English Hl Grade 12 P1 NSC June 2014 Question Paper (English)

Downloaded from hlayiso.com SENIOR CERTIFICATE EXAMINATION ENGLISH FIRST LANGUAGE P1 HIGHER GRADE 2014 MARKS: 100 TIME: 2½ hours This question paper consists of 6 pages and a 8-page addendum. 3 Copyright reserved Please turn over

Downloaded from hlayiso.com English First Language/HG/P1 2 DBE/2014 SCE INSTRUCTIONS AND INFORMATION 1. The question paper consists of FIVE questions. 2. Answer ALL the questions. 3. All reading material is contained in the ADDENDUM to this question paper and should be detached for ease of reference. 4. Keep your answers brief. Pay attention to the mark allocation in determining the length of your answers. 5. Use your own words unless asked to quote. 6. Number your answers in the centre of the page. 7. Use the same numbering as in the question paper. 8. Write only the letter in response to multiple-choice questions, e.g. 1.2 A 9. Leave a line between answers. 10. Rule off after each question has been completed. 11. Begin the answer to each question on a NEW page. Copyright reserved Please turn over

Downloaded from hlayiso.com English First Language/HG/P1 3 DBE/2014 SCE QUESTION 1: COMPREHENSION Refer to TEXT A in the ADDENDUM: A fount of fonts. Refer to paragraph 1 1.1 Choose the correct answer: A decade or so ago, the words 'fonts' or 'types' would have been seen as … A jargon. B neologisms. C slang. D gibberish. (1) 1.2 In what sense are we all 'designers' nowadays? (1) Refer to paragraph 2 1.3 How far back does Garfield trace the history of fonts? (1) Refer to paragraph 3 1.4 In what way, according to the author, are fonts similar to dress code? (2) 1.5 Account for the use of different typefaces in this paragraph. (2) Refer to paragraph 4 1.6 Name TWO aspects of fonts which influence its 'appropriateness'. (2) 1.7 Account for President Obama's preference for Gotham during his presidential campaign. (2) 1.8 Why do you think John McCain chose Optima in the presidential campaign? (2) Refer to paragraph 5 1.9 It is said that Garfield's book is filled with interesting 'anecdotal observations on the influence of type'. What does this tell you about how he compiled the information for his book? (2) 1.10 What do words and phrases such as 'spoilers' (par. 5), 'of course' (par. 6) and 'not to mention' (par. 8) suggest about the tone and register that the author uses in this passage? (2) Refer to paragraph 6 1.11 Explain the irony in '... the two most omnipresent fonts in the world – the loathed Comic Sans and the lauded Helvetica'. (2) Copyright reserved Please turn over

Downloaded from hlayiso.com English First Language/HG/P1 4 DBE/2014 SCE Refer to paragraph 7 1.12 What public sign is Margaret Calvert best known for? (1) Refer to paragraph 8 1.13 Nadine Botha says that Garfield's book will leave you with some unanswered questions. Why do you think he purposely leaves these questions unanswered? (2) Refer to TEXT B in the ADDENDUM: 'Hate campaign targets PC typeface' 1.14 With what purpose in mind did Vincent Connare invent Comic Sans? (2) 1.15 What tone would be evident when people call Comic Sans 'a typographic abomination'? (1) 1.16 Find evidence in paragraph 3 that Comic Sans is personified, or given a personality of its own. Simply quote a phrase. (1) 1.17 Give a reason why someone might feel offended by an invitation to a funeral which is presented in Comic Sans. (2) 1.18 Does Simon Garfield fully agree with the widespread disapproval of the font Comic Sans? Substantiate your answer by referring to paragraph 6. (2) [30] QUESTION 2: STYLE AND TEXTUAL EDITING Refer to TEXT C in the ADDENDUM, the passage entitled: 'Confessions in Cyberspace' Refer to paragraph 1 2.1 Account for the use of capital letters in words such as Kvetch and Secret Tweet. (1) 2.2 What is the function of the dashes in lines 2–3? (1) 2.3 Identify the language error in lines 3–4 of paragraph 1. Explain why this is an error. (2) 2.4 Identify the error of concord in paragraph 1. Explain why this is an error. (2) 2.5 Let it all out, baby! (Par 1 lines 2/3) How would the intention of the tagline change if the exclamation mark were replaced by a question mark? (2) 2.6 Replace the word: innermost (line 2) with another word with more or less the same meaning. (1) Copyright reserved Please turn over

