# Tourism Grade 12 Eastern Cape Mock 2012 Question Paper (Eng)

> Grade 12 Tourism question paper from the Eastern Cape Mock Exam 2012 (English), 19 pages. Read online or get the free PDF download, memo linked when available.

- Page: https://www.hlayiso.com/library/trsm-s12-qp-eng/47250299-c3ef-4bf9-b6de-da57f2b45b0b
- Updated: 2026-09-27
- Subject: Tourism
- Grade: Grade 12
- Document type: Question paper
- Year: 2012
- Exam period: Eastern Cape Mock Exam
- Curriculum: CAPS
- Pages: 19

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Tourism · Grade 12 · Eastern Cape Mock Exam · 2012. Question paper, 19 pages. Read online or download the PDF.

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                   Province of the
                   EASTERN CAPE
                   EDUCATION

                            NATIONAL
                       SENIOR CERTIFICATE

                             GRADE 12

                       SEPTEMBER 2012

                               TOURISM

MARKS:   200

TIME:    3 hours

                              *TRSMDM*

                   This question paper consists of 19 pages.

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2                                      TOURISM                             (SEPTEMBER 2012)

INSTRUCTIONS AND INFORMATION

Read the instructions carefully before answering the questions.

1.    This question paper consists of FIVE sections.

2.    ALL questions in SECTION A, B, C, D and E are COMPULSORY.

3.    Start EACH QUESTION on a NEW page.

4.    The following table is a guide to help you allocate your time according to
      each section.

      SECTION A      Short Questions                   40 marks      20 minutes
                     Tourism as an Interrelated
      SECTION B                                        40 marks      40 minutes
                     System
                     Sustainable and Responsible
      SECTION C                                        40 marks      40 minutes
                     Tourism
                     Tourism Geography,
      SECTION D                                        50 marks      50 minutes
                     Attractions and Travel Trends
                     Customer Care and
      SECTION E                                        30 marks      30 minutes
                     Communication

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(SEPTEMBER 2012)                           TOURISM                                     3

 SECTION A: SHORT QUESTIONS

 QUESTION 1

 1.1    In each of the following questions four options are provided as possible
        answers. Choose the answer and write only the letter (A – D) next to the
        QUESTION number (1.1.1 – 1.1.20) in the ANSWER BOOK.
        E.g. 1.1.21 D

        1.1.1      Tourism is important because it is …

                   A    labour intensive.
                   B    largest generator of jobs.
                   C    a final product.
                   D    all of the above.

        1.1.2      The … people are regarded and recognized as indigenous
                   inhabitants of the sub-continent. They are known as embodying
                   the essence of Southern Africa‟s deep past.

                   A    Ndebele
                   B    Xhosa
                   C    San
                   D    Zulu

        1.1.3      … refers to the code of politely speaking on the telephone in
                   order to convey a professional, friendly and helpful image of the
                   workplace.

                   A    Telephone etiquette
                   B    Stereotype
                   C    Verbal communication
                   D    Listening

        1.1.4      The country that hosted the IRB Rugby World Cup in 2011:

                   A    New Zealand
                   B    Australia
                   C    Wales
                   D    Ireland

        1.1.5      Conducted in October 2011 to ensure that all South African
                   Citizens are counted so that service delivery can be done with
                   proper planning:

                   A    Local Government Elections
                   B    Census 2011
                   C    Counting 2011
                   D    None of the above

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4                                    TOURISM                             (SEPTEMBER 2012)

    1.1.6   This local airline has recently been launched, especially for the
            route between Johannesburg and Bhisho:

            A    NAPTOSA
            B    SAA
            C    SANTACO
            D    MANGO

    1.1.7   … is South Africa‟s national bird.

