# Business Studies Grade 12 P2 GP Prelim 2023 Memo (English)

> Grade 12 Business Studies Paper 2 memorandum from the GP Prelim 2023 (English), 31 pages. Read online or download the free PDF.

- Page: https://www.hlayiso.com/library/business-studies-p2-english-memo/8e4a7bb7-a291-4ac5-bdce-59bdc17ea5dd
- Updated: 2026-09-27
- Subject: Business Studies
- Grade: Grade 12
- Language: English
- Document type: Memorandum
- Year: 2023
- Exam period: GP Prelim
- Paper: 2
- Curriculum: CAPS
- Pages: 31

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## About this document

Business Studies · Grade 12 · GP Prelim · 2023 · English. Memorandum, 31 pages. Read online or download the PDF.

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## Matching paper and memo

- [Business Studies P2 (English) QP](https://www.hlayiso.com/library/business-studies-p2-english-qp/4f7ee7eb-503c-461a-b9cf-1ad5eaec2063) — QP · 2023 · Eng

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       PREPARATORY EXAMINATION
                        2023
           MARKING GUIDELINES

           BUSINESS STUDIES (PAPER 2) (10722)

31 pages

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NOTES TO MARKERS

PREAMBLE

The notes to markers are provided for quality assurance purposes to:
(a) Ensure fairness, consistency and reliability in the standard of marking
(b) Facilitate the moderation of candidates' scripts at the different levels
(c) Streamline the marking process considering the broad spectrum of markers across
     the country
(d) Implement appropriate measures in the teaching, learning and assessment of the
     subject at schools/institutions of learning

1.      For marking and moderation purposes, the following colours are
        recommended:
        Marker:               Red
        Senior Marker/HOD:    Black
        District Moderator:   Green

2.      Candidates' responses must be in full sentences for SECTIONS B and C.
        However, this would depend on the nature of the question.

3.      Comprehensive marking guidelines have been provided but this is by no means
        exhaustive. Due consideration should be given to an answer that is correct, but:
        • Uses a different expression from that which appears in the marking guidelines
        • Comes from another source
        • Is the original
        • A different approach is used

        NOTE: There is only ONE correct answer in SECTION A.

4.      Take note of other relevant answers provided by candidates and allocate marks
        accordingly. (In cases where the answer is unclear or indicates some
        understanding, part-marks should be awarded, for example, one mark instead
        of the maximum of two marks.)

5.      The word 'Sub-max' is used to facilitate the allocation of marks within a question
        or sub-question.

6.      The purpose of circling marks (guided by 'max' in the breakdown of marks) on
        the right-hand side is to ensure consistency and accuracy in the marking of
        scripts as well as for calculation and moderation purposes.

7.      Subtotals to questions must be written in the right-hand margin. Circle the
        subtotals as indicated by the allocation of marks at the end of each question.
        This must be guided by 'max' in the marking guidelines. Only the total for each
        question should appear IN the left-hand margin next to the appropriate question
        number.

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8.    In an indirect question, the theory as well as the response must be relevant and
      related to the question.

9.    Correct numbering of answers to questions or sub-questions is recommended in
      SECTIONS A and B. However, if the numbering is incorrect, follow the sequence
      of the candidate's responses. Candidates will be penalised if the latter is not clear.

10.   No additional credit must be given for repetition of facts. Indicate with an' R'.

11.   The differentiation between 'evaluate' and 'critically evaluate' can be explained as
      follows:
      11.1      When 'evaluate' is used, candidates are expected to respond in either a
                positive/negative manner or take a neutral (positive and negative)
                stance, e.g. Positive: 'COIDA eliminates time and costs spent√ on
                lengthy civil court proceedings.'

      11.2      When 'critically evaluate' is used, candidates are expected to respond in
                either a positive/negative manner or take a neutral (positive and
                negative) stance. In this instance candidates are also expected to
                support their responses with more depth, e.g. 'COIDA eliminates time
                and costs spent  on lengthy civil court proceedings , because the
                employer will not be liable for compensation to the employee for injuries
                sustained during working hours as long as it can be proved that the
                business was not negligent.'√
      NOTE:     1. The above could apply to 'analyse' as well.
                2. Note the placing of the tick () in the allocation of marks.

12.   The allocation of marks must be informed by the nature of the question, the
      cognitive verb used, the mark allocation in the marking guidelines and the context
      of each question.

      Cognitive verbs, such as:
      12.1      Advise, name, state, mention, outline, motivate, recommend, suggest,
                (list not exhaustive) do not usually require much depth in candidates'
                responses. Therefore, the mark allocation for each statement/answer
                appears at the end.

      12.2      Define, describe, explain, discuss, elaborate, distinguish, differentiate,
                compare, tabulate, analyse, evaluate, critically evaluate (list not
                exhaustive) all require a greater depth of understanding, application and
                reasoning. Therefore, the marks must be allocated more objectively to
                ensure that assessment is conducted according to established norms so
                that uniformity, consistency and fairness are achieved.

