# Consumer Studies Grade 11 Eastern Cape November 2014 Memo

> Grade 11 Consumer Studies memorandum from the Eastern Cape November 2014, 26 pages. Read online or download the free PDF.

- Page: https://www.hlayiso.com/library/consumer-studies-gr11-memo-nov-2014-ea/cb3eb498-3b41-4164-8bfa-0fb0402ed09e
- Updated: 2026-09-27
- Subject: Consumer Studies
- Grade: Grade 11
- Document type: Memorandum
- Year: 2014
- Exam period: Eastern Cape November
- Curriculum: CAPS
- Pages: 26

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Consumer Studies · Grade 11 · Eastern Cape November · 2014. Memorandum, 26 pages. Read online or download the PDF.

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                          NATIONAL
                     SENIOR CERTIFICATE

                           GRADE 11

                      NOVEMBER 2014

                   CONSUMER STUDIES
                     MEMORANDUM

MARKS:   200

                  This memorandum consists of 13 pages.

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2                                   CONSUMER STUDIES     (NOVEMBER 2014)

 QUESTION 1: SHORT QUESTIONS

 QUESTION 1.1

 1.1.1       B√
 1.1.2       A√
 1.1.3       D√
 1.1.4       D√
 1.1.5       C√
 1.1.6       C√
 1.1.7       B√
 1.1.8       A√
 1.1.9       C√
 1.1.10      D√
 1.1.11      A√
 1.1.12      B√
 1.1.13      B√
 1.1.14      C√
 1.1.15      D√
 1.1.16      A√                                        (16 x 1)   (16)

 QUESTION 1.2

 1.2.1       G√
 1.2.2       D√
 1.2.3       F√
 1.2.4       C√
 1.2.5       A√                                         (5 x 1)    (5)

 QUESTION 1.3

 1.3.1       G√
 1.3.2       F√
 1.3.3       A√
 1.3.4       C√
 1.3.5       H√
 1.3.6       E√
 1.3.7       B√
 1.3.8       I√                                         (8 x 1)    (8)

 QUESTION 1.4

 1.4.1       Budget √
 1.4.2       Cross contamination √
 1.4.3       DRI / dietary reference intake √
 1.4.4       BMR / Basal metabolic rate √
 1.4.5       Warranty √
 1.4.6       Macro-nutrients √                          (6 x 1)    (6)

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(NOVEMBER 2014)               CONSUMER STUDIES                   3

 QUESTION 1.5

 1.5.1       True √
 1.5.2       False √
 1.5.3       False √
 1.5.4       True √
 1.5.5       True √                                (5 x 1)    (5)
                                                             [40]

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4                                   CONSUMER STUDIES                            (NOVEMBER 2014)

 QUESTION 2: THE CONSUMER

 2.1    2.1.1    Sources of income

                 (a)   Savings   and investing                                             (2)

                 (b)   Pension or retirement annuity or government pension or
                       endowment policy                                                    (3)

        2.1.2    UIF
                 A fund for relief for workers (who contributed to it) who lose their
                 job (retrenched, fired, unable to work) will still receive some
                 income.                                                                   (1)

        2.1.3    Other sources
                 Salaries/wages/family and friends/inheritance/endowment policy/
                 rental income/child support grant/disability grant/old age grant/
                 foster child support grant/bonus/commission/fringe benefits/
                 business profits/interest/dividends/retirement annuities/financial
                 gifts.                                                   (Any 2 x 1)      (2)

        2.1.4    Savings account
                  Short term option for savings.
                  Flexible as you can deposit/draw at any time.
                  Interest earned is low.
                  Bank charges are low.                                   (Any 2 x 1)     (2)

                 Fixed deposit account
                  Money stays in this account for a fixed time / a year.
                  Set interest rate.
                  Earn higher interest than a savings account.
                  Cannot make regular deposits like the savings account.
                                                                       (Any 2 x 1)         (2)

 2.2    Budget

        2.2.1    Fixed expenses
                 Rent, gym fees, cellphone contract and insurance          (Any 4 x 1)     (4)

        2.2.2    Variable expenses
                 Petrol, ingredients, food, clothes/cosmetic, cat food, entertainment      (2)

        2.2.3    Actual total income
                 R8 500
                 Salary – R8 000 plus baking R500                                          (2)

        2.2.4    Total actual spent on food and clothing combined
                 R300
                 Food was R1 000, now R1 100
                 clothes was R600 now R800
                 So R100 + R200 extra = R300                                               (2)

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(NOVEMBER 2014)                        CONSUMER STUDIES                                    5

        2.2.5     Evaluate
                  She could spend less on entertainment, clothes and also
                  accept cosmetics (They may not suggest any adjustments to the
                  fixed expenses nor savings. They may only adjust luxuries)            (2)

        2.2.6     She should put it towards savings.
                  (Either retirement savings or towards the car.)                       (1)

        2.2.7     Advantages of budgeting:
                   Avoid the debt trap and live within your means.
                   To set and reach your financial goals.
                   To see how much you can afford to spend on things/see how
                    much money is available
                   To create a savings for unexpected expenses.
                   Stay in control of how your money is spent.
                   To track spending and work at reducing some expenses.
                   Teaches you the value of money.
                   To cut out unnecessary and impulsive spending.
                   To see how much credit you can afford so that you can repay
                    the credit.                                      (Any 3 x 1)        (3)

