L4 Marketing Communication Topic 6

MARKETING COMMUNICATION L4 April 2020 Presented by Zwane Downloaded L.J from hlayiso.com

TOPIC 6 DEVELOPMENT OF MARKETING PROPOSALS Downloaded from hlayiso.com

BY THE END OF THIS TOPIC/SESSION STUDENTS MUST BE ABLE:- 6.1 Purpose of a marketing proposal 6.2 Design a marketing proposal Downloaded from hlayiso.com

6.1 Discuss the purpose of marketing proposal What are marketing proposal?? Is a document that gives details about the product or service that you can provide to meet a prospective customer needs Is description of an offer that is made to a prospective customer (a prospect). Downloaded from hlayiso.com

Characteristics of Marketing Proposal It provides an outline of a possible business transaction between marketer/seller and buyer Serve as statement of intent Accepted as legal contract Downloaded from hlayiso.com

Need and Benefits of good marketing proposal It educates and informs the prospective customers about what she or he really needs Convince the prospect that you have skills and ability to deliver Provides good reasons why the prospective customer must buy and accept your proposal Marketer and buyer will have specific details about the deal Both parties have access to a legally binding contract Downloaded from hlayiso.com

COMPONENTS OF MARKETING PROPOSAL Title page - Value proposition to Table of contents prospective customer Executive summary - Terms and Conditions Body: - Price - description of proposed product or service Conclusion, and - Benefits to prospective Appendices customers Downloaded from hlayiso.com

LEGAL REQUIREMENTS FOR MARKETING PROPOSAL SOME SPECIFIC LEGAL REQUIREMENTS TO KEEP IN MIND:- - Needs to protect both seller and the buyer It Must specify price or the value Spell out exactly what is the product or service and what benefits the buyer can expect How long the offer will remain valid It must specify certain inclusions and exclusions Marketers may not misrepresent and terms & Conditions Downloaded from hlayiso.com

ORGANISATIONAL ETHICS ORGANISATIONAL ETHICS AND CODE OF CONDUCT TRUST CREDIBILITY Downloaded from hlayiso.com

6.2 Design a marketing proposal Downloaded from hlayiso.com

PREPARE/DESIGN A MARKETING PROPOSAL Title page - Value proposition to Table of contents prospective customer Executive summary - Terms and Conditions Body: - Price - description of proposed product or service Conclusion, and - Benefits to prospective Appendices customers Downloaded from hlayiso.com

PREPARE/DESIGN A MARKETING PROPOSAL CONTINUE Start to work on your marketing proposal because is part of your assignment 2 Example of marketing proposal from your study guide is available on Pg 174- 177 Pg 178-182 for style, font, numbering system, head & footers and checklist Downloaded from hlayiso.com

NOTES Images source: google Study guide: Pearson Consult as many sources and experts so that you craft a good marketing proposal Downloaded from hlayiso.com

“Remember first impression always last” –Unknown Downloaded from hlayiso.com

Thank you Downloaded from hlayiso.com