13.   Mark only the FIRST answer where candidates offer more than one answer for
      SECTION B and C questions that require one answer.

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14.    SECTION B

14.1   If for example, FIVE facts are required, mark the candidate's FIRST FIVE
       responses and ignore the rest of the responses. Indicate by drawing a line across
       the unmarked portion.

       NOTE:     1. This applies only to questions where the number of facts is
                    specified.
                 2. The above also applies to responses in SECTION C.
                    (where applicable)

14.2   If two facts are written in one sentence, award the candidate FULL credit. Point
       14.1 above still applies.

14.3   If candidates are required to provide their own examples/views, brainstorm this
       to finalise alternative answers.

14.4   Use of the cognitive verbs and allocation of marks:

       14.4.1    If the number of facts is specified, questions that require candidates
                 to 'describe/discuss/explain' may be marked as follows:
                 Fact = 2 marks (or as indicated in the marking guidelines)
                 Explanation = 1 mark
                 The 'fact' and 'explanation' are given separately in the marking
                 guidelines to facilitate mark allocation.

       14.4.2    If the number of facts required is not specified, the allocation of marks
                 must be informed by the nature of the question and the maximum mark
                 allocated in the marking guideline.

14.5   ONE mark may be awarded for answers that are easy to recall, requires
       one-word answers or is quoted directly from a scenario/case study. This
       applies to SECTIONS B and C (where applicable).

15.    SECTION C

15.1   The breakdown of the mark allocation for the essays is as follows:

        Introduction
        Content                     Maximum:
        Conclusion                     32
        Insight                         8
        TOTAL                          40

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15.2   Insight consists of the following components:

       Layout/Structure Is there an introduction, body and a conclusion?               2
       Analysis and     Is the candidate able to break down the question into          2
       interpretation   headings/subheadings/interpret it correctly to show
                        understanding of what is being asked?
                        Marks to be allocated using this guide:
                        All headings addressed:             1 (One 'A')
                        Interpretation (16 to 32 marks): 1 (One 'A')
       Synthesis        Are there relevant decisions/facts/responses made based        2
                        on the questions?
                        Option 1:     Only relevant facts: 2 marks (No '-S')
                                      Where a candidate answers 50% or more (two
                                      to four sub-questions) of the question with only
                                      relevant facts; no '-S' appears in the left
                                      margin. Award the maximum of TWO (2)
                                      marks for synthesis.
                        Option 2:     Some relevant facts: 1 mark (One '-S')
                                      Where a candidate answers less than 50%
                                      (only one sub-question) of the question with
                                      only OR some relevant facts; one '-S' appears
                                      in the left margin. Award a maximum of ONE
                                      (1) mark for synthesis.
                        Option 3:     Some relevant facts: 1 mark (One '-S')
                                      Where a candidate answers FOUR sub-
                                      questions, but one/two/three sub-questions
                                      with no relevant facts; one '-S' appears in the
                                      left margin. Award a maximum of ONE (1)
                                      mark for synthesis.
                        Option 4:     No relevant facts: 0 mark (Two '-S')
                                      Where a candidate answers less than 50%
                                      (only one sub-question) of the questions with
                                      no relevant facts; two '-S' appears in the left
                                      margin. Award a ZERO mark synthesis.
       Originality      Is there evidence of one example per topic/subtopic based      2
                        on recent information, current trends and developments?
                                                               TOTAL FOR INSIGHT: 8
                                                       TOTAL MARKS FOR FACTS: 32
                                               TOTAL MARKS FOR ESSAY (8 + 32): 40

        NOTE: 1. No marks will be awarded for content repeated from the
                 introduction and conclusion.

                 2. The candidate forfeits marks for layout if the words
                    INTRODUCTION and CONCLUSION are not stated.

                 3. No marks will be awarded for layout, if the headings
                    INTRODUCTION and CONCLUSION are not supported by an
                    explanation.

15.3    Indicate insight in the left-hand margin with a symbol e.g., 'L, A, -S and/or O'.

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15.4     The breakdown of marks is indicated at the end of the suggested answer/
         marking guideline to each question.

15.5     Mark all relevant facts until the SUBMAX/MAX mark in a subsection has been
         attained. Write 'SUBMAX'/'MAX' after maximum marks have been obtained,
         but continue reading for originality 'O'.

15.6     At the end of each essay indicate the allocation of marks for facts and marks
         for insight as follows: (L – Layout, A – Analysis, S – Synthesis, O – Originality)
         as in the table below.

                     CONTENT                       MARKS
                       Facts                        32 (max.)
                         L                            2
                         A                            2
                         S                            2
                        O                             2
                      TOTAL                          40

15.7    When awarding marks for facts, take note of the sub-maxima indicated,
        especially if candidates do not make use of the same subheadings.
        Remember, headings and subheadings are encouraged and contribute to
        insight (structuring/logical flow/sequencing) and indicate clarity of thought.
        (See MARK BREAKDOWN at the end of each question.)

