Business Studies Grade 10 June 2019 Exam Paper hlayiso.com

Downloaded from hlayiso.com TEACHERS WITHOUT BORDERS PROGRAMME BROUGHT TO YOU BY With grateful thanks to our associate partners, The National Department of Basic Education, The Independent Examinations Board, Siyavula Education, Smarticks, Noteshare, Lemonlicious, datacentrix, and most of all, to the schools and teachers from both the public and private education sectors who as founder contributors, have lent content to the Teachers without Borders programme, for the benefit of all South Africa's learners. In Bill Gates words, at the Mandela Day ‘Living Together’ address: “Maintaining the quality of this country’s higher education system while expanding access to more students will not be easy. But it’s critical to South Africa’s future” – working together, we can help achieve this." Contributing schools to date: Clifton School Milnerton High Rustenburg Girls’ High St Peter's Durban Girls' Northwood High St Anne's DC St Stithians Fairmont High Roedean St John's DSG Wynberg Boys' High Herzlia High Rondebosch Boys’ St Mary's DSG Kloof Wynberg Secondary

Downloaded from hlayiso.com GRADE 10 JUNE 2019 BUSINESS STUDIES PAPER 1 TIME: 2HRS MARKS: 150 ______________________________________________________________________________ Name: ___________________________ PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY: 1. This question paper consists of 19 pages. Please check that your question paper is complete. 2. Read the questions carefully and refer to the case studies when required. 3. All questions are compulsory and to be answered on this paper. Some questions go over onto the next page so please check how much space you have to write before starting to answer the question. 4. You must ensure that you write on the lines provided and that you do not write outside of the designated areas. If you need more space for a question, refer to the back of the paper and number your questions accurately. 5. Pay attention to the use of language (discuss, explain, list, evaluate, analyse etc.) and the allocation of marks. Time yourself accordingly. 6. Please note that the case study and scenarios used in this exam paper have been adapted for educational purposes and is not a reflection on the businesses used. 7. PLEASE WRITE YOUR NAME ON THIS QUESTION PAPER IN THE SPACE PROVIDED ABOVE.

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 2 of 19 SECTION A 24 Marks QUESTION 1 12 Marks 1.1 The 3 P creativity model consists of three key elements: A Person, Process, Product B Product, Pictures, Planning C Pleasure, Process, Product D Person, Planning, Product 1.2 Which of the following are push factors to entrepreneurship: A Recognition B Independence C Unemployment D Self-actualisation 1.3 5W and H and Association are techniques used in: A Overcoming a creative block B Creative problem-solving C The entrepreneurial process D Growing an entrepreneurial venture 1.4 The most important component of the creativity process in a business environment is the: A Product B Planning C Person D Pictures

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 3 of 19 1.5 An entrepreneur who often has no fixed premises/formal location: A Social entrepreneur B Informal entrepreneur C Emerging entrepreneur D Tourism entrepreneur 1.6 The factors of production: i Labour ii Entrepreneurship iii Location iv Suppliers v Customers vi Financial capital vii Raw materials A i,iii,iv,v B iv,v,vi,vii C i,ii,iv,v D i,ii,vi,vii 1.1 1.2 1.3 1.4 1.5 1.6

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 4 of 19 QUESTION 2 12 Marks Match the term in Column A with the correct definition in Column B. Write the answers in the space provided. Write only the letter of your choice. Column A Column B 2.1 Right brain thinking A A catalyst that encourages an action 2.2 Executive summary B A logo or name that is associated with a particular business 2.3 Motivation C Logical, mathematical 2.4 Indigenous thinking D Gives the reader of the business plan an overview of the business 2.5 Trademark E refers to the ways of knowing, seeing and producing things which have been passed down from generation to generation in a particular area or country 2.6 Quaternary sector F Artistic, imaginative G Provides particulars of the necessary positions and skills needed in the business H Intellectual activities and knowledge-based activities aimed at future growth and development 2.1 2.2 2.3 2.4 2.5 2.6

