# Business Studies Grade 11 September Test 2018 Paper & Memo

> Grade 11 Business Studies question paper and memo from the September Test 2018, 26 pages. Read online or get the free PDF download.

- Page: https://www.hlayiso.com/library/bus-s-sept-qp-memo-2018-gr11/03a74440-6223-4be9-b49c-2d059842332c
- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 11
- Document type: Question paper and memo
- Year: 2018
- Exam period: September Test
- Curriculum: CAPS
- Pages: 26

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Business Studies

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SEPT 2018

INSTRUCTIONS AND INFORMATION

Read the following instructions carefully before answering the questions.

1.

This question paper consists of THREE sections

SECTION A: COMPULSORY
SECTION B: Consists of THREE questions
Answer any TWO of the THREE questions in this section.

SECTION C: Consists of TWO questions
Answer ONE of the TWO questions in this section.

Read the instructions for each question carefully and take particular note of

2,
what is required.

3. Number the answers correctly according to the numbering system used in this
question paper. No marks will be awarded for answers that are numbered
incorrectly.

4. Except where other instructions are given, answers must be in full sentences.

5, Use the mark allocation and nature of each question to determine the length
and depth of an answer.

6. Use the table below as a guide for mark and time allocation when answering
each question.

SECTION QUESTION MARKS TIME
A: Objective-type questions
COMPULSORY 41 20 10 minutes
B: THREE direct/indirect- 2 20 10 minutes
type questions 3 20 10 minutes
CHOICE (Answer any 4 20 10 minutes
TWO
C: TWO essay-type 4 40 30 minutes
questions 5 40 30 minutes
CHOICE (Answer any ON
essays.)
TOTAL 100 60 minutes
7. Begin the answer to EACH question on a NEW page, for example
QUESTION 1 — new page, QUESTION 2 — new page, et cetera.

8. You may use a non-programmable calculator.

9. Write neatly and legibly.

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Business Studies SEPT 2018
SECTION A (COMPULSORY)

QUESTION 1

14 Various options are provided as possible answers to the following questions.

Write down the question number (1.1.1-1.1.5), choose the answer anc

weite

1.1.1

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the cerrect alprotoet ONLY

Which one of the following is part of the distribution policy?

A Advertising

B_ Intermediaries

C_ Promotion

D_ Price determination

Goods that are produced locally and sold to other counties are known
as ...

A import

B~ durable

C_ non-durable
D_ export

A point where the business is neither making a profit or a loss.

A Breakpoint
B_ Recession
C Break-even
D_ Pick-even

Which one of the following factors may influence price determination?

A_ Risk bearing

B_ Product design

C_ Input costs

D  Consumer’s need

Social development is characterised by provision of... for
communities.

A housing

B jobs

C infrastructure
D employment

(5x2) [10]

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Business Studies

SEPT 2018

1.2 Choose a description from COLUMN B that matches term in COLUMN A.
Write only the letter (A-J) next to the question number (1.3.1-1.3.5) in the
ANSWER BOOK, for example 1.3.6 H.

COLUMN A

COLUMN B

1.3.1 Civil society

A. group of people with a common vision of meeting
an identified need in the community.

1.3.2 Grading

B .an activity within production function.

1.3.3 Publicity

C. conducted by businesses to influence
competition.

1.3.4 Market research

D. stands for South African Bearer of Standards.

1.3.5. SABS

E.conducted by businesses to locate the consume.. |

F. an activity within a marketing function.

G.stands for South African Bureau of Standards.

H. is paid for by the business

|.collective group of volunteers which include
professionals, cultural and religious bodies, NPO;s
and CBO’s.

J. is not paid for by the business.

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(5X2) (10)

TOTAL: SECTION [20]

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Business Studies SEPT 2018

SECTION B
Answer ANY TWO questions in this section.

NOTE Clearly indicate the QUESTION NUMBER of each question that you choose.

The answer to EACH question must start on a NEW page, for example
QUESTION 2 on a NEW page, QUESTION 3 on a NEW page, et cetera.