15.8    If the candidate identifies/interprets the question INCORRECTLY, then he/she
        may still obtain marks for layout.

15.9    If a different approach is used by candidates, ensure that the answers are
        assessed according to the mark allocation/subheadings as indicated in the
        marking guidelines.

15.10   15.10.1 Award TWO marks for complete sentences. Award ONE mark for
                phrases, incomplete sentences and vague answers.

        15.10.2 With effect from November 2015, the TWO marks will not
                  necessarily appear at the end of each completed sentence. The
                  ticks (√) will be separated and indicated next to each fact, e.g.
                  'Product development is a growth strategy√, where businesses aim
                  to introduce new products into existing markets.'√
                  This will be informed by the nature and context of the question, as
                  well as the cognitive verb used.
15.11   With effect from November 2017, the maximum of TWO (2) marks for facts
        shown as headings in the marking guidelines, will not necessarily apply to
        each question. This would also depend on the nature of the question.

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SECTION A (COMPULSORY)
QUESTION 1

1.1 Multiple-choice questions

    1.1.1 B 

    1.1.2 D 

    1.1.3 C 

    1.1.4 A 

    1.1.5 B 
                                                     (5 x 2)   (10)

1.2 Completion of sentences

    1.2.1 non-profit 

    1.2.2 flip charts 

    1.2.3 triple bottom line 

    1.2.4 economic 

    1.2.5 expert 
                                                     (5 x 2)   (10)

1.3 Match Columns

    1.3.1 C 

    1.3.2 I 

    1.3.3 E 

    1.3.4 F 

    1.3.5 H 
                                                     (5 x 2)   (10)
                                          TOTAL SECTION A:      30

                                            BREAKDOWN OF MARKS
                                      QUESTION 1     MARKS
                                         1.1           10
                                         1.2           10
                                         1.3           10
                                        TOTAL          30

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SECTION B

Mark only the FIRST TWO questions in this section

QUESTION 2: BUSINESS VENTURES

2.1   Factors to consider when making investment decisions
      • Return on investment (ROI) 
      • Risk 
      • Investment term/period 
      • Inflation rate 
      • Liquidity 
      • Taxation/Tax implications/Tax 
      NOTE: Mark the first FOUR (4) only.                                    Any (4 x 1)   (4)

2.2   Difference between insurance and assurance

                      INSURANCE                                ASSURANCE
       Based on the principle of indemnity  Based on the principle of security/
                                                  certainty 
       The insured transfers the cost of          The insurer undertakes to pay an
       potential loss to the insurer at a         agreed sum of money after a certain
       premium                                  period has expired/on the death of the
                                                  insured person, whichever occurred
                                                  first. 
       It covers a specified event that may       Specified event is certainty, but the
       occur                                    time of the event is uncertain 
       Applicable to short term insurance  Applicable to long term insurance 
       Examples                                   Examples
       Property insurance/money in                Life insurance/endowment policies/
       transit/theft/burglary/fire etc.          retirement annuities 
       Any other relevant answer that relates     Any other relevant answer that relates
       to insurance                               to assurance
                                       Submax (2)                             Submax (2)

      NOTE:         1.    The answer does not have to be in a tabular format.
                    2.    The difference does not have to link but must be clear.
                    3.    Award a maximum of TWO (2) marks if the difference is
                          not clear/Mark either insurance or assurance only.
                                                                            Max. (4)

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2.3   Compulsory insurance

      2.3.1   Compulsory insurance from the scenario
              Unemployment Insurance Fund/(UIF)                                           (2)

      2.3.2   The other meaning of the Unemployment Insurance Fund (UIF)
              • The UIF provides benefits to workers who have been working  and
                become unemployed for various reasons. 
              • All employees who work 24 hours or more per month  are required to
                be registered for UIF/contribute to the UIF. 
              • It is an affordable contribution that makes it possible for businesses 
                to appoint substitute workers in some instances. 
              • The business cannot be held responsible for unemployment cover 
                as the UIF pays out to contributors directly/dependents of deceased
                contributors. 
              • Businesses are compelled to register their employees with the fund 
                and to pay contributions to the fund. 
              • The UIF provides financial assistance for a limited period to the
                dependents of a deceased employee  who was registred with the
                UIF. 
              • The additional contribution of 1% by the employer ensures that the
                payment to the employee increases, should he/she become
                unemployed. 
              • Unemployed workers may not claim from the UIF  if they
                resign/dismissed/suspended /obsconded from their jobs . 
              Any other relevant answer related to other meaning of UIF as a type of
              compulsory insurance.
              NOTE: Do not award marks for the responses that are in the
                       scenario in QUESTION 2.3.1.
                                                                                      Max   (4)