            A    The Peregrine Falcon
            B    The Egyptian goose
            C    The Blue Crane
            D    The Eagle

    1.1.8   This is a market segment from the „Domestic Tourism Growth
            Strategy‟ used to promote domestic tourism in South Africa:

            A    No-income families
            B    Older upcoming businessmen
            C    BATS
            D    Golden Older Couples

    1.1.9   The objective of the Ramsar Convention is to …

            A    promote gender equality.
            B    promote the wise use of all wetlands through local, regional,
                 national and international cooperation.
            C    combat HIV/Aids.
            D    reduce global emissions of greenhouse gases.

    1.1.10 The central objective of these annual awards is to build service
           competiveness in the South African tourism industry:

            A    Imvelo Awards
            B    Welcome Awards
            C    ETEYA Awards
            D    Blue flag Awards

    1.1.11 The Kyoto Protocol was intended to …

            A    promote gender equality.
            B    reduce poverty.
            C    combat HIV/Aids.
            D    reduce global emissions of greenhouse gases.

    1.1.12 If a traveller moves 15° left of GMT he/she would be travelling …

            A    eastward.
            B    westward.
            C    northward.
            D    southward.

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(SEPTEMBER 2012)                         TOURISM                                      5

        1.1.13 The countries that advance their clocks one hour in relation to
               their local time will be practising …

                   A   universal time.
                   B   prime time.
                   C   central African time.
                   D   daylight saving time.

        1.1.14 In team work the person who will ensure that one person does not
               dominate the group and the deadlines are met is called the …

                   A   initiator.
                   B   gatekeeper.
                   C   clarifier.
                   D   encourager.

        1.1.15 The term used to describe tourists who visit a country for cultural,
               but not natural experiences, is known as …

                   A   ethnotourism.
                   B   ecotourism.
                   C   adventure tourism.
                   D   domestic tourism.

        1.1.16 The international organisation that is responsible for collecting
               tourism statistics globally is the …

                   A   United Nations World Tourism Organisation (UNWTO).
                   B   African Union (AU).
                   C   World Health Organisation (WHO).
                   D   Southern African Tourism Service Association (SATSA).

        1.1.17 … is the way of collecting comments, suggestions and complaints
               from a variety of information sources to influence management
               decisions:

                   A   Assignment
                   B   Feedback
                   C   Market sales
                   D   Benchmarking

        1.1.18 A form of written communication that is used to convey a short
               message between people in the same organisation:

                   A   Report
                   B   Fax
                   C   Business letter
                   D   Memorandum

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6                                       TOURISM                               (SEPTEMBER 2012)

      1.1.19 This assessment is conducted prior to tourism development to
             evaluate its impact on the environment:

              A     Environmental Management System
              B     Geographical Information System
              C     Environmental Impact
              D     Environmental Affairs

      1.1.20 Foreign currency can be obtained in the following ways:

              A     Swift Card
              B     Telegraphic transfer
              C     Money Gram
              D     All the above-mentioned                                   (20x1)    (20)

1.2   Choose the correct word(s) from those given in brackets. Write only the
      word(s) next to the question number (1.2.1 – 1.2.5) in ANSWER BOOK.

      1.2.1   Work (ethnic/ethic) refers to an employee‟s commitment in the
              workplace.

      1.2.2   A (visa/passport) is issued by one‟s own country.

      1.2.3   These markets, referred to as (target/ niche) markets, are small,
              often specialized sections of a larger market, each with clearly
              defined characteristic.

      1.2.4   (A timetable/An itinerary) is a plan showing where tourists will
              travel to each day and the activities they will participate in while
              on tour.

