# Business Studies Grade 12 P1 November 2024 NSC Memo (Eng) > Grade 12 Business Studies Paper 1 memorandum from the November 2024 NSC (English), 28 pages. Read online or download the free PDF. - Page: https://www.hlayiso.com/library/business-studies-p1-nov-2024-mg-eng/b90602bd-bc7b-4d84-8df8-a9d696f20606 - Updated: 2026-10-29 - Subject: Business Studies - Grade: Grade 12 - Document type: Memorandum - Year: 2024 - Exam period: November 2024 NSC - Paper: 1 - Curriculum: CAPS - Pages: 28 Breadcrumbs: [Home](https://www.hlayiso.com/) › [Library](https://www.hlayiso.com/library) › [Grade 12](https://www.hlayiso.com/library/grade-12) › [Business Studies](https://www.hlayiso.com/library/grade-12/business-studies) › [Business Studies Grade 12 P1 November 2024 NSC Memo (Eng)](https://www.hlayiso.com/library/business-studies-p1-nov-2024-mg-eng/b90602bd-bc7b-4d84-8df8-a9d696f20606) ## About this document Business Studies · Grade 12 · November 2024 NSC · 2024. Memorandum. Read online or download the PDF. Read it free online on the page above; download the PDF from there. ## Document text Text extracted from the PDF. Layout, diagrams and tables may not survive extraction. ### Page 1 NATIONAL SENIOR CERTIFICATE GRADE 12 BUSINESS STUDIES P1 NOVEMBER 2024 MARKING GUIDELINE MARKS: 150 This marking guideline consist of 28 pages. Copyright reserved Please turn over ### Page 2 Business Studies/P1 2 DBE/November 2024 NSC – Marking Guideline NOTES TO MARKERS PREAMBLE The notes to markers are provided for quality assurance purposes to ensure the following: (a) Fairness, consistency and reliability in the standard of marking (b) Facilitate the moderation of candidates' scripts at the different levels (c) Streamline the marking process considering the broad spectrum of markers across the country (d) Implement appropriate measures in the teaching, learning and assessment of the subject at schools/institutions of learning 1. For marking and moderation purposes, the following colours are recommended: Marker: Red Senior Marker: Green Deputy Chief Marker: Orange Chief Marker: Pink Internal Moderator: Black/Blue DBE Moderator: Turquoise 2. Candidates' responses must be in full sentences for SECTIONS B and C. However, this would depend on the nature of the question. 3. A comprehensive marking guideline has been provided but this is by no means exhaustive. Due consideration should be given to an answer that is correct but: • Uses a different expression from that which appears in the marking guideline • Comes from another credible source • Original • A different approach is used NOTE: There is only ONE correct answer in SECTION A. 4. Take note of other relevant answers provided by candidates and allocate marks accordingly. (In cases where the answer is unclear or indicates some understanding, part-marks should be awarded, for example, one mark instead of the maximum of two marks.) 5. The word 'Sub-max' is used to facilitate the allocation of marks within a question or sub-question. 6. The purpose of circling marks (guided by 'max' in the breakdown of marks) on the right-hand side is to ensure consistency and accuracy in the marking of scripts as well as for calculation and moderation purposes. 7. Subtotals to questions must be written in the right-hand margin. Circle the subtotals as indicated by the allocation of marks. This must be guided by 'max' in the marking guidelines. Only the total for each question should appear in the left-hand margin next to the appropriate question number. 8. In an indirect question, the theory as well as the response must be relevant and related to the question. Copyright reserved Please turn over ### Page 3 Business Studies/P1 3 DBE/November 2024 NSC – Marking Guideline 9. Correct numbering of answers to questions or sub questions is recommended in SECTIONS A and B. However, if the numbering is incorrect, follow the sequence of the candidate's responses. Candidates will be penalised if the latter is not clear. 10. No additional credit must be given for repetition of facts. Indicate with an 'R'. 11. The differentiation between 'evaluate' and 'critically evaluate' can be explained as follows: 11.1 When 'evaluate' is used, candidates are expected to respond in either a positive/negative manner or take a neutral (positive and negative) stance, e.g., Positive: 'COIDA eliminates time and costs spent√ on lengthy civil court proceedings.'√ 11.2 When 'critically evaluate' is used, candidates are expected to respond in either a positive/negative manner or take a neutral (positive and negative) stance. In this instance candidates are also expected to support their responses with more depth, e.g., 'COIDA eliminates time and costs spent√ on lengthy civil court proceedings√, because the employer will not be liable for compensation to the employee for injuries sustained during working hours as long as it can be proved that the business was not negligent.'√ NOTE: 1. The above could apply to 'analyse' as well. 2. Note the placing of the tick (√) in the allocation of marks. 