QUESTION 2: BUSINESS ROLES

2.1 Elaborate on the meaning of the term corporate social responsibility. (4)
22 Explain the role of businesses towards contributing to the social and (6)
economic development of their communities.
2.3 Read the scenario below and answer the questions that follow.
DIBENG NPC

Dibeng NPC is a non-profit organisation which operates within Durban areas.
The main function of this business is to make a difference to people's lives
through provision of food parcels to orphans.

2.3.1 Identify the role played by Dibeng NPC in the social development of (3)
communities. Motivate your answer by quoting from the scenario
above.

2.3.2 Suggest other roles that Dibeng NPC can play in the economic (7)
development of communities.

[20]
QUESTION 3: BUSINESS OPERATIONS
3.1 List any TWO aspects of the production function. (2)
3.2 Explain the differences between mass and batch production systems.. (8)
3.3 Read the scenario below and answer the questions that follow.
HOPE BAKERY (HP)
Hope Bakery specialises in the production of breads. The total production
costs of the business include rent for factory, electricity bill, salaries for
employees and telephone bill.
3.3.1 Identify TWO examples of fixed and variable costs for HP Bakery. (8)
Support your answer by quoting from the scenario above.
3.3.2 Advise HP on the correct formula for calculating the unit cost of (2)
production.
[20]

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Business Studies SEPT 2018
QUESTION 4: MISCELLANEOUS TOPICS
BUSINESS ROLES
41 Elaborate on the meaning of the term community based organisations (4)
42 Explain the role of individuals within the business community. (6)
BUSINESS OPERATIONS
4.3 Discuss the following production planning steps.
4.3.1 Routing (2)
4.4.2 Scheduling (2)
44 Read the scenario below and answer the questions that follow.

OTEE CHEMICALS (OC)

Otee Chemicals specialises in the manufacturing of industrial chemicals. OC
is compelled by the law to ensure that its workplace is free of hazards such
as dangerous machinery, organisms and chemicals which may cause harm to

employees.
4.4.1. Name the Act that OC must adhere to in the scenario above.
(2)
4.4.2 | Recommend ways in OC can ensure factory safety in the workplace. (4)
[20]

TOTAL:SECTION B [40]

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Business Studies

SECTION C
Answer ONE question in this section.

SEPT 2018

NOTE Clearly indicate the QUESTION NUMBER of the chosen question. The
answer to EACH question must start on a NEW page, for example
QUESTION 7 on a NEW page, QUESTION 8 on a NEW page, et cetera.

QUESTION 7: BUSINESS VENTURES

ies of an entrepreneur play a major role in successful business management. Some
entrepreneurs do not achieve their goals due to lack of risk taking , perseverance and

good management.

Refer to the statement above and write an essay on the following aspects:

Define an entrepreneur.
Discuss the qualities of an entrepreneur illustrated in the statement above.
Explain other qualities of an entrepreneur.

Advise businesses on the meaning of THREE key success factors .

QUESTION 8: BUSINESS OPERATIONS

Product policy as an aspect of marketing function includes product development,
design, packaging and trademarks. Businesses are also expected to determine prices

for goods and services offered.

With reference to the statement above write an essay on the following aspects.
e Describe steps involved in developing a product.
e Explain the importance of using a trade mark.
e Suggest ways in which businesses can meet the requirements of a
good packaging.
e Advise businesses on the importance of pricing.

TOTAL SECTION C:

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[40]

[40]

80

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' kzn education

Department:
Education
KWAZULU-NATAL

NATIONAL
SENIOR CERTIFICATE
GRADE 11

1 BUSINESS STUDIES i

" SEPTEMBER 2018 ‘

i MARKING GUIDELINES :
MARKS: 100

These marking guidelines consist of 17 pages.

