# Business Studies Grade 11 Eastern Cape November 2015 QP

> Grade 11 Business Studies question paper from the Eastern Cape November Exam 2015 (English), 13 pages. Read online or download the free PDF.

- Page: https://www.hlayiso.com/library/grade-11-business-studies-2015-eastern-cape-november-exam-question-paper-english/a20f98bb-19dd-466e-8b62-906cd12daad9
- Updated: 2026-09-28
- Subject: Business Studies
- Grade: Grade 11
- Language: English
- Document type: Question paper
- Year: 2015
- Exam period: Eastern Cape November Exam
- Curriculum: CAPS
- Pages: 13

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## About this document

Business Studies · Grade 11 · Eastern Cape November Exam · 2015 · English. Question paper, 13 pages. Read online or download the PDF.

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### Page 1

NATIONAL
                         SENIOR CERTIFICATE

                                GRADE 11

                          NOVEMBER 2015

                        BUSINESS STUDIES

MARKS:   300

TIME:    3 hours

                                  *IBUSTE*

                   This question paper consists of 12 pages.

### Page 2

2                                   BUSINESS STUDIES                        (EC/NOVEMBER 2015)

INSTRUCTIONS AND INFORMATION

Read the following instructions carefully before answering the questions.

1.      This question paper consists of THREE sections.

        SECTION A:     COMPULSORY

        SECTION B:     Consists of FIVE questions.
                       Answer any THREE questions of the five questions in this
                       section.

        SECTION C:     Consists of FOUR questions.
                       Answer any TWO of the four questions from this section.

2.      Take the time allocation into account when answering questions.

3.      Read the instructions for each question carefully and take particular note of
        what is required.

4.      Except where other instructions are given, answers must be written in FULL
        SENTENCES.

5.      Number the answers correctly according to the numbering system used in
        this question paper.

6.      Use the mark allocation and the nature of each question to determine the
        length of each answer.

7.      Start each answer to EACH question on a new page, for example;
        QUESTION 2 – NEW PAGE, QUESTION 3 – NEW PAGE, etc.

8.      Use the table below as guide to mark and time allocation when answering
        each question.

                    SECTION               QUESTION         MARKS            TIME
        A       Multiple-choice questions
                Choose the correct word
                                              1               40         30 minutes
                Matching items
                COMPULSORY
        B       Answer any THREE of           2               60         30 minutes
                the five questions.           3               60         30 minutes
                                              4               60         30 minutes
                                              5               60         30 minutes
                                              6               60         30 minutes
        C       Essay questions Answer        7               40         30 minutes
                any TWO of the four           8               40         30 minutes
                questions.                    9               40         30 minutes
                                             10               40         30 minutes
                TOTAL                                        300        180 minutes

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### Page 3

(EC/NOVEMBER 2015)                  BUSINESS STUDIES                                        3

SECTION A (COMPULSORY)

QUESTION 1

1.1    FOUR possible options are provide as answers to the following questions.
       Choose the correct answer and write only the letter (A–D) next to the
       question number (1.1.1–1.1.10) in the ANSWERBOOK, for example
       1.1.11 E.

       1.1.1    Economic crimes include …

                A     piracy.
                B     shoplifting.
                C     money laundering.
                D     armed robbery.

       1.1.2    Which of the following does not form part of marketing mix?

                A     Price
                B     Product
                C     Personnel
                D     Place

       1.1.3    Pauline’s Pizza is an example of a business which forms part of the
                … sector.

                A     food and beverage
                B     primary
                C     secondary
                D     tertiary

       1.1.4    A trade union’s main function is to …

                A     negotiate on behalf of the employees for better pay and
                      conditions.
                B     organise trade agreements with other countries.
                C     be a political mouthpiece for the country.
                D     organise strikes and go-slows and other forms of protest.

       1.1.5    Kentucky Fried Chicken and McDonalds are examples of …

                A     chain stores.
                B     franchises.
                C     retailers.
                D     outsourcing businesses.

       1.1.6    The biggest trade union in South Africa is known as the …

                A     Congress of South African Trade Unions.
                B     Conference of South African Trade Unions.
                C     South African Democratic Teachers Union.
                D     Congress of Trade Unions in South Africa.