12. The allocation of marks must be informed by the nature of the question, cognitive verb used, mark allocation in the marking guideline and the context of each question. Cognitive verbs, such as: 12.1 Name, state, give, outline, motivate, quote, identify, recommend, suggest, advise (list not exhaustive) do not usually require much depth in candidates' responses. Therefore, the mark allocation for each statement/answer appears at the end. 12.2 Define, describe, explain, discuss, elaborate, distinguish, differentiate, compare, tabulate, analyse, evaluate, critically evaluate (list not exhaustive) require a greater depth of understanding, application and reasoning. Therefore, the marks must be allocated more objectively to ensure that assessing is conducted according to established norms so that uniformity, consistency and fairness are achieved. 13. Mark only the FIRST answer where candidates offer more than one answer for SECTION B and C questions that require one answer. Copyright reserved Please turn over ### Page 4 Business Studies/P1 4 DBE/November 2024 NSC – Marking Guideline 14. SECTION B 14.1 If, for example, FIVE facts are required, mark the candidate's FIRST FIVE responses and ignore the rest of the responses. Indicate by drawing a line across the unmarked portion. NOTE: 1. This applies only to questions where the number of facts is specified. 2. The above also applies to responses in SECTION C (where applicable) 14.2 If two facts are written in one sentence, award the candidate FULL credit. Point 14.1 above still applies. 14.3 If candidates are required to provide their own examples/views, brainstorm this at the marking centre to finalise alternative answers and consult with the Internal Moderator at the DBE for approval. 14.4 Use of the cognitive verbs and allocation of marks: 14.4.1 If the number of facts are specified, questions that require candidates to 'describe/discuss/explain' may be marked as follows: • Fact 2 marks (or as indicated in the marking guidelines) • Explanation 1 mark (two marks will be allocated in Section C) The 'fact' and 'explanation' are given separately in the marking guideline to facilitate mark allocation. 14.4.2 If the number of facts required is not specified, the allocation of marks must be informed by the nature of the question and the maximum mark allocated in the marking guideline. 14.5 ONE mark may be awarded for answers that are easy to recall, requires one-word answers or is quoted directly from a scenario/case study. This applies to SECTIONS B and C in particular (where applicable). 15. SECTION C 15.1 The breakdown of the mark allocation for the essays is as follows: Introduction Maximum: Content 32 Conclusion Insight 8 TOTAL 40 Copyright reserved Please turn over ### Page 5 Business Studies/P1 5 DBE/November 2024 NSC – Marking Guideline 15.2 Insight consists of the following components: Layout/Structure Is there an introduction, paragraphs and a conclusion? 2 Analysis and Is the candidate able to break down the question into 2 interpretation headings/subheadings/interpret it correctly to show understanding of what is being asked? Marks to be allocated using this guide: All headings addressed: 1 (One 'A') Interpretation (16 to 32 marks): 1 (One 'A') Synthesis Are there relevant decisions/facts/responses made based 2 on the questions? Option 1: Only relevant facts: 2 marks (No '-S') Where a candidate answers 50% or more (two to four sub-questions) of the question with only relevant facts; no '-S' appears in the left margin. Award the maximum of TWO (2) marks for synthesis. Option 2: Some relevant facts: 1 mark (One '-S') Where a candidate answers less than 50% (only one sub-question) of the question with only OR some relevant facts; one '-S' appears in the left margin. Award a maximum of ONE (1) mark for synthesis. Option 3: Some relevant facts: 1 mark (One '-S') Where a candidate answers FOUR sub- questions, but one/two/three sub-questions with no relevant facts; one '-S' appears in the left margin. Award a maximum of ONE (1) mark for synthesis. Option 4: No relevant facts: 0 mark (Two '-S') Where a candidate answers less than 50% (only one sub-question) of the questions with no relevant facts; two '-S' appears in the left margin. Award a ZERO mark for synthesis. Originality Is there evidence of one example in any TWO of the four 2 sub-questions, not older than two (2) years that are based on recent information, current trends and developments? TOTAL FOR INSIGHT: 8 TOTAL MARKS FOR FACTS: 32 TOTAL MARKS FOR ESSAY (8 + 32): 40 NOTE: 1. No marks will be awarded for contents repeated from the introduction and conclusion. 2. The candidate forfeits marks for layout if the words INTRODUCTION and CONCLUSION are not stated. 3. No marks will be awarded for layout, if the headings INTRODUCTION and CONCLUSION are not supported by an explanation. Copyright reserved Please turn over ### Page 6 Business Studies/P1 6 DBE/November 2024 NSC – Marking Guideline 15.3 Indicate insight in the left-hand margin with a symbol e.g. ('L, A, -S and/or O'). 