMATION

1. This paper consists of _4 printed pages.

2. There are 3 sections :

SECTION A : Compulsory

SECTION B : Consists of 3 questions. CHOOSE ANY TWO QUESTIONS.

SECTION C : ESSAY question. Consists of 2 questions. CHOOSE ANY ONE
QUESTION.

( 3 . Use the SPECIAL ANSWER SHEET for Section A.

SECTION A

QUESTION ONE : (20 marks)

1.1. MULTIPLE CHOICE
CHOOSE THE CORRECT ANSWER FROM THE OPTIONS GIVEN. WRITE DOWN THE

CORRECT LETTER ONLY.
1.1.1 A community-based organisation :

A) is also known as a parastal

B) is solely responsible for job-creation in the community in the field of education
C) is owned and controlled by the people who live in a defined region

D) has no profit objective.

( J11.2. The following activity is not part of the production planning and control process:

|
A) Routing |
B) Scheduling |
C) Loading
D) Benchmarking

1.1.3. The practice of charging a very high price when a new, innovative product is introduced
to the market is known as :

A) skimming
B) odld pricing
C) bait pricing
D) unethical pricing

P.T.O/1.1.4 wee
Page 1 of 4

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1.1.4 Sales promotion takes place when :

A) the business receives favourable publicity
B). prices of goods are increased

C) products are produced in big volumes

D) free product samples are given to customers

1.1.5 An example of a fixed cost is :

A) direct wages

B) indirect wages

C) factory rent :

D) depreciation on equipment (5x2) = 10
1.2 USE THE WORDS IN THE TEXTBOX TO E ILL.IN THE MISSING WORDS

UNIT COST SEASONAL CORPORATE SOCIAL RESPONSIBILITY
MASS SCHEDULING BATCH JOBBING LOADING

(

_Is calculated by dividing the total cost by the number of units manufactured.
~_ focuses on a specific job which is completed according to the customer’s
specification.
1.2.3 A price deduction given to customers who buy products or services out of season is known
asa discount. :
1.2.4. When businesses support and uplift local communities it is referred to as ___ .
1.2.5 The volume or quantity of work allocated to an employee or to a machine is referred to as

ae
NBR
Ne

(5x2) = 10
SECTION B
CHOOSE ANY TWO QUESTIONS FROM THIS SECTION
QUESTION TWO : VENTURES (20 marks)
2.1 List FIVE(5) benefits of Corporate Social Investment for companies | (10)

2.2 “According to the Small Enterprise Development Agency (Seda), an entrepreneur
is a person who takes an idea and an opportunity and turns them into.a
profitable business.”

2.2.1 List and discuss any FIVE(5). Key Success Factors that will give a business a
competitive edge. (10)

P,T.O/ QUESTION THREE ......

Page 2 of 4

\

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QUESTION THREE : OPERATIONS (20 marks)

The following shows the costs involved in manufacturing motorbikes for the month of August

Rent of the factory Ri 500 pm

Salaries(per worker)(3 workers employed) R3 000 pm

Raw materials R150 per motorbike _|
Insurance R275 pm

Water and Electricity R2.000 pm

Telephone R350 pm

v The factory produces 50 motorbikes per month.
¥ The selling price is R1 000 per bike.

4.4 List any TWO(2) elements of PROMOTION

3.1 Why is production costs important to a manufacturer? (2)
3.2 List the FIXED COSTS (3)
3.3 List the VARIABLE COSTS (3)
3.4 How many units must be sold in order for the business to break-even? (5)
3.5 Calculate the total sales for the month (3)
3.6 Calculate the profit this business will make for the month of August (4)
QUESTION FOUR : MISCELLANEOUS (20 marks)
4.1. Study the following symbols and answer the questions that follow
4.1.1 The above symbol and names are classified as (2)
4.1.2 Tabulate the difference between PRIVATE LABEL BRANDS and
MANUFACTURER BRANDS (4)
4.2 List and explain the FOUR(4) types of PACKAGING (8)
_ 4.3 What does the abbreviation AIDA stand for? (4)

(2)

P.T.O/SECTION C......