        2.2.8     Doing her banking transactions using her cellphone or iPad or
                  tablet.                                                              (2)
                                                                                      [30]

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6                                     CONSUMER STUDIES                            (NOVEMBER 2014)

 QUESTION 3: FOOD AND NUTRITION

 3.1    3.1.1               Illustration A                       Illustration B
                 (a)      goitre                       rickets                                 (2)

                 (b)      iodine                       Calcium or vitamin D                    (2)

                 (c) Food source

                            Illustration A                        Illustration B
                 iodised salt, saltwater fish,         Milk, milk products, edible bones
                 shellfish, drinking water             in fish, dark green leafy
                                                       vegetables, soya legumes,
                                                       Vitamin D, animal fats, egg yolk,
                                                       liver
                                         (Any 2 x 1)                           (Any 2 x 1)     (4)

        3.1.2    (a)      Build strong bones and teeth     Phosphorous     and
                          Vitamin D                                                            (3)

                 (b)      Osteomalacia or osteoporosis                                         (1)

 3.2    Salt

        3.2.1    Sodium / sodium chloride                                                      (1)

        3.2.2    High blood pressure/hypertension                                              (2)

        3.2.3         Regulates the fluid balance in the cells / acid-base balance of
                       body fluids.
                      Helps with the flexing of the muscles.
                      And the flow of/conducts nerve impulses
                      Prevents muscle cramps
                      Activates some enzymes
                      Transports carbon dioxide in the blood.                (Any 2 x 1)      (3)

        3.2.4    Magnesium                                                                     (1)

        3.2.5    Vitamin from mango and one symptom of a deficiency
                 Vitamin A
                  Night blindness / blindness.
                  Eyes become sensitive to light.
                  Skin becomes rough and cracked / dry, bumpy.
                  Lower resistance to infections.
                  Retarded growth in children.                  (Any 2 x 1)                   (2)

         3.2.6   Two animal proteins
                 Meat, poultry, fish, eggs, other milk products etc. cheese.
                                                                           (Any 2 x 1)         (2)

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(NOVEMBER 2014)                          CONSUMER STUDIES                                       7

        3.2.7     Two other factors that affect BMR
                   Body type (larger body requires more energy).
                   Growth (more energy during periods of growing).
                   During pregnancy
                   Illness
                   Injury                                                    (Any 2 x 1)     (2)

 3.3    Nutritional needs of the elderly

        3.3.1     (a)    Contributions to Neal’s poor nutritional status:
                          Dental problems (affects his choice of foods).
                          Depression (lost his wife, does not have any friends,
                           rarely leaves the house – does not feel like eating)
                          Mental deterioration.
                          Little food in the house.
                          Lack of fresh air and sunshine.
                          Does not know how to cook.                                         (3)

                  (b)    A solution to the problem above
                         Dental: Eat softer foods but they must still contain sufficient
                         fibre.
                         Depression: Get involved in a new interest or hobby.
                         Mental: Keep his brain stimulated e.g. Sudoku.
                         Food: Stock frozen foods, canned foods, long life milk,
                         longer shelf life foods.
                         Sunshine: Try to work in the garden.
                         How to cook: Stock ingredients in house for simple meals.            (2)

        3.3.2     (a)    Energy
                          Energy requirements generally less/lower        due to a
                           decrease in BMR, and physical activity.

                  (b)    Zinc
                          A deficiency can depress the appetite / blunt the sense of
                            taste. Plays a role in a healthy immune system

                  (c)    Water
                          Prevent dehydration                                                (3)

        3.3.3     Feeding a convalescing patient:
                   Offer small quantities of food frequently.
                   Diminished appetite so food intake is limited.
                   Encourage them to drink lots of water/increase intake of fluids.
                   After a liquid diet, introduce a light diet before giving solid food.
                   Serve foods that are nutritious, appetising, flavourful, easy to
                    eat and easy to digest.
                   Serve nutrient dense foods.                                (Any 4 x 1)    (4)

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8                                  CONSUMER STUDIES                                 (NOVEMBER 2014)

 3.4    Suitable foods to eat for food poisoning:
         Grated apple
         Potatoes
         Rice
         Light soup                                                                (4 x 1)     (4)
                                                                                               [40]

 QUESTION 4: CLOTHING

 4.1    4.1.1    Emphasis – Picture A
                  Choose a jacket in contrasting colours.
                  Wear a hat.
                  Contrasting colour in the boots.
                  Wear an eye catching scarf.
                  Wear an interesting necklace.           (Any suitable answer)                 (2)

        4.1.2    Balance-Picture B
                 Type of balance: Formal / symmetrical
                 Definition: Formal balance is when both sides of an imaginary
                 central vertical line are identical /a mirror image Items are
                 equidistant/ same distance from the centre line.
                 Application to picture: There is half a skirt, half a jacket, one
                 sleeve, one boot on the one side which is exactly the same as the
                 other side.                                                                     (5)

        4.1.3    (a)   Curved line
                       Illusion: Makes things appear round and continuous.
                                                                              (Any 1)
                       Effect:     Softening/ graceful effect/ feminine. Create a
                       sense of fun and security, adds fullness.              (Any 2)            (3)