15.4 The breakdown of marks is indicated at the end of the suggested answer/ marking guideline to each question. 15.5 Mark ALL relevant facts/responses until the SUB MAX/MAX mark in EACH of the four subsections has been attained. Write SUB MAX/MAX after maximum marks have been obtained but continue reading for originality 'O'. 15.6 At the end of each essay indicate the allocation of marks for facts and marks for insight as follows: (L – Layout, A – Analysis, S – Synthesis, O – Originality) as in the table below. CONTENT MARKS Facts 32 (Max.) L 2 A 2 S 2 O 2 TOTAL 40 15.7 When awarding marks for facts, take note of the sub-maxima indicated, especially if candidates do not make use of the same subheadings. Remember, headings and subheadings are encouraged and contribute to insight (structuring/logical flow/sequencing) and indicate clarity of thought. (See MARK BREAKDOWN at the end of each question.) 15.8 If the candidate identifies/interprets the question INCORRECTLY, then he/she may still obtain marks for layout. 15.9 If a different approach is used by candidates, ensure that the answers are assessed according to the mark allocation/subheadings as indicated in the marking guideline. 15.10 15.10.1 Award TWO marks for complete sentences. Award ONE mark for phrases, incomplete sentences and vague answers. 15.10.2 With effect from November 2015, the TWO marks will not necessarily appear at the end of each completed sentence. The ticks (√) will be separated and indicated next to each fact, e.g. 'Product development is a growth strategy √, where businesses aim to introduce new products into existing markets.'√ This will be informed by the nature and context of the question, as well as the cognitive verb used. 15.11 With effect from November 2017, the maximum of TWO (2) marks for facts shown as headings in the marking guidelines, will not necessarily apply to each question. This would also depend on the nature of the question. Copyright reserved Please turn over ### Page 7 Business Studies/P1 7 DBE/November 2024 NSC – Marking Guideline SECTION A QUESTION 1 1.1 1.1.1 B √√ 1.1.2 A √√ 1.1.3 C √√ 1.1.4 D √√ 1.1.5 B √√ (5 x 2) (10) 1.2 1.2.1 employee √√ 1.2.2 backward vertical √√ 1.2.3 tertiary √√ 1.2.4 placement √√ 1.2.5 act √√ (5 x 2) (10) 1.3 1.3.1 E √√ 1.3.2 D √√ 1.3.3 A √√ 1.3.4 J √√ 1.3.5 I √√ (5 x 2) (10) TOTAL SECTION A: 30 BREAKDOWN OF MARKS QUESTION 1 MARKS 1.1 10 1.2 10 1.3 10 TOTAL 30 Copyright reserved Please turn over ### Page 8 Business Studies/P1 8 DBE/November 2024 NSC – Marking Guideline SECTION B Mark the answers to the FIRST TWO questions only. QUESTION 2: BUSINESS ENVIRONMENTS 2.1 Types of diversification strategies - Concentric diversification √ - Horizontal diversification √ - Conglomerate diversification √ NOTE: Mark the first TWO (2) only. (2 x 1) (2) 2.2 Advantages of intensive strategies - Increase in sales/income/profitability due to a variety of advertising campaigns.√√ - Regular sales to existing customers may increase. √√ - Gain customer loyalty through effective promotion campaigns. √√ - Improved service delivery may positively impact/increase sales. √√ - Eliminate competitors and dominate market prices. √√ - Decrease in price could influence customers to buy more products. √√ - Businesses can have more control over the prices of products/services. √√ - Enables the business to focus on markets/well-researched quality products that satisfy the needs of consumers. √√ - Increased market share reduces the business's vulnerability to actions of competitors. √√ - Any other relevant answer related to the advantages of intensive strategies. Max (6) 2.3 PESTLE factor 2.3.1 PESTLE factor from the scenario Environmental √√ (2) 2.3.2 Ways in which businesses can deal with the challenges posed by the environmental factors - Chemicals/Ingredients should be clearly indicated on labels/packaging to inform customers about possible side effects/correct use of products. √√ - MM/Businesses implemented cost effective measures to dispose of waste. √√ - Implement recycling measures to prevent pollution of the environment/Use packaging that is re-usable/recyclable. √√ - Engage in environmentally sustainable practices such as the conservation/ preservation of natural resources. √√ - Any other relevant answer related to ways in which MM/businesses can deal with the challenges posed by environmental as a PESTLE factor. NOTE: Accept relevant facts even if the PESTLE factor was incorrectly identified as an answer in QUESTION 2.3.1. Max (4) Copyright reserved Please turn over ### Page 9 Business Studies/P1 9 DBE/November 2024 NSC – Marking Guideline 2.4 Types of defensive strategies 2.4.1 Divestiture √√ - Disposing/Selling some assets/divisions that are no longer profitable/productive. √ - Selling off divisions/product lines with slow growth potential. √ - Decreasing the number of shareholders by selling ownership. √ - Paying off debts by selling unproductive assets. √ - Withdrawing/Divesting their investment share in another business. √ - Any other relevant answer related to divestiture as a type of defensive strategy. Strategy (2) Discussion (1) Submax (3) 2.4.2 Retrenchment √√ - Terminating employment contracts/Letting go of employees for operational reasons/to reduce costs/expenses.