# Business Studies Grade 11 P1 2019 QP & Memo

> Grade 11 Business Studies Paper 1 question paper and memo from the KwaZulu Natal June 2019, 22 pages. Read online or get the free PDF download.

- Page: https://www.hlayiso.com/library/business-s-june-st-p1-qpand-memo/8414e3af-2b81-4732-ae56-2d2048a84532
- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 11
- Document type: Question paper and memo
- Year: 2019
- Exam period: KwaZulu Natal June
- Paper: 1
- Curriculum: CAPS
- Pages: 22

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Business Studies · Grade 11 · KwaZulu Natal June · 2019. Question paper and memorandum, 22 pages. Read online or download the PDF.

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SECTION A: COMPULSORY

QUESTION ONE

1.1.

i i fe

Lid,

143.

1.1.4.

1.1.5,

CHOOSE THE CORRECT ANSWER FROM THE OPTIONS PROVIDED. ONLY WRITE THE CORRECT
ALPHABET NEXT TO THE NUMBER, FOR EXAMPLE: 1.1.6. B

This is the process of conceiving, pricing, promoting and distributing products for sale to
consumers.

A) Human resources

B) Administrating

C) Marketing

D) Financing

When a rating/ label is given to products to show what quality they are, this is known as.....
A) Grading

B) Five star

C) Excellence

D) Standardisation

Issues relating to a group of individuals such as race, age, social/economic class is referred to as:
A) Recruitment

B) Communication

C) Psychographics

D) Demographics

An exclusive right granted to an inventor for a limited period of time.
A) Patent

B) Trademark

C) Symbol

D) Registration

means that businesses in a sector buys goods/services from another sector or
from businesses within the same sector.
A) Forward link
B) Backward link
C) Forward and backward link
D) Infinite link

(5x2=10)

P.T.0/ QUESTION 1.2.

2

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SECTION B

ANSWER ANY TWO (2) QUESTIONS FROM THIS SECTION
QUESTION TWO: BUSINESS ENVIRONMENTS

2.1. identify which element of Porters Five Forces applies to each of the following statements below:
(10)

2.1.1. Customers prefer fashionable sneakers to more expensive, formal shoes.
2.1.2. Due to an increase in petrol price, the supplier, Tracy Stores increased their prices.
2.1.3. Trinity Ltd wants to start an exclusive fashion boutique that sells exquisite garments.

2.1.4. The Chetty’s bakery store created a new flavour of cupcakes that is selling more than the Govender’s
bakery.

2.1.5. Toy Zone attracts more customers than Toys R Us.

2.2. Complete the table on business sectors by filling in the missing aspects: (10)

| SECTOR DESCRIPTION INDUSTRY |

EXAMPLE OF BUSINESS |
| 2.2.1. Extracts raw materials 2.2.2 Mondi Paper Mill |

from nature

Secondary 2.2.3. 2.2.4 Toyota

| Tertiary 2.2.5 ~~ Financial 2.2.6
|

2.3. Read the scenario below and answer the following questions

LUXURIOUS STAR HOTEL (LSH)

| time employees. Ten casual workers are employed during peak season to meet the demands of the

|

| cu;

| LSH is situated in the West Coast close to a number of popular tourist attractions. They employ 30 full
{

|

| hotel.

\ Recently the hotel is experiencing a decline in tourist bookings which resulted in the laying off, of some

| Regular customers are now staying at other accommodations, where there is tighter security and other

| full-time staff. Crime in the area is also increasing. Some guest have been robbed in their hotel rooms.
|

| services like conference facilities.

i

2.3.1. Classify LSH’s challenges to the THREE business environment. Motivate your answer by quoting
from the scenario. Draw the table below to present your answer. (9)

BUSINESS ENVIRONMENT ~ MOTIVATION

T
|
|

4

P.T.O/ QUESTION 2.3.2

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3.5. Read the scenario below and answer the following questions

James is in charge of promoting the goods in his store. He is so good at his job, that he won the title of |

best salesperson for the month. One of the tactics he used when promoting, is offering free gifts.