                 (b)   Vertical line
                       Illusion of height / tallness /slimness/ length /formality                (2)

        4.1.4    (a)   Effect on the body: Shoulders are emphasized with the
                       horizontal line.
                       Shoulders look broader as eye carried across horizontal line              (2)

                 (b)   Body shape: The triangular / pear shape
                        The emphasis on the upper body balances the waist.
                         Takes attention away from the waist/ hips
                                                      OR
                       Hour glass/ figure of 8/ ideal:
                        Equal measurement between bust, waist and hip so will
                         have a balanced look with this style
                                                      OR
                       Oval/ apple shape:
                        Attention is drawn upwards towards the shoulders to
                         create the illusion of a longer shape.                                  (2)

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(NOVEMBER 2014)                         CONSUMER STUDIES                                      9

        4.1.5     Form is 3-dimensional
                   The boots shape is 3-D as it has height, width and depth.
                   You can view the boot from all angles- front, back and sides.
                   The boot has an outline as well as the space within the shape.
                   The human body is 3-D so the boot must be 3-D to fit the foot
                    comfortably and to perform its function.                   (Any 3)        (3)

        4.1.6     As shiny textures reflect light
                  On the fabric: The blue colour will be lighter.
                  On the body: The body size will appear larger/bigger.                       (3)

 4.2    Fabric properties

        4.2.1     (a)    Abrasion resistance
                         A chair is continually sat on and therefore rubbing on the
                         surface will occur and show worn areas.

                         Stain resistance
                         Spills from those eating / drinking on the couch and if not a
                         removable cover, it will be difficult to wash.                       (4)

                  (b)    Elasticity
                         Has to stretch with the body movements to be comfortable/
                         needs to give without stretching out of shape.

                         Absorbency
                         Active wear needs to absorb perspiration.                            (4)
                                                                                             [30]

 QUESTION 5: HOUSING AND INTERIOR

 5.1     5.1.1    Rhythm
                  Explanation of continuous line in the room. The continuous line will
                  carry your eye to the different parts of the room creating
                  movement.√ The eye follows the horizontal line from the bed to the
                  bedside table √ to the desk, along the wall unit drawers and shelves
                  and up to windows, √ the folds of the blind and across to the wall
                  shelves above the bed. √ Horizontal lines create width.                     (4)

        5.1.2     Rhythm
                  Repetition of drawers, drawer handles, files     (repeated more
                  than 3x). Not windows or cushions or blinds or boxes on top shelf –
                  these items are only repeated (2x) so not enough to carry the eye
                                                  OR
                  Repetition of square shapes in the shelving and bedside table
                  top, computer
                                                  OR
                  Repetition of rectangular shapes in the bed, windows, blinds, √
                  drawers.                                                                    (3)

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10                                   CONSUMER STUDIES                          (NOVEMBER 2014)

        5.1.3    Colour
                 (a) Warm √ To give the feel of warmth and south facing rooms don’t
                     get the sun. √
                 (b) yellow, red, orange, red-orange, yellow-orange √       (Any 1)               (3)

        5.1.4    Artificial light

                 Type of light                       Where positioned
                 General                             Centre of the ceiling or wall lights
                 Task                                On the desk / bedside lights                 (4)

        5.1.5    Wood furniture
                  Durable, reusable/ recyclable; strong
                  Versatile; can be shaped;
                  Can be maintained if wood is kept from drying out;
                  Ease of construction;
                  Rich appearance – grain of the wood; can be sealed.        (Any 2 x 1)         (2)

        5.1.6    Storage principles
                  Items (files) stored at a convenient height.
                  Stored close to the desk where they will be used.
                  Items together – used together / similar items stored together.
                  Easy access – easy to see and pack away / accessible.
                  Safe from damage.
                  Available space is used.
                  Heavier drawers for heavier items close to floor.       (Any 3 x 1)            (3)

 5.2    5.2.1    Floor Plan
                 Open. √
                 Living room, dining room and kitchen areas flow into one another and
                 are not closed rooms. Maximum flexible group space.                              (3)

        5.2.2    Activities
                 Sleeping and entertainment / (TV) / relaxation.              (Any 2 x 1)         (2)

        5.2.3    Zones
                 Private / quiet / rest zone
                 Work zone
                 Public / social zone                                        (Any 2 x 1)          (2)

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(NOVEMBER 2014)                        CONSUMER STUDIES                                    11

        5.2.4     Furniture plan
                  Functionality
                   Placement of furniture is according to activities/ purpose of room.
                   There is enough space for movement with the medium sized
                    furniture.
                   Furniture fits the scale of the room.
                   The right amount of furniture so room not overcrowded.
                   Furniture placement enhances accessibility.              (Any 2 x 1)

                  Accessibility
                   Traffic routes are not blocked/obstructed.
                   Doorways not obstructed.
                   Access from and into the house good.
                   All the rooms within the house can be accessed with ease.
                   Access from entrance to other areas of home – good.
                   Easy access from living area to outside living area.   (Any 2 x 1)        (4)
                                                                                             [30]

 QUESTION 6: ENTREPRENEURSHIP

 6.1    6.1.1     Entrepreneur
                  Starting your own business and making a profit. √                             (1)

 6.2    Passion √
        A successful business idea is something you are passionate about and
        believe in your product. You will be more committed to the business.