√ - Decreasing the number of product lines/closing certain departments may result in some workers becoming redundant. √ - Any other relevant answer related to retrenchment as a type of defensive strategy. Strategy (2) Discussion (1) Submax (3) 2.4.3 Liquidation √√ - Selling all assets/Bringing the business activities to an end to pay creditors due to lack of capital. √ - Selling the entire business in order to pay shareholders a fair price for their shares. √ - Allowing creditors to apply for forced liquidation in order to have their claims settled. √ - Any other relevant answer related to liquidation as a type of defensive strategy. Strategy (2) Discussion (1) Submax (3) NOTE: Mark the first TWO (2) only. Max (6) 2.5 Broad-Based Black Economic Empowerment/BBBEE Act 2.5.1 BBBEE pillar from scenario Management control √√ (2) 2.5.2 Purpose of the Broad-Based Black Economic Empowerment/BBBEE Act - BBBEE Act enables wealth to be spread more broadly √ across all population groups. √ - Outlines areas that would give the government a platform √ for bringing equitable spread of wealth. √ - Allows for the development √ of Codes of Good Practice. √ - Empowers the Minister to issue Codes of Good Practice √ and publish transformation charters. √ - Establishes the Black Economic Empowerment Advisory Council √, which addresses matters related to black empowerment. √ Copyright reserved Please turn over ### Page 10 Business Studies/P1 10 DBE/November 2024 NSC – Marking Guideline - Creates capacity within the broader economic landscape at all levels √ through the implementation of the BBBEE pillars. √ - BBBEE Act aims at targeting inequality √ in the South African economy. √ - Increases the number of black people √ that manage/control South African businesses. √ - Any other relevant answer related to the purpose of the BBBEE Act. Max (4) 2.6 Ways in which businesses can comply with the Consumer Protection Act/ CPA - Disclose prices √ of all products on sale. √ - Provide/Conduct adequate training √ to staff/stakeholders on the CPA.√ - All agreements must provide for a five-day √ cooling off period. √ - Ensure that goods/services offered √ are standardised/of the same quality. √ - Comply with the requirements √ regarding promotional competitions. √ - Comply with requirements regarding the display of information √ on labels/ packaging. √ - Display the name of the business √ on all business documents, such as invoices/contracts. √ - Bundling of goods/services √ should benefit consumers, such as offering a cell phone and a tablet at a special price. √ - Implement measures that will facilitate complaints √ by using suggestion boxes. √ - Any other relevant answer related to ways in which businesses can comply with the CPA. Max (4) 2.7 Impact of the Labour Relations Act/LRA Positives/Advantages - Promotes a healthy relationship √ between the employer and employees. √ - Protects the rights of businesses √ in labour relations issues. √ - Labour disputes are settled quicker √ and are less expensive. √ - Workplace forums can add value to businesses √ if it functions properly. √ - Protects employers who embark on lawful lockouts √ when negotiations between parties fail. √ - LRA provides for the principles of collective bargaining √ and puts structures in place with which disputes in the workplace can be settled. √ - Provides sound dispute resolution processes √ through consensus between organised labour, businesses, and the state. √ - Provides specific guidelines for employers √ on correct and fair disciplinary procedures. √ - Employers and employees have guidelines √ regarding correct and fair dismissal procedures. √ - Provides a mechanism/framework √ such as statutory councils/collective bargaining/CCMA. √ - Employers are entitled to compensation from the Labour Court √ if they suffered damages as a result of unprotected strikes. √ - Any other relevant answer related to the positive impact/advantages of the LRA on businesses. Copyright reserved Please turn over ### Page 11 Business Studies/P1 11 DBE/November 2024 NSC – Marking Guideline AND/OR Negatives/Disadvantages - Reduced global competitiveness √ due to lower productivity. √ - Productivity may decrease √ if employees are allowed to participate in the activities of trade unions during work time. √ - Costs of labour increases √ because of legal strikes. √ - Employers may not get a court interdict √ to stop a strike. √ - Employers may have to disclose information about workplace issues to union representatives √ that could be the core of their competitive advantage. √ - Employers may not dismiss employees at will, √ as procedures have to be followed. √ - Many employees take advantage of the right to strike √ without acknowledging their