# Business Studies Grade 11 Paper 2 North West June 2019 Memo

> Grade 11 Business Studies Paper 2 memorandum from the North West June 2019, 19 pages. Read online or download the free PDF.

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- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 11
- Document type: Memorandum
- Year: 2019
- Exam period: North West June
- Paper: 2
- Curriculum: CAPS
- Pages: 19

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Business Studies · Grade 11 · North West June · 2019. Memorandum, 19 pages. Read online or download the PDF.

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                                          GRADE 11

                            BUSINESS STUDIES
                                         PAPER 2
                                 MEMORANDUM
                                         JUNE 2019

MARKS: 150

                        This memorandum consists of 19 pages.

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Business Studies P2 Gr 11                         NSC-Memorandum                              NW/JUNE 2019

NOTES TO MARKERS

PREAMBLE

The notes to markers are provided for quality assurance purposes to ensure the following:
(a)   Fairness, consistency and reliability in the standard of marking
(b)   Facilitate the moderation of candidates' scripts at the different levels
(c)   Streamline the marking process considering the broad spectrum of markers across the
      country
(d)   Implement appropriate measures in the teaching, learning and assessment of the subject
      at schools/institutions of learning

1.       For marking and             moderation       purposes,      the    following   colours   are
         recommended:
         Marker:                       Red
         Senior Marker:                Green
         Cluster and District:         Black/Blue

2.       Candidates' responses must be in full sentences for SECTIONS B and C.
         However, this would depend on the nature of the question.

3.       Comprehensive marking guidelines have been provided but this is by no means
         exhaustive. Due consideration should be given to an answer that is correct, but:

         ● Uses a different expression from that which appears in the marking
           guidelines
         ● Comes from another source
         ● Original
         ● A different approach is used
         NOTE: There is only ONE correct answer in SECTION A.

4.       Take note of other relevant answers provided by candidates and allocate marks
         accordingly. (In cases where the answer is unclear or indicates some
         understanding, part-marks should be awarded, for example, one mark instead
         of the maximum of two marks.)

5.       The word 'Sub-max' is used to facilitate the allocation of marks within a
         question or sub-question.

6.       The purpose of circling marks (guided by 'max' in the breakdown of marks) on
         the right-hand side is to ensure consistency and accuracy in the marking of
         scripts as well as for calculation purposes.

7.       Subtotals to questions must be written in the right-hand margin. Circle the
         subtotals as indicated by the allocation of marks. This must be guided by 'max'
         in the marking guidelines. Only the total for each question should appear in the
         left-hand margin next to the appropriate question number.

8.       In an indirect question, the theory as well as the response must be relevant and
         related to the question.

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Business Studies P2 Gr 11                         NSC-Memorandum                         NW/JUNE 2019
9.       Incorrect numbering of answers to questions or sub-questions in SECTIONS A
         and B will be severely penalised. Therefore, correct numbering is strongly
         recommended in all sections.
10.      No additional credit must be given for repetition of facts. Indicate with an 'R'.

11.      Note that no marks will be awarded for indicating Yes/No in evaluation type
         questions requiring substantiation or motivation. (Applicable to SECTIONS B
         and C)

12.      The differentiation between 'evaluate' and 'critically evaluate' can be explained
         as follows:

         12.1       When 'evaluate' is used, candidates are expected to respond in either
                    a positive/negative manner or take a neutral (positive and negative)
                    stance, e.g. Positive:' COIDA eliminates time and costs spent√ on
                    lengthy civil court proceedings.'√

         12.2       When 'critically evaluate' is used, candidates are expected to respond
                    in either a positive/negative manner or take a neutral (positive and
                    negative) stance. In this instance candidates are also expected to
                    support their responses with more depth, e.g. 'COIDA eliminates time
                    and costs spent√ on lengthy civil court proceedings√, because the
                    employer will not be liable for compensation to the employee for
                    injuries sustained during working hours as long as it can be proved
                    that the business was not negligent.'√

         NOTE

                    1    The above could apply to 'analyse' as well.
                    2    Note the placing of the tick (√) in the allocation of marks.

13.      The allocation of marks must be informed by the nature of the question,
         cognitive verb used, mark allocation in the marking guidelines and the context
         of each question.

