# Business Studies Grade 12 NSC June 2019 Memo (English) > Grade 12 Business Studies memorandum from the NSC June Exam 2019 (English), 50 pages. Read online or download the free PDF. - Page: https://www.hlayiso.com/library/business-studies-may-june-2019-memo-eng/82855fda-8791-420a-adb7-366bbab89608 - Updated: 2026-09-27 - Subject: Business Studies - Grade: Grade 12 - Document type: Memorandum - Year: 2019 - Exam period: NSC June Exam - Curriculum: CAPS - Pages: 50 Breadcrumbs: [Home](https://www.hlayiso.com/) › [Library](https://www.hlayiso.com/library) › [Grade 12](https://www.hlayiso.com/library/grade-12) › [Business Studies](https://www.hlayiso.com/library/grade-12/business-studies) › [Business Studies Grade 12 NSC June 2019 Memo (English)](https://www.hlayiso.com/library/business-studies-may-june-2019-memo-eng/82855fda-8791-420a-adb7-366bbab89608) ## About this document Business Studies · Grade 12 · NSC June Exam · 2019. Memorandum, 50 pages. Read online or download the PDF. Read it free online on the page above; download the PDF from there. ## Document text Text extracted from the PDF. Layout, diagrams and tables may not survive extraction. ### Page 1 Downloaded from hlayiso.com SENIOR CERTIFICATE EXAMINATIONS/ NATIONAL SENIOR CERTIFICATE EXAMINATIONS BUSINESS STUDIES 2019 MARKING GUIDELINES MARKS: 300 These marking guidelines consist of 50 pages. Copyright reserved Please turn over ### Page 2 Downloaded from hlayiso.com Business Studies 2 DBE/2019 SC/NSC – Marking Guidelines NOTES TO MARKERS PREAMBLE The notes to markers are provided for quality assurance purposes to ensure the following: (a) Fairness, consistency and reliability in the standard of marking (b) Facilitate the moderation of candidates' scripts at the different levels (c) Streamline the marking process considering the broad spectrum of markers across the country (d) Implement appropriate measures in the teaching, learning and assessment of the subjects at schools/institutions of learning 1. For marking and moderation purposes, the following colours are recommended: Marker Red Senior Marker: Green Deputy Chief Marker: Brown Chief Marker: Pink Internal Moderator: Orange DBE Moderator: Turquoise 2. Candidates' responses must be in full sentences for SECTIONS B and C. However, this would depend on the nature of the question. 3. A comprehensive marking guideline has been provided but this is by no means exhaustive. Due consideration should be given to an answer that is correct but: • Uses a different expression from that which appears in the marking guidelines • Comes from another source • Original • A different approach is used NOTE: There is only ONE correct answer in SECTION A. 4. Take note of other relevant answers provided by candidates and allocate marks accordingly. (In cases where the answer is unclear or indicates some understanding, part-marks should be awarded, for example, one mark instead of the maximum of two marks.) 5. The word 'Sub max' is used to facilitate the allocation of marks within a question or subquestion. 6. The purpose of circling marks (guided by 'max' in the breakdown of marks) on the right-hand side is to ensure consistency and accuracy in the marking of scripts as well as for calculation and moderation purposes. 7. Subtotals to questions must be written in the right-hand margin. Circle the subtotals as indicated by the allocation of marks. This must be guided by 'max' in the marking guidelines. Only the total for each question should appear in the left-hand margin next to the appropriate question number. 8. In an indirect question, the theory as well as the response must be relevant and related to the question. Copyright reserved Please turn over ### Page 3 Downloaded from hlayiso.com Business Studies 3 DBE/2019 SC/NSC – Marking Guidelines 9. Correct numbering of responses to questions is recommended in SECTION A and B. However, if the numbering is incorrect, follow the sequence of the candidate’s responses. Candidates will be penalised If the latter is not clear. 10. No additional credit must be given for repetition of facts. Indicate with an 'R'. 11. The differentiation between 'evaluate' and 'critically evaluate' can be explained as follows: 11.1 When 'evaluate' is used, candidates are expected to respond in either a positive/negative manner or take a neutral (positive and negative) stance, e.g. Positive: 'COIDA eliminates time and costs spent√ on lengthy civil court proceedings.'