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### Page 4

4                                    BUSINESS STUDIES                      (EC/NOVEMBER 2015)

       1.1.7     … is an example of a secondary sector industry.

                 A     Oil drilling
                 B     Milk production
                 C     Yoghurt production
                 D     An orchard garden

       1.1.8     Pro bono work ...

                 A     is a means of solving problems or dealing with difficult
                       situations.
                 B     is work undertaken without charge, especially for a client on
                       low income.
                 C     means things given in order to help achieve or provide.
                 D     is training, counselling and guiding someone who is less
                       experienced in something.

       1.1.9     The manufacturing of large quantity of a standardised article can be
                 identified as … production.

                 A     batch
                 B     mass
                 C     job
                 D     product

       1.1.10    What can employees claim in the event of a work related accident?

                 A     Fidelity insurance
                 B     Employees insurance
                 C     Road Accident Fund
                 D     Workmen’s compensation                                (10 x 2) (20)

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### Page 5

(EC/NOVEMBER 2015)                   BUSINESS STUDIES                                           5

1.2    Fill in the missing word(s) for each of the following. Write only the word(s)
       next to the question number (1.2.1–1.2.5) in the ANSWER BOOK.

       1.2.1    A price deduction given to customers who buy products or services
                out of season is known as a … discount.

       1.2.2    Means to ensure that a customer base expands and that the service
                quality improves.

       1.2.3    The … is often used to check if a particular action is ethical.

       1.2.4    VAT, SITE and PAYE registration must be completed through …

       1.2.5    The … is the name of the act that was introduced to protect
                consumers and help prevent them from becoming over-indebted.
                                                                            (5 x 2)          (10)

1.3    Choose a description from COLUMN B that matches a term in COLUMN A.
       Write only the letter (A–F) next to the question number (1.3.1–1.3.5) in the
       ANSWER BOOK, e.g. 1.3.6 F.

            COLUMN A                                  COLUMN B
       1.3.1 Economic           A     Giving a product an initial high price to attract
              dilemma                 the top level of the market

       1.3.2    Critical path   B     This chart shows how the critical work
                method                elements, called tasks, of a project are related
                                      to one another and to the project as a whole

       1.3.3    Skimming        C     When every part of the business works so well
                                      together that they achieve greater outputs

       1.3.4    Induction       D     A step-by-step technique for process planning

       1.3.5    Work            E     The process by which an employee, whether
                Breakdown             new to the business or transferred from
                Structure             another position, is introduced to the new job

                                F     Balancing the unlimited needs and wants of
                                      society with the limited resources available to
                                      satisfy them
                                                                                (5 x 2)      (10)

                                                                  TOTAL SECTION A:             40

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### Page 6

6                                   BUSINESS STUDIES                       (EC/NOVEMBER 2015)

SECTION B

Answer any THREE questions from the five questions in the ANSWER BOOK.
The answers to EACH question must be on a NEW page.

QUESTION 2: BUSINESS ENVIRONMENT

2.1                  “Power relationships can make or break a business.”

       Explain and support this statement with applicable examples.                        (6)

2.2    Discuss the impact of changes in the income levels of consumers on the
       business sector.                                                      (4 x 2)       (8)

2.3    Distinguish between mergers, takeovers, alliances and acquisitions.      (3 x 2)    (6)

2.4    Briefly describe how social, cultural, and demographic issues affect business
       operations.                                                                         (6)

2.5    “Outsourcing has become more popular over the years.”

       Discuss FIVE advantages of outsourcing.                                            (10)

2.6    “Every workplace manager should try to ensure that accidents are prevented
       in the workplace.”

       Provide FIVE measures managers can put in place to ensure that accidents
       do not happen in the workplace.                                     (5 x 2) (10)

2.7    “The importance of the primary sector industries which feeds the sub-sectors
       of the secondary sector is over-emphasised in the economy of a developing
       country, such as South Africa.”