responsibilities. √ - Many employees and employers √ do not understand/respect the Labour Relations Act. √ - Strike actions always result in loss of production √ for which employers may not claim. √ - Some trade unions may not promote the mandate of their members √ but embark on industrial action, which is harmful to labour relations between employers and employees. √ - Some businesses may feel that the LRA gives employees too much power √ as it creates lengthy procedures such as consulting with workplace forums. √ - Labour disputes and bargaining council processes become disruptive/time- consuming √ and can lead to a decrease in productivity/profitability in businesses. √ - Any other relevant answer related to the negative impact/disadvantages of the LRA on businesses. Max (6) 2.8 Strategic management process OPTION 1 - Have a clear vision/mission statement/measurable/realistic objective in place. √√ - Identify opportunities/weaknesses/strengths/threats by conducting environmental scanning/situational analysis. √√ - Tools available for environmental scanning may include a SWOT analysis/ Porter's Five Forces model/PESTLE analysis/industrial analysis tools. √√ - Formulate alternative strategies to respond to the challenges. √√ - Develop (an) action plan(s), including the tasks to be done/deadlines to be met/resources to be procured. √√ - Implement selected strategies by communicating it to all stakeholders/ organising business resources/motivating staff. √√ - Continuously evaluate/monitor/measure strategies in order to take corrective action. √√ - Any other relevant answer related to the strategic management process. OR OPTION 2 - Review/Analyse/Re-examine their vision/mission statement. √√ - Conduct an environmental analysis using models such as SWOT/ PESTLE/ Porter's Five Forces. √√ Copyright reserved Please turn over ### Page 12 Business Studies/P1 12 DBE/November 2024 NSC – Marking Guideline - Formulate a strategy, such as defensive/retrenchment strategy. √√ - Implement a strategy, using a template such as an action plan. √√ - Control/Evaluate/Monitor the implemented strategy to identify gaps/deviations in implementation. √√ - Take corrective action to ensure goals/objectives are met. √√ - Any other relevant answer related to the strategic management process. Max (4) [40] BREAKDOWN OF MARKS QUESTION 2 MARKS 2.1 2 2.2 6 2.3.1 2 2.3.2 4 2.4 6 2.5.1 2 2.5.2 4 2.6 4 2.7 6 2.8 4 TOTAL 40 Copyright reserved Please turn over ### Page 13 Business Studies/P1 13 DBE/November 2024 NSC – Marking Guideline QUESTION 3: BUSINESS OPERATIONS 3.1 Sources of internal recruitment - Internal e-mails/Intranet/Web sites to staff. √ - Word of mouth/Staff meetings. √ - Business newsletter/Circulars to staff.√ - Internal/management referrals. √ - Notice board of the business. √ - Internal bulletins. √ - Recommendation of current employees. √ - Head hunting within the business/organisational database. √ - Any other relevant answer related to sources of internal recruitment. NOTE: Mark the first FOUR (4) only. (4 x 1) (4) 3.2 Role of the interviewer before the interview - Book and prepare the venue for the interview. √√ - Inform all shortlisted candidates about the date and place of the interview. √√ - Set the interview date and ensure that all interviews take place on the same date, if possible. √√ - Notify all panel members conducting the interview about the date and place of the interview. √√ - The interviewer should develop a core set of questions based on the skills/knowledge/ability required. √√ - Check/read the application/verify the CV of every candidate for anything that may need to be explained. √√ - Plan the programme for the interview and determine the time that should be allocated to each candidate. √√ - Any other relevant answer related to the role of the interviewer before the interview. Max (4) 3.3 Employment contract 3.3.1 Legal requirements of an employment contract from the scenario - Management explained the terms and conditions of the employment contract to him. √ - Thabo was given an opportunity to read the contract before signing it.√ NOTE: 1. Mark the first TWO (2) only. 2. Only award marks for responses that are quoted from the scenario. (2 x 1) (2) 3.3.2 Reasons for the termination of an employment contract - The employer may dismiss an employee for a valid reason(s) such as unsatisfactory job performance/misconduct. √√ - Employer may no longer have work for redundant employees/cannot fulfil the contract/is restructuring. √√ - The employer may retrench some employees due to insolvency/may not be able to pay the employees. √√ - Employees may decide to leave/resign voluntarily for better job opportunities. √√ Copyright reserved Please turn over ### Page 14 Business Studies/P1 14 DBE/November 2024 NSC – Marking Guideline - An employee may have reached the pre-determined age for retirement. √√ - Incapacity of an employee to work due to illness/injuries. √√ - By a mutual agreement between the employer and employee. √√ - The duration of the employment contract expires/comes to an end. √√ - Any other relevant answer related to the reasons for the termination of an employment contract. Max (4) 3.4 Implications of the Employment Equity Act/EEA on the human resources function - Offer equal pay √ for work of equal value. √ - Compile employment equity plans √ that indicate how they will implement affirmative action. √ - Ensures that affirmative action promotes √ diversity in the workplace. √ - The human resources manager must treat employees fairly √ and promote/provide equal opportunities in the workplace.