L3 Agribusiness Module 2 Topic 1 hlayiso.com

SEFIKENG CAMPUS AGRIBUSINESS L3 PRESENTATION NO 1 Downloaded from hlayiso.com

TOPIC 1 MODULE 2 SO 1.2 LO 1.2.2 Marketing, Budgeting and viability Downloaded from hlayiso.com

Marketing, budgeting and viability Overview In this module you will ... g@ recognise the role Of marketing as it affects a farming business e explore the role of budgeting in helping to plana farming business demonstrate an understanding of break-even budgets to calculate break-even points @ determine and apply the break-even point of each commodity as amanagement tool identify various sources of income generation available to farming businesses determine the demand for each product or service capable of generating income determine the income from each product or service capable of generating income s identify the various fixed and variable costs impacting on the business m © source new prides pete ded“fronidiayis om ate | e calculate the return on an investm - renee Is €asy to estimate.

THE ROLE OF MARKETING AS IT AFFECT AN AGRIBUSINESS WHAT IS MARKET?  Is the place where buyers and seller meet. MARKET is mainly based on the following aspects:  1. Supply.  2. Demand Downloaded from hlayiso.com

THE ROLE OF MARKETING AS IT AFFECT AN AGRIBUSINESS  What is Supply?  is quantity of goods producers are prepared to sell at certain price  What is Demand?  is how much consumers are prepared to buy at a certain price Downloaded from hlayiso.com

THE ROLE OF MARKETING AS IT AFFECT AN AGRIBUSINESS HOW DOES MARKETING AFFECT BUSINESS? Downloaded from hlayiso.com

THE ROLE OF MARKETING AS IT AFFECT AN AGRIBUSINESS HOW DOES MARKETING AFFECT BUSINESS?  The effect of marketing includes those factors affecting Demand and supply(L2 syllabus)  How ever there are other effects we never talked about in level 2, which are greatly cover in L4 syllabus also, such as: 1. Establishment of brand 2. Your target market 3. Customer’s loyalty 4. Defense against competition Downloaded from hlayiso.com

THE ROLE OF MARKETING AS IT AFFECT AN AGRIBUSINESS In conclusion, we learnt how marketing actually affects the business in addressing module overview number1  But remember the business without marketing strategies may save money, but they operate at a distinct disadvantage  Then in our next module we will address budgeting in helping to plan for a farming Downloaded business which is from no2 module overview hlayiso.com

Until then Thank you all Downloaded from hlayiso.com