3.5.1. Mention TWO other examples of sales promotion that James could use other than the one

mentioned in the scenario. {2)
3.5.2. Recommend ways James can create publicity for his business. (4)
(40 MARKS}

QUESTION FOUR: MISCELLANEOUS

BUSINESS ENVIRONMENTS

4.1. Identify the PESTLE elements/components illustrated in each scenario below: (10)
4.1.1. The South African reserve bank decided to keep the repo rate unchanged.

4.1.2. The government introduced the affirmative action policy to address past imbalances.

4.1.3. Companies are implementing nature conservation programmes to reduce pollution.

4.1.4. Businesses are promoting online trading to reduce paperwork.

4.4.5. The introduction of the Consumer Protection Act eliminates consumer exploitation by businesses.

4.2. “When labour strikes occur, workers stop working and forfeit their pay to make an impact on their
employers. Trade unions are responsible for this industrial action. ”

4,2.1. Define trade unions (2)
4.2.2. Recommend possible solutions to strikes. (4)
4.2.3, Discuss the negative impact of a strike on a business. (4)

BUSINESS OPERATIONS
4.3. identify the type of pricing technique below: (8)
4.3.1. When prices are set above the break-even point in order to earn a profit.

4.3.2. This is when the cost price of a product and a percentage of that cost price are added together to
Arrive at the selling price.

4.3.3. Prices are set to achieve a specific profit for a specific volume of sales.

4.3.4. The amount of profit is added to the cost of manufacturing the product.

P.T.0/ QUESTION 4.4

6

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SECTION C
ANSWER ANY ONE ESSAY FROM THIS SECTION

QUESTION FIVE: BUSINESS ENVIRONMENTS

Chris has been a pharmacist for 20 years. He wants to establish his own pharmacy in Durban. He is not |

|

familiar with the challenges of the macro environment for his new business.

Chris seeks your advice regarding the challenges mentioned in the scenario above. Inclucle the following in
your response:

e Identify and expiain the challenges in the macro environment other than GLOBALISATION.
e Discuss the challenges of globalisation

° Differentiate between lobbying and networking

® Recommend the benefits of networking for a business

(40 MARKS)

QUESTION SIX: BUSINESS OPERATIONS

| Carey is in charge of the production function in her store. She is stressed about her deadlines. She thinks

| she needs some training on her job.

in your response include the following:

e Identify the stages of production planning

e identify and explain the THREE types of production systems, (namely MASS, BATCH AND JOB
PRODUCTION)

e Evaluate the effectiveness of the three types of production systems. ( ADVANTAGES AND
DISADVANTAGES)

e Discuss the processes that should be followed when an employee is injured at work.

{40 MARKS)

ALL THE BESTIH

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SECTION B
QUESTION TWO: BUSINESS

ENVIRONMENTS

2.1.1. Power of buyers ~
2.1.2. Power of suppliers
2.1.3. Threat of a new entra

2.1.4. Threat of substitution

nt

2.1.5. Competitive rivalry (10)
2.25
SECTOR DESCRIPTION INDUSTRY EXAMPLE OF BUSINESS
2.2.1. PRIMARY SECTOR | Extracts raw materials 2.2.2. FORESTRY ~ Mondi Paper Mill
from nature
Secondary 2.2.3. MANUFACTURES 2.2.4, Toyota
OR PROCESSES RAW MANUFACTURING.
MATERIALS INTO
FINISHED GOODS |
Tertiary 2.2.5. SELLS FINISHED Financial 2.2.6. NEDBANK |
GOODS TO
CONSUMERS AND
PROVIDES SERVICES. |
(10)
2.3.1.
BUSINESS ENVIRONMENT MOTIVATION

MICRO ENVIRONMENT ~~

Recently the hotel is experiencing a decline in tourist bookings which

resulted in the laying off some full-time staff. —

MARKET ENVIRONMENT ~

facilities.