      1.2.5   The (Bank Buying Rate/ Bank Selling Rate) is used when a tourist
              exchanges foreign currency for ZAR.                       (5x1)             (5)

1.3   In order to plan a successful tour/ trip for any customer, it is important that
      the person planning the tour works meticulously and logically. Below is a
      list of things that need to be done, but as you can see, they are not in a
      logical order. Re-write the steps in a logical sequence and write only the
      letter next to the corresponding number from 1.3.1 – 1.3.5: e.g. 1.3.6 E

      1.3.1   A    Inform the traveller and hand over all documentation

      1.3.2   B    Decide on the best suitable class, fare and room rate

      1.3.3   C    Check all tickets and documentation

      1.3.4   D    Make the flight and hotel reservations

      1.3.5   E    Identify the needs of the traveller                        (5x1) (5)

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(SEPTEMBER 2012)                       TOURISM                                            7

 1.4    Choose the protocol (regulations and stipulations) in COLUMN A that
        matches an agency in COLUMN B. Write only the letter (A – G) next to
        the questions number (1.4.1 – 1.4.5) in the ANSWER BOOK.
        For example 1.4.6 E

                   COLUMN A           COLUMN B
        1.4.1      Japan          A   World Summit on Sustainable
                                      Development (WSSD)
        1.4.2      Brazil         B   Montreal Protocol
        1.4.3      South Africa   C   Kyoto Protocol
        1.4.4      Denmark        D   UN Stockholm conference on human
                                      Environment
        1.4.5      Canada         E   Copenhagen Accord
                                  F   Berlin Declaration
                                  G   Earth Summit
                                                                            (5x1)   (5)

 1.5    Examine the logos below and name the global event each represents.

                                                          ICC 2011

                            A                                B

                                                                 IRB 2011

                            C                                D

                            E                                               (5x1)   (5)

                                                          TOTAL SECTION A:          40

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8                                     TOURISM                              (SEPTEMBER 2012)

SECTION B: TOURISM AS AN INTERRELATED SYSTEM

QUESTION 2

2.1   Read the extract below and answer questions based on it.

                                        SAILING THE SEAS
                           THIS MARINE PILOT assists sea vessels to
                           dock safely in the harbour

      S
              he grew up in the small Eastern Cape town of Aliwal North, never
              dreamt she‟d ever live near the sea. But today Lulama
              Tsholoba (26) not only knows some of South Africa‟s beautiful
      seaside towns and cities, she has also carved a career for herself at sea.

      A marine pilot who lives in Saldanha Bay on the West Coast, Lulama‟s
      main job is to help sea vessels to dock-and later leave the Saldanha
      harbour safely. “I‟m the link between the control room and the captain
      who is steering his vessel into the harbour.”

      Lama, as she‟s known, says it‟s a demanding job. “There‟s no space for
      error. You have to be on top of your game every day”. But she thrives on
      the challenge. Her interest in a maritime career was stimulated when she
      spotted two guys walking around Cape Town in immaculate white
      uniforms. “They looked good” she says, and “I wondered what kind of
      work they did. Later on I discovered they were naval officers.”

      Soon thereafter she attended a career expo at the then Cape Technikon
      and saw a poster advertising maritime studies. On the poster were people
      dressed in the immaculate white uniforms she‟d recently admired. Then
      and there she decided to pursue a maritime career.

      “I wanted to do something different,” Lama explains. Even though she‟d
      heard that the maritime industry was male dominated, she wasn‟t put off.
      “I love a good challenge”, she laughs. Now employed by the Transnet
      National Port Authority – the only company in SA that employs marine
      pilots - Lama is perfectly suited for the job. She works 12-hour shifts, one
      day on and one day off, and is on duty two weekends a month. “No two
      days are the same,” she says. “My days are determined by the weather.
      If the sea is calm, it‟s easy to dock a vessel but when the wind starts to
      blow or it‟s raining, things can get very tricky”. But come rain, wind or
      shine, Lama gives of her best and rises to the challenge.
                                        Adapted from: Drum Magazine Aug 2011

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(SEPTEMBER 2012)                           TOURISM                                                   9

        2.1.1      State the career that Lulama has chosen for herself.                       (1)

        2.1.2      As her employer, suggest THREE facts you would consider if you
                   were to draw up Code of Conduct for Lulama.              (3x2)             (6)