√ 11.2 When 'critically evaluate' is used, candidates are expected to respond in either a positive/negative manner or take a neutral (positive and negative) stance. In this instance candidates are also expected to support their responses with more depth, e.g. 'COIDA eliminates time and costs spent√ on lengthy civil court proceedings√, because the employer will not be liable for compensation to the employee for injuries sustained during working hours as long as it can be proved that the business was not negligent.'√ NOTE: 1. The above could apply to 'analyse' as well. 2. Note the placing of the tick (√) in the allocation of marks. 12. The allocation of marks must be informed by the nature of the question, cognitive verb used, mark allocation in the marking guidelines and the context of each question. Cognitive verbs, such as: 12.1 Advise, name, state, mention, outline, motivate, recommend, suggest, (list not exhaustive) do not usually require much depth in candidates' responses. Therefore, the mark allocation for each statement/answer appears at the end. 12.2 Define, describe, explain, discuss, elaborate, distinguish, differentiate, compare, tabulate, justify, analyse, evaluate, critically evaluate (list not exhaustive) require a greater depth of understanding, application and reasoning. Therefore, the marks must be allocated more objectively to ensure that assessing is conducted according to established norms so that uniformity, consistency and fairness are achieved. Copyright reserved Please turn over ### Page 4 Downloaded from hlayiso.com Business Studies 4 DBE/2019 SC/NSC – Marking Guidelines 13. Mark only the FIRST answer where candidates offer more than one answer for SECTION B and C questions that require one answer. 14. SECTION B 14.1 If for example, FIVE facts are required, mark the candidate's FIRST FIVE responses and ignore the rest of the responses. Indicate by drawing a line across the unmarked portion or use the word 'Cancel'. NOTE: This applies only to questions where the number of facts is specified. 14.2 If two facts are written in one sentence, award the candidate FULL credit. Point 14.1 above still applies. 14.3 If candidates are required to provide their own examples/views, brainstorm this at the marking centre to finalise alternative answers. 14.4 Use of the cognitive verbs and allocation of marks: 14.4.1 If the number of facts are specified, questions that require candidates to 'describe/discuss/explain' may be marked as follows: • Fact 2 marks (or as indicated in the marking guidelines) • Explanation 1 mark The 'fact' and 'explanation' are given separately in the marking guidelines to facilitate mark allocation. 14.4.2 If the number of facts required is not specified, the allocation of marks must be informed by the nature of the question and the maximum mark allocated in the marking guidelines. 14.5 ONE mark may be awarded for answers that are easy to recall, requires one word answers or is quoted directly from a scenario/case study. This applies to SECTIONS B and C in particular (where applicable). 15. SECTION C 15.1 The breakdown of the mark allocation for the essays is as follows: Introduction Maximum: Content 32 Conclusion Insight 8 TOTAL 40 Copyright reserved Please turn over ### Page 5 Downloaded from hlayiso.com Business Studies 5 DBE/2019 SC/NSC – Marking Guidelines 15.2 Insight consists of the following components: Layout/Structure Is there an introduction, a body, and a conclusion? 2 Analysis and Is the candidate able to break down the question into 2 interpretation headings/subheadings/interpret it correctly to show understanding of what is being asked? Marks to be allocated using this guide: All headings addressed: 1 (One 'A') Interpretation (16 to 32 marks): 1 (One 'A') Synthesis Are there relevant decisions/facts/responses made based 2 on the questions? Marks to be allocated using this guide: No relevant facts: 0 (Two '-S') Some relevant facts: 1 (One '-S') Only relevant facts: 2 (No '-S') Option 1: Where a candidate answers 50% or more of the question with only relevant facts; no '-S' appears in the left margin. Award the maximum of TWO (2) marks for synthesis. Option 2: Where a candidate answers less than 50% of the question with only OR some relevant facts; one '-S' appears in the left margin. Award a maximum of ONE (1) mark for synthesis. Option 3: Where a candidate answers less than 50% of the question with no relevant facts; two '-S' appear in the left margin. Award a ZERO mark for synthesis. Originality Is there evidence of examples, recent information, current 2 trends and developments? TOTAL FOR INSIGHT: 8 TOTAL MARKS FOR FACTS: 32 TOTAL MARKS FOR ESSAY (8 + 32): 40 NOTE: 1. No marks will be awarded for contents repeated from the introduction and conclusion. 