         Cognitive verbs, such as:

         13.1       Advise, name, state, mention, outline, motivate, recommend,
                    suggest, (list not exhaustive) do not usually require much depth in
                    candidates' responses. Therefore, the mark allocation for each
                    statement/answer appears at the end.

         13.2       Describe, explain, discuss, elaborate, compare, distinguish,
                    differentiate, justify, devise, analyse, evaluate, critically evaluate (list
                    not exhaustive) require a greater depth of understanding, application
                    and reasoning. Therefore, the marks must be allocated more
                    objectively to ensure that assessing is conducted according to
                    established norms so that uniformity, consistency and fairness are
                    achieved.

14.      Mark only the FIRST answer where candidates offer more than one answer for
         SECTION B and C questions that require one answer.
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Business Studies P2 Gr 11                         NSC-Memorandum                       NW/JUNE 2019

15.      SECTION B

15.1     If, for example, FIVE facts are required, mark the candidate's FIRST FIVE
         responses and ignore the rest of the responses. Indicate by drawing a line
         across the unmarked portion or use the word 'Cancel'.

         NOTE: This applies only to questions where the number of facts is specified.

15.2     If two facts are written in one sentence, award the candidate FULL credit. Point
         14.1 above still applies.

15.3     If candidates are required to provide their own examples/views, brainstorm this
         at the marking centre to finalise alternative answers.

15.4     Use of the cognitive verbs and allocation of marks:

         15.4.1     If the number of facts are specified, questions that require candidates
                    to 'describe/discuss/explain' may be marked as follows:
                         ● Fact::2marks (or as indicated in the marking guidelines)
                         ● Explanation:1 mark
                    The 'fact' and 'explanation' are given separately in the marking
                    guidelines to facilitate mark allocation.

         15.4.2     If the number of facts required is not specified, the allocation of marks
                    must be informed by the nature of the question and the maximum
                    mark allocated in the marking guidelines.

15.5     ONE mark may be awarded for answers that are easy to recall, requires one
         word answers or is quoted directly from a scenario/case study. This applies to
         SECTIONS B and C in particular (where applicable).

16.      SECTION C

16.1     The breakdown of the mark allocation for the essays is as follows:

          Introduction
          Content                            Maximum:
          Conclusion                            32
          Insight                                8
          TOTAL                                 40

16.2

          Insight consists of the following components:

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Business Studies P2 Gr 11                           NSC-Memorandum                       NW/JUNE 2019
          Layout/Structure         Is there an introduction, a body and a conclusion?             2
          Analysis and             Is the candidate able to break down the question into          2
          interpretation           headings/sub-headings/interpret it correctly to show
                                   understanding of what is being asked?
                                   Marks to be allocated using this guide:
                                   All headings addressed:          1 (One 'A')
                                   Interpretation (16 to 32 marks): 1 (One 'A')
          Synthesis                Are there relevant decisions/facts/responses made based        2
                                   on the questions?
                                   Marks to be allocated using this guide:
                                   No relevant facts:    0 (Two '-S')
                                   Some relevant facts: 1 (One '-S')
                                   Only relevant facts: 2 (No '-S')
                                   Option 1: Where a candidate answers 50% or more of
                                               the question with only relevant facts; no '-S'
                                               appears in the left margin. Award the
                                               maximum of TWO (2) marks for synthesis.
                                   Option 2:    Where a candidate answers less than 50% of
                                                the question with only OR some relevant facts;
                                                one'-S' appears in the left margin. Award a
                                                maximum of ONE (1) mark for synthesis.
                                   Option 3: Where a candidate answers less than 50% of
                                                the question with no relevant facts; two '-S'
                                                appear in the left margin. Award a ZERO mark
                                                for synthesis.
          Originality              Is there evidence of examples, recent information, current     2
                                   trends and developments?
                                                                        TOTAL FOR INSIGHT:         8
                                                                 TOTAL MARKS FOR FACTS:           32
                                                         TOTAL MARKS FOR ESSAY (8 + 32)           40

         NOTE:     1.       No marks will be awarded for contents repeated from the
                            introduction and conclusion.

                   2.       The candidate forfeits marks for layout if the words
                            INTRODUCTION and CONCLUSION are not stated.

                   3.       No marks will be allocated for layout, if the headings
                            INTRODUCTION and CONCLUSION are not supported by an
                            explanation.