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Business Studies 2 PTN/SEPT 2018
NSC — Marking Guidelines

NOTES TO MARKERS

PREAMBLE

‘The notes to markers are provided for quality assurance purposes to ensure the following:

(a) Fairness, consistency and reliability in the standard of marking

(b) Facilitate the moderation of candidates' scripts at the different levels

(c) | Streamline the marking process considering the broad spectrum of markers across the country
Implement appropriate measures in the teaching, learning and assessment of the subject at
schools/institutions of learning

L. For marking and moderation purposes, the following colours are recommended:
Marker: Red
Senior Marker: Green
Deputy Chief Marker: Brown/Black/Blue
Chief Marker: Pink
Internal moderator: Orange
DBE Moderator: Turquoise
2. Candidates' responses must be in full sentences for SECTIONS B and C. However, this would

depend on the nature of the question.

3. Comprehensive marking guidelines have been provided but this is by no means exhaustive.
Due consideration should be given to an answer that is correct, but:

e
ses a different expression from that which appears in the marking guidelines
e
omes from another source
e
riginal
e

different approach is used

NOTE: There is only ONE correct answer in SECTION A.

4, Take note of other relevant answers provided by candidates and allocate marks accordingly.
(In cases where the answer is unclear or indicates some understanding, part-marks should be
awarded, for example, one mark instead of the maximum of two marks.)

5. The word 'Sub-max' is used to facilitate the allocation of marks within a question or sub-
question.

6. The purpose of circling marks (guided by 'max' in the breakdown of marks) on the right-hand
side is to ensure consistency and accuracy in the marking of scripts as well as for calculation
purposes.

7. Subtotals to questions must be written in the right-hand margin. Circle the subtotals as

indicated by the allocation of marks. This must be guided by 'max' in the marking guidelines.
Only the total for each question should appear in the left-hand margin next to the appropriate
question number.

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Business Studies 3 PTN/SEPT 2018

NSC — Marking Guidelines

8. In an indirect question, the theory as well as the response must be relevant and related to the
question. _
9: Incorrect numbering of answers to questions or sub questions in SECTIONS A and B will be
severely penalised. Therefore, correct numbering is strongly recommended in all sections.
10. No additional credit must be given for repetition of facts. Indicate with an 'R’.
pial Note that no marks will be awarded for indicating Yes/No in evaluation type questions
requiring substantiation or motivation. (Applicable to SECTIONS B and C)
12. The differentiation between ‘evaluate' and ‘critically evaluate’ can be explained as follows:
12.1 When 'evaluate' is used, candidates are expected to respond in either a
positive/negative manner or take a neutral (positive and negative) stance, e.g.
Positive: 'COIDA eliminates time and costs spentv on lengthy civil court
proceedings. 'V
12.2 When ‘critically evaluate’ is used, candidates are expected to respond in either a
positive/negative manner or take a neutral (positive and negative) stance. In this
instance candidates are also expected to support their responses with more
depth, e.g. 'COIDA eliminates time and costs spentVv on lengthy civil court
proceedingsv, because the employer will not be liable for compensation to the
employee for injuries sustained during working hours as long as it can be proved
that the business was not negligent.'V
NOTE: 1 | The above could apply to ‘analyse’ as well.
Note the placing of the tick (v) in the allocation of marks.
13. The allocation of marks must be informed by the nature of the question, cognitive verb used,

mark allocation in the marking guidelines and the context of each question.

Cognitive verbs, such as:

13.1. Advise, name, state, mention, outline, motivate, recommend, suggest, (list not
exhaustive) do not usually require much depth in candidates’ responses.
Therefore, the mark allocation for each statement/answer appears at the end.

13.2 Describe, explain, discuss, elaborate, distinguish, differentiate, justify, devise,
analyse, evaluate, critically evaluate (fist not exhaustive) require a greater depth of
understanding, application and reasoning. Therefore, the marks must be allocated
more objectively to ensure that assessing is conducted according to established
norms so that uniformity, consistency and fairness are achieved.

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Business Studies 4 PTN/SEPT 2018

NSC - Marking Guidelines

14. SECTION B

14.1 if, for example, FIVE facts are required, mark the candidate's FIRST FIVE responses and ignore
the rest of the responses. Indicate by drawing a line across the unmarked portion or use the
word ‘Cancel’.