2. The candidate forfeits marks for layout if the words INTRODUCTION and CONCLUSION are not stated. 3. No marks will be awarded for layout, if the headings INTRODUCTION and CONCLUSION are not supported by an explanation. 15.3 Indicate insight in the left-hand margin with a symbol e.g. ('L, A, S and/or O'). 15.4 The breakdown of marks is indicated at the end of the suggested answer/ marking guidelines to each question. Copyright reserved Please turn over ### Page 6 Downloaded from hlayiso.com Business Studies 6 DBE/2019 SC/NSC – Marking Guidelines 15.5 Mark all relevant facts until the SUBMAX/MAX mark in a subsection has been attained. Write SUBMAX/MAX after maximum marks have been obtained, but continue reading for originality “O”. 15.6 At the end of each essay indicate the allocation of marks for facts and marks for insight as follows: (L – Layout, A – Analysis, S – Synthesis, O – Originality) as in the table below. CONTENT MARKS Facts 32 (max.) L 2 A 2 S 2 O 2 TOTAL 40 15.7 When awarding marks for facts, take note of the sub-maxima indicated, especially if candidates do not make use of the same subheadings. Remember, headings and subheadings are encouraged and contribute to insight (structuring/logical flow/sequencing) and indicate clarity of thought. (See MARK BREAKDOWN at the end of each question.) 15.8 If the candidate identifies/interprets the question INCORRECTLY, then he/she may still obtain marks for layout. 15.9 If a different approach is used by candidates, ensure that the answers are assessed according to the mark allocation/subheadings as indicated in the marking guidelines. 15.10 15.10.1 Award TWO marks for complete sentences. Award ONE mark for phrases, incomplete sentences and vague answers. 15.10.2 With effect from November 2015, the TWO marks will not necessarily appear at the end of each completed sentence. The ticks(√) will be separated and indicated next to each fact, e.g. 'Product development is a growth strategy,√ where businesses aim to introduce new products into existing markets.'√ This will be informed by the nature and context of the question, as well as the cognitive verb used. 15.11 With effect from November 2017, the maximum of TWO (2) marks for facts shown as headings in the marking guidelines, will not necessarily apply to each question. This would also depend on the nature of the question. Copyright reserved Please turn over ### Page 7 Downloaded from hlayiso.com Business Studies 7 DBE/2019 SC/NSC – Marking Guidelines SECTION A QUESTION 1 1.1 1.1.1 B√√ 1.1.2 D√√ 1.1.3 A√√ 1.1.4 C√√ 1.1.5 B√√ 1.1.6 A√√ 1.1.7 D√√ 1.1.8 C√√ 1.1.9 B√√ 1.1.10 C√√ (10 x 2) (20) 1.2 1.2.1 tables√√ 1.2.2 compulsory√√ 1.2.3 skills development levy√√ 1.2.4 quality performance√√ 1.2.5 specification√√ (5 x 2) (10) 1.3 1.3.1 E√√ 1.3.2 I√√ 1.3.3 H√√ 1.3.4 A√√ 1.3.5 J√√ (5 x 2) (10) TOTAL SECTION A: 40 BREAKDOWN OF MARKS QUESTION 1 MARKS 1.1 20 1.2 10 1.3 10 TOTAL 40 Copyright reserved Please turn over ### Page 8 Downloaded from hlayiso.com Business Studies 8 DBE/2019 SC/NSC – Marking Guidelines SECTION B Mark the FIRST THREE answers only. QUESTION 2: BUSINESS ENVIRONMENTS 2.1 Components of PESTLE analysis - Political√ - Economical√ - Social√ - Technological√ - Legal√ - Environmental√ NOTE: Mark the first FOUR (4) only. (4 x 1) (4) 2.2 Purpose of LRA - Provides a framework/structure for labour relations between employers/ employees/trade unions/employer organisations.√√ - Promotes/Facilitates collective bargaining at the workplace/at sectorial level.√√ - Promotes workplace forums to accommodate employees in decision making.√√ - Provides for the right to lock-out by the employer as a reaction to lengthy strikes.√√ - Promotes fair labour practice between the employers and employees.√√ - Clarifies the transfer of employment contracts between the existing and new employers.√√ - Promotes simple procedures for the registration of trade unions/employer organisations.√√ - Advances economic development/social justice/labour peace to ensure that the workplace maintains the basic rights of employees.