       Explain this statement by comparing the links between agriculture, forestry,
       fishery and mining sub-sectors of the primary and secondary sectors in the
       South African economy.                                                             (14)
                                                                                          [60]

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### Page 7

(EC/NOVEMBER 2015)                   BUSINESS STUDIES                                      7

QUESTION 3: BUSINESS VENTURES

3.1    Tabulate the differences between a sole proprietorship, close corporation
       and private company in terms of the following criteria:

       3.1.1    Number of founders                                             (3 x 2)    (6)

       3.1.2    Liability for the business debts                               (3 x 2)    (6)

       3.1.3    Taxation                                                       (3 x 2)    (6)

3.2    Discuss THREE contractual implications of leasing for the business
       undertaking.                                                           (3 x 2)     (6)

3.3    A business plan is a written document describing the nature of the business,
       the sales and marketing strategy and the financial background, and
       containing a projected profit and loss statement. A business plan is also a
       road map that provides directions so a business can plan its future and helps
       it avoid bumps in the road.

       3.3.1    A business plan must be transformed into an action plan.

                Define the action plan.                                                   (2)

       3.3.2    Explain the steps that must be followed to transform a business plan
                into an action plan.                                           (5 x 2) (10)

3.4    List and explain FIVE functions of the trade union.                    (5 x 2) (10)

3.5    Name FIVE things to avoid in a question and answer session.            (5 x 2) (10)

3.6    What is the difference between verbal and non-verbal formats of presenting
       business information?                                                              (4)
                                                                                         [60]

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### Page 8

8                                   BUSINESS STUDIES                      (EC/NOVEMBER 2015)

QUESTION 4: BUSINESS ROLES

4.1    “Force field analysis is a decision making technique that can be used in any
       business enterprise.”

       Name SIX steps to follow when using this technique.                                (6)

4.2    Name and explain stages that a business management can follow in order to
       deal with crises.                                                                 (10)

4.3    Briefly outline FIVE reasons for resisting change.                     (5 x 2)    (10)

4.4    Name FIVE important characteristics of entrepreneurial businesses.     (5 x 2)    (10)

4.5    “Micro lenders are not regulated by South African Banking Act.”

       Evaluate the nature and function of micro lending.                                 (4)

4.6    Suggest FIVE strategies that can be used to manage stress.             (5 x 2)    (10)

4.7    Describe the purpose of the Labour Relations Act, 1995 (Act 66 of 1995).
                                                                             (5 x 2)     (10)
                                                                                         [60]

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### Page 9

(EC/NOVEMBER 2015)                   BUSINESS STUDIES                                          9

QUESTION 5: BUSINESS OPERATIONS

5.1    Read the case study below and answer the questions that follow:

                                 ADVERTISING IS MY JOB

       James has been acting as the financial manager for six months when it was
       decided to advertise the job. His manager prepared the advertisement without
       specifying the required qualifications or experience needed for the job. It was
       therefore unclear what the selection criteria would be. The line manager
       decided to advertise the job internally through the notice board to the financial
       staff. James was the only applicant and was given the permanent post without
       an interview.

       5.1.1    Suggest TWO alternative methods of recruitment the business could
                have used to advertise this post.                                              (4)

       5.1.2    The business made use of internal recruitment. Explain another
                method they could have used.                                                   (4)

       5.1.3    Why is it necessary to specify qualifications and experience needed
                for a job in an advertisement?                                                 (4)

       5.1.4    Differentiate between a job description and job specification.                 (4)
                                                                                              [16]

5.2    Match each of the following descriptions to the concepts given below.

       Write ONLY the number of the question and the concept next to it.

       Induction; Recruitment; Placement; Contract of employment; Selection

       5.2.1    Provides the conditions of employment, including remuneration and
                working hours.

       5.2.2    Action of making a decision after interviewing a number of
                candidates.

       5.2.3    The process of finding suitable employees to perform work.

       5.2.4    Introducing the candidate to the policies and procedures and work
                processes of the business.

       5.2.5    Process of allocating a new employee to a vacant post.             (5 x 2)    (10)

5.3    Which details should be included in an employment contract?                            (10)

5.4    Name TWO quality control bodies that ensure that the quality of manufactured
       goods is maintained.                                                 (2 x 2)            (4)

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### Page 10

10                                   BUSINESS STUDIES                        (EC/NOVEMBER 2015)

5.5    Read the following case study and answer the questions that follow:

       Beaux-Arts was founded in 1996 by Linda Lloyd in Kempton Park. Linda
       started an art and craft service offered to schools for children from three
       years of age. She operated as a pilot franchise for a year and thereafter
       became a member of the Franchise Association of South Africa. By June
       2001 she had franchises servicing schools in 101 cities, towns and
       municipalities throughout the country. She does the training herself, which
       includes product training, business and marketing skills. Franchisees and
       their employees also receive on-going training by specialists in their field of
       pottery, arts and crafts to ensure the use of appropriate skills.