16.3    Indicate insight in the left-hand margin with a symbol e.g. (‘L, A, S, and/or
       O’)

16.4      The breakdown of marks is indicated at the end of the suggested
          answer/marking guidelines to each question.

16.5      Mark all relevant facts until the SUB MAX/MAX mark in a subsection has
          been attained. Write SUB MAX/MAX after maximum marks have been
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Business Studies P2 Gr 11                          NSC-Memorandum                      NW/JUNE 2019
          obtained.

16.6      At the end of each essay indicate the allocation of marks for facts and marks
          for insight as follows: (L – Layout, A – Analysis, S – Synthesis, O – Originality)
          as in the table below.

                        CONTENT                              MARKS
                          Facts                               32 (max.)
                            L                                   2
                            A                                   2
                            S                                   2
                           O                                    2
                         TOTAL                                 40

16.7     When awarding marks for facts, take note of the sub-maxima indicated,
         especially if candidates do not make use of the same subheadings.
         Remember, headings and subheadings are encouraged and contribute to
         insight (structuring/logical flow/sequencing) and indicate clarity of thought.
         (See MARK BREAKDOWN at the end of each question.)

16.8     If the candidate identifies/interprets the question INCORRECTLY, then he/she
         may still obtain marks for layout.

16.9     If a different approach is used by candidates, ensure that the answers are
         assessed according to the mark allocation/subheadings as indicated in the
         marking guidelines.

16.10    16.10.1 Award TWO marks for complete sentences. Award ONE mark for
                 phrases, incomplete sentences and vague answers.

         16.10.2 With effect from November 2015, the TWO marks will not
                 necessarily appear at the end of each completed sentence. The
                 ticks(√) will be separated and indicated next to each fact, e.g.
                 'Product development is a growth strategy√, where businesses aim
                 to introduce new products into existing markets.'√
                      This will be informed by the nature and context of the question, as
                      well as the cognitive verb used.

16.11    With effect from November 2017, the maximum of TWO (2) marks for facts
         shown as headings in the marking guidelines, will not necessarily apply to
         each question. This would also depend on the nature of the question.

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Business Studies P2 Gr 11                         NSC-Memorandum                            NW/JUNE 2019
SECTION A

QUESTION 1
1.1   1.1.1       A√√
      1.1.2       C√√
      1.1.3       A√√
      1.1.4       D√√
      1.1.5       D√√                                                       (5 x 2)     (10)

1.2      1.2.1    Corporations√√
         1.2.1    Franchisee√√
         1.2.3    Delphi techniques√√
         1.2.4    internal change√√
         1.2.5    Gantt charts√√                                            (5 x 2)     (10)

1.3.      1.3.1   F√√
          1.3.2   J√√
          1.3.3   I√√
          1.3.4   H√√
          1.3.5   A√√                                                        (5 x 2)     (10)

                                                                             BREAKDOWN OF MARKS
                                                                             QUESTION 1  MARKS
                                                                                 1.1       10
                                                                                 1.2       10
                                                                                 1.3       10
                                                                               TOTAL       30

                                                                                TOTAL SECTION A: [30]

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Business Studies P2 Gr 11                         NSC-Memorandum                       NW/JUNE 2019
SECTION B

Mark the FIRS T WO questions only.

Question 2: BUSINESS VENTURES

2.1 Aspect of Prospectus
- History of the company√
- Amount and type of shares√
- Assets √
- Liabilities√
- Directors names√
- Registration of prospectus√
- Any other relevant answer to aspects of prospectus.
   Mark the first FOUR (4) only.                                                               (4x1) (4)

2.2 Characteristics of Partnership
- A partnership is an agreement between two or more persons. √
- Each partner makes contribution to the partnership√√
- Partnerships are not legal entities. √√
- Partners are jointly and severally liable for the debts of partnership. √√
- Profits and losses are shared among partners according to the terms in the partnership
      agreement. √√
- Partners pay tax in their personal capacity√√
- Any other relevant answer to characteristics of partnerships.                       Max (6)

