# Business Studies Grade 12 NSC Supplementary 2015 Memo (Eng)

> Grade 12 Business Studies memorandum from the NSC Supplementary Exam 2015 (English), 48 pages. Read online or download the free PDF.

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- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 12
- Document type: Memorandum
- Year: 2015
- Exam period: NSC Supplementary Exam
- Curriculum: CAPS
- Pages: 48

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Business Studies · Grade 12 · NSC Supplementary Exam · 2015. Memorandum, 48 pages. Read online or download the PDF.

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                                  NATIONAL
                             SENIOR CERTIFICATE

                                   GRADE 12

                               BUSINESS STUDIES

                            FEBRUARY/MARCH 2015

                                 MEMORANDUM

MARKS: 300

                       This memorandum consists of 48 pages.

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Business Studies                              2                            DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

NOTES TO MARKERS

1.        For marking and        moderation    purposes,    the   following   colours   are
          recommended:
          Marker:                             Red
          Senior Marker:                      Green
          Deputy Chief and Chief Marker:      Black/Brown/Pink
          Internal Moderator:                 Orange

2.        Candidates' responses for SECTIONS B and C must be in full sentences;
          however this would depend on the nature of the question.

3.        A comprehensive memorandum has been provided but this is by no means
          exhaustive. Due consideration should be given to an answer that is correct
          but:
          •        Uses a different expression from that which appears in the
                   memorandum
          •        Comes from another source
          •        Original
          •        A different approach is used
          NOTE: SECTION A:
                - There are no alternative answers.
                - Each question has only one correct answer.

4.        Take note of other relevant answers provided by candidates and allocate
          marks accordingly. (In cases where the answer is unclear or indicates some
          understanding, part-marks should be awarded, for example, one mark instead
          of the maximum of two marks.)

5.        The word 'sub-max' is used to facilitate the allocation of marks within a
          question or sub-question.

6.        The purpose of circling marks (guided by 'max' in the breakdown of marks) on
          the right-hand side is to ensure consistency and accuracy in the marking of
          scripts.

7.        In an indirect question, the theory as well as the response must be relevant
          and related to the question.

8         Incorrect numbering of answers will be penalised. This is applicable to all
          sections of the paper with effect from November 2015. For this paper it
          applies to SECTIONS A and B only.

9.        No additional credit must be given for repetition of facts. Indicate with an R.

10.       Subtotals to questions must be written in the right-hand margin. Circle the
          subtotals as indicated by the allocation of marks. This must be guided by 'max'
          in memo. Only the total for each question should appear in the left-hand
          margin next to the appropriate question number.

11.       Note that with effect from 2012 (final examination) no marks will be awarded
          for indicating Yes (√√)/No (√√) in evaluation-type questions requiring
          substantiation or motivation. (Applicable to SECTIONS B and C.)
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Business Studies                               3                           DBE/Feb.–Mar. 2015
                                       NSC – Memorandum

12.       The difference between 'evaluate' and 'critically evaluate' can be explained as
          follows:

          (a)      When 'evaluate' is used candidates are expected to respond in either a
                   positive/negative manner or take a neutral (positive and negative)
                   stance, e.g. Positive: 'COIDA eliminates time and costs spent√ on
                   lengthy civil court proceedings.' √

          (b)      When 'critically evaluate' is used candidates are expected to respond in
                   either a positive/negative manner or take a neutral (positive and
                   negative) stance. In this instance candidates are also expected to
                   support their responses with more depth, e.g. 'COIDA eliminates time
                   and costs spent√ on lengthy civil court proceedings√, because the
                   employer will not be liable for compensation to the employee for injuries
                   sustained during working hours as long as it can be proved that the
                   business was not negligent.' √

          NOTE: 1. Mark allocation should also be considered.
                2. The above could apply to 'analyse' as well.

13.       SECTION B

13.1      If, for example, FIVE facts are required, mark the candidate's FIRST FIVE
          responses and ignore the rest of the responses. Indicate by drawing a line
          across the unmarked portion or use the word 'Cancel'.

          NOTE: This only applies to questions where the number of facts is specified.

13.2      If two facts are written in one sentence, award the candidate FULL credit.
          Point 13.1 above still applies.

13.3      If candidates are required to provide their own examples/views, brainstorm
          this at the marking centre to finalise alternative answers.