2.4   Situational leadership theory
         • Different leadership characteristics  are needed for different situations. 
         • The task/situation dictates the leadership style that should be applied , so
             leaders are adaptable/flexible/self-assured. 
         • Effective application of this theory may enable leaders√ to accomplish their
             goals. 
         • Relationships between leaders and employees  are based on mutual
             trust/respect/loyalty/integrity/honesty. 
         • Leaders have the ability to analyse the situation  and get the most suitable
             people in the right positions to complete tasks successfully. 
         • Leaders analyse group members/objectives/time constraints , then adopt
             a suitable/relevant leadership style. 
         • The success of this theory depends on the kind of relationship  that exists
             between the leader and followers/subordinates/employees. 
         Any other relevant answer related to the situational leadership theory
                                                                                    Max.    (6)

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2.5   Types of shares from the scenario

                TYPES OF SHARES                           MOTIVATIONS
      1. Ordinary shares                    Shayna bought shares that will enable
                                              her to receive dividends when profit is
                                              made. 
      2. Preference shares                  While Nana bought shares that will
                                              enable her to receive a fixed rate of
                                              dividends. 
                                   Submax (4)                             Submax (2)

       NOTE:        1.    Mark the first TWO (2) only.
                    2.    Award marks for the types of shares even if the quotes
                          are incomplete.
                    3.    Do not award marks for the motivations if the types of
                          shares were incorrectly identified.
                    4.    Accept responses in any order.
                                                                             Max.           (6)

2.6   Role of personal attitude in successful leadership
      • Positive attitude releases  leadership potential for personal growth. 
      • A leader's good attitude can influence  the success of the business. 
      • Leaders must know their strengths and weaknesses  to apply their leadership
         styles effectively. 
      • Leaders should model the behaviour  that they want to see in team
         members. 
      • Great leaders understand that the right attitude  will set the right
         atmosphere. 
      • Leaders' attitude may influence  employees'/teams' thoughts/behaviour. 
      • Successful leaders consider the abilities/skills of team members  to allocate
         tasks/roles effectively. 
      • Enthusiasm produces confidence in a leader and inspires them to work even
         harder. 
      • A positive attitude is critical for good leadership  because good leaders will
         stay with the task regardless of difficulties/challenges. 
      • Successful employees and leaders have a constant desire to work  and
         achieve personal/professional success. 
      • Leaders with a positive attitude know  that there is always more to learn/
         space to grow. 
      Any other relevant answer related to the role of personal attitude in successful
      leadership.                                                                    Max.   (6)

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2.7   Criteria that contribute to the success and/or failure of a private company

  Factor     Success                            AND/OR                       Failure
2.7.1        Large amounts of capital can be raised It cannot grow into a very large
Capital      since there is no limit on the number of business since it cannot invite the
             shareholders/by issuing shares to         public to buy shares. 
             shareholders. 
             The company can access long term          Restrictions on transferability of shares
             capital and therefore has good long       may not attract financially strong
             term growth opportunities.              investors. 
             Even though shares are not freely         Large amounts of capital cannot be
             transferable, large private companies     obtained as capital contribution is only
             can raise considerable amounts of         limited to private shareholders. 
             capital. 
             Any other relevant answer related to      Any other relevant answer related to
             the contribution of capital to the        the contribution of capital to the failure
             success of a private company.             of a private company.
                                                                                         Max (4)
2.7.2        High profits and good returns to          Shareholders may sell their shares
Division     shareholders indicate the success of a when dividends are low, resulting in a
of profits   company, which increases the value of drop in share prices. 
             shares. 
             Profits generated can be re-invested to Dividends are not always paid out
             expand business operations.             which may discourage new
                                                       investors. 
             Shareholders receive profits according
             to the type and number of their
             shares. 
             Any other relevant answer related to      Any other relevant answer related to
             how division of profits can contribute to how division of profits can contribute to
             the success of a private company.         the failure of a private company.
                                                                                         Max. (4)

      NOTE:     1. The answer does not have to be in tabular format.
                2. Mark either success AND/OR failure of EACH factor.                       [40]

                                                                     BREAKDOWN OF MARKS
                                                                      QUESTION 2 MARKS
                                                                          2.1       4
                                                                          2.2       4
                                                                         2.3.1      2
                                                                         2.3.2      4
                                                                          2.4       6
                                                                          2.5       6
                                                                          2.6       6
                                                                         2.7.1      4
                                                                         2.7.2      4
                                                                        TOTAL      40

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QUESTION 3: BUSINESS ROLES

3.1   Meaning of social responsibility
      • It is an obligation  to work towards improving the welfare of society. 
      • An ethical viewpoint that says every individual/organisation has an obligation 
        to benefit society as a whole. 
      • The responsibility of every citizen individual/organisation  to contribute
        towards the well-being of the community and the environment in which they
        live. 
      • Businesses are required to maintain a balance  between the economy and
        the environment. 
      • The responsibility can take the form of avoiding actions that could harm the
        environement such as exploiting natural resources/implementing initiatives
        that can benefit the society. 
      Any other relevant answer related to the meaning of social responsibility.    Max.    (4)

