L4 Marketing Communication Topic 4

Marketing Communication L4 Lockdown sessions: April 2020 Presented by Mr. Zwane L.J Maluti TVET College: Main Campus Downloaded from hlayiso.com 1

Topic 4 Personal Marketing Culture An overview Downloaded from hlayiso.com 2

By the end of this topic/session students must be able to: • 4.1 Explain what is marketing • 4.2 Discuss marketing principles and concepts • 4.3 Marketing culture and you • 4.4 Marketing culture and others • NB: THE CONTENT OF THIS MODULE WAS DEALT WITH IN BOTH PREVIOUS LEVELS Downloaded from hlayiso.com 3

What is Marketing?‘ Downloaded from hlayiso.com

4.1 Marketing • In the context of your syllabus marketing can be define as • “ All the skills and activities necessary to build, maintain and manage profitable relationships with customers and suppliers “ • “Is about finding out what customers need and want, providing products and services that meet those needs and wants, and telling consumers about these products and services “ Downloaded from hlayiso.com 5

Naiat does RKETING mean to you? Gea Downloaded from hlayiso.com

4.1 Marketing cont. • Marketing it could mean different things to each one of us or it can add value in our lives in these three ways:- • - Marketing gives information • - Marketing shapes our ideas of the world • - Career opportunities Downloaded from hlayiso.com 7

Elements of Marketing • Strategies and tactics • Building brand reputation • Building longterm relationships with stakeholders • Identifying markets and • Creating sustainable benefits to consumers Downloaded from hlayiso.com 8

4.2 Marketing principles and concepts • Marketing principles are the main beliefs or ideas that make up the discipline of marketing. These principles are as follows:- • - Consumer behavior and motivation to buy • - Target market and how to segment them • - Customer satisfaction Downloaded from hlayiso.com 9

4.2 Marketing principles and concepts Cont. Downloaded from hlayiso.com 10

4.3 Marketing Culture and you • Marketing Culture in an organization means that everyone that works there will take the well-being of the customer into account with every decision that is made and with every action that is taken Downloaded from hlayiso.com 11

4.3 Marketing Culture and you Conti. • Benefits of a marketing culture • Competitiveness • Influencing colleagues and customers • Showing commitment to marketing principles • Improve business process Downloaded from hlayiso.com 12

4.4 Marketing Culture and others Conti. • CONSUMER ORIENTATION Downloaded from hlayiso.com 13

Exercise • Page 100, 105, 108, 114, 121, 123, 125, 129 • Images source: google Downloaded from hlayiso.com 14

Thank you Downloaded from hlayiso.com 15