13.4      USE OF THE COGNITIVE VERB AND ALLOCATION OF MARKS

13.4.1    Where the number of facts are specified questions that require candidates to
          'explain/discuss/describe' will be marked as follows:
           • Heading/Fact             2 marks
           • Explanation              1 mark (or as indicated in the memorandum).
          The 'heading' and 'explanation' are given separately to facilitate mark
          allocation.

13.4.2    If the number of facts is not specified, the candidate must be informed by the
          nature of the question and the maximum marks allocated.

13.5      ONE mark will be awarded for answers that are easy to recall, requires
          one-word answers or is quoted directly from scenario/case study. This
          applies to SECTIONS B and C in particular.

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Business Studies                              4                            DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

14.       SECTION C

14.1      The breakdown of the mark allocation for the essays is as follows:

          Introduction
          Content                    Maximum: 32
          Conclusion
          Insight                           8
          TOTAL                            40

14.2      Insight consists of the following components:

          Layout/Structure:     (Is there an introduction, body, proper paragraphs and
                                a conclusion?)                                          2
          Analysis and          (Learners' ability to break down the question/interpret
          interpretation:       it correctly to show understanding of what is being     2
                                asked.)
          Synthesis:            (What parts of the question would you have included
                                in the answer? Are there decisions made from a          2
                                combination of relevant points) Marks to be allocated
                                using this guide:
                                Mostly irrelevant facts/No relevant facts:    0
                                Some irrelevant facts/Some relevant facts: 1
                                No irrelevant facts/Only relevant facts:      2
          Originality:          (Examples, recency of information, current trends and
                                developments.)                                          2
                                                                 TOTAL FOR INSIGHT: 8
                                                          TOTAL MARKS FOR FACTS: 32
                                                  TOTAL MARKS FOR ESSAY (8 + 32) 40

          NOTE:       1. No marks will be awarded for contents repeated from the
                         introduction and conclusion.
                      2. The candidate forfeits marks for layout if the words
                         INTRODUCTION and CONCLUSION are not stated.
                      3. No marks will be allocated for layout, if the headings
                         'Introduction, Conclusion,' etc. in 'Insight' is not supported
                         by an explanation.

14.3      Indicate insight in the left-hand margin with a symbol e.g. ('L, A, S and/or O')

14.4      The components of insight are indicated at the end of the suggested answer
          for each question.

14.5      Mark all relevant facts until the MAXIMUM mark in a subsection has been
          attained. Write MAX after maximum marks have been obtained.

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Business Studies                              5                            DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

14.6      At the end of each essay indicate the allocation of marks for facts and marks
          for insight as follows: (L – Layout, A – Analysis, S – Synthesis, O – Originality)
          as in the table below.

                      CONTENT                     MARKS
                        Facts                    32 (max.)
                          L                          2
                          A                          2
                          S                          2
                         O                           2
                       TOTAL                         40

14.7      When awarding marks for facts, take note of the sub-maxima indicated,
          especially if candidates do not make use of the same subheadings.
          Remember headings and subheadings are encouraged and contribute to
          insight (structuring/logical flow/sequencing) and indicate clarity of thought.
          (See MARKS BREAKDOWN at the end of each question.)

14.8      If the candidate identifies/interprets the question INCORRECTLY, then he/she
          may still obtain marks for layout.

14.9      If a different approach is used by candidates, ensure that the answers are
          assessed according to the mark allocation/subheadings as indicated in the
          memorandum.

14.10     (a) Award TWO marks for complete sentences. Award ONE mark for
              phrases, incomplete sentences and vague answers.

          (b) With effect from November 2015, the TWO marks will not necessarily
              appear at the end of each completed sentence. The ticks (√) will be
              separated and indicated next to each fact, e.g. 'Product development is a
              growth strategy, √ where businesses aim to introduce new products into
              existing markets.' √

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Business Studies                             6                        DBE/Feb.–Mar. 2015
                                     NSC – Memorandum

SECTION A

QUESTION 1
1.1       1.1.1       C√√

          1.1.2       A√√

          1.1.3       C√√

          1.1.4       B√√

          1.1.5       D√√
          1.1.6       B√√

          1.1.7       C√√

          1.1.8       D√√

          1.1.9       B√√

          1.1.10      A√√                                                    (10 x 2)        (20)
1.2       1.2.1       ten√√

          1.2.2       Net√√

          1.2.3       National Skills Development Strategy√√

          1.2.4       Debenture√√

          1.2.5       Jungian√√                                                (5 x 2)       (10)
1.3       1.3.1       D√√

          1.3.2       C√√

          1.3.3       H√√

          1.3.4       A√√

          1.3.5       G√√                                                      (5 x 2)       (10)
                                                                  TOTAL SECTION A:           40
                                                                BREAKDOWN OF MARKS
                                                               QUESTION 1  MARKS
                                                                  1.1         20
                                                                  1.2         10
                                                                  1.3         10
                                                                 TOTAL        40