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 5 of 19 SECTION B 76 Marks QUESTION 3 Answer the following questions in the space provided: 3.1 Pick n Pay is the quintessential family store focused on the customer. Since 1967 when consumer champion Raymond Ackerman purchased the first few stores, the Ackerman family’s vision has grown and expanded to now encompass stores in South Africa, Namibia, Botswana, Zambia, Mozambique, Mauritius, Swaziland and Lesotho… Our offer to customers focuses on groceries, clothing and general merchandise… Pick n Pay is a much-loved brand, valued within society, built on a genuine desire to make life better for our customers and to make a positive contribution to the communities in which we live and work. Our strong and unique family values have guided the business for more than 50 years, providing a solid foundation for growth, innovation, service excellence and generosity. (source:https://www.pnp.co.za/pnpstorefront/pnp/en/about-us) Analyse the market environment of Pick ‘n Pay using the PESTLE tool. Complete the table below

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 6 of 19 3.1.1 Name the factor Discuss a challenge, Suggest a strategy to (20) (1 mark) threat or opportunity overcome the challenge for each factor or threat or capitalise (2 marks) on the opportunity (2 marks) P ________________ E ________________ S ________________ T ________________

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 7 of 19 3.1.2 (3) Is Pick ‘n Pay in the public or private sector? Give reasons. 3.1.3 Which economic sector does Pick ‘n Pay belong to? Give reasons. (2)

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 8 of 19 3.1.4 (2) Is the general management of Pick ‘n Pay part of the micro, market or macro environment ? Explain why.

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 9 of 19 3.1.5 Describe the four management tasks (8)

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 10 of 19 3.1.6 Name 2 other elements of the environment identified in 3.1.4 and give an (6) example of each specific to Pick ‘n Pay.

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 11 of 19 3.2 When Jack Goldin founded Pick ‘n Pay, he would have had the following options to consider in terms of how to establish the business: 1. Starting a new business 2. Buying an already established business 3. Buying a franchise 4. Family business 3.2.1 Discuss one advantage and one disadvantage of three of the above options. (6)

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 12 of 19 3.2.2 Which option would you choose? Justify your answer. (2) 3.3 When Raymond Ackerman acquired Pick ‘n Pay, he wanted to come up with (6) some new ideas to grow the business and make it his own. However, he encountered a creative block. Advise Raymond Ackerman of some techniques that he could have tried in order to overcome his creative block.

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 13 of 19 3.4 Raymond Ackerman has received some complaints from (10) customers that Pick ‘n Pay are not offering a large enough variety of ready-made meals. Using the 5W & H problem- solving technique, advise Raymond Ackerman how he could solve this problem.

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Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 15 of 19 3.5 Describe 3 possible sections that you would find in a business (6) plan Do you agree with Albert Einstein? Substantiate your opinion.

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 16 of 19 3.6 (5) Additional Paper:

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Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 18 of 19 SECTION C 50 marks PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY: The following aspects will be considered when marks are allocated in this paper:  Format: - The CORRECT format for each question must be used, i.e. business report. - Where applicable, include an introduction and conclusion. - Use headings and sub-headings where appropriate.  Terminology: Correct business terminology should be used.  Substantiation: Justification for statements made.  Application to case study / context.  Creative problem solving rather than just giving theoretical facts.  Synthesis and sequencing.

Downloaded from hlayiso.com Grade 10 Business Studies June 2019 Page 19 of 19 Eryn Brown has recently opened up a Spur franchise in the Invesco Centre (near Jayz Grill). She is in the process of recruiting new staff and feels that as part of the new recruit’s training she would like to speak to them about the different team roles and how to go about having a winning team. Her aim is to create a platform so that the team will work cohesively together. You are an Industrial Psychologist and Eryn has come to you for advice. You are required to write a report to Eryn where you include the following:  Discuss how Eryn can ensure a winning team. Explore some obstacles that she could face which can result in conflict and how she needs to go about resolving that conflict.  Managers need to ensure that they are aware of what affects the dynamics of a team. Explain the various team roles and how they will apply to Eryn’s new Spur franchise. Suggest a combination of personalities and roles that will complement each other so that Eryn can have a cohesive team when opening her doors to the public for the first time.  Explain the need for synergy amongst her waitering staff. Powered by TCPDF (www.tcpdf.org)