√ - Retrain/Develop/Train designated groups √ through skills development programmes. √ - Define the appointment process clearly √ to ensure all parties are well informed. √ - Display a summary of the Act √ where employees can clearly see it/have access to it. √ - Assign a manager to ensure that the employment equity plan √ will be implemented/regularly monitored. √ - Report to the Department of Labour on the progress √ in the implementation of the equity plan. √ - Conduct medical/psychological tests fairly √ to employees/when deemed necessary. √ - Ensures that the workplace represents the demographics √ of the country at all levels. √ - Restructure/Analyse current employment policies/practices/procedures √ to accommodate designated groups. √ - Any other relevant answer related to the implications of the EEA on the human resources function. Max (6) 3.5 Benefits of a good quality management system - Effective customer services are rendered, resulting in increased customer satisfaction. √√ - Time and resources are used efficiently. √√ - Productivity increases through proper time management/using high quality resources. √√ - Products/Services are constantly improved resulting in increased levels of customer satisfaction. √√ - Vision/Mission/Business goals may be achieved. √√ - A business has a competitive advantage over its competitors. √√ - Regular training will continuously improve the quality of employees' skills/ knowledge. √√ - Employers and employees will have a healthy working relationship resulting in happy/productive workers. √√ Copyright reserved Please turn over ### Page 15 Business Studies/P1 15 DBE/November 2024 NSC – Marking Guideline - Increased market share/Financial sustainability as more customers improves profitability. √√ - Improves business image as there are less defects/returns. √√ - Any other relevant answer related to the benefits of a good quality management system. Max (4) 3.6 Quality indicators of the business function 3.6.1 Financial function √√ (2) 3.6.2 Other quality indicators of the financial function - Obtain capital √ from the most suitable/available/reliable sources. √ - Negotiate better interest rates √ in order to keep financial cost down. √ - Draw up budgets √ to ensure sufficient application of monetary resources. √ - Analyse strategies √ to increase profitability. √ - Invest surplus funds √ to create sources of passive income. √ - Implement financial control measures/systems √ to prevent fraud. √ - Implement credit granting/debt collecting policies √ to monitor cash flow. √ - Draw up accurate financial statements √ timeously/regularly. √ - Accurately analyse and interpret √ financial information. √ - Invest in strategies √ that will assist the business to remain profitable. √ - Avoid over/under-capitalisation √ so that financial resources will be utilised effectively. √ - Any other relevant answer related to other quality indicators of the financial function. NOTE: 1. Do not award marks for a response that is quoted from the scenario. 2. Accept relevant facts even if the financial function was incorrectly identified as an answer in QUESTION 3.6.2. Max (4) 3.7 Impact of total client/customer satisfaction as a total quality management/TQM element on large businesses Positive/Advantages - Large businesses use market research/customer surveys √ to measure/monitor customer satisfaction/reaction time to changing consumer demand/analyse customers' needs. √ - Continuously promote √ a positive business image. √ - May achieve a state of total client/customer satisfaction, √ if businesses follow sound business practices that incorporates all stakeholders. √ - Strive to understand/fulfil customer expectations √ by aligning cross-functional teams across critical processes. √ - Ensures that cross-functional teams understand their core competencies √ and develop/strengthen it. √ - May lead to higher customer retention/loyalty √ and businesses may be able to charge higher prices. √ - Large businesses may be able to gain access √ to the global market. √ - May lead to increased √ competitiveness/profitability. √ - Any other relevant answer related to the positive impact/advantages of total client/customer satisfaction as a TQM element on large businesses. Copyright reserved Please turn over ### Page 16 Business Studies/P1 16 DBE/November 2024 NSC – Marking Guideline AND/OR Negatives/Disadvantages - Large businesses that become complacent with the existing customer satisfaction/target