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Business Studies                               7                         DBE/Feb.–Mar. 2015
                                       NSC – Memorandum

SECTION B

QUESTION 2: BUSINESS ENVIRONMENT

2.1       PESTLE elements

          2.1.1       Economic.√√

          2.1.2       Political/Legislation.√√

          2.1.3       Environment(al)/Political.√√

          2.1.4       Technological/Technology/Environmental.√√

          2.1.5       Legislation.√√                                               (5 x 2)       (10)

2.2       Economic Sectors

          2.2.1       Primary.√                                                                  (1)

          2.2.2       Mondi/Sappi.√√
                      (Any other relevant example/name of a forestry business)                   (2)

          2.2.3       Conversion of raw materials√ into finished products.√                      (2)

          2.2.4       Manufacturing/Production.√                                                 (1)

          2.2.5       Tertiary.√                                                                 (1)

          2.2.6       Holiday Inn Hotel/Sunrise Guest house or B&B/Spur Restaurant.√√
                      (Any other relevant example/name of a hospitality industry
                      business)                                                  Max             (2)
                                                                                                 (9)

2.3       Strategies

          2.3.1       Vertical Integration
                      - BB Potato Farm can take over/buy majority shares√ from Zimba
                        Ltd, who manufactures and supplies crisp chips nationwide.√
                      - BB Potato Farm can take over√ the local vegetable shops/retail
                        shops selling potatoes.√
                                                                            (Any 1 x 2)          (2)
                      - Forward integration.√√                                                   (2)
                                                                                  Max            (4)

          2.3.2       Vertical Integration
                      - Zimba Ltd can take over√ BB Potato Farm/their supplier of
                        potatoes.√                                                               (2)
                      - Backward integration.√√                                                  (2)
                                                                             Max                 (4)

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Business Studies                              8                            DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

          2.3.3       Horizontal Integration vs. Horizontal Diversification

                           Horizontal Integration             Horizontal Diversification
                      -   A business takes control of√/   -    A business includes new
                          incorporates other                   products/services√, which
                          businesses in the same               may appeal to existing
                          industry/which produce/sell          customers.√
                          the same goods/services.√
                      -   To reduce the threat of         -    To expand their product
                          competition√/acquire                 range for their current
                          complementary/substitute             market√/supply a wider
                          products/services.√                  variety of goods in order to
                                                               retain existing customers.√
                      -   Example: a potato farm takes -       Example: a potato farm also
                          over other potato farms.√            producing peanuts.√
                      -   Any other relevant answer,      -    Any other relevant answer,
                          with an explanatory example,         with an explanatory
                          related to horizontal                example, related to
                          integration.                         horizontal diversification.
                                          Explanation (2)                     Explanation (2)
                                            Example (1)                          Example (1)
                                            Sub max (3)                          Sub max (3)
                                                                                           Max (6)

2.4       Basic Conditions of Employment Act, 1997 (Act 75 of 1997) (BCEA)

          2.4.1       Leave
                      - Annual leave√√
                        • Workers are entitled to:
                            21 consecutive days' annual leave per year/One day for
                            every 17 days worked/One hour for every 17 hours
                            worked.√
                                                                          Type (2)
                                                                    Explanation (1)
                                                                       Sub max (3)

                      - Sick leave√√
                        • Workers are entitled to:
                            Six weeks' paid sick leave in period of 36 months/1 day's
                            paid sick leave for every 26 days worked during the first six
                            months of employment.√
                        • A medical certificate may be required before paying an
                            employee who is absent for more than two consecutive days
                            or who is frequently absent.√
                                                                               Type (2)
                                                                       Explanation (1)
                                                                           Sub max (3)

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Business Studies                              9                           DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

                      - Maternity leave√√
                        • A pregnant employee is entitled to four consecutive months'
                           leave.√
                        • A pregnant employee may not be allowed to perform work
                           that is hazardous to her or her child.√
                      NOTE: Adoption leave may also be accepted
                                                                             Type (2)
                                                                      Explanation (1)
                                                                         Sub max (3)