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SECTION C: ESSAY |
CHOOSE ANY ONE QUESTION FROM THIS SECTION

QUESTION FIVE : (40 marks)

“When we think of production , we think of factories, machines and assembly lines. A
production system is the process that is followed to manufacture products.”

In a well structured essay discuss :

e Definition of :
v¥ Mass Production
¥ Batch Production
¥ Jobbing ;
e Advantages and Disadvantages of Mass Production
e Advantages and Disadvantages of Batch Production and Jobbing

QUESTION SIX : (40 marks)

“With an increased number of products available in the market and with an ever
changing economy, businesses must find ways of improving their sales.””

In a essay, discuss :

Importance of PRICING

PRICING Techniques

STEPS involved in the PRICE DETERMINATION PROCESS
Factors that influence the PRICING POLICY ef a Business

eeee

TOTAL = 100

GOOD LUCKININ

GREENBURY SECONDARY SCHOOL

Page 4 of 4 & DEPARTMENT OF COMMERCE

### Page 5

GREENBURY SECONDARY SCHOOL
THIRD CONTROL TEST - 2015
SPECIAL ANSWER SHEET

HO. . MRIS C MAHARAJ

BUSINESS STUDIES - GRADE 11 100

NAME/SURNAME_: MEMO

GR./DIV :

FOR THE EDUCATOR'S USE ONLY

QUESTION | (J) QUESTION | MARK | LEARNER'S

CHOSEN MARK

ONE 20

TWO 20

THREE 20

FOUR 20

FIVE 40

SIX 40

SECTION A

QUESTION ONE
=

1.1

LLic Ww

11.2D dy

113A Af

114D W

1.1.5¢ W/

1.2

1.2.1Unit cost Ww

1.2.2Tobbing VW

1.2.3Seasonal vi

1.2.4Corporate social responsibility 4/

1.2.5Loading Wid

20
20 GREENBURY $ SECONDARY SCHOOL
: ENT OF COMMERCE

### Page 6

SECTION B

QUESTION TWO

2.1 Benefits of CSI for companies

¢ Upliftment programmes can alleviate poverty w/

Establishment of a social network in communities which increases

integration
¢ Gaining of the trust of investors MA
¢ Increasing of the appeal as an employer MW ie

e

2.2
2.2.1 Key Success Factors

Promotion of the communities in which they are active M/

SUSTAINABILTTD”. Means ensuring that the income increases, /

customerbase expands and quality improves.

PROFITABILITY - When expenses have been subtracted from the sales

and a surplus results,

customers,

CUSTOMER BASE - There must be many opportunities,to attract more

BUSINESS SKILLS - Skills ensure great success and allows

management to make the right decisions. A

operate,

CSI - Assisting and supporting the communities within ynich they

10

©

€ i

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QUESTION THREE

3.1 Understanding these costs and the relationship between themn will

determine the accuracy with which management is able to predict estimated

profits. Af B

3.2 FIXED COSTS
* Rent of the factory /
e Salaries Vv 3
e Insurance Vv

3.3 VARIABLE COSTS
e Raw materials
* Water and electricity Vv’ 4
¢ Telephone Vv .

3.4 Fixed costs = (1500+(3 000x3)+R275) = 10775
Variable costs per unit = (2000+350)/50 = 47 + 150 = 197

BREAK-EVEN = FIXED COSTS J
SPu -VCu
= 10 775
1000 - 197 ¥
= 10 775
803 y “
= 13.4 units yf 2
dv
Rt 000 x 50 3

R50 000 , a

3.5 TOTAL SALES

A
50 000 Oy, 625 (1500+9 000+7500+275+2000+350)
R29 375, // &

3.6 PROFIT

Total = 20

### Page 8

QUESTION FOUR
41
4.11 Trademarks M/S a
4.1.2
PRIVATE LABEL BRANDS MANUFACTURING BRANDS
Are produced and solely owned by the | Manufacturer brands are controlled
retailer. My and produced by manufactures and
sold through different retailers. V/
-=

4.2Types of Packaging

v
« SPECIALITY - The product is given an image of “must have",

¢ RE-USABLE - The container can be used for something else once the O)
content is finished.

