L3 Agribusiness Presentation 3 Topic 1 Module 2 hlayiso.com

SEFIKENG CAMPUS AGRIBUSINESS L3 PRESENTATION 3 Downloaded from hlayiso.com

TOPIC 1 MODULE 2 SO 1.2 LO 1.2.2 Marketing, budgeting and viability Module overview no 1: Recognise the role of marketing as it affects a farming business Downloaded from hlayiso.com

MARKETING SYSTEMS: functions, agents, middlemen and channels  In our previous presentation we touched the following from module 2 overview number 2:  Marketing objectives  Marketing purposes  Marketing systems  And lastly definitions around marketing  So today we continue with marketing and we starting on MARKETING FUNCTIONS Downloaded from hlayiso.com

MARKETING SYSTEMS: functions, agents, middlemen and channels  MARKETING FUNCTIONS  People sometimes think marketing is simply the process of buying and selling.  the tasks of marketing are much larger  For marketing system to operate and be effective, it must provide three general types of functions. Downloaded from hlayiso.com

MARKETING SYSTEMS: functions, agents, middlemen and channels  EXCHANGE FUCTIONS:  Buying  Selling  Pricing Downloaded from hlayiso.com

MARKETING SYSTEMS: functions, agents, middlemen and channels  PHYSICAL FUNCTIONS:  Assembling  Transport and handling  Storage  Processing and packaging  Grading and standardisation Downloaded from hlayiso.com

MARKETING SYSTEMS: functions, agents, middlemen and channels  FACILITATING FUCTIONS:  Financing and risk-bearing  Market information  Demand and supply creation  Market research Downloaded from hlayiso.com

MARKETING SYSTEMS: functions, agents, middlemen and channels  In this presentation we only listed the following from Module 2 overview number 2:  Exchange function  Physical function  Facilitating  Our next presentation will discuss THE FUNCTIONS in details, until then thank you!!! Downloaded from hlayiso.com