                      - Family responsibility leave√√
                        •    Three to five (3 to 5) days paid leave per year on request,
                             when:
                             o    the employee's child is born/sick.√
                             o    in the event of the death of the employee's
                                  spouse/life        partner/parent/adoptive     parent/
                                  grandparent/child/adoptive child/grandchild/sibling.√
                        •    An employer may require reasonable proof, before
                             granting this leave.√
                        •    Male employees are entitled to up to three/five day's
                             paternity leave when the child is born.√
                                                                                Type (2)
                                                                          Explanation (1)
                                                                             Sub max (3)
                      NOTE: Mark the first THREE only.
                                                                              (Any 3 x 3)        (9)
                                                                                    Max          (9)

          2.4.2       Disadvantages of BCEA
                      - Developing/Drafting√ a formal/legal employment contract√ may
                         be time-consuming/costly.√
                      - Businesses       may    regard    employment       contracts    as
                         restrictive/negative√ and may refrain from implementing it,√
                         which result in non-compliance/penalties.√
                      - No employer may force an employee√ to work more than 45
                         hours in a week/nine hours in a five-day (or less) work
                         week/eight hours in a six-day work week.√ This may result in
                         low productivity.√
                      - Hiring cheap labour√ is no longer possible,√ so businesses
                         cannot exploit workers.√
                      - BCEA forces businesses to comply with many legal√
                         requirements,√ which may increase labour costs.√
                      - Businesses not complying to the Act√, may be charged with
                         high penalties,√ which may affect their cash flow negatively.√

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Business Studies                             10                        DBE/Feb.–Mar. 2015
                                     NSC – Memorandum

                      - Businesses may consider the provisions of the BCEA as
                        unimportant√ and an unnecessary administrative burden√ that
                        increase operating costs.√
                      - Any other relevant answer related to the disadvantages of the
                        BCEA to businesses.
                      NOTE: Mark the first TWO only.
                                                                              Fact (2)
                                                                       Discussion (1)
                                                                           (Any 2 x 3)        (6)
                                                                                 Max          (6)

2.5       Impact of the Compensation for Occupational Injuries and Diseases
          Act), 1997 (Act 61 of 1997) (COIDA)
          Positive impact on businesses
          -   Promotes safety√ in the workplace.√
          -   Creates a framework for acceptable employment practices√ and safety
              regulations.√
          -   Supply      administrative   guidelines/mechanisms√         for   dealing
              with/processing claims.√
          -   Eliminates time and costs spent√ on lengthy civil court proceedings.√
          -   Any other relevant answer related to the positive impact of COIDA on
              businesses.

          Negative impact on businesses
          -  Claiming processes/procedures√ can be time consuming.√
          -  Processes/Procedures required by this Act may be costly√ as paperwork
             places an extra administrative burden on businesses.√
          -  Implementation processes/procedures required by the Act√ may be
             expensive.√
          -  Employers have to register all their workers and make annual
             contributions to COIDA,√ which may result in cash flow problems.√
          -  Employers may be forced to pay heavy penalties√ if they are found guilty
             of negligence/not enforcing safety measures.√
          -  Any other relevant answer related to the negative impact of COIDA on
             businesses.
                                                                          Sub max (8)

          Positive impact on employees
          -  Covers all employees at the workplace√ if both parties meet all the
             necessary safety provisions in the Act.√
          -  Employees are compensated financially for any injury/disability√ resulting
             from performing their duties at their workplace.√
          -  In the event of the death of an employee as a result of a work-related
             accident/disease,√ his/her dependant(s) will receive financial support.√
          -  Any other relevant answer related to the positive impact of COIDA on
             employees.

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Business Studies                             11                      DBE/Feb.–Mar. 2015
                                     NSC – Memorandum

          Negative impact on employees
          -  Workers who are temporarily/permanently employed in foreign countries√
             are not covered.√
          -  Domestic/Military workers√ are not covered.√
          -  Any other relevant answer related to the negative impact of COIDA on
             employees.
                                                                       Sub-max (8)
                                                                               Max          (12)
                                                                                            [60]

                                                         BREAKDOWN OF MARKS
                                                        QUESTION 2          MARKS
                                                            2.1               10
                                                           2.2.1              1
                                                           2.2.2              2
                                                           2.2.3              2
                                                           2.2.4              1
                                                           2.2.5              1
                                                           2.2.6              2
                                                           2.3.1              4
                                                           2.3.2              4
                                                           2.3.3              6
                                                           2.4.1              9
                                                           2.4.2              6
                                                            2.5               12
                                                          TOTAL                60