2.3
2.3.1 - Mara overstated the returns made in the previous years. √
       - The business has experience decline in sales due to the bad reputation
         caused by negative employees√                                                    (2x1) (2)
2.3.2 The positive impact of buying an existing business
-   It is easy to raise finance√ if the business has a good history. √
-   The business is able to make immediate cash flow√ because it has already established
    customers. √
-   It is easy to penetrate the market √because distribution channels and supply links are
    already established. √
-   Any other relevant answer related to the positive impact of acquiring existing business.
                                                                                          Max (6)
2.4
2.4.1 -Outsourcing is when a business pays another √business to perform an
         activity that the business could perform. √
       - Any other relevant answer related to outsourcing.                                      Max (2)
2.4.2 The legal implications of outsourcing
-   The outsourcing company has the responsibility of paying √the outsource
    provider. √
-   -The outsource provider has the responsibility of delivering the service√ to the
    outsourcing company, as agreed. √
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Business Studies P2 Gr 11                         NSC-Memorandum                        NW/JUNE 2019
-  The secrecy clause should be implemented √to protect the patents of the
   outsourcing company. √
- The option to terminate the agreement √for breach of contract by both parties. √
- A clause that stops the outsourcer√ from working for the competitor. √
- Any other relevant answer related to legal implication of outsourcing.      Max (6)
2.5 The importance of an action plan
- It enables projects to be achieved within specified time. √√
- It helps the person responsible for achieving certain goals to be organised.√√
- It is a control measure against which standards and performance can be
   measured√√
-   Help in prioritising activities according order of importance. √√
-   Any other relevant answer related to the importance of an action plan.         Max (6)

2.6 Factors that can be considered when preparing a good presentation
- Decide on the purpose of the presentation. √√
- List the objectives and main points and have logical flow of information. √√
- Consider the background of the audience and use the best methods and
   language to address them√√
- Plan the format of the presentation by using supporting materials√√
- Make sure that all your information is relevant and correct√√
- Before the presentation visit the venue. √√
- Rehearse a few times to build confidence√√
- Any other relevant answer related to factors that can be considered when
   preparing a good presentation.                                             Max (8)

                                                                     BREAKDOWN OF MARKS
                                                                     QUESTION 2     MARKS
                                                                         2.1          4
                                                                         2.2          6
                                                                        2.3.1         2
                                                                        2.3.2         6
                                                                        2.4.1         2
                                                                        2.4.2         6
                                                                         2.5          6
                                                                         2.6          8
                                                                       TOTAL          40
QUESTION 3: BUSINESS ROLES
3.1 External stress factors
-   Changes in the organisation√
-   Unreasonable targets√
-   Job insecurity√
-   Weak management√
-   Pressure at work√
-   Any other relevant answer related to external stress factors
    Mark the first FOUR (4) only.                                                       (4x1) (4)
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Business Studies P2 Gr 11                           NSC-Memorandum                      NW/JUNE 2019
3.2 The importance of stress management in the work place
   - The productivity levels will increase√ because of healthy employees and less
      leaves will be taken. √
   - Worker will focus on their job √and there will be fewer accidents as results
      profit will increase√
      -   Absenteeism will decrease √and no pressure will be exerted on other workers. √
      -   The quality of products might it improve√ and more customers will be attracted
          to the business. √
      -   Less staff turnover√ as employees and managers will want to work for the
          business because of less stress. √
      -   Any other relevant answer related to importance of stress management.
                                                                              Max(8)
3.3
3.3.1 John Kotter’s change model√√

          Motivation:
          - Managing changes can be established by creating a sense of urgency
          among employees to deal with the change. √
                                                                          Name (1x2) (2)
                                                                       Motivation (1x1) (1)
                                                                                   Max (3)

3.3.2 Other steps that can be used by the model identified in 3.3.1 to
      manage changes related to business crises
- Management and employees must work together. √√
- Create a clear vision for the changes√√
- Communicate and explain the vision to all employees. √√
- Make it possible for all the employees to respond to the vision√√
- Plan and create short term goals and successes√√
- Combine all improvements and produce even more change√√
- Make new approaches part of the business’s standard procedures√√
- Any other relevant answer related to steps of John Kotter’s model.                      Max (8)
   NB: Consider options from other textbooks.