        Product √
        The product must be different. Existing products can be modified.

        Competition √
        Compare your product to your competitors and look for ways to make yours
        better.

        Price √
        Are your customers prepared to pay this price? The price must match the
        quality. The price must cover all expenses and you must make a profit.

        Target market √
        The target market must be reachable, growing and stable so there will be a
        need for the product for a long time. The target market must be large enough
        so you can sell enough products to make the business viable. Is there a need
        for your product?

        Capacity √
        Can you make and sell enough products to make a profit.

        Location √
        Are your customers nearby?

        Environment √
        Can you develop a product that is less harmful to the environment?
                                  (Any 3 factors and discussion for each one) (3 x 2)           (2)

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12                                  CONSUMER STUDIES                           (NOVEMBER 2014)

 6.3    Reason for product specification
         To standardise your product.
         The end product must be the same whoever makes the product.            (Any 1)          (1)

 6.4    Market segment
        A smaller group of the target market 1 (can accept an eg.
        Geographic/Demographic/ Psychographic/ Behavioural).
        with similar characteristics common interests similar needs. Will respond
        similarly to a market action. Differ from other groups. Buy similar products.
                                                                               (Any 2 x 1)        (3)

 6.5    Core principles of marketing
        Create a profitable sales volume
         Sell the correct number of products to make a profit.
         Your price must be higher than your costs.
         Make more money to reinvest in the business.
         Prices must not be more than consumers can afford.                  (Any 2 x 1)         (2)

 6.6    Product life cycle
        Introduction
         The product is new.
         It must be advertised.
         Sales are low as few customers are aware of the product.
         Advertising costs are fairly high.
         Focus on building a demand for the product.                         (Any 3 x 1)

        Growth
         Sales increase as customers start accepting the product.
         Profits increase as demand grows.
         During the last part of growth there might be price competition as other
          competitors appear.
         Advertising costs decrease.                                      (Any 3 x 1)            (6)

 6.7    6.7.1    Production cost
                 R120,00 x 50% = R60,00 √
                 R120,00 + R60,00 = R180,00 √                                                     (2)

        6.7.2    Selling price
                 R180,00 x 65% = R117,00 √
                 R180,00 + R117,00 = R297,00 √                                                    (2)

        6.7.3    Profit
                 Need to make 8 slabs to get 48 individual squares
                 R150,00 x 70% = R105,00 √ (profit per slab)
                 Profit on one slab is = R105 x 8 = R840,00
                                                   OR
                 R150,00 x 8 = R1 200,00 (total production cost of order)
                 R1 200,00 x 70% = R840,00 (total profit)                                         (3)

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(NOVEMBER 2014)                         CONSUMER STUDIES                                     13

        6.7.4     Factors affecting production cost:
                  Ingredients / materials
                  Ingredients for Lauren’s baking go up in price weekly.
                  Outlets differ in price e.g. from one fabric shop to another.

                  Transport
                  The price of petrol fluctuates so will affect them when they go to the
                  craft market and when materials have to be bought and fetched.

                  Electricity
                  Costs are higher when the oven is on.

                  Losses
                  Working with food always has some losses.

                  Damaged goods
                  If there is a power outage, her sponge cake will flop.

                  Labour
                  Production costs is higher if you appoint other workers.
                  Experienced workers are more expensive.
                                               (Any 2 factors and an explanation of each)       (4)
                                                                                               [30]