QUESTION 3: BUSINESS VENTURE

3.1       Leadership

          3.1.1       Qualities of a successful leader
                      -  Have high standards of leadership.√
                      -  Have a clear direction.√
                      -  Not afraid of criticism.√
                      -  Upfront.√
                      -  Precise on what they want to achieve.√
                      -  Everyone must contribute ideas.√
                      NOTE: Mark the first THREE only.
                                                                         (Any 3 x 1)        (3)

          3.1.2       Democratic leader (quoted from the case study)
                      -  Every month he meets with his team, with the aim of getting
                         feedback and inputs.√
                      -  I ask two things of everyone …√
                      -  Everyone must contribute ideas.√
                      -  Viable ideas are then implemented.√
                      NOTE: Mark the first THREE only.
                                                                         (Any 3 x 1)        (3)

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Business Studies                              12                         DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

          3.1.3       Democratic leadership style
                      Positives
                      -  Creates a positive work environment√ for both employers and
                         employees.√
                      -  Employees contribute toward the decision making process,√
                         which minimises conflict.√
                      -  Encourages creative thinking amongst employees√ as they
                         contribute towards decision making.√
                      -  Productivity increases,√ as happy workers have better work
                         ethics.√
                      -  Staff turnover is reduced√ because job satisfaction is high
                         amongst workers.√
                      -  Any other relevant answer related to a positive evaluation of a
                         democratic leadership style.

                      Negatives
                      -  Consulting all stakeholders/participants for decision making is
                         time consuming√ as everyone is expected to agree.√
                      -  Can only be effective in situations where employees are skilled
                         and eager to share ideas√ in order to make informed
                         decisions.√
                      -  Profitable opportunities may be missed√ due to slow decision
                         making.√
                      -  Poor leadership skills may result in not achieving business
                         objectives√ and this may lead to conflict.√
                      -  Contributions by participants may not be considered by the
                         leader in his/her final decision√ as he/she has the final
                         responsibility for making decisions.√
                      -  Leader may make poor decisions√ based on misleading
                         contributions by participants.√
                      -  Any other relevant answer related to a negative evaluation of
                         democratic leadership style.
                                                                                Max (8)

3.2       Co-operatives

          3.2.1       Types of Co-operatives
                      -  Housing.√
                      -  Worker.√
                      -  Agricultural.√
                      -  Co-operative burial society.√
                      -  Financial services.√
                      -  Consumer.√
                      -  Transport.√
                      -  Primary.√
                      -  Secondary.√
                      -  Tertiary.√
                      -  Any other relevant answer related to the types of co-operatives
                                                                              (Any 4 x 1)       (4)

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Business Studies                              13                        DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

          3.2.2       Advantages
                      -  Formed by persons√ having a common interest√ to allow more
                         members to work as a team.√
                      -  Members may cast their votes to elect committee
                         representatives√ that will deal with day-to-day administration√
                         and can elect the most trustworthy members.√
                      -  Liability√ to members is limited√ to an amount equal to the
                         nominal value of the share for which the member has not paid
                         and what he/she holds in the co-operative.√
                      -  Personal properties of members√ are free from risk√ because
                         of limited liability.√
                      -  There is no middleman√ between the co-operative and its
                         suppliers/customers/clients√ which may lead to profit
                         maximisation.√
                      -  Easy and less complicated√ to form this business√ as there is
                         very little/simple legal requirements.√
                      -  Registered co-operatives formed by previously disadvantaged
                         people√ may obtain support from the government√ in the form
                         of government tenders.√
                      -  It is a legal person√ apart from its members√ and can enter
                         into contracts in its own name.√
                      -  Auditing financial statements√ is legally required√, so
                         trustworthy reports are prepared in accordance with co-
                         operative principles.√
                      -  Any other relevant answer related to the advantages of co-
                         operatives.
                      NOTE: Mark the first THREE advantages only.