Jv
« KALEIDOSCOPE - Where the container or wrapper are continuously
changing. vA

e¢ MULTIPLE - Various products are packaged in one container. / £

4.3 AIDA
© A - Attract
° I- Interest ,/
* D- Desire 4% uy
* A-= Action % ——
4.4 Elements of Promotion C:

¢ Sales promotion

e Advertising

© Publicity

¢ Personal selling ANY ioe

### Page 9

SECTION ¢C

QUESTION FIVE

INTRODUCTION
¢ There are uninterrupted and interrupted production processes.
¢ With uninterrupted production, products flow continuously from start to

finish
¢ Interrupted production occurs when orders with different specifications
are placed. a 3

we

BODY

1. MASS PRODUCTION
« Products must have the same design and go through the same
manufacturing process continuously.

2. BATCH PRODUCTION
« Products are produced in batches or group. The production of one design
is completed before going on to produce another batch of a different

design. tA
3. JOBBING
« Each product is made to a customer's requirements or to an individual
order,

4. ADVANTAGES AND DISADVANTAGES OF MASS PRODUCTION

i) ADVANTAGES DISADVANTAGES
¢ Products are manufactured at a « Ifatmachine breaks down, the
lower cost per unit MA entire production is delayed fa
¢ Division of labour possible wy ¢ The speed at which products are
¢ Handling of materials are manufactured is fixed wr
restricted / ¢ A large amount of capital is |
¢ Production control process is invested ves
simple ¢ If design changes, modifications |
can be very expensive |

### Page 10

5. ADVANTAGES AND DISADVANTAGES OF BATCH PRODUCTION AND

JOBBING

ADVANTAGES

DISADVANTAGES

Delays due to breakdowns can
be overcome quickly KY
Greater flexibility V/
Machinery are less expensive
Changes in quantities can be
easily catered for

W/

Costs per unit are higher 47

A large reserve of semi-finished
goods must be kept v/
Products take longer to prodice v
Large amount of capital is

(7

required

CONCLUSION :
One of the biggest challenges for any business is to use the least possible raw
materials at the lowest possible cost to produce the largest quantity of quality
goods, Choosing the correct production system is of vital importance. v//

FACTS (wax) 32 |(as)
LAYOUT 2
ANALYSIS 2
SYNTHESIS 2
ORIGINALITY 2
TOTAL 40

( )

### Page 11

QUESTION SIX

INTRODUCTION
« Price is the only marketing tool that brings in revenue for the business.
¢ Consumers will pay money for a product if they think it will satisfy a need

or want. Uy 3.
“

BODY
1, IMPORTANCE OF PRICING
« Every manufacturer, wholesaler and retailer is concerned with prices. y”
¢ Price is the determining factor to close a deal. 4
¢ Price can be very important to the consumer and business must monitor
consumer responses to price and price changes. va

2. PRICING TECHNIQUES

« Psychological pricing’ - Used to give the impression that an item is
cheaperthan it really is.

° Odd pricing” Occurs when final product prices include odd numbers to
create the perception that the product is cheaper. “

¢ Bait pricing - Products are advertised at prices that are usually lower
than the items cost price, Customers buy these and other wv
items.

* Skimming prices - Prices attached to a new innovative product that is
considered unique and prestigious. High prices are
charged.

3. PRICE DETERMINATION

e« STEP ONE - Determine the cost price 4
¢ STEP TWO - Determine the market price 4”
« STEP THREE - Determine the target price

« STEP FOUR - Determine final price Y

### Page 12

4, FACTORS INFLUENCING PRICING POLICY

Competitors prices - The price that competitors charge is a determining
factor that influences the setting of a price, Ky

« Changes in consumer tastes and habits’ - The buying behaviour of
consumers varies according to the type of product that is bought. K/

e Changes in consumer income - Products that fall outside the price range
that consumers are prepared to pay or not be able to afford wil re
bought. “

¢ Changes in production costs and time - Costs and expenses comprise
one of the most important factors influencing the price of a product ¢

¢ Supply and Demand - Can influence prices especially in the primary .

sector. “74

CONCLUSION :
« After the final price has been determined by the organisation, strong
customer and competitor responses to the price of a product cotildslead
to price adjustments. wy

FACTS 32 (es)
LAYOUT 2
ANALYSIS 2
SYNTHESIS 2
ORIGINALITY 2
TOTAL 40

( )

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