        2.1.3      Find sentences in the extract that suggest the following:

                   (a)   Lulama‟s case is about women empowerment.                            (2)

                   (b)   Lulama is a shift worker.                                            (2)

        2.1.4      Name TWO other careers that can be found in Lulama‟s industry.             (2)

 2.2    Two extracts (A and B) are given below. Read them carefully and then
        answer the questions based on them.

              EXTRACT A                                      EXTRACT B
       BELLAGIO AT THE BLUBIRD               OLIVA BAR AND
       CENTRE IN BIRNAM                      RESTAURANT ON 178
                                             OXFORD ROAD
        The service was not as good          It was relatively quiet Tuesday night in
        as it should have been.              the eatery and the two young waiters
        Our waiter was elderly and           were friendly and quick. They also
        lethargic, making his service        happily delivered tap water, not offering
        lacklustre and uninspired.           the irritating option of “still or sparkling”,
        Considering that the                 which makes patrons feel obliged to buy
        Restaurant was a third empty         bottled water. Chef Beer was also on
        at Lunchtime, we were not            hand, not only bringing food for us, but
        impressed.                           also for his other patrons too. The nicest
        We had to ask about the              thing about a compact chef-owned
        specials, he forgot my salad         Eatery is that the guy (or gal) owned
        and some dishes on the menu          your supper is on-site and accessible.
        were not available. It was
        irritating.

        2.2.1      Name the main component of the tourism industry discussed in
                   the two extracts.                                                          (1)

        2.2.2      Customers in Restaurant A (Bellagio at the Blubird Centre in
                   Brinam) did not get value for their money. From the extract,
                   supply evidence to motivate this fact.                       (2x2)         (4)

        2.2.3      Predict the impact that the experience in Restaurant B (Oliva Bar
                   and Restaurant on 178 Oxford Road) will have for our country,
                   South Africa.                                                (3x2)         (6)

        2.2.4      State THREE unfavourable working conditions that workers in
                   these restaurants have to put up with.                    (3x2)             (6)
                                                                                              [30]

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10                                        TOURISM                           (SEPTEMBER 2012)

QUESTION 3

3.1   Read the statement below and answer the questions based on it.

                            CELEBRATING SUCCESS IN TOURISM

                                          In the past, the majority of
                                          people were excluded in
                                          Tourism. It is now important
                                          that this trend be reversed.

                    A successful
                    Black Woman           Adapted from business partners‟
                    from Mthatha          advertisement

      3.1.1   State TWO ways in which this trend can be reversed.                     (2)

      3.1.2   Below are TWO governmental tourism strategies currently in use
              in our country. Explain EACH strategy and state ONE aim of
              each.

              (a)   The Domestic Tourism Growth Strategy of the DEAT(1 + 1x2) (3)

              (b)   The Black Economic Empowerment (BEE) Charter (1 + 1x2)            (3)

      3.1.3   Before 1994, the previously disadvantaged communities received
              limited benefits from the tourism industry.
                                  [Adapted from: Tourism White Paper Document]

              State ONE positive contribution to address this problem by …

              (a)   government.                                                       (1)

              (b)   the private sector.                                               (1)
                                                                                     [10]

                                                              TOTAL SECTION B:        40

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(SEPTEMBER 2012)                          TOURISM                                        11

 SECTION C: RESPONSIBLE AND SUSTAINABLE TOURISM

 QUESTION 4

 4.1    Read the extract below and answer the questions based on it.

                         German airline to buy EC biofuel

                   erman airline Lufthansa has agreed to buy jet fuel from an

        G          Eastern Cape company which is marketing bio fuels as an
                   answer to curtail the carbon footprints of multi-national
                   cooperations.

         Entrepreneurial couple William and Sylvia Charles, of the Sakhisizwe
         Trust, have been working on the project over the past four years,
         capturing Lufthansa as their first customer.