                                                                                Fact (2)
                                                                         Explanation (1)
                                                                             (Any 3 x 3)       (9)

3.3       Simple interest
          -  Calculated on the original/principal amount√ invested.√
          -  Accumulated interest from prior periods√ is not used in calculations for
             the following period.√
          -  Money charged by the lender√ on the fixed amount for a certain period of
             time.√
          -  Interest charged remain fixed√ for the full period of investment.√
          -  Any other relevant answer related to the definition of simple interest.
                                                                             Sub max (2)
          Compound interest
          -  Calculated each period on the original/principal amount√ including all
             interest accumulated during past periods.√
          -  Based on the concept of adding accumulated interest to the original/
             principal amount√ and interest is earned on interest.√
          -  Any other relevant answer related to the definition of compound interest.
                                                                             Sub max (2)
          NOTE: The answer must show the difference.
                                                                                     Max       (4)

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                                      NSC – Memorandum

3.4       3.4.1       R11 800 – R10 000 = R1 800√
                      R1 800/R10 000 x 100 = 18%√
                      18% / 3√            = 6%√√                                                (5)

                     NOTE:     1. Award full marks (5) if the answer is correct and
                                  no workings are shown.
                               2. If calculations were shown correctly, but the final
                                  answer is wrong, award the maximum of THREE
                                  (3) marks.
                               3. If the answer is incorrect, allocate a maximum of
                                  TWO (2) marks for the correct understanding of
                                  the concept and method.
                               4. If there are no workings shown and the answer is
                                  incorrect, award a ZERO mark.

          3.4.2       R3 600/R10 000√ x 100 = 36%√
                       36% / 3√            = 12%√√                                              (5)

                     NOTE:     1. Award full marks (5) if the answer is correct and
                                  no workings are shown.
                               2. If calculations were shown correctly, but the final
                                  answer is wrong, award the maximum of THREE
                                  (3) marks.
                               3. If the answer is incorrect, allocate a maximum of
                                  TWO (2) marks for the correct understanding of
                                  the concept and method.
                               4. If there are no workings shown and the answer is
                                  incorrect, award a ZERO mark.

          3.4.3       Option 1:
                      Re-investing the fixed deposit.√
                      -   Risk√ is low.√
                      -   Earn passive√ income√/income√ without effort.√
                      -   Interest rates may increase√ which will benefit Annette.√
                      -   Any other relevant answer related to the reasons for re-
                          investing.
                                                                    Investment option (1)
                                                                             Reasons (4)
                                                                                  Max (5)
                                                       OR
                      Option 2:
                      Expanding the business.√
                      -   Rate of return is higher√ in comparison to the fixed deposit√/
                          6% from the investment in the bank is lower√ than 12% from
                          the business.√
                      -   Possibilities of growth/expansion√ may increase profitability.√

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Business Studies                              15                          DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

                      -   Annette has full control over her business√ and she can
                          minimise risk.√
                      -   Any other relevant answer related to the reason for expanding
                          the business.
                                                                   Investment option (1)
                                                                            Reasons (4)
                                                                                Max (5)

3.5       Forms of Investment

          3.5.1       Preference shares
                      Positives
                      -  Shareholders obtain proportional ownership√ in a company.√
                      -  Investment in preference shares has a lower risk than ordinary
                         shares√ as preference shareholders have preferential claims
                         on the assets of a company at liquidation.√
                      -  Dividends are paid out√ before any other shareholders receive
                         theirs.√
                      -  Preference       shareholders   receive     a    fixed   dividend
                         amount/percentage√ per year.√
                      -  Accumulated preference shareholders may be compensated
                         for past dividends√ not paid out in previous years.√
                      -  Shareholders may also share in surplus profits√ that remain
                         after all other shareholders have received their dividends.√
                      -  Shareholders have limited liability to the debt of the company,√
                         therefore they stand to lose what they have invested.√
                      -  Shareholders will receive their claim on company assets after
                         creditors have been paid,√ but before ordinary shareholders
                         receive their claims when the company is liquidated.√
                      -  Any other relevant answer related to a positive analysis of
                         preference shares.

                      Negatives
                      -  Shareholders have no voting rights√ at the Annual General
                         Meeting (AGM).√
                      -  Shareholders may receive less dividends√ when company
                         profits are high as their dividends are fixed.√
                      -  Convertible preference shares may be converted into ordinary
                         shares,√ in which case preferential rights on dividends/assets
                         are lost.√
                      -  Non-cumulative preference shareholders have no cumulative
                         rights√ on past dividends not paid out.√
                      -  Risk may be high,√ as investment may be lost when
                         companies are liquidated.√
                      -  Any other relevant answer related to a negative analysis of
                         preference shares.
                                                                                Max (8)

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Business Studies                              16                         DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

          3.5.2      RSA Retail Savings Bonds
                      Positives
                      -  Guaranteed returns as interest rate is fixed√ for the whole
                         investment period.√
                      -  Interest rates√ are market related.√
                      -  Investment may be easily accessible,√ as cash may be
                         withdrawn after the first twelve months, subject to penalties.√
                      -  Low risk/Safe investment,√ is made with the South African
                         Government which cannot be liquidated.√
                      -  Retail      bonds      are     easily/conveniently     obtained√
                         electronically/from any Post Office/any Pick 'n Pay
                         shop/directly from National Treasury.√
                      -  No charges/costs/commissions payable√ on this type of
                         investment.√
                      -  Interest is usually higher√ than on fixed deposits.√
                      -  Retail bonds are listed√ on the capital bond markets/on the
                         JSE.√
                      -  Any other relevant answer related to a positive analysis of
                         RSA retail savings bonds.