Regular customers are now staying in other accommodations, whom

are offering tighter security and other services like conference

MACRO ENVIRONMENT

their hotel rooms.*~

a Crime in the area is also increasing*Some guest have been robbed in

\

feet aay
on) 1

(9)

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QUESTION THREE: BUSINESS OPERATIONS

3.1. Choose the correct word/ phrase from the list below: mtoy (4)

3.1.1. Intermediaries ~
3.1.2. Loading
3.1.3. Quality assurance ~ -

3.1.4, Routing ~

3.2.1. Tabulate the difference between direct and indirect distribution. (4)

DIRECT INDIRECT

When the manufacturer sells the product directly to the | When the manufacturer uses an intermediary to sell

| end user. 7 | the product to the end user.” et
3.2.2. Discuss the advantages of direct and indirect distribution. (8)
| DIRECT INDIRECT
¢ Better profit margin’ as more goods are sold. e Reaches larger market through different media
e@ Can demonstrate’product so consumers will resources used.”
have better knowledge of the product sold.” e Capital is availablé for promotion”
e Can ensure active selling’as the manufacturer ° Intermediaries specialising in customer servicé
direct contact with the target market ~ © Consumers benefiting from wider variety of
goods

© Time-saving’as intermediaries understand how
the market operates. ”

oo
e Large order placed’By intermediaries make

production less risky for the manufacturer. |

¢ Information available on customers.

3.3. Explain the benefits of foreign marketing for a business. thes (6)

e  Itcan reach’é larger target market ~ ;

¢ It can increase market sharé, as there are possibilities for international business relationships.

e It can increase profits’ as products can be advertised and obtained all year round to people in international
countries.”

e |t can mean that downswings in the domestic economy have less of an impact on the business

e There can be tax advantage for exporters ~

e The business may be able to take advantages of better transport and communication systems”

e The business may be able to use climate differences’to its advantages.

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QUESTION FOUR: MISCELLANEOUS

BUSINESS ENVIRONMENTS

4.1.1. Economic ~

4.1.2. Political

4.1.3. Environmental

4.1.4. Technological

4.1.5. Legal

4.2.1. Define trade unions

e An organisation of employees that is controlled, paid for and run by employees to support
and represent them.<~ (2)

4.2.2. Recommend possible solutions to strikes.

e Ensure ongoing, clear and effective communication to prevent strike action.
e Consider retrenchment of staff as an option to reduce costs. “ frce® (4)
Accept any other relevant answer

4.2.3. Discuss the negative impact of a strike on a business

pie ®

e Strikes can cause a decrease in productivity ~
© Cost of subsequent negotiations’ create another expenses. (Accept any other relevant response)

BUSINESS OPERATIONS
4.3.1. Break-even pricing”
4.3.2. mark-up pricing oe

7,

4.3.3. Target pricing ~

4.3.4. Cost-plus pricing ~ (8)
4.4.1. From the scenario, quote TWO steps of the product design process. Copy and complete the table
below in your answer book. (6)
PRODUCT DESIGN STEP QUOTE |
Identify a need fora product Mzizi stated that he spends a lot of time identifying
a need for a product before spending time on the
design. ~
Test the product .~, He also added that testing the product in the

| marketplace is vital to ensure that money is not
wasted on a design that customers do not prefer.

4.5. Discuss Transportation as an essential element of marketing function. recat (6)

© It is important to consider the time that transporting goods will take and the conditions the goods
will have to endure, especially for perishable goods. “

¢ The weight of the item will influence the price and the kind of transportation that is chosen.

e The availability and the price of transportation will have an impact on the final price of the good.”

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on the profitability and survival of the |

business.” |

MAX4

LABOUR RESTRICTIONS ~

e Employment protection legislation ; |
addresses the collective rights of
employees and protects individual
employees in a number of ways. —

MAX 4

MICRO-LENDING

e People who do not have access to loans
from commercial banks, borrow money
from micro lenders.

MAX 4

2. DISCUSS THE CHALLENGES OF GLOBALISATION

e A level of competition’ that disadvantages some developing countries.
e Countries taking loans that they struggle to pay back.
® Strong nations advancing their interest at the cost of weaker nations.

a

e Foreign investors taking advantages of exchange rates at the cost of locals?”