3.4       Aspects to be considered when taking a good decision about the business
-     Financial implications√
-     Legal implications√
-     Ethical implications√
-     Employees√
-     Community√
-     Any other relevant answer related to aspects to be considered when taking decisions.
                                                                                   Max (5)

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Business Studies P2 Gr 11                          NSC-Memorandum                        NW/JUNE 2019
3.5      Distinguish between ethics and professionalism
        Ethical                                       Professional
        -Set of standards√ of expected                -Knowledge and skills√ of a
        behaviour.√                                   profession.√
        -Set of values√ that are morally              -Used for the good√ of the
        acceptable.√                                  Employees /individuals.√
        -Acceptable√ to society/group/                -Apply a code of conduct√ set by the
        community.√                                   profession or business.√
        -Forms part of the employees' √               -Focus is on upholding the reputation√
        code of conduct.√                             of the business/profession.√
        -Focus is on developing a moral               -Conforms to a specific standard√ in
        compass√ to use in decision                   terms of quality and competence√
        making.√                                      -while also being legal and ethical.√
        -Seeks to avoid harm√ while                   -Any other relevant answer related to
        promoting benefit to others.√                 professional behaviour.
        -Any other relevant answer related to ethical
        behaviour
                                         Sub-max (6)                                Sub-max (6)
                                                                          Max (12)
       NOTE: 1. The answer does not have to be in a tabular format, but
                    the distinction must be clear.
                2. Award a maximum of SIX (6) marks if the distinction is
                   not clear/Mark either ETHICS or PROFESSIONALISM only.

                                                                      BREAKDOWN OF MARKS
                                                                        QUESTION 3    MARKS
                                                                            3.1          4
                                                                            3.2          8
                                                                           3.3.1         3
                                                                           3.3.2         8
                                                                            3.4.         5
                                                                            3.5         12
                                                                          TOTAL         40
QUESTION 4: MISCELLANEOUS TOPICS

BUSINESS VENTURES

4.1
4.1.1 Royalties√√
 4.1.2 Franchise agreement√√
4.1.3 Goodwill√√                                                                        (3x2) (6)

4.2 THREE ways to transform the business plan into action plan
-     Decide on the outcomes needed. √√
-     Identify the people responsible for the different tasks. √√
-     Describe the policies and procedures to guide all decisions and actions. √√
-     Define the timelines to measure progress and success. √√
-     Any other relevant answer related to transformation of business plan to action plan.
      Mark the first THREE (3) only.                                                 (3x2) (6)
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Business Studies P2 Gr 11                         NSC-Memorandum                             NW/JUNE 2019
4.3 The advantages and disadvantages of franchising.
     Advantages                                  Disadvantages
     -   Other successful franchises can be studied              -   The costs may be higher than
         √before making a commitment. √                              expected√ the business will continue
     -   A recognised brand name√ and trademark√                     paying royalties√ and may have to
                                                                     agree to buy products from the
     -   Will benefit from any advertising√ or                       franchisor. √
         promotion by the franchisor. √
                                                                 -   There may be restrictions in the
     -   Franchisor gives the business support√ in                   franchise agreement √ on the
         the form of training√, setting up the                       business may be operated. √
         business√, how to operate the business
         and advice. √                                           -   The franchisor might go out of
                                                                     business. √
     -   Franchisee obtains exclusive rights√ in a
         certain geographical area. √                            -   Other franchisees could give the
                                                                     brand a bad reputation. √
     -   Banks are more likely to lend money √ to
         buy a franchise with a good reputation. √               -   It may be difficult to sell the
                                                                     business√ together with the
     -   The businesses can communicate√, get                        franchise. √
         support √and share ideas with other
         franchisees in the network. √                           -   A percentage of sales usually are
                                                                     shared√ with the franchisor. √
     -   Relationships with suppliers have already
         been established. √                                     -   Any other relevant answer related to
                                                                     disadvantages of franchising.
     -   Any other relevant answer related to
         advantages of franchising.
                                           Sub-max (4)
                                                                 Sub-max (4)
      Mark the first TWO (2) only.                                                                    (4x2)(8)

BUSINESS ROLES

4.4 FOUR examples of unfair advertising practices
-   False Labeling √
-   Giving goods deceptive names. √
-   Using false/deceptive advertising. √
-   Selling second hand goods as new goods. √
-   Criticising competitor’s goods. √
-   Using small print in the advertisement to mislead the consumer. √
-   Exploitation of children’s lack of understanding of product. √
-   Misuse of people with disabilities in advertisements. √
-   Any other relevant answer related to examples of unfair advertising.
    Mark the first FOUR (4) only.                                                            (4x1) (4)