                                                                                  TOTAL:       200

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(NOVEMBER 2014)                   VERBRUIKERSTUDIES                                       13
        6.7.4     Faktore wat produksiekoste beïnvloed:
                  Bestanddele/onderdele
                   Bestanddele vir Lauren se gebak gaan weekliks op.
                   Winkels verskil in pryse, byvoorbeeld van een materiaalwinkel na
                    ’n ander.
                  Vervoer
                  Die prys van petrol fluktueer so dit sal die prys affekteer wanneer
                  hulle na die vlytmark toe gaan om materiaal te koop en te gaan haal.
                  Elektrisiteit
                  Kostes is hoër as die oond aan is.
                  Verlies
                  Om met voedsel te werk is daar verlies.
                  Beskadiging van goedere
                  As daar kragonderbreking is, sal haar sponskoek misluk.
                  Arbeid
                  Produksiekoste is hoër as jy ander werkers aanstel.
                  Ervare werkers is duurder.           (Enige 2 en verduidelik van elk)      (4)
                                                                                            [30]
                                                                             TOTAAL:        200
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12                               VERBRUIKERSTUDIES                        (NOVEMBER 2014)
 6.3   Rede vir produk spesifikasie
       Om jou produk te standaardiseer. √ Die eindproduk moet dieselfde wees
       ongeag wie die produk maak.                                      (Enige 1)            (1)
 6.4   Mark segmentasie
        ’n Klein groep mense of die teikenmark met dieselfde eienskappe,
         gemeenskaplike belangstellings en behoeftes.
        Sal dieselfde reageer op die markaksie.
        Verskil van ander groep.                                    (Enige 2 x 1)           (3)
 6.5   Kernbeginsels van bemarking
       Skep ’n winsgewende verkoopsvolume
        Verkoop die korrekte hoeveelheid produkte om ’n wins te maak.
        Jou prys moet hoër wees as jou koste.
        Maak nog geld om te herbelê in die besigheid.
        Pryse moet nie meer wees as wat die verbruikers kan bekostig nie.                   (2)
 6.6   Produksie lewensiklus
       Inleiding
        Die produk is nuut.
        Dit moet geadverteer word.
        Verkope sal laag wees, want slegs ’n hoeveelheid kliënte is bewus van die
           produk.
          Advertensiekoste is hoog.
          Fokus op die aanvraag van die produk.                      (Enige 3 x 1)
       Groei
        Verkope vermeerder soos die kliënte begin om die produk te aanvaar.
        Kliënte vertel mekaar van die produk.
        Wins groei soos aanvraag groei.
        Gedurende die laaste groei van die produk mag daar kompetisie wees as
         andere ook verskyn.
        Advertensiekoste verminder.                                 (Enige 3 x 1)           (6)
 6.7   6.7.1    Produksiekoste
                R120,00 x 50% = R60,00 √
                R120,00 + R60,00 = R180,00 √                                                 (2)
       6.7.2    Verkoopprys
                R180,00 x 65% = R117,00 √
                R180,00 + R117,00 = R297,00 √                                                (2)
       6.7.3    Wins
                Om 8 blokke te maak en 48 individuele vierkante
                R150,00 x 70% = R105,00 √ (Wins per blok)
                Wins op een blok is = R105 x 8 = R840.00
                                                 OF
                R150,00 x 8 = R1 200,00 (totale produksiekoste)
                R1 200,00 x 70% = R840,00 (totale wins)                                      (3)
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(NOVEMBER 2014)                   VERBRUIKERSTUDIES                                          11
        5.2.4     Meubelplan
                  Funksionaliteit
                   Plasing van meubels volgens aktiwiteite / doel van kamer.
                   Daar moet genoeg spasie vir beweging met medium-grootte
                    meubels wees.
                   Meubels moet op skaal in die kamer pas.
                   Die regte hoeveelheid meubels vir die kamer nie oorvol nie.
                   Meubel plasing moet toeganklikheid verhoog.          (Enige 2 x 1)
                  Bereikbaarheid
                   Verkeerroetes is nie geblokkeer nie/geen obstruksie.
                   By die deur is daar geen obstruksie nie.
                   Alle kamers in die huis is maklik bereikbaar.
                   Toegang van die ingang na ander areas van die huisgoed.
                   Maklike toegang van leefruimte na die buite leefarea is.
                                                                           (Enige 2 x 1)        (4)
                                                                                               [30]
 VRAAG 6: ENTREPRENEURSKAP
 6.1    6.1.1     Entrepreneur
                  Is ’n persoon wat sy eie besigheid begin en ’n wins maak. √                     (1)
 6.2    Passie √
        ’n Suksesvolle besigheidsidee is iets waarvoor jy ’n passie moet hê en glo in
        die produk, dan sal jy meer toegewyd wees.
        Produk √
        Die produkte moet verskillend wees. Bestaande produkte kan gemodifiseer
        word.
        Kompetisie √
        Vergelyk jou produk met ander kompetisie lede en kyk na maniere hoe jy dit
        kan verbeter.
        Prys √
        Is jou kliënte bereid om jou prys te betaal? Die prys moet by die kwaliteit pas.
        Die prys moet alle uitgawes dek en jy moet ’n wins maak.
        Teikenmark √
        Die teikenmark moet groot genoeg wees sodat jy genoeg produkte kan
        verkoop om die besigheid meer winsgewend te maak.
        Kapasiteit √
        Kan jy genoeg produkte verkoop om ’n wins te maak?
        Omgewing √
        Kan jy produkte vervaardig wat minder skadelik is vir die omgewing?
        Ekonomie √
        Verdien die kliënte genoeg om meer produkte te bekostig?
                                              (Enige 3 en bespreking van elk) (3 x 2)             (2)
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10                                VERBRUIKERSTUDIES                        (NOVEMBER 2014)
       5.1.3    Kleur