                      Negatives
                      -  Retail bonds cannot be ceded to banks√ as security on loans.√
                      -  A minimum of R1 000 must be invested,√ which may be
                         difficult for some small investors to accumulate.√
                      -  Retail bonds are not freely transferable√ amongst investors.√
                      -  Any other relevant answer related to a negative analysis of
                         RSA retail savings bonds.
                                                                                Max (6)         [60]

                                                             BREAKDOWN OF MARKS
                                                             QUESTION 3   MARKS
                                                                3.1.1        3
                                                                3.1.2        3
                                                                3.1.3        8
                                                                3.2.1        4
                                                                3.2.2        9
                                                                 3.3         4
                                                                3.4.1        5
                                                                3.4.2        5
                                                                3.4.3        5
                                                                3.5.1        8
                                                                3.5.2        6
                                                               TOTAL        60

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Business Studies                               17                           DBE/Feb.–Mar. 2015
                                       NSC – Memorandum

QUESTION 4: BUSINESS ROLE

4.1       Creative thinking

          4.1.1       Strategies (quoted from the case study)
                      -   All the floor tiles in their offices were replaced with artificial
                          grass.√
                      -   Staff may work barefoot while working.√
                      -   Staff may choose their own flexible office hours√/Staff may
                          choose their own working hours as long as they meet their
                          deadlines. √
                                                                              (Any 1 x 1)          (1)

          4.1.2       Barriers to creative thinking
                      -   Lack of creativity.√√
                      -   Financial barriers.√√
                      -   Poor working conditions.√√
                      -   Lack of resources/infrastructure.√√
                      -   Social barriers.√√
                      -   Lack of motivation/low morale.√√
                      -   Lack of skilled employees/managers.√√
                      -   Not easy to supervise staff working flexible hours.√√
                      -   Flexible working hours can cause delays in meeting
                          deadlines.√√
                      -   Any other relevant answer related to barriers of creative
                          thinking for CC Creative Design/Sam Mamabulo.
                                                                                (Any 4 x 2)        (8)

4.2       Professional business behaviour

          4.2.1       -   Block social websites on business computers/networks.√√
                      -   Take disciplinary action against managers who are found
                          guilty.√√
                      -   Train managers to understand the impact of their actions on
                          the business.√√
                      -   Create a culture of professionalism.√√
                      -   Any other relevant answer related to methods of addressing
                          unprofessional behaviour.
                                                                           Any (1 x 2)             (2)

          4.2.2       -   Train him/her in good telephone practice.√√
                      -   Suggest how he/she can improve his/her behaviour.√√
                      -   Discuss the importance of good public relations with all
                          stakeholders.√√
                      -   Any other relevant answer related to methods of addressing
                          unprofessional behaviour.
                                                                           Any (1 x 2)             (2)

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Business Studies                              18                          DBE/Feb.–Mar. 2015
                                      NSC – Memorandum

          4.2.3       -   Introduce board meeting policies that clearly lay out
                          procedures to follow when any board member is late for
                          meetings.√√
                      -   CEO should let someone know that he/she will be late, giving
                          an acceptable reason, so that the meeting may continue. Less
                          urgent matters may then be discussed in his/her absence.√√
                      -   Any other relevant answer related to methods of addressing
                          unprofessional behaviour.
                                                                          Any (1 x 2) (2)
                                                                                    Max          (6)

4.3       Ethical behaviour
          -   Includes the acceptable/moral principles√ of right and wrong.√
          -   It determines√ human behaviour.√
          -   It has a positive influence√ on businesses and communities.√
          -   It defines√ right/fair/good/honest actions.√
          -   Any other relevant answer related to the description of ethical behaviour.
                                                                                 Max (4)

