Business Studies Grade 11 IEB June 2019 Question Paper

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Downloaded from hlayiso.com GRADE 11 EXAMINATION JUNE 2019 BUSINESS STUDIES NAME: Time: 2 hours 175 marks PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY: 1. This question paper consists of 17 pages. Please check that your question paper is complete. 2. Read the questions carefully. 3. There are three sections (A, B and C) and all questions are COMPULSORY. 4. Answer ALL the questions on the question paper for Section A and B. Section C must be written on lined paper. Remember to write your name in the space provided on the question paper as well as on the lined paper. 5. Demonstrate insight, where applicable, when answering the questions. You may refer to any business in the fuel and gas industry that you have studied this year, as well as related food outlets where applicable. 6. You are advised to pay particular attention to the use of language and the allocation of marks. 7. It is in your own interest to write legibly and to present your work neatly. FOR MARKERS ONLY: Allocation of marks Q1 Q2 Q3 Q4 Q5 Q6 Q7 Total 20 10 20 25 25 25 50 175 %

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 2 of 17 SECTION A 50 Marks QUESTION 1 20 Marks Indicate the most correct answer by writing the letter next to the corresponding number in the space provided. 1.1 Triple bottom line reporting refers to…? (2) A. People, profit, planet B. Environmental, sustainability, economy C. Profit, purpose, people D. None of the above 1.2 Which of the following is not a business function? (2) A. Financial B. Human Resources C. Marketing D. General Relations 1.3 The micro environment of Shell SA is influenced by the … (2) A. Managing Director B. Quality of products C. Employees D. All of the above 1.4 The Caltex brand that houses the logo represents a: (2) A. The Common Trademark B. The Dealer’s Trademark C.The Individual Trademark D. No Trademark 1.5 If Mugg & Bean on the Go sold a take away salad bowl together with salad servers; (2) this packaging would be known as … A. Kaleidoscope B. Combination C. Specialty D. Unit (2)

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 3 of 17 1.6 Sasol sponsors the Sharks rugby team; this form of promotion would be considered as? A. Sales Promotion B. Publicity C. Personal sales D. All of the above. 1.7 When BP conducts business in an ethical manner, it is known as: (2) A. Corporate Citizenship B. Social Investment C. Social Responsibility D. Corporate involvement 1.8 Total operates as a sustainable business practice, this means: (2) A. Assessing how present business practice affects the future B. Involving employees in business decisions C. Considering the benefits of stakeholder over shareholder practices D. Developing Employment Equity policies 1.9 The potential audience of Public Relations is: (2) A. Local Authorities B. Financial groups C. Suppliers D. All of the above 1.10 Inflation is an element found in which environment: (2) A. Micro B. Primary C. Market D. Macro 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 4 of 17 QUESTION 2 10 Marks Each statement below is False. Change the highlighted word or phrase to make the statement True. Enter just the corrected word/phrase next to the number in the space provided. 2.1 Speciality packaging is continuously changing depending on the latest trends. (2) 2.2 Making operations socially sustainable is when a business operates with greater (2) global awareness regarding pollution and depletion of natural resources. 2.3 A Value Chain Analysis is used to analyse challenges from the macro (2) environment. 2.4 Conflict of interest is the ability of consumers to put pressure on businesses to (2) act in a certain ethical manner. 2.5 The Financial Function is about the management of communication between the (2) business and stakeholders. 2.1 ________________________________________ 2.2 ________________________________________ 2.3 ________________________________________ 2.4 ________________________________________ 2.5 ________________________________________

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 5 of 17 QUESTION 3 20 Marks Write the corresponding letter of the most correct answer from Column B next to the number in Column A in the space provided. Each answer from column B may only be used ONCE. Column A Column B 3.1 Using odd even pricing to make travelling snacks A Intellectual property theft cheaper. (R19-99 instead of R20-00). 3.2 All activities required to get the fuel from the oil B Environmental scanning refineries to the customers. 3.3 Items are set at a very low artificial price to encourage C Strengths market share. 3.4 Stealing another company’s idea or design. D Creativity 3.5 The process of obtaining information about possible E Promotional pricing current and future events that may have an impact on the performance of the business. 3.6 Factors within the business which add value to the F Marketing performance of the business and gives the business the competitive advantage. 3.7 An issue with no specific solution because none of the G Contingency plans available alternatives will work. 3.8 Showing imagination and originality. H Penetration pricing 3.9 When unexpected problems arise, you will need to have I Barrier ____________ in place. 3.10 When high capital is required to enter the market, it is J Psychological pricing referred to as a _____________________. K Copyright L Advertising Price skimming M Dilemma N

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 6 of 17 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 SECTION B Marks 75 QUESTION 4 25 Marks 4.1.1 Supply the missing information in the diagram by writing a – d in the space (4) provided. A technique used by Caltex to analyse their market environment includes the following: a) ________________________________________________________________ b) ________________________________________________________________ c) ________________________________________________________________ d) ________________________________________________________________

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 7 of 17 4.1.2 Discuss the impact that any TWO elements of Porter’s Six Forces model that you (6) labelled in 4.1.1 (a, b, c or d) will have on Caltex near the Midlands Mall (opposite side of the N3).  ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________  ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ 4.1.3 Provide a strategy that you would put in place to minimise the threat for ONE of the (4) elements discussed in 4.1.2. ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ 4.1.4 With the aid of an example, explain what is meant by “complementary products” in (3)