Downloaded from hlayiso.com English First Language/HG/P1 5 DBE/2014 SCE Refer to paragraph 2 2.7 Account for the use of the hyphen in the word 'spleen-venting'. (2) 2.8 Identify and correct the spelling error in paragraph 2. (1) 2.9 Write the underlined part in the indirect speech, starting like this: Claudine Beaumont said that … (2) Refer to paragraph 3 2.10 What is the function of the hyphen in semi-religious? (1) 2.11 What is the function of the apostrophe in people's views? (1) 2.12 Account for the use of inverted commas around 'church'. (2) 2.13 Rephrase digital generation into a clause (so that it contains a finite verb). (2) [20] QUESTION 3: SUMMARY Refer to TEXT D in the ADDENDUM A friend wants to design a website/menu/wedding invitation/funeral pamphlet and has asked your advice. In no more than 90 words, provide some useful tips about the importance of choosing the right font. Use your own words. This will require that you summarise and paraphrase the given text. Your summary may be in point form or in a single paragraph. Indicate your word count accurately at the end of your summary. [10] QUESTION 4: ADVERTISING Carefully study the advertisements labelled TEXT E AND TEXT F in the ADDENDUM and then answer the following questions. Refer to TEXT E 4.1 How is the slogan: Get Social illustrated in the visual text? (2) 4.2 Which THREE positive points of the Kia Picanto are highlighted in the text? (3) 4.3 Discuss any TWO aspects of this advertisement which would appeal to young people. (4) 4.4 What is the focal point of this advertisement? Why do you think the advertiser has emphasised this aspect? Discuss. (2) Copyright reserved Please turn over

Downloaded from hlayiso.com English First Language/HG/P1 6 DBE/2014 SCE 4.5 How does the advertiser arouse interest in the car in the last two lines of the text? (1) Refer to TEXT F 4.6 Discuss whether you think the choice of font is effective for advertising the Jeep Patriot. (4) 4.7 The hardest part of the journey will not be the terrain. Explain whether you think that the visual text supports this statement in the written text. (2) 4.8 Discuss whether you think this advertisement will have widespread appeal. (2) [20] QUESTION 5: VISUAL LITERACY Refer to TEXT G: Cartoon – Calvin and Hobbes 5.1 What is ironic about Calvin's plan to have a picture taken of him in his room with all the mess 'cropped out'? (2) 5.2 What stereotype about lawyers underpins the humour in this cartoon? Refer to Frames 2 and 4 for an answer. (2) 5.3 What effect does Calvin wish to achieve by putting on a tie and combing his hair? (2) 5.4 In Frame 3 Calvin uses a metaphor borrowed from computer technology. Explain. (2) 5.5 Account for the change in the tiger's body language from Frame 1 to 4. (2) Refer to TEXT H and I: DVD covers for the movie 'Titanic' 5.6 The typeface used for the title, TITANIC is Times New Roman, which is supposed to be a font used when one wishes to elicit emotions from readers. Do you think it is a good choice for this particular DVD? (2) 5.7 Comment on the use of line in the composition of the front cover of Text H. (2) 5.8 Look at the picture of Di Caprio and Winslet in TEXT I. What does the body language reveal about the nature of their relationship? (2) 5.9 Do you think the inclusion of the ship in both these covers is effective? (2) 5.10 The text on both covers reads: WINNER OF 11 ACADEMY AWARDS, with an award depicted alongside it. What effect do you think this comment might have on a person who is browsing through DVD's to take out? (2) [20] TOTAL: 100 Copyright reserved