4.4       Unique South African workplace diversity issues
          -  Poverty√√
             • Supply free uniforms/working clothes.√
             • Provide low priced meals at canteens.√
             • Offer training to improve skills for better positions in the business.√
             • Any other relevant answer related to addressing poverty in the work
                 place.
                                                                                 Issue (2)
                                                                              Strategy (1)
                                                                             Sub max (3)
          -  Inequality√√
             • Implement equal opportunity policies when appointing new staff.√
             • Equal opportunities should be considered when promoting staff.√
             • Implement an Employment Equity Plan for the business.√
             • Any other relevant answer related to addressing inequality in the work
                 place.
                                                                                 Issue (2)
                                                                              Strategy (1)
                                                                             Sub max (3)

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Business Studies                             19                         DBE/Feb.–Mar. 2015
                                     NSC – Memorandum

          -    Race√√
               • Implement affirmative action policies as required by law.√
               • No discrimination should be made based on skin colour.√
               • Any other relevant answer related to addressing race in the work
                  place.
                                                                               Issue (2)
                                                                            Strategy (1)
                                                                            Sub max (3)
          -    Gender√√
               • Male and female workers should be paid the same salary/wage for
                  equal work performed.√
               • All posts should be accessible to male and female workers.√
               • Targets may be set for gender employment.√
               • Any other relevant answer related to addressing gender in the work
                  place.
                                                                               Issue (2)
                                                                            Strategy (1)
                                                                            Sub max (3)
          -    Language√√
               • Workplace policies should be prepared in more than one language so
                  that it can be understood by all workers.√
               • No worker should feel excluded in meetings conducted in one
                  language only.√
               • Any other relevant answer related to addressing language in the work
                  place.
                                                                               Issue (2)
                                                                            Strategy (1)
                                                                            Sub max (3)
          -    Age√√
               • The ages of permanent workers should vary from 18 to 65 to include
                  all age groups.√
               • Promotions should not be linked to a certain age group.√
               • Any other relevant answer related to addressing age in the work
                  place.
                                                                               Issue (2)
                                                                            Strategy (1)
                                                                            Sub max (3)
          -    Disability√√
               • Provide easy access to the building/offices for workers in
                  wheelchairs.√
               • Ensure that workers with special needs are not marginalised/feel
                  excluded from workplace activities.√
               • Any other relevant answer related to addressing disability in the work
                  place.
                                                                               Issue (2)
                                                                            Strategy (1)
                                                                            Sub max (3)

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Business Studies                             20                          DBE/Feb.–Mar. 2015
                                     NSC – Memorandum

          -  Culture√√
             • Be sensitive to special requirement for different cultural groups, e.g.
                allow day(s) off for cultural holiday/festivals.√
             • Cater for special food/preparation methods in the workers' canteen.√
             • Any other relevant answer related to addressing culture in the work
                place.
                                                                             Issue (2)
                                                                          Strategy (1)
                                                                          Sub max (3)
          NOTE: Mark the first FOUR only.
                                                                      (Any 4 x 3) (12)
                                                                             Max (12)

4.5       Steps/ Procedures in handling grievances
          -   Verbal complaint√ - the employee states his problem to his supervisor.√
          -   Investigation√ - the supervisor listens, investigates the problem and
              suggests solutions.√
          -   Formal written complaint√ - if the employee is not satisfied with the
              suggested solution(s), he/she can make a formal written complaint to the
              next level of management.√
          -   Further investigation by next management level√ - this level investigates
              the problem again, suggests a solution and makes a recommendation.√
          -   Resolution of problem/grievance√ - grievance is solved and the employee
              is happy.√
          -   If employee is not satisfied, he/she declares a dispute√ - the matter is
              referred for mediation and arbitration/CCMA/Labour court.√
          -   Any other relevant answer related to steps/actions in grievance
              procedures.
          NOTE: 1. Accept steps in any order.
                    2. Mark the first FOUR only.
                                                                         (Any 4 x 2) (8)
                                                                               Max (8)

4.6       Principles of professionalism
          -   Respect yourself and the dignity and rights of others√√ e.g. respecting
              other languages/cultures.√
          -   Respect the image of the business/your profession√√ e.g. adhere to the
              dress code of the business/profession.√
          -   Act with integrity/honesty/reliability√√ e.g. keep to working hours even if
              no other workers are around/do not use the business resources for
              personal gain.√
          -   Be committed to quality√√ apply your skills and knowledge to the benefit
              of the business/society at large.√
          -   Adhere to confidentiality measures√√ by not disclosing sensitive
              information about customers/business.√
          -   Remain objective, act fairly and justly to all√√ without being bias or
              showing favouritism.√

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