NOTE: This applies only to questions where the number of facts is specified.

14.2 If two facts are written in one sentence, award the candidate FULL credit. Point 14.1 above
still applies.

14.3 If candidates are required to provide their own examples/views, brainstorm this at the
marking centre to finalise alternative answers.

14.4 Use of the cognitive verbs and allocation of marks:

14.4.1 If the number of facts are specified, questions that require candidates to
‘describe/discuss/explain' may be marked as follows:

e Fact 2 marks (or as indicated in the marking
guidelines)

° Explanation 1 mark

The 'fact' and ‘explanation’ are given separately in the marking guidelines to

facilitate mark allocation.

14.4.2 If the number of facts required is not specified, the allocation of marks must be
informed by the nature of the question and the maximum mark allocated in the
marking guidelines.

14.5 ONE mark may be awarded for answers that are easy to recall, requires one word answers
or is quoted directly from a scenario/case study. This applies to SECTIONS B and C in
particular (where applicable).

15. SECTION C _|

15.1 The breakdown of the mark allocation for the essays is as follows:

Introduction

Content Maximum:
Conclusion 32
Insight 8
TOTAL 40

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io) PTN/SEPT 2018

Business Studies

NSC — Marking Guidelines

[15.2 [ Insight consists

of the following components:

LI

Layout/Structure

Is there an introduction, a body and a conclusion?

Analysis and
interpretation

Is the candidate able to break down the question into headings/sub-
headings/interpret it correctly to show understanding of what is being
asked?

Marks to be allocated using this guide:
All headings addressed: (1)
Interpretation (16 to 32 marks) (1)

Synthesis

Are there relevant decisions/facts/responses made based on the
questions?

Marks to be allocated using this guide:
No relevant facts: 0(Two'-S')
Some relevant facts: 1 (One '-S')

Only relevant facts: 2 (No '-S')

Option 1: Where a candidate answers 50% or more of the question
with only relevant facts; no '-S' appears in the left margin.
Award the maximum of TWO (2) marks for synthesis.

Option 2: Where a candidate answers less than 50% of the question

margin. Award a maximum of ONE (1) mark for synthesis.

Option 3: Where a candidate answers less than 50% of the question
with no relevant facts; two '-S' appear in the left margin.
Award a ZERO mark for synthesis.

with only OR some relevant facts; one '-S' appears in the left

Originality

Is there evidence of examples, recent information, current trends and
developments?

TOTAL FOR INSIGHT:
TOTAL MARKS FOR FACTS:
TOTAL MARKS FOR ESSAY (8 + 32)

32
40

NOTE: 1.

No marks will be awarded for contents repeated from the introduction and
conclusion.

The candidate forfeits marks for layout if the words INTRODUCTION and
CONCLUSION are not stated.

No marks will be allocated for layout, if the headings INTRODUCTION and.

CONCLUSION are not supported by an explanation.

With effect from November 2017 a candidate will be awarded a maximum
of ONE(1) mark for headings/sub-headings and ONE(1) mark for
interpretation (16 or more out of 32 marks). This applies specifically to the
analysis and interpretation part of insight.

15.3 Indicate insight

in the left-hand margin with a symbol e.g. ('L, A, S and/or 0).

_|

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Business Studies 6 PTN/SEPT 2018
NSC — Marking Guidelines

15.4 The breakdown of marks is indicated at the end of the suggested answer/ marking
guidelines to each question.

15.5 Mark all relevant facts until the SUB MAX/MAX mark in a subsection has been attained.
Write SUB MAX/MAX after maximum marks have been obtained.

15.6 At the end of each essay indicate the allocation of marks for facts and marks for insight as
follows: (L— Layout, A- Analysis, S — Synthesis, O — Originality)
as in the table below.

CONTENT MARKS
Facts 32 (max.)

L 2
A 2
S 2
(e) 2

TOTAL 40

15.7 When awarding marks for facts, take note of the sub-maxima indicated, especially if

candidates do not make use of the same subheadings. Remember, headings and
subheadings are encouraged and contribute to insight (structuring/logical flow/sequencing)
and indicate clarity of thought. (see MARK BREAKDOWN at the end of each question.)