Downloaded from hlayiso.com English First Language/HG/P1 DBE/2014 SCE ADDENDUM TEXT A: Designinc: A FOUNT OF FONTS 1 A decade or more ago, usage of the word 'font' or 'type' was confined to professional graphic designers. However, as more people got personal computers, more were given the ability to choose how they could present their text documents and e-mail. Nowadays, any computer user can pick a font from a list on their computer, as though picking a dress from a store rail. 2 Written by a non-designer, pitched at the non-designer, Simon Garfield's book Just My Type is a book about fonts. Just as a fashion historian might trace the origins of gold lamé or babydoll shoes, Garfield traces the history of the most popular fonts today. He goes back from the digital one-click ease of today, through the first digitised fonts on the Mac, to that dark time that no one really knows much about – the time before computers. 3 At first one might be inclined to dismiss such a book – Times New Roman, Arial, Courier, Comic Sans … Who cares? Well consider that your discretion not to wear gold lamé to your job interview is about as important as not presenting your CV in Comic Sans. Or that using Times New Roman in your wedding invite is about as romantic as an office memo. Not to mention that using Courier is almost certain to have you labelled as a librarian or technophobe. 4 Besides the historical context of the fonts and some often saucy (Nazis and sex fiends included) biographical info on the actual designer, these questions of 'appropriate font usage' are primarily what Garfield writes about. For instance, on President Barack Obama's use of Gotham throughout his presidential campaign, he writes, 'There are some types that read as if everything written in them is honest, or at least fair.' By comparison, Hillary Clinton used New Baskerville Bold, often used on legal documents, and John McCain used Optima, which is also used on the Vietnam Veterans Memorial. 5 Without giving away too many spoilers, the book is filled with interesting anecdotal observations on the influence of type, looking at everything from album covers of Amy Winehouse, The Beatles and The Beach Boys, to legendary brand showdowns. 6 The chapter names give some insight into Garfield's commentary, ranging from 'Can a font make me popular?' to 'Can a font be German or Jewish?' Of course, no book would be complete without looking at the two most omnipresent fonts in the world – the loathed Comic Sans and the lauded Helvetica. 7 Margaret Calvert, South African, and Jock Kinneir, British, are credited with decking out the entire public signage of the UK – from rail, underground and road to hospital and airport signage. That road sign that is in front of nearly every school in the world – the triangular 'children crossing' sign – was designed by a South African. Copyright reserved

Downloaded from hlayiso.com English First Language/HG/P1 DBE/2014 SCE 8 Just My Type will not answer the question of the appropriate font to use in your Christmas cards, nor why the ANC and the DA use the same fonts in their election posters, nor even why Woolworths is now adopting Gotham (the font Obama used). Not to mention which of the Blackberry fonts best expresses your personality, nor why Apple follows no font choice on their devices – prescribing Helvetica unilaterally across all their handheld devices. However, Garfield will certainly have you thinking about these things and looking at the text-riddled world around us in a whole new way. And fonts do matter to more than just designers now. [Nadine Botha, editor of Design Indaba Magazine, website: www.designindaba.com] TEXT B: HATE CAMPAIGN TARGETS PC TYPEFACE Friends don't let friends use Comic Sans 1 When Vincent Connore sat down in front of his computer in 1994 to put the finishing touches to a new piece of children's software for Microsoft, he decided it lacked a suitably engaging font. Little did he know that more than a decade later, his creation – Comic Sans – would become the subject of history's first campaign to ban a typeface. 2 The font, designed by Connore to be the embodiment of fun for Microsoft Bob – a now long-forgotten attempt by the computing giant to make its Windows 95 programme more accessible to kids – has become a ubiquitous presence on the typeface menus of millions of computers and has even tempted brands such as Adidas to adopt it for advertising campaigns and webpage designs. 3 But it seems that the very childlike jauntiness which has made Comic Sans so appealing to the computer users publicising village fetes and amateur designers creating logos for toy shops has also made it the target of a growing internet campaign. The organisers are intent on it being labelled as a typographic abomination and removed from widespread public use. 4 Time Magazine is among the organisations which seem to have already turned against the font. Earlier this year it named Comic Sans one of history's 50 worst inventions, alongside sub-prime mortgages and asbestos. 5 Other opponents of the font have invented a programme which scours the internet looking for sites written in Comic Sans and changes them to Helvetica. Holly Combs, a US graphic designer who is leading the campaign of BanComicSans.com, told The Independent: 'Comic Sans just isn't designed well. It was never made to be printed and yet it is everywhere I look. I would just appeal to people to be more thoughtful. When I get an invitation to the funeral of a friend and it is written in Comic Sans, I just find that thoughtless. It is an epidemic.' 6 Simon Garfield, author of a new book on fonts, Just My Type, said: 'There is an element of typographical snobbery about all this, but you can't get away from the fact it has just become too popular.' [Simon Garfield in The Independent.] Copyright reserved