4.5 Ways in which professional, responsible and ethical business practice should
    be conducted.
- Businesses should treat all employees equally. √√
-   Plan properly and put preventative measures in place. √√
-   Pay fair wages/salaries which is in line with the minimum requirements of the BCEA/
    remunerate employees for working overtime/during public holidays. √√
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Business Studies P2 Gr 11                         NSC-Memorandum                             NW/JUNE 2019
-   Engage in environmental awareness programmes/Refrain from polluting the
    environment, e.g. by legally disposing of toxic waste. √√
-   Refrain from starting a venture using other businesses' ideas that are protected by
    law.√√
-   Business decisions and actions must be clear/ transparent to all stakeholders.√√
-   Businesses should be accountable/responsible for their decisions and actions/ patents
    rights. √√
-   Any other relevant answer related to ways in which professional, responsible and
    ethical should be conducted in a business.                                      Max (8)

4.6 Ways of managing stress in a business
-   Management should be able to recognise the symptoms that show stress in the
    workplace. √√
-   Know what to do in order to calm yourself or others√√
-   Set realistic goals that employees can achieve. √√
-   Allow employees to take part in decision making. √√
-   Take short breaks and create a pleasant environment to relax√√
-   Make sure that there is plan to balance work and relaxation time. √√
-   Ensure that the tasks match the skills and experience of person who must do the
    job.√√
-   Any other relevant answer related to ways of managing stress in a business. Max (8)

                                                                            BREAKDOWN OF MARKS
                                                                             QUESTION 3 MARKS
                                                                                4.1        6
                                                                                4.2        6
                                                                                4.3        8
                                                                                4.4.       4
                                                                                4.5        8
                                                                                4.6.       8
                                                                               TOTAL      40

                                                                             TOTAL SECTION B: [80]

QUESTION 5: BUSINESS VENTURES ( FORMS OF OWNERSHIP)

5.1 Introduction
- Various factors need to be considered before deciding on the form of ownership. √
- It is important to know the characteristics of different forms of ownership√
- The forms of ownership determine the size of the enterprise. √
- Any other relevant introduction related to forms of ownership.               (2x1) (2)

5.2 The requirements for the name of the company
-   The name of the a company is subject to approval by CIPC√√
-   The name of the company should be original and may not be misleading √√
-   A non - Profit Company should include the letters “NPC” in its name. √√
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Business Studies P2 Gr 11                         NSC-Memorandum                      NW/JUNE 2019
-  A private company must include the letters “(Pty) Ltd” in its name. √√
-  A public company must use letters “Ltd” in its name. √√
-  Name must be displayed outside the head office. √√
-  Name may not suggest the company has government support or approval. √√
-  Name may not be similar to that of another company. √√
-  Any other relevant answer related to the requirements for the name of the company.
                                                                                      Max (10)
5.3 Advantages and disadvantages of partnerships
     Advantages                                  Disadvantages
     Partnerships can be financially strong√     Partners do not always agree√ and this
     because a number of people can              can slow down decision-making. √
     contribute to the capital of a partnership. Bad decision by one partner√ can lead
     √                                           to losses for partnership. √
     Partners have a personal interest in the Partners are bound by the decisions√
     business√ and this encourages partners of other partners. √
     to work hard. √                             There no continuity partnership √must
     The different skills of partners are        dissolve when another partner died or
     combined√ to achieve synergy. √             retires√
     Responsibilities are shared among the       Partners have unlimited liability for the
     members√                                    partnership. √
     Stress is reduced √because decisions        Any other relevant answer related to
     can be taken in collaboration with          the disadvantage of partnerships.
     partners. √
     Any other relevant answer related to
     advantages of partnership.                                              Sub Max (6)

                                        Sub Max (6)

                                                                                   Max (12)

5.4 Memorandum of Incorporation in details
-   The Memorandum of Incorporation (MOI) serves as the constitution of a company√
    because it governs the activities of the business. √
-   The MOI sets out the rights, responsibilities and duties of shareholders and directors√
    so that members do not interfere with work others. √
-   It includes details of about incorporators, √ number of directors and share capital. √
-   It protect the interests√ of shareholders in the company√
-   Provide for number of a company rules√ and adjustable requirements.√
-   Any other relevant answer related to MOI.                                         Max (8)

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Business Studies P2 Gr 11                            NSC-Memorandum                               NW/JUNE 2019