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 8 of 17 the technique used above. ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ 4.2 Caltex has decided to launch its own Pizza brand. They have gone to great expense, training chefs on how to make authentic pizzas and installing pizza ovens throughout their Caltex outlets in South Africa. Their marketing function did not do sufficient market research, and the whole launch has been a complete flop. 4.2.1 Discuss the interrelatedness and impact that this poor decision could have on at least (8) FOUR functions within Caltex. ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 9 of 17 QUESTION 5 25 Marks 5.1 NXT HI NKI NG ( AN I NI T I AT I VE BY SH EL L SA) NXthinking offers a way to explore real-world problems and generate potential solutions. It encourages young people to:  be analytical and creative  dig beneath the surface  appreciate complexity and interrelated possible and preferred futures  think about what could be done differently to bring about positive change NXthinking takes many of its ideas from the disciplines of systems thinking, scenario planning and theory of change. Extract adapted from: https://nxplorers.com/en/nxthinking 5.1.1 Evaluate how the above initiative relates to each of the FOUR pillars in the four pillar (8) approach to creativity. __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 10 of 17 5.2 KwaZulu Natal – There has been strong social media backlash about a post made by BP Cascades regarding one of their employees. The employee who has worked for BP Cascades as a petrol attendant was being honoured for her loyal service to the Company. However, many people are questioning how a woman had remained in the same position, with no advancement, for 25 years. The franchise owner, Justine Magudulela could not be reached for comment on Saturday. Extract adjusted from: www.news24.com/SouthAfrica/News/social-media-backlash-post-20171007 5.2.1 Complete the acronym RACE. (4) R_____________ A_____________ C_____________ E_____________ 5.2.2 Using the above acronym, discuss the key elements that Justine Magudulela should (8) follow to ensure a sound public relations process to address the above mentioned issue. R A C E

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 11 of 17 5.3 Imagine you are the CEO of Shell SA. You have decided that it is time to expand the Shell SA brand and open more Shell Ultra City’s along the N3 between Durban and Johannesburg. Many of your managers are not in favour of this idea. 5.3.1 Complete a Force Field Analysis for this proposed expansion. Give at least TWO (4) forces for and against the idea. Forces for the expansion: Forces against the expansion:  ________________________________  ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________  ________________________________  ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ 5.3.2 Provide a strategy of how you suggest you will overcome ONE of the forces (1) against (listed in 5.3.1) this proposed idea. ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 12 of 17 QUESTION 6 25 Marks 6.1 Pick ‘n Pay Express is considering the possibility of introducing a new gourmet chicken burger range called Burger Delish which will be available at all BP petrol stations that have a Pick ’n Pay Express outlet. 6.1.1 Describe any TWO steps that would be involved in the design of the new gourmet (4) chicken burger range. Use examples specific to Pick ‘n Pay Express in your answer. ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ 6.1.2 Discuss TWO pricing strategies that you would suggest the marketing (4) manager could implement to ensure that the new burger range makes enough sales at the initial stages of launching it. ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 13 of 17 6.2 Pick ‘n Pay Express sells their food in packaging that needs to be suitable for the food being sold. 6.2.1 Briefly discuss the purpose of packaging. (3) ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ 6.3 Pick ‘n Pay Express is thinking about rebranding themselves. Identify TWO (2) reasons why branding is important ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ 6.4 Suggest TWO Strategies Pick ‘n Pay Express could implement to ensure (4) sales do not diminish. Your answer must be specific to Pick ‘n Pay Express. ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 14 of 17 6.5 Describe the target Market for Pick ‘n Pay Express and justify your answer. (2) ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ 6.6 The traditional 4 P’s are affected by who your target market is. Evaluate the (6) impact on product and price depending on who your target market is. ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 15 of 17 SECTION C Marks 50 QUESTION 7 50 Marks PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY: 1. Please note that the case study and scenarios used in this examination paper have been adapted for educational purposes and are not a reflection on the business used. 2. Candidates are advised to pay particular attention to the use of language. 3. It is in your interest to write legibly and present your work neatly. 4. Answers must be completed on lined paper. The following aspects will be considered when marks are allocated in this paper:  Format: - The CORRECT format for each question must be used, i.e. business report. - Where applicable, include an introduction and conclusion. - Use headings and sub-headings where appropriate.  Terminology: Correct business terminology should be used.  Substantiation: Justification for statements made.  Application to case study / context.  Creative problem solving rather than just giving theoretical facts.  Synthesis and sequencing.

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 16 of 17 SOURCE A: Extract adapted from: https://www.total.co.za/discover-total/total-south-africa/startupper-challenge SOURCE B: Extract from: https://za.pierest.com/pin

Downloaded from hlayiso.com Grade 11 Business Studies Examination June 2019 Page 17 of 17 The StartUpper Challenge is an initiative by Total South Africa. The board of Directors has approached you as a research analyst and project manager to assist in designing a new CSR project for Total South Africa that will support the StartUpper Challenge. As many of the stakeholders believe that CSR is not necessary and a waste of valuable company resources, you need to convince the stakeholders on the advantages and need for this CSR programme and explain step by step how it can be implemented. The stakeholders have only agreed to follow through with the CSR project if it can be guaranteed to be sustainable in all areas of the company. Required: Write a report to the Total South Africa stakeholders in which you would:  Discuss the reasons for CSR initiatives and the responsibility of Total South Africa as a corporate citizen  Analyse the Macro Environment and highlight areas of need for a CSR programme in South Africa  Design a CSR programme for Total South Africa ensuring that it is sustainable and that it supports the already successful StartUpper Challenge. Powered by TCPDF (www.tcpdf.org)