3.2   Responsibilities of employers in protecting human health and safety in the
      workplace
      • Provide and maintain all the equipment that is necessary to perform the
        work. 
      • Equipment must be used under the supervision of a designated trained
        worker. 
      • Keep the systems to ensure that there will be no harmful impact on the health
        and safety of workers. 
      • Reduce/Remove dangers to workers and provide personal protective
        clothing. 
      • Employers must know where potential dangers might be and take measures to
        eliminate or limit the harm. 
      • Ensure that the workers’ health is not damaged by hazards resulting from
        production/processing/storage/transportation of materials or equipment. 
      • Workers must be informed/instructed/and supervised to limit potential dangers
        to them./Emergency exit door signs should be visible to all employees. 
      • Comply with safety laws which seek to promote a healthy working
        environment. 
      Any other relevant answer related to the responsibilities of employers in promoting
      human health and safety in the workplace.                                     Max.    (6)

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3.3   Ethics and professionalism

      3.3.1   Ways in which businesses should be conducted professionally,
              responsibly, ethically and effectively from the scenario
              • The management of Blaze Tiles Traders treats their employees
                 equally, regardless of age and gender 
              • BTT ensures that their employees work in a conducive environment
                 that is safe and free from embarrassment. 
              NOTE: 1. Mark the first TWO (2) only.
                       2. Only award marks for responses that are quoted from the
                           scenario.                                         (2 x 1)        (2)

      3.3.2   Other ways in which business should be conducted professionally,
              responsibly, ethically and effectively.
              • Mission statement should include values  of equality/respect. 
              • All workers should have access  to equal opportunities/positions/
                 resources. 
              • Plan properly  and put preventative measures in place. 
              • Pay fair wages/salaries  which is in line with the minimum
                 requirements of the BCEA /Remunerate employees  for working
                 overtime/during public holidays. 
              • Refrain from starting a venture using other businesses' ideas  that
                 are protected by law. 
              • Engage in environmental  awareness programmes /Refrain from
                 polluting the environment,  e.g. by legally disposing of toxic waste. 
              • Employers and employees need to comply with legislation  with
                 regard to equal opportunities/human rights in the workplace. 
              • Businesses should develop equity programmes/promote strategies 
                 to ensure that all employees are treated equally regardless of status/
                 rank/power. 
              • Training/Information/Business policies  should include issues such as
                 diversity/discrimination/harassment. 
              • Employers should respond swiftly and fairly  to reported incidents of
                 discrimination in the workplace. 
              • Orders/Tasks should be given respectfully  and allow the recipient/
                 employee to have a say in the manner in which the task should be
                 performed. 
              • Business decisions and actions must be clear/transparent  to all
                 stakeholders. 
              • Businesses should be accountable/responsible  for their
                 decisions and actions/patent rights. 
              • Hire honest/trustworthy accountants/financial officers  with good
                 credentials. 
              • Regular/Timeous payment of taxes and the business must disclose
                 all needed information to SARS. 
              • Draw up a code of ethics/conduct and ensure that acceptable
                 behaviour is stated in this document. 
              • Ongoing development and training  for all employees. 
              • Performance management systems/Appraisals should be in place to
                 motivate employees. 

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              • Adequate internal  controls/monitoring/evaluation. 
              • Provide quality goods/services to customersand pay attention to the
                safety of customers. 
              Any other relevant answer related to other ways in which businesses
              should be conducted professionally, responsibly, ethically and effectively.
              NOTE: Do not award marks for responses that were quoted in
              Question 3.3.1.                                                        Max.   (6)

3.4   Correct procedures to deal with grievances in the workplace
      • An aggrieved employee must verbally report the incident/grievance to his/her
         supervisor/manager. 
      • Supervisor/Manager needs to resolve the issue within three to five (3 to 5)
         working days. 
      • Should the employee and supervisor not be able to resolve the grievance the
         employee may take it to the next level of management. 
      • The employee may move to a more formal process where the grievance must
         be lodged in writing/completes a grievance form. 
      • The employee must receive a written reply in response to the written
         grievance. 
      • A grievance hearing/meeting must be held with all relevant parties present. 
      • Minutes of the meeting must be recorded, and any resolution passed must be
         recorded on the formal grievance form. 
      • Should the employee not be satisfied, then he/she could refer the matter to the
         highest level of management. 
      • Top management should arrange a meeting with all relevant parties
         concerned. 
      • Minutes of this meeting should be filed/recorded, and the outcome/decision
         must be recorded on the formal grievance form. 
      • Should the employee still not be satisfied, he/she may refer the matter to the
         CCMA who will make a final decision on the matter. 
      • The matter can be referred to Labour Court on appeal if the employee is not
         satisfied with the decision taken by the CCMA. 
      Any other relevant answer related to the correct procedures to deal with
      grievances in the workplace.
      NOTE: Accept steps in any order.                                              Max.    (4)

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3.5   Problem solving techniques from the scenario

      3.5.1   Brainstorming                                                              (2)
      3.5.2   Advantages of other problem-solving techniques