√√ - Establishes the Commission for Conciliation, Mediation and Arbitration (CCMA) for dispute resolutions./Makes provision for settling labour disputes.√√ - Establishes Labour Courts and Labour Appeal Courts.√√ - Any other relevant answer related to the purpose of the LRA. Max (8) 2.3 Consumer rights 2.3.1 Right to choose√√ 2.3.2 Right to privacy and confidentiality√√ 2.3.3 Right to equality in the consumer market place√√ 2.3.4 Right to fair value/good quality and safety√√ (8) Copyright reserved Please turn over ### Page 9 Downloaded from hlayiso.com Business Studies 9 DBE/2019 SC/NSC – Marking Guidelines 2.4 Legislation 2.4.1 National Credit Act/National Credit Act, 2005 (Act 34 of 2005)/ NCA√√ (2) Motivation The management of MFS always conducts a financial affordability assessment of each client who applies for a loan. / Mohammed Financial Services opened a money market department which grants loans to their customers.√ (1) NOTE: Do not award marks for the motivation if the Act was incorrectly identified. Max (3) 2.4.2 Other ways to comply with the NCA - Businesses should register√ with the National Credit Regulator.√ - Obtain credit records/checks of clients√ before granting loans.√ - Submit an annual compliance report√ to the National Credit Regulator.√ - Conduct credit check with a registered credit bureau√ and consult with National Credit Register.√ - Businesses must have procedures in place√ to comply with the provision of the Financial Intelligence Centre Act (FICA).√ - Verify the identity of clients, report suspicious transactions/train staff on their obligations√ in terms of FICA.√ - Offer applicants√ pre-agreement statements.√ - Disclose all costs√ of a loan√/No hidden costs√ should be charged/added.√ - Any other relevant answer related to other ways in which businesses can comply with the NCA. NOTE..1: Do not award marks for conducting a financial affordability assessment to clients who apply for loans. 2 Accept relevant facts if the NCA was incorrectly identified as an answer in Question 2.4.1. Max (8) 2.5 Types of intensive strategies 2.5.1 Market penetration√√ - Businesses focus on selling existing products into existing market to increase their market share.√ - Businesses use market research on existing clients to decide how improve their marketing mix.√ - Aggressive marketing campaigns such as lowering/reducing prices are used to attract potential/existing clients.√ - Embark on an intensive advertising campaign to increase awareness and customer loyalty.√ - Employ more sales staff to improve sales services.√ - Any other relevant answer related to a description of market penetration as an intensive strategy. Strategy (2) Description (1) Sub max (3) Copyright reserved Please turn over ### Page 10 Downloaded from hlayiso.com Business Studies 10 DBE/2019 SC/NSC – Marking Guidelines 2.5.2 Market development√√ - It is a growth strategy where businesses aim to sell its existing products in new markets.√ - Businesses target consumers in a potential market that is outside of its normal target market.√ - Increase sales of existing products through the development of new markets.√ - Restructure pricing policies to cater for customers of all income levels.√ - Any other relevant answer related to a description of market development as an intensive strategy. Strategy (2) Description (1) Sub max (3) 2.5.3 Product development√√ - It is a growth strategy where businesses aim to introduce new products into existing markets.√ - Businesses generate new ideas/develop new products/ services.√ - Businesses conduct test marketing/market research to establish whether new products will be accepted by existing customers.√ - New products may be different/of a higher quality than those of competitors.√ - Any other relevant answer related to a description of product development as an intensive strategy. Strategy (2) Description (1) Sub max (3) NOTE: Mark the first THREE (3) strategies only. Max (9) 2.6 Challenges of business environments and extent of control CHALLENGES BUSINESS EXTENT OF 2.6.1 ENVIRONMENT CONTROL 2.6.2 2.6.3 (a) His employees' lack good Micro√√ Full control√ customer service.√ (b) He lost most of his customers to Market√√ Limited control/Little Florah Bakeries.√ influence√ (c) SB had to replace some of its Macro√√ No control√ stolen equipment due to the high crime rate in their area.