       5.5.1    Discuss TWO advantages and TWO disadvantages of a franchise.
                                                                        (4 x 2)              (8)

       5.5.2    Linda wants to outsource some activities undertaken by her as a
                franchisor. Recommend ONE activity she could outsource and
                supply a reason for your choice.                                             (4)

       5.5.3    Suppose you applied to purchase the right to own a franchise from
                Linda, you want to assume all the responsibility for the business
                yourself. Which form of ownership would you choose? Explain why.            (8)
                                                                                           [60]

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### Page 11

(EC/NOVEMBER 2015)                     BUSINESS STUDIES                                    11

QUESTION 6: MISCELLANEOUS

6.1    6.1.1    List FOUR causes of conflict in an organisation.                           (8)

       6.1.2    Which strategies can be used to resolve conflict?                          (8)

6.2    All successful teams share the same four essential elements. Write down
       the FOUR elements that make a team successful.                                      (8)

6.3    State any FOUR characteristics of good governance as laid down by the
       King Code III.                                                      (4 x 2)         (8)

6.4    “Packaging must distinguish a product from its competitors’ products.”

       Briefly name and describe FOUR different forms of or types of packaging.
                                                                            (4 x 3) (12)

6.5    Identify the problem solving techniques being described below:

       6.5.1    Gather information by using a selected panel based on their
                knowledge of a specific topic or target area; seek to bring about
                agreement from differing views by means of a questionnaire.                (2)

       6.5.2    Method used to list, discuss and assess the various advantages and
                disadvantages of a proposed change.                                        (2)

6.6    After all the interventions and meetings, everyone accepted Joseph as a
       team member. Everyone is focusing on the big game in the next two weeks.
       As time flies past, everyone is starting to stress about the game. The coach
       realised that he needs to teach the team on how to manage stress.

       6.6.1   Why is it important for the coach to manage stress levels?               (5(10)
                                                                                            x 2)

6.7    Define collective bargaining.                                                      (2)
                                                                                         [60]

                                                                   TOTAL SECTION B:      180

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### Page 12

12                                 BUSINESS STUDIES                       (EC/NOVEMBER 2015)

SECTION C

Answer any TWO questions from this section.

QUESTION 7

Determining a suitable price for a product is one of the key success factors for an
enterprise. Due to frequent changes that occur in the business environment,
business enterprises sometimes need to adapt their prices in order to either retain
existing customers, or attract new customers.

Analyse and discuss this statement under the following headings:

Pricing Techniques, Pricing Strategies, Price Determination and Factors
influencing Price                                                                       [40]

QUESTION 8

Many businesses are facing socio-economic issues directly or indirectly. This
speaks to their corporate social responsibility.

Discuss the impact of THREE of these contemporary socio-economic issues on a
business’s operations: e.g. low income levels; poverty; inflation;
demographic/cultural factors and population growth; unemployment and/or
economic crime. Recommend possible solutions or contributions that businesses
can make to deal with these socio-economic issues.                                      [40]

QUESTION 9

A good example of franchising is Kentucky Fried Chicken. They are found in
almost every city around the country. A small business owner buys the right to sell
the goods and services of a large well established company. The person buying a
franchise is known as the franchisee and the person selling the right is known as
the franchisor.

Elaborate on the above statement and in your discussion include advantages and
disadvantages of both franchisor and franchisee and the franchising contract.           [40]

QUESTION 10

The Labour Relation Act (Act 66 of 1995), the Employment Equity Act 55 of 1998
and BCEA 75 of 1997 was put in place to redress the imbalances of the passed in
the labour force.

Discuss the nature and purpose of each Act and explain the impact of it on
business.                                                                               [40]

                                                              TOTAL SECTION C:           80
                                                                 GRAND TOTAL:           300

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