market √ may experience limited long term growth potential. √ - Employees who seldom come into contact with customers √ often do not have a clear idea of what will satisfy their needs. √ - Monopolistic businesses have an increased bargaining power √ so they do not necessarily have to please customers. √ - Not all employees may be involved/committed √ to total client/customer satisfaction. √ - Any other relevant answer related to the negative impact/disadvantages of total client/customer satisfaction as a TQM element on large businesses. Max (6) 3.8 Ways in which total quality management/TQM can reduce the cost of quality - Introduce quality circles to discuss ways of improving the quality of their work/workmanship. √√ - Schedule activities to eliminate duplication of tasks. √√ - Share responsibilities for quality output amongst management and workers. √√ - Train employees at all levels, so that everyone understands their roles in quality management. √√ - Develop work systems that empower employees to find new ways of improving quality. √√ - Work closely with suppliers to improve the quality of raw materials/inputs. √√ - Improve communication about the quality challenges/deviations, so that everyone can learn from past experiences. √√ - Reduce investment on expensive, but ineffective inspection procedures in the production process. √√ - Implement pro-active maintenance programmes for equipment/machinery to reduce/eliminate breakdowns. √√ - Any other relevant answer related to ways in which TQM can reduce the cost of quality. Max (4) [40] BREAKDOWN OF MARKS QUESTION 3 MARKS 3.1 4 3.2 4 3.3.1 2 3.3.2 4 3.4 6 3.5 4 3.6 6 3.7 6 3.8 4 TOTAL 40 Copyright reserved Please turn over ### Page 17 Business Studies/P1 17 DBE/November 2024 NSC – Marking Guideline QUESTION 4: MISCELLANEOUS TOPICS BUSINESS ENVIRONMENTS 4.1 Provisions of the Basic Conditions of Employment Act/BCEA - Regulation of working time/Ordinary hours of work/overtime/meal intervals and rest periods/Sunday work/public holidays. √ - Leave/annual/sick/family responsibility/maternity/paternity/parental. √ - Particulars of employment and remuneration. √ - Termination of employment. √ - Prohibition of employment of children and forced labour. √ - Any other relevant answer related to the provisions of the BCEA. NOTE: Mark the first FOUR (4) only. (4 x 1) (4) 4.2 Rights of consumers in terms of the National Credit Act/NCA Consumers have a right to: - Apply for credit and to be free from discrimination. √√ - Obtain reasons for credit being refused.√√ - Receive pre-agreement documentation/credit quote that is valid for 7 days before concluding any credit transaction.√√ - Fair and responsible marketing by the credit provider. √√ - Surrender/Return goods to the credit provider in order to settle the outstanding amount/debt. √√ - Apply for debt review/counselling if the consumers cannot afford to repay their debts. √√ - Receive information in plain and understandable language.√√ - Receive documents/statements as required by the Act.√√ - Access and challenge credit records and information.√√ - Receive protection of their personal information. √√ - Receive protection from being held accountable for the use of their credit facility after they reported the loss/theft. √√ - Refuse a credit limit increase. √√ - Any other relevant answer related to the rights of consumers in terms of the NCA. Max (6) 4.3 Steps in strategy evaluation 4.3.1 Steps in strategy evaluation from the scenario - SB examined the underlying basis of their strategy throughout the implementation process. √ - They also analysed the impact of the implemented strategy on their internal and external environments. √ NOTE: 1. Mark the first TWO (2) only. 2. Only award marks for responses that are quoted from the scenario. (2 x 1) (2) Copyright reserved Please turn over ### Page 18 Business Studies/P1 18 DBE/November 2024 NSC – Marking Guideline 4.3.2 Other steps in strategy evaluation - Look forward and backwards √ into the implementation process. √ - Compare the expected performance √ with the actual performance. √ - Determine the reasons for deviations √ and analyse these reasons. √ - Take corrective action √ so that deviations may be corrected. √ - Set specific dates √ for control and follow up. √ - Draw up a table √ of the advantages and disadvantages of a strategy. √ - Decide on the desired outcome√ as envisaged/expected when strategies were implemented. √ - Any other relevant answer related to other steps in strategy evaluation. NOTE: 1. Accept steps in any order. 