15.8 If the candidate identifies/interprets the question INCORRECTLY, then he/she may still
obtain marks for layout.

15.9 If a different approach is used by candidates, ensure that the answers are assessed
according to the mark allocation/subheadings as indicated in the marking guidelines.

15.10 Award TWO marks for complete sentences. Award ONE mark for phrases, incomplete
sentences and vague answers.

15.11 Marks for facts shown as headings in the marking guidelines, will not necessarily apply to
each question. This would also depend on the nature of the question.

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Business Studies

SECTION A

QUESTION 1

NSC — Marking Guidelines

PTN/SEPT 2018

Lt

1.1.1 Byv
1.1.2 Dvv
1.1.3 Cvv
1.14 Cv
1.15 Av
1.1.10 Bvv

(10 x 2)

(20)

12:

1.2.1 IW
1.2.2 FY
1.2.3 Jv
1.2.4 Evv
1.2.5 Gvv

(5 x 2)

(10)

TOTAL SECTION A:

20

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BREAKDOWN OF MARKS

QUESTION 1 MARKS
1.1 10
1.2 10
TOTAL 20

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Business Studies 8 PTN/SEPT 2018

NSC — Marking Guidelines

SECTION B

Mark ONLY the FIRST TWO answers.

QUESTION 2: BUSINESS ROLES

2.1

2.2.

Meaning of corporate social responsibility
e An obligation by a business to pursue sound long term goals for society.VV

e Long term commitment by businesses to always act ethically/to contribute to
economic development in order to improve the quality of life of their employees,
their families, their local communities and society in general.vV

e The way companies manage their business resources/processes to impact
positively on society.VV

e Anethical way of doing business in the interest of both the business and the
wider community.vV¥

e Avwwillingness to act in accordance with legislation that requires community
uplifttment/employee development.Vv

e Refers to strategies used by business to take responsibility for their impact on
society and the environment.VvV

e tis nota single action, but rather an approach to doing business that guides all
decision-making in the firm.vV

e Any other relevant answer related to the description/definition of CSR.

Max (4)
The role of businesses towards contributing to the social and economic
development of their communities.
Businesses should develop and implement programmes\ aimed at addressing
social/economic needs of communities. V
Businesses should allocate necessary budgetv to cater for Corporate social

investment initiatives. V

2.3.1

Businesses should form partnerships with other stakeholdersy dealing with
social/economic development programmes for communities. V

Businesses should provide for more employment opportunities. V

Any other relevant answer related businesses role towards social/economic
development of communities

Max (6)
Identification
To make a difference to people’s livesVV (2)
Motivation
through provision of food parcel.to orphans. V (1)

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Business Studies 9
NSC — Marking Guidelines

Other businesses role towards economic development of communities

Provide for more job creation. VV

PTN/SEPT 2018

Develop and implement skills development programmes. VV

Provide for learnerships programmesWV.

Contribute towards infrastructure development. VV

Offer bursary scheme programmes to enhance skills growth amongst
communities. vv
Any other relevant answer related to changes in income level as a challenge of the

macro-environment.

QUESTION 3: BUSINESS OPERATIONS

3.1

3.2

Aspects of production
Systems

Production planning
Safety management V
quality controlV
production costsV

Max (7)
[20]

NOTE: Mark the first TWO (2) only (2x1) (2
Differences between a mass and batch production systems
MASS BATCH

Mass production allows for large volumes to be
producedv in a short period of time. V

- Aspecialised single purpose machinery is used

in mass production.

- Standardised products are produced in large

quantities.

- Any other relevant answer related to mass

production.
Sub max (6)

Batch allows for small batches to be
producedy ina short period of time. V

A multi-purpose machinery is used in batch

production.

Unique product/group of similar products are

produced in batches.

Any other relevant answer related to batch

production.

Sub max (4)

NOTE: 1. The answer have to be in tabular format, but the distinction must be

clear.