         Their initiative aims to decrease the world‟s carbon footprint while
         increasing opportunities for job creation as plans are being made towards
         the creation of a bio-fuel refinery within the province.

         “We can now go public because we have all the major building blocks in
         place – the feedstock, the technology, the plant and, importantly, an off-
         taker in Lufthansa,” said Sylvia, marketing director of the Sakhisizwe
         Trust.

         The main feedstock for the bio jet fuel will be soyabeans grown in the
         Eastern Cape, Free State and KwaZulu-Natal.

         According to the company‟s media spokeperson, Ed Richardson of
         Siyathetha communications, Africa is the ideal place for such projects as
         it has the land and biofuel plantations on hand. “It‟s more than just
         another dream, biofuel is taking over the world,” said Richardson.

         “All the building blocks are in place; we just need to put the model in
         place so that the farmers can start.” The beans contain vegetable oil
         which is refined into biokerosene, or jet fuel. A shipment of about 8000
         tons of crude vegetable oil made from beans grown in the area will soon
         be shipped to Finland, refined into jet fuel and used in the Lufthansa trial.
         “There are about two or three other projects like this floating around and
         none of them have customers, so having Lufthansa as ours is great,” said
         Richardson.

         He said the project would create jobs in rural communities while
         decreasing the carbon footprint. Negotiations are underway with Clean
         Tech Africa in Berlin, near East London, which will be producing a test
         batch of the biofuel and will assist in speeding up production. It has
         already set up a renewable energy hub for the Eastern Cape. There is
         huge world demand for biofuel products and Lufthansa on its own seeks
         about 400 million litres a year across the world.

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12                                    TOURISM                              (SEPTEMBER 2012)

     According to Sylvia Charles, engineers from the technology supplier
     Cimbria Sket are already working on a plant capable of producing
     100 000 tons of soyabean oil a year, followed by a refinery. Full
     production is scheduled to start in 2014. “We are in negotiations with
     farmers‟ organizations to speak about producing the beans,” she says.
     Of concerns that biofuel production will negatively affect food security,
     Charles says: “All the research shows that soyabean production will not
     impact on food security, but will in fact enhance it”. In October, a high-
     powered German delegation will be visiting the Eastern Cape to inspect
     the facilities, the two industrial development zones, and the farming area
     where the beans will be produced. The global aviation industry faces
     challenging targets in reducing emissions from fossil fuels.
                                                       Adapted from: City Press

     4.1.1   Describe THREE aims of this biofuel project.                            (3)

     4.1.2   Mention THREE provinces that will benefit from in this initiative.      (3)

     4.1.3   Predict how the biofuel project may encourage the practice of
             responsible and sustainable tourism in terms of Triple Bottom
             Line approach.                                              (3x2)       (6)

     4.1.4   Quote a sentence from the extract that suggests that Africa is
             suitable for this project.                                              (2)

     4.1.5   Discuss the involvement of farmers in this project.                     (2)

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(SEPTEMBER 2012)                            TOURISM                                     13

 4.2    Study the advertisement and then answer the questions that follow.

                    Global warming is directly
                    related to human behaviour. It
                    is said to be the cause of
                    climate change, resulting in
                    greater extremes in weather,
                    including more violent storms,
                    flooding and droughts.

        4.2.1      Explain the concept of global warming.                            (2)

        4.2.2      Mention the following:

                   (a)   One effect that global warming may have on the ski Resort   (2)

                   (b)   One effect of global warming on the polar bears             (2)

        4.2.3      List THREE things that you could do to help solve the
                   globalwarming crisis.                                             (3)

        4.2.4      Evaluate the relationship between global warming and extinction
                   of certain animal species.                                         (2)
                                                                                     [27]

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14                                     TOURISM                              (SEPTEMBER 2012)

QUESTION 5

5.1   5.1.1   List TWO natural resources used by African curio makers.                (2)

      5.1.2   Name ONE product from each of the natural resources you listed
              in QUESTION 5.1.1 above.                                                (2)