√ Max (3) Max (6) Max (3) Copyright reserved Please turn over ### Page 11 Downloaded from hlayiso.com Business Studies 11 DBE/2019 SC/NSC – Marking Guidelines NOTE: 1. Mark the first challenge for each environment only. 2. If the business environment is not linked to the challenge, mark the challenge only. 3. Award full marks for the business environment even if the challenge is not quoted in full. 4. The extent of control must be linked to the business environment. 5 Do not award marks for the extent of control if the business environment is not mentioned. 6 Order may be different. 2.7 Porter's Five Forces model 2.7.1 Bargaining power of suppliers/Power of suppliers - Suppliers include factories/providers of goods/services that businesses would obtain/buy from in order to operate their business.√√ - Suppliers that deliver high quality product may have power over the business.√√ - A business must assess the power of the suppliers in influencing prices.√√ - The more powerful the suppliers, the less control the business has over them.√√ - The smaller the number of suppliers, the more powerful they may be as the choice of suppliers may be limited √√ - The business should identify the kind of power its suppliers have in terms of the quality of products/services/reliability/ ability to make prompt deliveries, √√ etc. - Any other relevant answer related to the bargaining power of suppliers/power of suppliers. Max (4) 2.7.2 Threat of substitution/Substitutes - Substitute products or services are different products/services that at least partly satisfy the same needs of consumers and can be used to replace one another. √√ - Businesses should establish whether the sellers of substitute products have improved their products/sell lower quality goods at lower prices.√√ - If business products are easily substituted, they may weaken their power in the market.√√ - Substitute products may cause the business to lose its market share completely.√√ - If the business sells unique products they will not be threatened by substitute products.√√ - Businesses should do market research to assess if customers are using substitute products/services and determine reasons for using substitutes.√√ - It is important that businesses change/improve the design and quality of their products to remain competitive.√√ - Any other relevant answer related to the threat of substitution/ substitutes. Max (4) Copyright reserved Please turn over ### Page 12 Downloaded from hlayiso.com Business Studies 12 DBE/2019 SC/NSC – Marking Guidelines BREAKDOWN OF MARKS QUESTION 2 MARKS 2.1 4 2.2 8 2.3 8 2.4.1 3 2.4.2 8 2.5 9 2.6.1 3 2.6.2 6 2.6.3 3 2.7.1 4 2.7.2 4 TOTAL 60 Copyright reserved Please turn over ### Page 13 Downloaded from hlayiso.com Business Studies 13 DBE/2019 SC/NSC – Marking Guidelines QUESTION 3: BUSINESS VENTURES 3.1 Examples of non-insurable risks - Nuclear weapons/war√ - Changes in fashion√ - Improvement in technology√ - Irrecoverable debts√ - Financial loss due to bad management√ - Possible failure of a business√ - Shoplifting during business hours√ - Loss of income if stock is not received in time/Time that elapses between the ordering and delivery of goods. √ - Any other relevant examples of non-insurable risks. NOTE: Mark the first FIVE (5) only. (5 x1) (5) 3.2 Functions of the JSE - Gives opportunities to financial institutions such as insurance companies to invest their funds in shares.√√ - Serves as a barometer/indicator of economic conditions in South Africa.√√ - Keeps investors informed on share prices by publishing the share prices daily.√√ - Acts as a link between investors and public companies.√√ - Shares are valued and assessed by experts.√√ - Small investors are invited to take part in the economy of the country through the buying of shares.√√ - Venture capital market is made possible.√√ - Orderly market for securities serves as a disciplined market for securities.√√ - Encourages new investments.√√ - Mobilises the funds of insurance companies and other institutions.√√ - Raises primary capital.√√ - Regulates the market for dealing with shares.√√ - Plans, researches and advises on investment possibilities.√√ - Ensures that the market operates in a transparent manner.√√ - Provides protection for investors.√√ - Encourages short-term investment.√√ - Facilitates electronic trading of shares/STRATE.