2. Do not award marks for responses that were quoted in QUESTION 4.3.1. Max (4) 4.4 Application of power of suppliers as a force of Porters Five Forces model - Assess the power of the suppliers in influencing prices. √√ - Suppliers that deliver high quality/ unique/scarce product may have power over the business. √√ - The more powerful the suppliers, the less control the business has over them. √√ - The smaller the number of suppliers, the more powerful they may be as the choice of suppliers may be limited. √√ - Identify the kind of power suppliers' have in terms of the quality of products/ services/reliability/ability to make prompt deliveries. √√ - Any other relevant answer related to how businesses could apply power of suppliers as a force of Porters Five Forces model to analyse their position in the market environment. Max (4) BUSINESS OPERATIONS 4.5 Aspects that should be included in an employment contract - Personal details of the employee. √ - Details of the business/employer such as the name and address. √ - Job title/Position. √ - Job description such as duties/responsibilities and working conditions. √ - Job specification such as formal qualifications and willingness to travel. √ - Date of employment/Commencement of employment. √ - Place where employee will spend most of his/her working time. √ - Hours of work such as normal time and overtime. √ - Remuneration such as weekly or monthly pay. √ - Benefits/Fringe benefits/Perks/Allowances. √ - Leave such as sick/maternity/annual/adoption leave. √ - Employee deductions such as compulsory/non-compulsory. √ - Duration/Period of employment contract/Details of termination/Expiry date of employment contract. √ - Probation period. √ - Signatures of both the employer and employee. √ Copyright reserved Please turn over ### Page 19 Business Studies/P1 19 DBE/November 2024 NSC – Marking Guideline - List of documents that form part of the contract such as appointment letter/code of conduct/ethics. √ - Disciplinary policy such as rules/disciplinary procedure for unacceptable behaviour. √ - Any other relevant answer related to aspects that should be included in an employment contract. NOTE: Mark the first FOUR (4) only. (4 x 1) (4) 4.6 Components of a job analysis from the scenario COMPONENTS OF A JOB MOTIVATIONS ANALYSIS 1. Job specification √√ MC indicated that applicants must have a diploma in construction.√ 2. Job description √√ The successful candidate will compile progress reports on assigned projects.√ Sub max (4) Sub max (2) NOTE: 1. Mark the first TWO (2) only. 2. Award marks for components of job analysis even if the motivations were incomplete. 3. Do not award marks for motivations if the components of job analysis were incorrectly identified. 4. Accept responses in any order. Max (6) 4.7 Role of quality circles as part of continuous improvement to processes and systems - Solve problems related to quality √ and implement improvements. √ - Investigate problems √ and suggest solutions to management. √ - Ensure that there is no duplication √ of activities/tasks in the workplace. √ - Make suggestions for improving processes √ and systems in the workplace. √ - Improve the quality of products/services/productivity √ through regular reviews of quality processes. √ - Monitor/Reinforce strategies √ to improve the smooth running of business operations. √ - Increase employees' morale/motivation √ to boost the team spirit in achieving organisational goals. √ - Contribute towards the improvement √ and development of the organisation.√ - Reduce costs of redundancy √ and wasteful efforts in the long run. √ - Increase the demand √ for products/services of the business. √ - Create harmony √ and high performance in the workplace. √ - Build a healthy workplace relationship √ between the employer and employee. √ - Improve employees' loyalty/commitment √ to the organisational goals. √ - Improve employees' communication √ at all levels of the business. √ - Develop a positive attitude/sense of involvement √ in decision-making processes of the services offered. √ - Any other relevant answer related to the role of quality circles as part of continuous improvement to processes and systems. Max (6) Copyright reserved Please turn over ### Page 20 Business Studies/P1 20 DBE/November 2024 NSC – Marking Guideline 4.8 Quality indicators of the general management function - Develop/Implement/Monitor effective strategic plans. √√ - Efficient organisation/allocation of business resources to provide for the successful achievement of long-term and short-term plans. √√ - Structured standards and norms should be in place so that control mechanisms can be implemented. √√ - Learn about/understand changes in the business environment on an on-going basis. √√ - Effectively communicate shared vision, mission and values. √√ - Set direction and establish priorities for their business. √√ - Be prepared to set an example of the behaviour that is expected from employees in terms of ethics as well as productivity. √√ - Be proactive and always seeks to improve competitive advantage over competitors. √√ - Ensure that all departments/the business meet their deadlines/targets. √√ - Any other relevant answer related to the quality indicators of the general management function. Max (4) [40] BREAKDOWN OF MARKS QUESTION 4 MARKS 4.1 4 4.2 6 4.3.1 2 4.3.2 4 4.4 4 4.5 4 4.6 6 4.7 6 4.8 4 TOTAL 40 TOTAL SECTION B: 80 Copyright reserved Please turn over Text truncated here. 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