2.Award a maximum of TWO (6) marks if the difference is not clear/
Mark either a mass or a batch production only.

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Business Studies 10 PTN/SEPT 2018
NSC — Marking Guidelines

3.3.1 Identification of fixed and variable costs

FIXED COSTS VARIABLE COSTS
rent for factoryvv electricity billvv
| salaries for employeesvv telephone billvv
Sub max (4) Sub max (4)

NOTE: Do not allocate marks for responses that are not quoted from the
scenario.
Max (8)
e Unit cost formula

e Total cost of productiony divided by number of units produced.¥ (2)
TOTAL Mark [20]

QUESTION 4: Miscellaneous

4.1 Meaning of community based organisations
- Groups that provide social services at local community levels.vV
- Represent communities/significant segment of a community and work to meets
specified needs.VV
- Work at local levels to build equality across society in all streams.V¥

- Any other relevant answer related to the meaning of community based organisations.
Max (4)

4.3. The role of individuals within the business community
- Individuals should offer their skills to individuals¥ who cannot afford to pay. V
- Share their knowledge and expertisev for the benefit community members. ¥
- Dedicate time and efforts to projectsV planned for community development. v
- Ensure that act if individualsv do not harm the society/environment. V
- Conduct research on future programmesy beneficial to community development.V
- Any other relevant answer related to the role of individuals within the business

community.
Max (8)
4.3. Production planning steps
4.3.1 Routing
e Routing involves planning the route that products will go through during production
process. V

e The path that raw materials need to followy during the production process. V

e Used to establish the best and cheapest way to sequencev production activities.v
e Any other relevant answer related to routing.
Max (2)
4.3.2 Scheduling
e Scheduling involves working out time required to complete an activityY during the
production process. V
e Involves assigning date, time and duration per each planned activity.

e Any other relevant answer related to scheduling.
Max (2)

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Business Studies 11 PTN/SEPT 2018
NSC — Marking Guidelines

4.4.1 Identification of the Act
- Occupational Health and Safety Act, Act 85 of 1993) (2)

4.4.2. Ways to ensure factory safety in the workplace
- The physical factory facilities should meet specific requirements outlined by law.
- Regular safety inspections should be conducted.
- Protective clothing should be provided to all employees.
- Fire escapes and fire fighting materials should be provided and visible to all

employees.
- Provision of ventilation/lightning/ablution facilities/first aid kits for hygiene purposes.
Max (4)
TOTAL MARK [20]
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PTN/SEPT 2018
NSC — Marking Guidelines

SECTION C

Mark only the first answer in this section.

QUESTION:5 BUSINESS VENTURES

5.1

§.2

5.3
634

Introduction
Entrepreneurs play a major role in the development of the country’s economy.

Businesses need to embrace entrepreneurial qualities to remain competitive.V
Entrepreneurs who possess good qualities can be able to run their businesses
successfully and profitable.
Key success factors serve as conditions for measuring business goals
achievements.V
Any other relevant introduction related to definition of an entrepreneur/qualities of an
entrepreneur/key success factors. (2x1) (2)
Definition of an entrepreneur
An entrepreneur is a person who sets up a business /takes financial risk with the aim
of making a profit. VV
A person who is able to combine the four factors of production into a unity. vy
A person with a capacity to start/manages/organises a business venture. VV
A person who is self-employed and also provide employment opportunities for
others.
Any other relevant answer related to the definition of an entrepreneur.
Max (4)

Qualities of an entrepreneur
Risk- taking

Entrepreneur should take calculated risks¥ with greater possibility of yielding

positive outcome for the business. V

Risk taking should be based on sound market researchv and viable business
lan.

Entrepreneur should put necessary measures in placev to minimise the

negative impact of some business risks. ¥

A successful entrepreneur weighs up the risks involvedy before making a

decision. V

Any other relevant answer related to risk-taking as a quality of an entrepreneur.
Sub max (2)

5.3.2 Perseverance

Perseverance means to keep on tryingv until you reach your goals. V
Perseverance means believing in your abilitiesV¥ to succeed an as

entrepreneur. V
Entrepreneur should be willing to persevere longerv than anyone else. ¥
Entrepreneur should have the courage to persistv in the face of adversity and

disappointments. ¥
Successful entrepreneurs will go through several attempts’ to achieve business

goals.v
Any other relevant answer related to perseverance as a quality of an

entrepreneur.