5.2   In order for the above African curio makers to sustain the marketability of
      their products identify FIVE principles of the marketing mix they have to
      consider.                                                                       (5)

5.3   Describe the culture of the Zulus under the following sub-headings:

      5.3.1   Religious beliefs                                                       (2)

      5.3.2   Clothing                                                                (2)
                                                                                     [13]

                                                            TOTAL SECTION C:          40

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(SEPTEMBER 2012)                        TOURISM                                        15
 SECTION D: TOURISM GEOGRAPHY, ATTRACTIONS AND TRAVEL TRENDS
 QUESTION 6
 6.1    Read the case study below and answer the questions that follow. Use the
        World Time Zone map when answering the questions.
        A group of South African athletes are interested in participating in Olympic
        games to be held in London in summer 2012. The South African athletes'
        travelling plan is organised by the Olympics committee of South Africa.
        The athletes are interested in the following information:
        • The number of time zones they are going to cross
        • Whether South Africa is ahead or behind time compared to England
        • Whether they will suffer from jet lag when they arrive in London

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16                                      TOURISM                              (SEPTEMBER 2012)

      6.1.1   Determine the number of time zones between Johannesburg and
              London.                                                                  (2)

      6.1.2   State whether South Africa's time is ahead or behind that of
              London. Give reasons for your answer.                                    (3)

      6.1.3   The Olympics Committee wants to make a call to the organisers
              of the athletics meeting at 16:00.

              (a)   Calculate the time the call will be received in London
                    bearing in mind that Daylight Saving Time is practised in
                    London at this time.                                               (3)

              (b)   Explain why the South African Olympics Committee will find
                    it convenient to make their call to London at any time.            (2)

      6.1.4   Give TWO benefits of Daylight Saving Time.                               (2)

      6.1.5   The South African Rugby National Team (Amabokoboko)
              attended and participated in the IRB rugby world cup in New
              Zealand in 2011. They arrived in New Zealand on Friday the 2nd
              of September 2011 at 08:00. Their plane took 16 hours to travel
              from South Africa. The world cup was scheduled to officially start
              on the 9th of September. They arrived early so as to be able to
              deal with the jetlag before their game scheduled for the 11th with
              Wales.

              (a)   Calculate the time, day and date they departed from South
                    Africa, OR Tambo International airport.                            (4)

              (b)   State TWO Symptoms of jetlag.                                      (2)

              (c)   Describe how Amabokoboko could have dealt with jetlag.             (2)

6.2   Health, security and safety are important elements that determine the
      success or failure of the tourism industry at a global level. Countries that
      fail to guarantee the health, security and safety of its visitors always face
      different kinds of problems when it comes to tourism.

      6.2.1   Name TWO sources a tourist can go to in order to obtain
              information about health, security and safety of a country.              (2)

      6.2.2   State ONE reason why countries enforce health restrictions.              (1)

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(SEPTEMBER 2012)                            TOURISM                                        17

 6.3    Study the following exchange rate table and answer the questions that
        follow.

        CURRENCY                VALUE IN RANDS
        US Dollar                    8,75
        Pound Sterling              12,45
        Euro                         9,95
        Japanese Yen                 0,08

        6.3.1      In South Africa, a plate consisting of vegetables, salads and meat
                   costs R 45,00. Calculate what this would cost in the currency of
                   Italy. Show all your calculations.                                    (3)

        6.3.2      A good men‟s shirt in London costs £ 15,00. Calculate what this
                   would cost in South African Rand. Show ALL calculations.              (3)

        6.3.3      Explain the difference between the bank selling rate and the bank
                   buying rate.                                                          (4)

        6.3.4      List THREE different forms of carrying foreign currency.              (3)

 6.4    State TWO places where foreign currency may be obtained.                         (2)

 6.5                        FIFA NOW FOCUSING ON BRAZIL
        The 2014 World Cup is heading to Brazil. In less than 4 years, the
        greatest football spectacle of them all will be heading to the country that
        introduced the notion of the beautiful game. For the first time in 64 years,
        football‟s biggest event will grace Brazil‟s shores and a feast of football is
        sure to be served in front of passionate crowds (fans). True, there is the
        small matter of the World Cup in South Africa in 2010 to contend with first,
        but football fans across Brazil and indeed the world are rubbing their
        hands in anticipation of the 2014 Brazil World Cup.