√√ - Any other relevant answer related to the functions of the Johannesburg Securities Exchange/JSE. Max (8) Copyright reserved Please turn over ### Page 14 Downloaded from hlayiso.com Business Studies 14 DBE/2019 SC/NSC – Marking Guidelines 3.3 Distinction between insurance and assurance INSURANCE ASSURANCE - Based on the principle of√ - Based on the principle of√ security/ indemnity √ certainty.√ - The insured transfers the cost of - The insurer undertakes to pay an agreed potential loss√ to the insurer at a sum of money√ after a certain period has premium.√ expired/on the death of the insured person, whichever occurred first.√ - It covers a specified event√ that - Specified event is certain√, but the time of may occur.√ the event is uncertain.√ - Applicable to short term - Applicable to long term insurance.√ insurance.√ - Example: - Example: Property insurance/money in Life insurance/endowment policies/ transit/theft/burglary/fire,√ etc. retirement annuities,√ etc. - Any other relevant answer related - Any other relevant answer related to to insurance. assurance. Sub max (4) Sub max (4) NOTE: 1. The answer does not have to be in tabular format 2. The distinction does not have to link but must be clear. 3. Award a maximum of FOUR (4) marks if the distinction is not clear/Mark either insurance or assurance only. Max (8) 3.4 Success and/or failure of a Private company (Pty) Ltd SUCCESS FACTORS AND/OR FAILURE FACTORS 3.4.1 - Shareholders can vote for/ - Some shareholders may not Management appoint√ the most capable exercise their voting rights√ directors to manage their resulting in choosing the wrong company.√ person as a director.√ - Managed at least by one - Directors may sometimes act in competent√ highly skilled their own interest√, not in the director.√ company's best interest.√ - The management of the - Large management structures√ company can improve√ since can result in decision-making directors are accountable to taking time.√ shareholders.√ - Any other relevant answer - Any other relevant answer related to the contribution of related to the contribution of management to the success management to the failure of a of a private company. private company. Max (4) Copyright reserved Please turn over ### Page 15 Downloaded from hlayiso.com Business Studies 15 DBE/2019 SC/NSC – Marking Guidelines SUCCESS FACTORS AND/OR FAILURE FACTORS 3.4.2 - Large amount of capital can be - It cannot grow into a very large Capital raised√ since there is no limit business√ since it cannot invite the on the number of public to buy shares.√ shareholders.√ - The company can access long - Restrictions on transferability of term capital√ and therefore has shares√ may not attract financially good long term growth strong investors.√ opportunities.√ - Even though shares are not - Large amount of capital cannot be freely transferable√, large obtained√ as capital contribution is private companies can raise only limited to private considerable amount of shareholders.√ capital.√ - Any other relevant answer - Any other relevant answer related related to the contribution of to the contribution of capital to the capital to the success of a failure of a private company. private company. NOTE: 1. The answer does not have to be in tabular format. 2. Mark either success AND/OR failure of each factor. Max (4) 3.5 Compound interest 3.5.1 Definition - Interest is calculated every period√ on the original/principal amount plus interest. √ - Interest is added to the original/principal amount√ and interest is earned on interest for each defined period.√ - As interest is added to the investment√, the capital increases.√ - Any other relevant answer related to the definition of compound interest. Max (2) 3.5.2 Calculation of compound interest Option 1 Year 1: R500 000 x 12% = R60 000√ Year 2: R560 000x 12% = R67 200√ Year 3: R627 200 x 12% = R75 264√ Total interest = R202 464√√ OR Option 2 FORMULA: P x (1+r) n√ R500 000 x (1+12/100)3 √ R500 000 x (1.12)3 =R702 464√ Total interest = R702 464 – R500 000 = R202 464√√ Max (5) Copyright reserved Please turn over ### Page 16 Downloaded from hlayiso.com Business Studies 16 DBE/2019 SC/NSC – Marking Guidelines NOTE: 1. Award full marks (5) if the answer is correct and no workings are shown. 2. If workings were shown correctly, but the final answer is wrong, award a maximum of THREE marks. 3. If the answer is incorrect, award a maximum of ONE mark for the understanding of concept and method. 3.5.3 Simple interest√√ (2) 3.6 Leadership styles 3.6.1 Leadership styles from the scenario LEADERSHIP STYLE MOTIVATION Cindy Transactional√√ Cindy, the production manager, offers rewards to motivate employees who meet set targets.