Sub max (2)

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Business Studies 13 PTN/SEPT 2018

53.3
e

5.4

5.4.1

5.4.3

Copyr!

NSC — Marking Guidelines

Good management and leadership skills
Entrepreneur must have an ability to plan/organise/control/leadv to build a
successful business.V¥
Entrepreneur must be able to inspire othersv to believe in his/her vision. V
Entrepreneur should maintain overall controlv of business activities/operations.V
Final decision-making in the business should remain v the responsibility of an
entrepreneur. V
Any other relevant answer related to good management and leadership skills as

a quality of an entrepreneur.
Sub max (2)

Max (6)
Other qualities of an entrepreneur

Confidence in one’s ability to succeedVV
An entrepreneur must believe in his/her capabilities to build a successful

business. V
A clear understanding of one’s strengths and weaknesses is a key to success.

V

Self-confidence can lead to optimism which may motivate others in the
business. V

Any other relevant answer related to confidence in one’s ability to succeed as
a quality of an entrepreneur.
Quality (2)
Explanation (1)
Sub max (3)

High levels of energyvV
An entrepreneur should demonstrate high energy levels in dealing with

entrepreneurial activities. V
High levels of energy will assist an entrepreneur to meet set business targets.

y

An entrepreneur with high energy levels can easily overcome stress/ reduce
stress levels. V

Any other relevant answer related to high levels of energy as a quality of an
entrepreneur.
Quality (2)
Explanation (1)
Sub max (3)

Passion
An entrepreneur should be passionate about/love his/her business. V
An entrepreneur must dedicate all time and efforts towards ensuring business
growth and success. ¥
An entrepreneur with passion can motivate and encourage others to work
harder. ¥
Any other relevant answer related to passion as a quality of an entrepreneur.
Quality (2)
Explanation (1)
Sub max (3)

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Business Studies 14 PTN/SEPT 2018
NSC — Marking Guidelines
5.4.4 Big dreams with clear visionvV
e An entrepreneur must set a clear vision for the business. v
e Setting clear vision may contribute towards running a sustainable business
enterprise. V
e Entrepreneur's dreams and vision must be well communicated to all
employees. V
e Any other relevant answer related to big dreams with clear vision as quality of
an entrepreneur.
Quality (2)
Explanation (1)
Sub max (3)

5.4.5 Exceptional organisational skillsvV

e Anentrepreneur should possess high levels of administrative/time
management skills. V
e Exceptional organisational skills can assist in managing day to day business
activities. V
e Anentrepreneur should utilise his/her organisational skills to improve business
performance. ¥
e Any other relevant answer related to exceptional organisational skills as a
quality of an entrepreneur.
Quality (2)
Explanation (1)
Sub max (3)

5.4.6 High degree of commitment
e Anentrepreneur should dedicate all efforts in achieving business goals despite
difficulties. ¥
e Must work hard and show willingness towards business success. v
e Anentrepreneur should sacrifice/spend more time working towards building
his/her business. V
e Any other relevant answer related to high degree of commitment as a quality
of an entrepreneur.
Quality (2)
Explanation (1)
Sub max (3)

5.4.7 Flexibility (Ability to adapt quickly)VV
e An entrepreneur must be able to adapt quickly to constantly changing
business environment. V
e Must develop necessary plans to assist in managing change within the
business. V¥
e Must implement and monitor changes to enhance business growth. v
e Any other relevant answer related to flexibility as a quality of an entrepreneur.
Quality (2)
Explanation (1)
Sub max (3)

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Business Studies 15 PTN/SEPT 2018

5.4.8
°
e

5.4
5.4.1

5.4.2

5.4.3

NSC — Marking Guidelines
Willpower to overcome obstaclesvVV
An entrepreneur must be able to identify possible business obstacles. ¥
Must utilise his/her strengths to overcome any obstacle within the business. V
Any other relevant answer related to willpower to overcome obstacles as a
quality of an entrepreneur.
Quality (2)
Explanation (1)
Sub max (3)
Max (24)

Key success factors

SustainabilityVV

pustainability is a business ability to keep on operating over a period of

time.