        6.5.1      Define the term global event.                                         (2)

        6.5.2      State any THREE positive impacts the 2014 Soccer World Cup
                   would have on Brazil.                                                 (3)

        6.5.3      Mention any THREE negative impacts the 2014 Soccer World
                   Cup would have on Brazil.                                             (3)

        6.5.4      In preparation for the 2014 FIFA Soccer World Cup, Brazil must
                   start considering the safety and security of disabled sport lovers.

                   (a)   State TWO ways in which you can improve facilities that
                         cater for disabled travellers in the accommodation sector.      (2)

                   (b)   State TWO ways in which you can improve facilities that
                         cater for disabled travellers in sports stadiums.               (2)

                                                                 TOTAL SECTION D:        50

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18                                    TOURISM                               (SEPTEMBER 2012)

SECTION E: CUSTOMER CARE AND COMMUNICATION

QUESTION 7

7.1   Study the extract below and answer the questions based on it.

      In South Africa there are many tour operating companies which sell
      holidays. They sell holidays to various overseas markets such as UK,
      Germany, Italy, African countries etc. They, sometimes, evaluate the
      success of their promotional activities. They from time to time embark on
      market research so as to find customer needs and meet customer
      satisfaction.

      7.1.1    Define the term market research.                                       (2)

      7.1.2    Differentiate between Existing markets and New markets.                (4)

      7.1.3    State THREE uses of market research in tourism.                        (3)

7.2           The Pimville Museum in Underberg: Kwa-Zulu Natal

      This museum is located just outside the farming town of Underberg in the
      Drakensberg Heritage Site of Kwa-Zulu Natal. It exhibits mainly the
      history of the area which mainly includes the Anglo-Boar war that took
      place around 1902. The pictures of caves and implements that were used
      by the Bushmen are also a must see.
      There are about 15 full-time employees in the museum. The management
      strives to offer excellent service. Recently, they began looking at ways of
      evaluating the quality of customer service.

      7.2.1    Explain the meaning of Customer Feedback.                              (2)

      7.2.2    Select THREE appropriate feedback methods Pimville Museum
               could use to evaluate and measure customer satisfaction.               (3)

      7.2.3    Predict the positive impacts that feedback can have on the
               Museum and Underberg in general.                                       (4)

      7.2.4    Discuss TWO advantages of a suggestion box as a method of
               getting customer feedback.                                             (4)
                                                                                     [22]

### Page 19

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(SEPTEMBER 2012)                           TOURISM                                   19

 QUESTION 8

 8.1
                                             Virginia Town House
                               “A B&B Retreat in Town”.
          A Place where you are likely to forget it all and rejuvenate your life
                           to be what you really want it to be.
          4 single air conditioned en suite rooms. Located at Nelson Mandela
                         Drive in Mthatha, close to Hotel Savoy.
               Tel: 047 5316 323
               Fax : 047 5423 118
                              Virginiahouse@mweb.co.za
                                  www.virginia.co.za

        8.1.1      Define e-mail.                                                  (2)

        8.1.2      Give the e-mail address of the B&B.                             (1)

 8.2    8.2.1      Identify the website address of the B&B.                        (2)

        8.2.2      Explain when you may use this address.                          (2)

 8.3    Quote the slogan of the B&B.                                               (1)
                                                                                   [8]

                                                              TOTAL SECTION E:     30

                                                                GRAND TOTAL:       200

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