                (a) Warm √ Om ’n gevoel van warmte te skep – suid-front kamer kry
                    nie baie son nie. √
                (b) Geel, rooi, oranje, rooi-oranje en geel-oranje √     (Enige 1)            (3)
       5.1.4    Kunsmatige beligting
                     Tipe kunsmatige beligting      Waar dit in die kamer geplaas
                                                                 word
                Algemene                           Middel van die plafon of muurligte
                Taak                               Op die lessenaar / bedlampe                (4)
       5.1.5    Houtmeubels
                 Duursaam, hergebruik / herwinbaar / sterk
                 Meerdoelig – kan herrangskik word.
                 Versorg word – kan versorg word as die hout goed versorg word
                  en weggehou word van hitte om te voorkom dat dit uitdroog,
                 Maklik vir konstruksie,
                 Ryk voorkoms – grein van die hout kan verseël word. (Enige 2 x 1)           (2)
       5.1.6    Stoorbeginsels
                 Items (lêers) kan op ’n gerieflike hoogte geplaas word.
                 Stoor naby die tafel waar dit gebruik gaan word.
                 Items wat saam gebruik word moet saam gestoor word.
                 Maklik bereikbaar – maklik om te sien en weg te pak/
                   beskikbaarheid.
                  Veilig van gevaar.
                  Beskikbare ruimte is gebruik.
                  Swaar laaie vir swaar items is naby die vloer.       (Enige 3 x 1)         (3)
 5.2   5.2.1    Vloerplan
                Oop. √
                Woonkamer, eetkamer en kombuis areas vloei van een vertrek na die
                ander en nie so na aanmekaar nie. Maksimum buigbare groepspasie.              (3)
       5.2.2    Aktiwiteite
                Slaap en onthaal (TV) / ontspanning.                    (Enige 2 x 1)         (2)
       5.2.3    Sone
                 Privaat / stil / rus-sone
                 Werksone
                 Publieke / sosiale sone                               (Enige 2 x 1)         (2)
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(NOVEMBER 2014)                    VERBRUIKERSTUDIES                                        9
        4.1.5     Vorm
                   Die stewel-vorm is 3-dimensioneel – hoogte, wydte, en diepte.
                   Jy kan die stewel van alle kante sien, voor, agter en kant.
                   Die stewel het ’n buitelyn sowel as die spasie van die vorm.
                   Die menslike liggaam is 3-dimensioneel so die stewel moet ook
                    3-dimensioneel wees om die voet gemaklik te pas en te
                    funksioneer.                                                            (3)
        4.1.6     Het ’n blink tekstuur wat die lig reflekteer
                  Op die kleedstof – Blou kleur sal ligter vertoon.
                  Op die liggaam – Liggaam sal groter vertoon.                              (3)
 4.2    Kleedstof eienskappe
        4.2.1     (a)   ’n Wrywingsweerstand
                        ’n Stoel waarop gedurig gesit word en gedurig wrywing het op
                        die oppervlak. Sal verwering aandui.
                        Vlekbestand
                        Storting van kos / drank op die rusbank, as dit nie ŉ
                        verwyderbare omslag het nie sal moeilik wees om te was.             (4)
                  (b)   Elastisiteit
                        Moet rek met liggaamsbewegings / ŉ behoefte om te gee
                        sonder dat dit rek uit vorm gaan.
                        Absorbeer
                        Aktiewe drag moet sweet kan absorbeer.                              (4)
                                                                                           [30]
 VRAAG 5: BEHUISING EN INTERIEUR
 5.1    5.1.1     Ritme
                  Die aaneenlopende lyn wat die oog na die verskillende dele van die
                  kamer lei. √ Die oog volg die horisontale lyn van die bad na die
                  bedtafel, √ op na die rak, langs die rakke √ en op na die vensters,
                  die voue in die blindings en die muurrakke bo die bed. √
                  Horisontale lyne skep breedte.                                            (4)
        5.1.2     Ritme
                  Herhaling van laaie √ / lêers (herhaling meer as 3x)
                  Nie vensters of kussings of blindings, dose op die boonste rak.
                  Hierdie items word slegs herhaal (2x) nie genoeg vir die oog nie.
                                                    OF
                  Herhaling √ van vierkantige vorms √ in die rakke en bedtafel
                  oppervlak, komper. √
                                                    OF
                  Herhaling van reghoekige vorms in die bed, vensters, blindings √ en
                  laaie. √                                                                  (3)
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8                                 VERBRUIKERSTUDIES                             (NOVEMBER 2014)
 3.4   Voedsel wat geskik is vir die behandeling van voedselvergiftiging:
        Gerasperde appel
        Aartappels
        Rys
        Ligte sop                                                     (4 x 1)              (4)
                                                                                           [40]
 VRAAG 4: KLEDING
 4.1    4.1.1   Beklemtoning – Prent A
                 Dra ’n baadjie met konstrasterende kleure.
                 Dra ’n hoed.
                 Kontrasterende kleur in die stewels.
                 Opvallende serp.
                 Dra ’n interessante nekband.     (Enige aanvaarbare antwoord)              (2)
        4.1.2   Balans – Prent B
                Tipe balans – Formele balans / simmetries het ’n spieëlbeeld. √
                Definisie – Die rok is identies aan albei kante, √ / spieëlbeeld /’n
                denkbeeldige vertikale lyn / selfde afstand van middellyn. √
                Toepassing – Halwe romp, halwe baadjie / een mou / een stewel /
                een half identies aan die ander. Items is ewe ver. √√                        (5)
        4.1.3   (a)    Gekurfde lyn
                       Illusie – Maak dat iets rond en aaneenlopend lyk
                                                                             (Enige 1)