5.5     Compare the benefits and challenges of a public company to a sole trader
5.5.1
Legal status Company                              Sole trader
 and liability - Shareholders have no direct      - Owner has direct legal
                         legal responsibility√ because of               responsibilities√ because the
                         the separate entity clause. √                  business is not separated from the
                 -       The liabilities are limited to the             owner. √
                         business√, the owner is not liable -           The liabilities of the business are
                         for the debts of the business. √               unlimited, √ if the business is
                 -       The names are protected in the                 indebted the owner will be affected.
                         company√.                                      √
                                                            -           Can only protect their names by
                                                                        registering a trademark√
                 -       Large amount of paper work in    -             Registration is not required√
                         the registration process√
                 -       There are legal constraints and  -             There is less accountability √
                         more accountability√ because of                because the owner is responsible
                         the business is run by the                     for running the business√
                         directors on behalf of the
                         shareholders√
                 -       Any other relevant answer        -             Any other relevant answer related
                         related to challenges of company               to challenges of sole trader

                                                   Sub-max (4)                                    Sub-max (4)
5.5.2
                     Company                                                   Sole trader
 Capital             -    The company may have many investors                  -   Sole trader has limited
 Challenges               to raise the fund. √                                     number of investors to fund
                     -    It easy to raise the capital √ because the               the business√ as it is
                          business can issue out share to the                      considered as high risk√
                          public. √                                            -   Sole trader does not sell
                                                                                   shares√ therefore it is
                                                                                   difficult to raise capital√
                     -
                     Public company shares must be traded     - Interest in the business can
                     publically√.                               be sold to any individual. √
                  - Financial reports should be disclosed to  - Financial reports are for the
                     the shareholders√ and they might           benefits of the owner√
                     withdraw their investments when the      - Any other relevant answer
                     business is not doing well√.               related to challenges of
                  - Any other relevant answer related to        sole trader
                     challenges of company
                                                  Sub-max (4)                    Sub-max (4)
NOTE: 1.       The answer does not have to be in tabular form.
      2.       Award a maximum of SIX (8) marks if the distinction is
               not clear/Mark either companies or Sole trader only.
                                                                                    Max (16)

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Business Studies P2 Gr 11                         NSC-Memorandum                        NW/JUNE 2019
5.6 Conclusion
- In the company the shareholders appoint board of directors that gives more effective
   management to the business. √√
- If the directors are not competent then the shareholders’ investments may be at risk√√
- There more capital the greater possibility for the expansion and growth. √√
- Any other relevant conclusion related to the forms of ownership.                   (1 x 2) (2)

QUESTION 5: BREAKDOWN OF MARK ALLOCATION
                     Details               Maximu                           Total
                                             m
  Introduction                                2
  Requirements for the name of the company   10
    advantages and disadvantages of                                12
    partnerships
                                                                            Max
    Memorandum of Incorporation in details                          8
                                                                             32
    Compare a public company to a sole trader                      16
    focusing on legal status, liability and capital

    Conclusion                                                      2
    INSIGHT
    Layout                                                                          2
    Analysis                                                                        2
    Synthesis                                                                       2
    Originality                                                                     2
     TOTAL MARKS
                                LASO-for each component
                                Allocate 2 marks if all requirements are met.
                                Allocate 1 mark if some requirements are met.
                                Allocate 0 marks where requirements are not met at all.

QUESTION 6: BUSNESS ROLES (CREATIVE THINKING)

6.1 Introduction
- Creative thinking is the process that is used to generate new ideas to solve the
   business problems. √
-   Problem solving skills will always assist the business to achieve its owned objectives
    and goals that is making profit√
-   There are different techniques that t the business can use to solve challenges.√
-   Any other relevant introduction related to creative thinking.                   (2x1) (2)