√ Tom Charismatic√√ Tom, the marketing manager, uses charm to influence his team to work hard.√ Sub max (4) Sub max (2) NOTE: 1. Do not award marks for the motivation if the leadership styles were incorrectly identified. 2. Award marks for leadership styles even if the quote is incomplete. Max (6) 3.6.2 Impact of the charismatic leadership style on businesses Positives/Advantages - Expert at selling business vision√ and achieve excellent results.√ - Employees are motivated√ as the leader is energetic/ inspiring.√ - Inspires loyalty/hard work√ among employees.√ - Any other relevant answer related to the positive impact/ advantages of the charismatic leadership style. AND/OR Negative/Disadvantages - Leader believes more in himself/herself√ than the team.√ - Projects can collapse√ if the leader leaves the team.√ - Leaders are intolerant of challenges/changes√ and regard themselves as irreplaceable.√ - Leader's emotions may often be more important√ that the purpose of the team.√ - Any other relevant answer related to the negative impact/ disadvantages of the charismatic leadership style. NOTE: Accept relevant facts if the charismatic leadership style was incorrectly identified as an answer in Question 3.6.1. Max (8) Copyright reserved Please turn over ### Page 17 Downloaded from hlayiso.com Business Studies 17 DBE/2019 SC/NSC – Marking Guidelines 3.7 Effectiveness of interactive whiteboards/smart boards as a visual aid Positives/Advantages - Images can be projected directly from a computer√, so no external projector/devices necessary.√ - Special pens allow the presenter to write on the board√ while prepared images are displayed.√ - Additional notes that was added during the presentation√ can be captured on computer after the presentation.√ - Can be controlled by the touch of a finger√, so the presenter can move away from the computer during the presentation.√ - Easy to combine√ with sound/other visual aids.√ - Useful to capture feedback√ and new ideas.√ - Any other relevant answer related to the positives/advantages of interactive whiteboards/smart boards as a visual aid. AND/OR Negatives/Disadvantages - Can only be used by a presenter who knows√ the unique features of the interactive whiteboard/smart boards and uses it to its full potential.√ - Cannot be connected to any computer√ as a special software license is needed to be able to use it.√ - Technical challenges may render it ineffective√, e.g. loss of signal while using it.√ - Any other relevant answer related to the negatives/disadvantages of interactive whiteboards/smart boards as a visual aid. Max (8) [60] BREAKDOWN OF MARKS QUESTION 3 MARKS 3.1 5 3.2 8 3.3 8 3.4.1 4 3.4.2 4 3.5.1 2 3.5.2 5 3.5.3 2 3.6.1 6 3.6.2 8 3.7 8 TOTAL 60 Copyright reserved Please turn over ### Page 18 Downloaded from hlayiso.com Business Studies 18 DBE/2019 SC/NSC – Marking Guidelines QUESTION 4: BUSINESS ROLES 4.1 Human rights in the workplace - Privacy√ - Respect/dignity√ - Equity√ - Freedom of speech and expression√ - Information√ - Freedom of association√ - Free choice of trade/occupation/profession√ - Labour rights/Freedom of assembly/Right to protest√ - Freedom of thought and religion√ - Health care/food/water and social assistance√ - Fair labour practices√ - Access to Labour Court/institutions√ - Education and training/universal right to basic education√ - Safety/security and protection/Life√ - Freedom of slavery, servitude or forced labour√ - Vote√ - Freedom of movement√ - Children's rights√ - Freedom to choose your own language/participate in own cultural life√ - Any other relevant answer related to human rights in the workplace. NOTE: Mark the first FIVE (5) only. (5 x1) (5) 4.2 Causes of conflict 4.2.1 Inter-team rivalry/Competition√√ 4.2.2 Lack of proper/poor communication/ Lack of management/ Poor leadership.√√ 4.2.3 Limited/Lack of resources/Poor organisation √√ 4.2.4 Workload/Deadlines/Work pressure √√ Max (8) 4.3 Problem solving technique 4.3.1 Delphi technique√√ (2) Motivation Management requested experts to suggest ways on how to solve their business problems.√ (1) NOTE: Do not award marks for the motivation if the problem solving technique was incorrectly identified. Max (3) Copyright reserved Please turn over ### Page 19 Downloaded from hlayiso.com Business Studies 19 DBE/2019 SC/NSC – Marking Guidelines 4.3.2 Advantages of the Delphi technique - Saving on costs√ as experts are not brought together.