   OTHER PROBLEM-                               ADVANTAGE OF EACH
 SOLVING TECHNIQUES
1. Delphi technique      • Businesses may use a group of experts without bringing them
                              together. 
                           • The experts will give the business clear ideas/solutions on
                              how to improve productivity/profitability. 
                           • Information received from experts can be used to solve
                              complex business problems. 
                           • Experts may give honest/credible opinions as they do not
                              have a direct/personal interest in the business. 
                           • Conflict may be avoided especially if all employees are
                              knowledgeable and well qualified. 
                           • Dominating employees may not take over the process as
                              they do not form part of the problem-solving process. 
                           • It reduces noise levels in an office environment since there is
                              no group discussion 
                           Any other relevant answer related to the advantages of the
                           Delphi technique as a problem solving technique.
                                                               Problem solving technique (2)
                                                                               Explanation (1)
                                                                                 Sub max (3)
2. Nominal-group           • It provides time to think about the question in silence before
   technique                responding. 
                           • Voting on the ideas is anonymous and may be more reliable/
                              honest. 
                           • Strong technique for preventing conformity to group
                              pressure. 
                           • Each team member/director has a chance to participate
                              without interference from other team members. 
                           • Everyone in the group is given an opportunity to contribute to
                              the discussion, while avoiding the likelihood of one person
                              dominating the group process. 
                           • Enables the group to generate and clarifies a large amount of
                              ideas quickly, and democratically prioritises them. 
                           • It encourages participants to confront issues through
                              constructive problem solving. 
                           Any other relevant answer related to the advantages of nominal
                           group technique as a problem-solving technique.
                                                               Problem solving technique (2)
                                                                               Explanation (1)
                                                                                 Sub max (3)

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   OTHER PROBLEM-                                ADVANTAGE OF EACH
 SOLVING TECHNIQUES
3. Force-Field              • Employees feel included and are able to understand where
   Analysis                 the business is going. 
                            • Employees develop/grow with the business as they are
                              included in the process. 
                            • It provides a visual summary of all the various factors
                              supporting and opposing a particular idea. 
                            • Informed decisions can be made as forces for and against
                              are critically evaluated. 
                            • Enables businesses to strengthen the driving forces and
                              weaken the restraining forces. 
                            • Businesses are able to have an idea of the timeline required
                              and the requirements of additional resources. 
                               Any other relevant answer related to the advantages of force-
                               field analysis as a problem-solving technique.
                                                               Problem solving technique (2)
                                                                              Explanation (1)
                                                                                 Sub max (3)

      NOTE:     1. Mark the first TWO (2) only
                2. Do not award marks for the advantages of brainstorming.
                3 Award full two (2) marks for the explanation of each problem
                   solving technique if it was not named and allocate ticks
                   accordingly for each explanation.                         Max.         (6)

3.6   Benefits of diversity in the workplace
      • Workforce diversity improves the ability of businesses  to solve problems/
        innovate/cultivate diverse markets. 
      • Employees value each other’s diversity  and learn to connect/communicate
        across lines of difference. 
      • Diversity in the workforce improves morale  and motivation of employees. 
      • Employees demonstrate greater loyalty to businesses  because they feel
        respected/accepted/understood. 
      • Diversified workforce can give businesses a competitive advantage , as they
        can render better services. 
      • Being respectful of differences/demonstrating diversity  makes good business
        sense/improves profitability. 
      • Diverse businesses ensure that their policies/practices empower every
        employee  to perform at his/her full potential. 
      • Stakeholders increasingly evaluate businesses  on how they manage
        diversity in the workplace. 
      • Employees from different backgrounds  can bring different perspectives to
        businesses. 
      • A diversified workforce stimulates debate  on new/improved ways of getting
        things done. 
      • Employees represent various groups  and are therefore better able to
        recognise customer needs/satisfy consumers. 
      • Businesses with a diverse workforce are more likely to have a good public
        image  and attract more customers. 
      Any other relevant answer related to the benefits of diversity in the workplace.
                                            16

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                                                                                Max (6)

3.7   Ways in which businesses could promote social rights in the workplace
      • Businesses should ensure that employees have access to clean water/social
         security. 
      • Provide health care services by establishing site clinics to give employees
         access to basic medical examinations. 
      • Encourage employees./Provide opportunities for skills training/basic
         education. 
      • Encourage employees to participate in special events, e.g. World Aids day. 
      • Register workers with UIF to provide adequate protection in the event of
         unemployment/illness. 
      Any other relevant answer related to the ways in which businesses could promote
      social rights in the workplace.                                               Max.    (4)
                                                                                           [40]

                                                                   BREAKDOWN OF MARKS
                                                                    QUESTION 3 MARKS
                                                                        3.1       4
                                                                        3.2       6
                                                                       3.3.1      2
                                                                       3.3.2      6
                                                                        3.4       4
                                                                       3.5.1      2
                                                                       3.5.2      6
                                                                        3.6       6
                                                                        3.7       4
                                                                      TOTAL      40