6.2 Outline the problem solving steps
- Define the problem by identifying the crisis and list possible reasons for the problems.
   √√
- Collect data and information about the problem and be objective as you can. √√
- Analyse all the facts and information to help you to understand the problem. √√
- Think of as many solutions to the problem as possible by listing them so that you can
   have more alternatives solutions. √√
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Business Studies P2 Gr 11                         NSC-Memorandum                         NW/JUNE 2019
-   Evaluate and select alternative solutions to solve the problem. √√
-   Develop and implement an action plan to solve the problems. √ √
-   Monitor and make follow up to check the end results √ and see whether the problem was
    solved. √√
-   Any other relevant answer related to problem solving steps
    NOTE: The steps can in any sequence.                                  Max (12)
6.3
6.3.1 Ways in which working with others to solve problems
- Encourage employees to effectively work with one another√ by co-operating and respecting
   ideas of other members in solving the problems. √
- Motivate them to work in groups or teams rather than working independently √ because more
   heads will generate more ideas. √
- Allow employees to brainstorm about the challenges√ because more alternatives are generated.
- One of the biggest advantage of brainstorming is that group members that can build on
   another’s ideas, √ because the idea of one person can spark another person’s creativity. √
- Team members should be given opportunity to analyse the problem in greater details√ which
   lead to a better understanding of the problem. √
- Team members should be allowed to share the knowledge and skills when solving problems√
   because this will empower everybody and the business will not depend in one person√
- Any other answer which is relevant to the recommendations of working with others to solve
  problems.                                             Sub Max (12)
6.3.2 Acquiring creative thinking skills
- Creative thinking can be acquired by looking at problems, √ but trying to see
   opportunities√
- Being open minded √and not being judgemental. √
- Applying new solutions√ to old problems. √
- Expanding your knowledge √by reading about variety of topics√
- Identifying things that inspire√ and motivate you√
- Any other answer which is relevant to the acquiring creative thinking skills
                                                             Sub Max (6)        Max (18)
6.4 How the business can apply the Delphi technique to solve the problem
-  Invite a panel of expert’s √to research the complaints from customers. √
-  Experts do not have to be in one place √and will be contacted individually. √
-  Design a questionnaire consisting of questions on how to improve the quality of their products√
   and distribute it to the panel members/experts. √
- Request the panel to individually respond to the questionnaire√/suggest improvements to the
   products and return it to businesses. √
- Summarise the responses from the experts√ in a feedback report. √
- Send the feedback report and a second set of questions/questionnaire√ based on the
   feedback report to the panel members. √
- Request panel members to provide further input/ideas√ on how to improve the quality of their
   products after they have studied the results/documentation. √
- Distribute a third questionnaire based on previous feedback√ from the second round. √
 - Prepare a final summary/feedback report with all the methods√ to improve the quality of
    products. √
 - Choose the best solution/proposal√ after reaching consensus. √
 - Any other relevant answer related to the application of the Delphi technique by business
        NOTE: Do not allocate marks for advantages and disadvantages as the question
        focuses on the process/application of the technique          Max (8)

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Business Studies P2 Gr 11                         NSC-Memorandum                       NW/JUNE 2019
6.5 The uses of creative thinking in the business.
- Creative thinking is used to develop new products and marketing strategies for the
   business to make profit. √√
- It is used to improve the quality of goods and services and customer satisfaction in
   order to increase the sales. √√
- It is used to generate new ideas and alternative solutions to solve the problems of the
   business. √√
- It is used to solve the conflict in the workplace and encourage teamwork in the
   business. √√
- It encourages innovation and employee participation in addressing challenges of the
   business. √√
- Any other relevant answer related to the uses of creative thinking in the business.
                                                                                        Max (8)

6.6 CONCLUSION
- Creative thinking is important to maintain competitive edge. √√
- It is important to all employees so as to understand the ever changing business
   environment. √√
-   Any other relevant conclusion related to Creative thinking, problem solving steps,
    Delphi techniques, ways of working with others to solve problems and acquiring
    creative thinking skills.                                                (1x2) (2)

QUESTION 6: BREAKDOWN OF MARK ALLOCATION
                          Details                           Maximum                  Total
       Introduction                                             2
        Outline the problem solving steps                      12
       Ways in which working with others to solve              18
       problems and acquiring creative skills
       How the business can apply the Delphi                    8                     Max
       technique to solve problems                                                    32
       Uses of creative thinking                                8
       Conclusion                                               2
       INSIGHT
       Layout                                                                              2
       Analysis                                                                            2
       Synthesis                                                                           2
       Originality                                                                         2
        TOTAL MARKS                                                                       40
              LASO-for each component
              Allocate 2 marks if all requirements are met.
              Allocate 1 mark if some requirements are met.
              Allocate 0 marks where requirements are not met at all.

                                                                            TOTAL SECTION C: [40]

                                                                             GRAND TOTAL:       150

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