√ - Experts will give clear ideas/solutions√ on how to improve on low productivity/ profitability.√ - Panel members/Experts can give new information√ on problems.√ - Information received from experts√ can be kept confidential.√ - It reduces noise levels in an office environment√ since there is no group discussion.√ - Panel members/Experts need to reach consensus√, so that the best solution is found.√ - All experts are given an equal opportunity to give their opinions√, so no-one dominates the process.√ - Any other relevant answer related to the advantages of the Delphi technique. - NOTE: Accept relevant facts if the problem solving technique was incorrectly identified as an answer in Question 4.3.1. Max (8) 4.3.3 Ways to create an environment that stimulates creative thinking in the workplace - NA must emphasise the importance of creative thinking to ensure that all staff know that their ideas will be heard.√√ - Make time for brainstorming sessions to generate new ideas, e.g. regular workshops/follow up sessions to build on one another's ideas.√√ - Place suggestion boxes around the workplace and keep communication channels open for new ideas.√√ - NA should train staff in innovative techniques/creative problem solving skills/mind-mapping/lateral thinking.√√ - Encourage job swops within the organisation/studying how other businesses are doing things.√√ - Encourage alternative ways of working/doing things.√√ - Respond enthusiastically to all ideas and never let anyone feel less important.√√ - Reward creativity with reward schemes for teams/individuals that come up with creative ideas.√√ - Provide a working environment conducive to creativity, free from distractions.√√ - Any other relevant answer related to ways in which NA can create an environment that stimulates creative thinking in the workplace. NOTE: 1. The emphasis is on 'ways NA create an environment that stimulates creative thinking' not advantages. 2. Do not award marks for “encourage employees/staff to come up with new ideas”. Max (6) Copyright reserved Please turn over ### Page 20 Downloaded from hlayiso.com Business Studies 20 DBE/2019 SC/NSC – Marking Guidelines 4.4 Difference between decision making and problem solving DECISION MAKING PROBLEM SOLVING - It is often done by one person/a - Problems can be solved by a group/ member of senior management√ who team√ or an individual team makes it authoritarian.√ member.√ - Various alternatives are considered√ - Alternative solutions are generated/ before deciding on the best one.√ identified√ and critically evaluated.√ - It is part of the problem solving cycle√ - Process of analysing a situation√ to as decisions need to be taken in each identify strategies to bring about step.√ change.√ - Any other relevant answer related to - Any other relevant answer related to decision making. problem solving. Sub max (2) Sub max (2) NOTE: 1. The answer does not have to be in tabular format. 2. The difference does not have to link but must be clear. 3. Award maximum of TWO (2) mark if the difference is not clear/Mark either decision making or problem solving only. Max (4) 4.5 Dealing with diversity issues in the workplace 4.5.1 Culture - Businesses must be sensitive to special requirements for different cultural groups√, e.g. allow day(s) off for cultural holidays/festivals.√ - Cater for special food/preparation methods√ in the workers' canteen.√ - Businesses should acknowledge/respect√ cultural differences of employees.√ - The business may not discriminate√ against employees on the grounds of their cultural background.√ - Any other relevant answer related to how businesses could deal with culture as a diversity issue in the workplace. Max (4) 4.5.2 Age - Promotions should not be linked to age√, but rather to a specific set of skills.√ - A business may not employ√ children aged 15 or younger.√ - The ages of permanent workers should vary√ from 18 to 65 to include all age groups.√ - A business may employ a person who is older than the normal retirement age√, provided that person is the most suitable candidate.√ - Businesses must encourage older employees√ to help young employees to develop their potential.√ - Young employees must be advised to respect√ and learn from older employees.√ Copyright reserved Please turn over Text truncated here. 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