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,

    QUESTION 4: MISCELLANEOUS TOPICS
    BUSINESS VENTURES
    4.1   Functions of the Johannesburg Securities Exchange/JSE
          • Gives opportunities to financial institutions, e.g. insurance companies invest
              their surplus funds in shares. 
          • Serves as a barometer/indicator of economic conditions in South Africa. 
          • Keeps investors informed by publishing share prices daily. 
          • Acts as a link between investors and public companies. 
          • Shares are valued and assessed by experts. 
          • Small investors are invited to take part in the economy of the country through
              the buying/selling of shares. 
          • Venture capital market is made possible on the open market. 
          • Strict investment rules ensure a disciplined/orderly market for securities. 
          • Raises primary capital by encouraging new investments in listed
              companies. 
          • Mobilises the funds of insurance companies and other institutions. 
          • Regulates the market for trading in shares. 
          • Plans, researches and advises on investment possibilities. 
          • Ensures that the market operates in a transparent manner. 
          • Provides protection for investors through strict rules/legislation. 
          • Encourages short-term investment as shares can be sold at any time. 
          • Enhances job creation and increases economic growth/development. 
          • Facilitates electronic trading of shares/STRATE.  Channels financial
              resources into productive economic activities. 
          Any other relevant answer related to the functions of the Johannesburg Securities
          Exchange/JSE.                                                                  Max.    (6)

    4.2   Principles of insurance from the statements
          4.2.1   Utmost good faith                                                            (2)
          4.2.2   Insurable interest                                                           (2)
    4.3   Advantages of the autocratic leadership style
          • Quick decisions can be taken  without consulting/considering followers/
             employees. 
          • Work gets done  in time/on schedule. 
          • Line of command/communication is clear  as it is a top-down
             approach/followers know exactly what to do. 
          • Direct supervision and strict control  ensure high quality products/service. 
          • Provides strong leadership  which makes new employees feel confident and
             safe. 
          • Works well in large companies  where consultation with every employee is
             impractical. 
          • Clear guidance can be given  to low-skilled/inexperienced/new staff. 
          Any other relevant answer related to the advantages of the autocratic leadership
          style on business.                                                              Max.   (6)

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4.4   Handling feedback after a presentation in a non-aggressive and professional
      manner
      • The presenter should stand throughout the feedback session. 
      • Be polite/confident/courteous when responding to questions. 
      • Ensure that each question/comment is clearly understood before
         responding./Rephrase questions if uncertain. 
      • The presenter should first listen and then respond. 
      • Provide feedback as soon as possible after the question was asked or after the
         session. 
      • Be direct/honest/sincere when responding to questions. 
      • Use simple language to support the examples used in the presentation. 
      • Keep answers short and to the point. √√
      • Apologise/Acknowledge errors/mistakes if pointed out by the audience.
      • Encourage questions from the audience. 
      • Always address the question and not the person. 
      • Acknowledge good questions to motivate audience to ask more questions. 
      • The presenter should not involve himself in a debate when responding to
         questions. 
      • The presenter should not avoid the questions if he/she does not know the
         answer, but rather promise feedback on it. 
      • Address the full audience and not only the person who posed the question. 
      Any other relevant answer related to how the presenter should handle feedback
      after a presentation in a non-aggressive and professional manner.

                                                                                  Max.   (4)

BUSINESS ROLES

4.5   Steps in problem-solving
      • Identify the problem. 
      • Define the problem. 
      • Identify possible solutions to the problem. 
      • Select the most appropriate alternative. 
      • Develop an action plan. 
      • Implement the suggested solution/action plan. 
      • Monitor the implementation of the solution/action plan. 
      • Evaluate the implemented solution. 
      Any other relevant answer related to the steps in problem-solving.
      NOTE: 1. Mark the first FOUR (4) only.
                2. Steps may be in any order.
                3. Award marks for different approaches of problem-solving steps.
                                                                              (4 x 1)    (4)

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4.6   Difference between ethical and professional behaviour

            ETHICAL BEHAVIOUR                         PROFESSIONAL BEHAVIOUR
 • Refers to the principles of right and         • Refers to what is right/wrong/
     wrong/acceptable in society.                 acceptable in a business. 
 • Conforms to a set of values that are          • Set of standards of expected
     morally acceptable.                          behaviour. 
  • Forms part of a code of conduct to guide     • Applying a code of conduct of a
     employees to act ethically.                  profession or business. 
  • Focuses on developing a moral compass        • Focuses on upholding the reputation
     for decision making.                         of a business/profession 
  • Involves following the principles of right   • Includes guidelines on employees’
     and wrong in business activities/              appearance/communication/attitude/re
     practices/dealings.                          sponsibility, etc. 
  Any other relevant answer related to ethical   Any other relevant answer related to
  behaviour.                                     professional behaviour.
                                  Sub max (2)                                 Sub max (2)

      NOTE:       1. The answer does not have to be in a tabular format.
                  2. The difference does not have to link but must be clear.
                  3. Award a maximum of TWO (2) marks if the difference is
                     not clear/Mark either ethical behaviour or professional
                     behaviour only.                                         Max.           (4)