                       Effek – Skep ’n gevoel van pret sekuriteit, vroulik, volheid,
                       grasieusheid.                                    (Enige 2 x 1)        (3)
                (b)    Vertikale lyn
                       Illusie – Van hoogte, lengte, slankheid, formaliteit                  (2)
        4.1.4   (a)    Effek op liggaam: Die skouer word beklemtoon met
                       horisontale lyne.
                       Skouers lyk breër en die oog beweeg na horisontale lyne.              (2)
                (b)    Liggaamsvorm: Die driehoekige / peervormige vorm
                        Beklemtoon die bolyf wat die middellyf beklemtoon. Trek
                          die aandag weg van die middellyf en die heupe.
                                                      OF
                       Uurglas figuur ( 8-figuur) ideaal
                        Gelyke mate tussen bors, middellyf en heupe en sal ’n
                          gebalanseerde voorkoms skep met styl.
                                                      OF
                       Ovaal/appelvormige vorm
                        Aandag word meer opwaarts na die skouers getrek om ’n
                          illusie van lengte te skep.                                        (2)
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(NOVEMBER 2014)                    VERBRUIKERSTUDIES                                          7
        3.2.7     Twee ander faktore wat BMI affekteer:
                   Liggaamstipe (groot liggaam vereis meer energie).
                   Groei (meer energie nodig tydens groei).
                   Gedurende swangerskap
                   Siekte
                   Besering                                          (Enige 2 x 1)         (2)
 3.3    Voedingsbehoeftes van bejaardes
        3.3.1     (a)   Bydrae tot Neal se swak voedingstatus:
                         Tandprobleme.
                         Depressie (hy het sy vrou verloor, het geen vriende, gaan
                          selde uit die huis – gebrek aan eetlus)
                         Verstandelik agteruitgegaan.
                         Min voedsel in die huis.
                         Tekort aan vars lug en sonskyn.
                         Weet nie hoe om te kook nie.                                      (3)
                  (b)   Oplossing vir bogenoemde probleme
                        Tandprobleme: Eet sagter voedsel maar dit moet genoeg
                        vesel bevat.
                        Depressie: Raak betrokke in nuwe interessanthede en
                        stokperdjies.
                        Verstandelik: Hou die brein gestimuleer, bv. Sudoku.
                        Min voedsel: Koop voorraad gevriesde voedsel, geblikte
                        voedsels en langlewe melk – langer raklewe.
                        Sonskyn: Probeer om meer in die tuin te werk.
                        Hoe om te kook: hou bestanddele in die huis vir
                        eenvoudige maaltye.                                                 (2)
        3.3.2     (a)   Energievereistes
                         Energievereistes is gewoonlik laag / laag weens afname
                          in basale metaboliese tempo en ’n afname in fisiese
                          aktiwiteite
                  (b)   Sink
                         ’n Tekort kan eetlus demp en geen gevoel van smaak.
                           Speel ’n rol in ’n gesonde immuunsisteem
                  (c)   Water
                         Voorkom dehidrasie                                                (3)
        3.3.3     Voedselriglyne vir siek pasiënt
                   Bied klein hoeveelhede voedsel meer gereeld aan.
                   Verminderde eetlus sodat die voedselinname beperk is.
                   Moedig hulle aan om baie water te drink / vermeerder die
                    inname van vloeistowwe
                   Na ’n waterdieet, begin met ’n ligte dieet voordat jy soliede
                    voedsel gee.
                   Bedien voedsel wat voedsaam, smaakvol, geurvol, maklik is om
                    te eet en om te verteer.
                   Bedien nutriënt digte voedsel.                        (Enige 4 x 1)     (4)
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6                                    VERBRUIKERSTUDIES                             (NOVEMBER 2014)
 VRAAG 3: VOEDSEL EN VOEDING
 3.1   3.1.1                 Illustrasie A                       Illustrasie B
                (a)       goiter (kropgeswel)          Ragitis                                  (2)
                (b)       jodium                       Kalsium of Vitamien D                    (2)
                (c) Voedselbron
                             Illustrasie A                       Illustrasie B
                     jodeerde sout, soutwater, vis,     melk, melkprodukte, eetbare
                         skulpvis, drinkwater                 bene in vis, donker
                                                              blaargroentes, soja,
                                                          peulgroentes, Vitamien D,
                                                       dierlike vette, eiergeel en lewer
                                      (Enige 2 x 1)                         (Enige 2 x 1)       (4)
       3.1.2    (a)       Bou sterk bene en tande. √ Fosfor √ en Vitamien D.√                   (3)
                (b)       Osteomalakie of osteoporose                                           (1)
 3.2   Sout
       3.2.1    Natrium / natriumchloried                                                       (1)
       3.2.2    Hoë bloeddruk / hipertensie                                                     (2)
       3.2.3         Reguleer die vloeistofbalans in die selle. / suurbasis van die
                      liggaamselle
                     Help met die buigbaarheid van die spiere.
                     Vloei van / en gelei na die senuwee-impulse.
                     Voorkom spierkrampe.
                     Behou die deurdringbaarheid van die selmembrane.
                     Aktiveer sommige ensieme.
                     Vervoer koolstofdioksied na die bloed.                (Enige 2 x 1)       (2)
       3.2.4    Magnesium                                                                       (1)
       3.2.5    Vitamiene van mango en een simptoom van ’n tekort:
                Vitamien A