Meeting the needs of the present without compromising the ability of future

generations. ¥

The concept of sustainability is composed of profits/ planet and people/ triple

bottom line. ¥

Any other relevant answer related to the meaning of the term sustainability
Sub max (3)

Profitability VV

Profitability is the ability of a business to earn a profit. V

Profitability is a measure of how much profit businesses make.

Profit margins are used to measure business profitability. V

Any other relevant answer related to the meaning of the term profitability.
Sub max (3)

Customer basevV

A customer base is the people to whom a business sells its

products/services.V

Encompasses a broad range of customers which businesses want to

target.V

Consists of customers who frequently buy from the business.V

Any other relevant answer related to the meaning of the term customer base.
Sub max (3)

Max (12)

Conclusion
Entrepreneurs who possess all the necessary qualities can effectively manage their

businesses. VV

Entrepreneurs should have a clear understanding of key factors used to measure
success in the business.VV

Any other relevant conclusion related to definition of an entrepreneur/ qualities of an

entrepreneur/key success factors. Max (2)
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Business Studies 16 PTN/SEPT 2018

NSC — Marking Guidelines

QUESTION 6: BUSINESS OPERATIONS

6.1
°

6.2

@eeee9e1e7#e#e#s¢

6.3

e@e3ee

6.4

Introduction
Continuous product development is essential for every business. V
Businesses use trademarks in a form of symbols/designs on their manufactured
products. V
Businesses must ensure that their packaging meets the necessary requirements. V
Businesses must put in place necessary measures for price determination. V
Any other relevant introduction related to product
development/trademarks/packaging/pricing.
(2x1) (2)
Steps in product development
Idea generation V
Idea screening
Concept testing
Business analysis V
Product developmentV
Test marketingV
CommercialisationV
Review of market performancev

Any other relevant answer related to steps in product development.
Max (8)

Importance of a trademark
Distinguishes products from those of the competitors. Vv
Provides protection to the ownerv by ensuring exclusive rights to use V
Protects customersy against inferior substitute goods. V
Consumers purchasing decisions are influenced by trademarksv and the reputation
such brands represent. V
Businesses use trademarks to convey their intellectual and attributesV
to consumers ¥
Allows the business to effectively utilise the internet and social media.
Trademark is a valuable asset for any business.
Any other relevant answer related to the importance of trademarks.
Max (12)
Requirements of good packaging
Must suit the product. VV
Must be eye catching and attract the attention of the consumer. vv
Must be suitably designed to meets the demands of the target market. VV
Must promote the image of the business. VV
Must be environmentally friendly. VV
Must be easy to handle/distribute/use. VV
Must distinguish the products from those of the competitors. VV
Must be suitable for display purposes. VV
Any other relevant answer related to the requirements of good packaging.
Max (14)

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Business Studies 17 PTN/SEPT 2018

6.4

6.6

eeee

NSC — Marking Guidelines

Importance of pricing
Price is a monetary value attached to a product/service. VW

Price can dertemine the success and failure of a product/service. VV

Pricing assist businesses to set up/establish their profit margins. vv

Pricing has an impact on business’s sales volume. VV

May assist businesses to position themselves in the market. Vv

May serve as a marketing strategy to attract more customers. vv

Any other relevant answer related to the contractual obligations of franchising

Max (12)
Conclusion
Continuous product development may assist businesses to expand their product
range VV

Trademarks protect both manufacturer and the consumer against illegal goods. vv
A good packaging may be used as a strategy to increase sales. VV
Pricing may have positive/negative impact on business's profitability. vy
Any other relevant conclusion related to franchising/outsourcing/leasing
Max (2)

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