4.7   Social responsibility and corporate social investment

      4.7.1   Ways in which businesses contribute time and effort in improving the
              well-being of employees from the scenario
              • BB provides transport for employees who work unusually long hours. 
              • BB has established coaching and mentoring programmes for junior
                employees. 
              NOTE: 1 . Mark the first TWO (2) only.
                       2. Only award marks for responses quoted from the
                          scenario.                                            (2 x 1)      (2)

      4.7.2   The impact of corporate social investment (CSI) on businesses

              Positives/Advantages
              • May attract experienced employees./Increase the pool of skilled labour√
                which could increase productivity. 
              • Positive/Improved image  as the business looks after employees/
                conducts itself in a responsible way. 
              • A business may have a competitive advantage , resulting in good
                publicity/an improved reputation. 
              • Promotes customer loyalty  resulting in more sales. 
              • CSI projects may be used as a marketing strategy  to promote their
                products. 
              • The business enjoys the goodwill/support  of communities. 
              • CSI projects promote teamwork  within businesses. 

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• CSI helps to attract investors  because of increased
  profits/income/when the business is included in the JSE SRI. 
• Gives businesses tax advantages  such as tax reduction/-rebates. 
• Assists in solving socio-economic issues  like poverty/
  unemployment. 
• The government is less likely to enforce issues through legislation  to
  businesses that voluntarily participate in CSI projects .
• Employees feel as if they are making a difference  in working for the
  business. 
• It helps to retain staff/lower staff turnover  as employees' health and
  safety are considered. 
• Improves the health of its employees  through focused CSI projects. 
• Businesses become more community-based by working closely with the
  community  to roll out skills development projects. 
Any other relevant answer related to the positive impact/advantages of CSI
on businesses

                                 AND/OR
Negatives/Disadvantages
• It is difficult to accurately measure  the effectiveness of social
  investment. 
• Most managers are not trained/lack experience  to handle social
  programmes. 
• Businesses find it difficult to adhere to legislation  governing CSI. 
• Detailed reports must be drawn up , which can be time consuming. 
• CSI activities distract business focus  from its core business
  functions. 
• Shareholders may receive less dividends , as some profits are spent
  on CSI. 
• Business may not be supported/Customers may not buy their products/
  services  resulting in a decrease in sales. 
• Small and medium enterprises find it difficult  to implement CSI
  programmes. 
• Social spending reduces business/economic efficiency  which makes it
  less competitive. 
• Social involvement is funded from business profits  which could have
  been used to the benefit of customers/reduce prices. 
• It can increase financial risk,  as programs cost money and may
  impact negatively on profits. 
• It is not easy to determine the exact needs of the communities,  which
  may result in fruitless expenditure on CSI. 
• Employees may spend more time working on CSI projects  instead of
  focusing on their core duties. 
• Providing goods/services that meet the needs of consumers is, 
  according to some stakeholders, already socially responsible. 
• Some shareholders/stakeholders might withdraw their support from the
  business  as they feel that social issues should be the government's
  responsibility. 
Any other relevant answer related to the negative impact/disadvantages of
CSI on businesses.                                                       Max.   (6)

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4.8    Advantages of creative thinking in the workplace
       • Better/Unique/Unconventional ideas/solutions are generated. 
       • Complex business problems may be solved. 
       • Improves motivation amongst staff members. 
       • Management/Employees may keep up with fast changing technology. 
       • Creativity may lead to new inventions which improves the general standard of
         living. 
       • May give the business a competitive advantage if unusual/unique solutions/
         ideas/strategies are implemented. 
       • Productivity increases as management/employees may quickly generate
         multiple ideas which utilises time and money more effectively. 
       • Managers/Employees have more confidence as they can live up to their full
         potential. 
       • Managers will be better leaders as they will be able to handle/manage
         change(s) positively and creatively. 
       • Managers/Employees can develop a completely new outlook, which may be
         applied to any task(s) they may do. 
       • Leads to more positive attitudes as managers/employees feel that they have
         contributed towards problem solving. 
       • Managers/Employees have a feeling of great accomplishment, and they will
         not resist/obstruct the process once they solved a problem/contributed towards
         the success of the business. 
       • Stimulates initiative from employees/managers, as they are continuously
         pushed out of their comfort zone. 
      • Creativity may lead to new inventions, which improves the general standard of
         living. 
       Any other relevant answer related to the advantages of creative thinking in the
       workplace.                                                                    Max.    (4)
                                                                                            [40]
                                                             BREAKDOWN OF MARKS
                                                              QUESTION 4 MARKS
                                                                  4.1       6
                                                                 4.2.1      2
                                                                 4.2.2      2
                                                                  4.3       6
                                                                  4.4       4
                                                                  4.5       4
                                                                  4.6       4
                                                                 4.7.1      2
                                                                 4.7.2      6
                                                                  4.8       4
                                                                TOTAL      40

                                                                   TOTAL SECTION B:          80

                                             22

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