                 Nagblindheid / blindheid
                 Oë word meer sensitief vir lig
                 Vel word grof en gekraak / droog, bulterig
                 Verlaagde weerstand teen infeksie
                 Vertraagde groei by kinders                  (Enige 2 x 1)                    (2)
        3.2.6   Twee dierlike proteïene
                Vleis, pluimvee, vis, eiers, ander melkprodukte, bv. kaas.
                                                                       (Enige 2 x 1)            (2)
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(NOVEMBER 2014)                    VERBRUIKERSTUDIES                                          5
        2.2.5     Voorstelle
                  Sy kan minder spandeer aan vermaak, klere en aanvaar
                  grimeermiddels. (Geen aanpassings op vaste uitgawes – pas
                  spaar slegs op luukshede toe).                                          (2)
        2.2.6     Sy moet dit voeg by haar spaargeld (by uittree-annuïteit of ’n
                  motor)                                                                  (1)
        2.2.7     Voordele van ’n begroting
                   Om te voorkom dat jy in ’n skuldstrik val en om binne jou
                     perke te lewe.
                   Om finansiële doelwitte te stel en te bereik.
                   Om tred te hou met hoe jy jou geld kan spandeer / en om toe
                     te sien hoeveel geld jy beskikbaar het.
                   Om ’n spaarplan te begin vir onvoorsiene uitgawes.
                   Om in beheer te bly oor hoe om jou geld te spandeer.
                   Om jou inkope te beperk en ook om jou uitgawes te besnoei.
                   Leer jou die waarde van geld.
                   Om onnodige en impulsiewe aankope te voorkom.
                   Om te sien hoeveel krediet jy kan bekostig om terug te betaal.
                                                                     (Enige 3 x 1)        (3)
        2.2.8     Doen die banktransaksie op die selfoon of i-pad of tablet.              (2)
                                                                                         [30]
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4                                 VERBRUIKERSTUDIES                            (NOVEMBER 2014)
 VRAAG 2: DIE VERBRUIKER
 2.1    2.1.1   Bronne van inkomste
                (a)   Besparing √ en belegging √                                          (2)
                (b)   Pensioen/uittree-annuïteite/staatspensioen/uitkeerpolis √√√         (3)
        2.1.2   WVF
                Is ’n fonds wat verligting bring aan werkers wat (tot dié fonds
                bygedra het) hul werk verloor of ongeskik is om te werk kan eis
                teen die fonds. √                                                         (1)
        2.1.3   Ander bronne
                Salarisse/lone/familie en vriende/erflating/uitkeerpolis/
                huur inkomste/kindertoelae, ongeskiktheid toelae, bejaarde toelae
                / pleegkind toelae/bonusse/kommissie/byvoordele/
                besigheidswinste/rente/dividende/uittree-annuïteite/finansiële
                geskenke.                                               (Enige 2 x 1)     (2)
        2.1.4   Spaarrekening
                 Korttermyn opsie vir spaar.
                 Buigbaar – deponeer of onttrek enige tyd.
                 Rente verdien is laag.
                 Bankkoste is laag.                                   (Enige 2 x 1)      (2)
                Vaste depositorekening
                 Geld bly in rekening vir vaste tydperk / jaar.
                 Vasgestelde rente.
                 Verdien hoër rente as in spaarrekening.
                 Kan nie gereelde deposito’s maak soos in spaarrekening nie.
                                                                  (Enige 2 x 1)           (2)
 2.2    Begroting
        2.2.1   Vaste uitgawes
                Huur, ontspanning gimnasium-fooie, selfoonkontrak, versekering
                                                                    (Enige 4 x 1)         (4)
        2.2.2   Buigbare uitgawes
                Petrol, bestanddele, voedsel/grimering, kattekos/ontspanning              (2)
        2.2.3   Werklike totale inkomste
                R8500
                Salaris – R8 000 plus gebak R500                                          (2)
        2.2.4   Meer spandeer aan kos en klere (gekombineer) as voor
                begroot
                R300
                Voedsel was R1 000, nou R1 100
                Klere was R600 nou R800
                Dus R100 + R200 ekstra = R300                                             (2)
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(NOVEMBER 2014)             VERBRUIKERSTUDIES                       3
 VRAAG 1.5
 1.5.1      Waar √
 1.5.2      Vals √
 1.5.3      Vals √
 1.5.4      Waar √
 1.5.5      Waar √                                 (5 x 1)    (5)
                                                             [40]
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2                              VERBRUIKERSTUDIES     (NOVEMBER 2014)
 VRAAG 1: KORTVRAE
 VRAAG 1.1
 1.1.1      B√
 1.1.2      A√
 1.1.3      D√
 1.1.4      D√
 1.1.5      C√
 1.1.6      C√
 1.1.7      B√
 1.1.8      A√
 1.1.9      C√
 1.1.10     D√
 1.1.11     A√
 1.1.12     B√
 1.1.13     B√
 1.1.14     C√
 1.1.15     D√
 1.1.16     A√                                     (16 x 1)   (16)
 VRAAG 1.2
 1.2.1      G√
 1.2.2      D√
 1.2.3      F√
 1.2.4      C√
 1.2.5      A√                                      (5 x 1)     (5)
 VRAAG 1.3
 1.3.1      G√
 1.3.2      F√
 1.3.3      A√
 1.3.4      C√
 1.3.5      H√
 1.3.6      E√
 1.3.7      B√
 1.3.8      I√                                      (8 x 1)     (8)
 VRAAG 1.4
 1.4.1      Begroting √
 1.4.2      Kruiskontaminasie √
 1.4.3      Dieetverwysingsinames √
 1.4.4      Metaboliese tempo √
 1.4.5      Waarborg √
 1.4.6      Makronutriënte √                        (6 x 1)     (6)
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### Page 26

NASIONALE
                     SENIOR SERTIFIKAAT
                           GRAAD 11
                      NOVEMBER 2014
                  VERBRUIKERSTUDIES
                     MEMORANDUM
PUNTE:   200
                  Hierdie memorandum bestaan uit 13 bladsye.
               Downloaded from hlayiso.com

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