Downloaded from hlayiso.com English First Language/HG/P1 DBE/2014 SCE TEXT C: CONFESSIONS IN CYBERSPACE NOTE: This passage contains deliberate errors. 1 Services such as Kvetch! And Secret Tweet enable Twitter users to share 1 their innermost feelings online, hidden by a cloak of anonymity. Kwetch! – 2 which has the tag-line: 'Let it all out, baby!' – is a site where users can post 3 his thoughts, feelings and annoyances. Some are funny, others rude and 4 offensive. All is searingly honest. 2 Although the ability to let it all out on Twitter is relatively new, the Internet has 5 long been used as a platform for anonymous spleen-venting and soul-bearing 6 Websites such as PostSecret, which have provided an outlet for people to 7 admit to the sort of experiences and beliefs that they would normally keep to 8 themselves. 3 The difference between these websites and Twitter is that the micro-blogging 9 service provides a 'real time' account of people's views, opinions, likes and 10 dislikes. Given the semi-religious fervour surrounding Twitter, it is perhaps 11 appropriate that the micro-blogging service has become a new 'church' for the 12 digital generation. [Adapted from the Sunday Telegraph by Claudine Beaumont, 3 May 2013] Copyright reserved

Downloaded from hlayiso.com English First Language/HG/P1 DBE/2014 SCE TEXT D: THE PSYCHOLOGY OF FONTS The fonts that we choose have an impact on our readers, whether in emails, résumés, menus, or websites. Often without even realizing it, readers react psychologically to the appearance of a text. We build websites with a certain goal and audience in mind, and it is important to consider the emotions that we want our words to evoke in our readers. Consider your audience and the message you're trying to pass on, and choose your font accordingly. Fonts have been shown to influence readability. Cleaner fonts like Arial are often considered to be easier to read, which reduces confusion and allows customers to comprehend instructions more easily. Serif fonts (those fonts that include tails at the tops and bottoms of the letters) are more readable than sans serif (fonts that do not include the tails seen in serifs), with readers showing faster reading speeds and greater comprehension with the former. Fonts that are exceptionally hard to read can lead to a lack of comprehension and a lack of enthusiasm. On the other hand, smaller sizes and more ornate fonts can convince consumers of an item's complexity. Many upscale restaurants employ ornate fonts and complex vocabularies in their menus. Customers perceive the menu items to be more complex and presume that the value of the product is therefore higher. An element of font selection that web designers must consider is the use of multiple fonts to strengthen the aesthetics of their site. Choosing one serif and one sans serif font is a good way to achieve balance when using two fonts. Size, too, conveys a certain image to readers. Larger fonts convey insecurity, suggesting that the author feels a need to fill the page. Smaller, more minimalist fonts are more successful choices for powerful messages. Copyright reserved

Downloaded from hlayiso.com English First Language/HG/P1 DBE/2014 SCE TEXT E: KIA MOTORS The text under the illustration reads: Tweet about something worthwhile. Get out and about with the new Picanto. There's enough space to seat five real-life friends. Enough fuel economy to go to a gig 600 km away on one tank. Enough safety features to make sure you get home safely. And more features than we can describe in 140 characters. Get down to your nearest Kia dealer to get more information and to book a test drive. SMS 'picanto' to 32595* Copyright reserved

Downloaded from hlayiso.com English First Language/HG/P1 DBE/2014 SCE TEXT F: JEEP The text under the illustration reads: One look at Patriot's functional angular lights and its 'go anywhere, do anything' capability, and you know it's a Jeep. The hardest part of the journey will not be the terrain. It will be deciding where to go. Let the adventure begin. www.jeep.co.za 0800133355 Jeep is a registered trademark of Chrysler. Copyright reserved

Downloaded from hlayiso.com English First Language/HG/P1 DBE/2014 SCE TEXT G: Calvin and Hobbes Frame 1 Frame 2 Frame 3 Frame 4 Copyright reserved

Downloaded from hlayiso.com English First Language/HG/P1 DBE/2014 SCE TEXT H: DVD COVER FOR THE MOVIE TITANIC - Front cover TEXT I: Front cover Copyright reserved