® Financial crisis’spreading of dangerous diseases.
® The spread of invasive alien plants‘and animals. “

MAX 10

3. DIFFERENTIATE BETWEEN LOBBYING AND NETWORKING.

LOBBYING

NETWORKING

A process where a business intentionally send

out a representative to influence high-level

decision makers.

MAX 2

A process by which individuals or groups
exchange information with other influential
people or groups in order to achieve some

benefit. MAX 2

4. RECOMMEND THE BENEFITS OF NETWORKING FORA BUSINESS

e Networking can influence ‘Customer behaviour.

oe

e Businesses can become aware” “Of their “competition _

e Businesses are easily able to create-product awareness and market for new products.

e They are able to gain ideasfrom other people and find new customers aa

e By networking businesses can try to predict how inflation will affect the business and what

precautions to take. ~

CONCLUSION

MAX 8

Every entrepreneur must scan the environments thoroughly before starting a business venture. The

success of a business will rely heavily on how you can overcome challenges. ~

MAX2

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QUESTION SIX: BUSINESS OPERATIONS

INTRODUCTION

Producing goods requires a lot of precision. If goods are not produced according to specifications, it could

lead to decline in demands.

BODY

1. IDENTIFY THE STAGES OF PRODUCTION PLANNING

e Decide on the final product ~
e Break down the manufacturing stages of the final product ~
e Specify the quality of raw materials and intermediate goods.
e Decide on the sequence of the production stages. -
e Decide ona production system

e Decide ona control mechanism

e Analyse production reports and give feedback

MAX 2

MAX 7

2. DIFFERENTIATE BETWEEN THE THREE TYPES OF PRODUCTION SYSTEMS.

MASS PRODUCTION

BATCH PRODUCTION

JOB PRODUCTION

Uses specialised machinery to
create large volumes of identical

products. ~

MAX 3

Produces goods in batches of
limited quantities. All the items
in a batch are identical, but there
are differences between batches.

MAX 3

Produces individual items
according to the specific
requirements and specifications
of a particular client. - ;

MAX 3

3. EVALUATE THE EFFECTIVENESS OF THE THREE TYPES OF PRODUCTION SYSTEMS.

ADVANTAGES

| DISADVANTAGES
apt

MASS PRODUCTION

e Larger volumes of
goods produced at one
time. ~

e Faster production can
be done as goods are.

oe
produced in bulk.

e Cheaper production
cost§as the same
specifications are used

. a“
on all the items.

e Items cost less’per unit

because the unit cost

of the product is

e Start-up capital is
required to buy

" " a
expensive machinery

e Machinery is expensive

to maintain and

replace
e Small varietyof goods

as every product

produced is identical.
7

e Inflexible process, and

innovative ideas and

a
implement.

changes are difficult to |

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The production process
is flexible and can be
adapted to the
requirements of the
buyer’

Fewer delays that are
due to machinery
breakdowns. ~
Machinery is not as |
expensive as mass
production and do not
need such skilled
operators.

Quantities can be
changed’easily which
reduces wastage.
Batch production can
make use of less skilled

labour. -

MAX6

MAX 6

Requires storage of |
larger quantities of raw
materials

Longer production
process as there could
be time delays in
waiting for one batch
to finish before the |
next one can get
started.”

The goods and services
do not always meet the

exact specifications of

the customers.”

JOB PRODUCTION

Workers are highly
skilled’ which adds to
the quality of the
product. ~

Excellent quality a
each product is made
to its own
specifications.
Easy to control asa

group of workers are

only focusing on a

Requires highly
specialised skilled
employees who are
very creative. ~
High cost per item
produced as raw
materials are costly |
and cannot be bought

in bulk.

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MARK ALLOCATION

Introduction 2
1. Stages of production planning 7 7
2. Difference between three production 9
systems
3. Effectiveness of production systems 30
4. Process to follow if a worker is injured 6
Conclusion 2
Analysis 2
Layout 2
Synthesis 2
Originality 2

TOTAL 40

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