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GRAAD 12
NATIONAL
SENIOR CERTIFICATE
GRADE 12
BUSINESS STUDIES
FEBRUARY/MARCH 2012
MARKS: 300
TIME: 3 hours
This question paper consists of 12 pages.
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Business Studies Grade 12 NSC Supplementary 2012 QP (Eng)
Grade 12 Business Studies question paper from the NSC Supplementary 2012 (English), 12 pages. Read online or download the free PDF.
Business Studies · Grade 12 · NSC Supplementary · 2012. Question paper, 12 pages. Read online or download the PDF.
- Subject
- Business Studies
- Grade
- Grade 12
- Document type
- Question paper
- Year
- 2012
- Exam period
- NSC Supplementary
- Curriculum
- CAPS
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- 12
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Business Studies 2 DBE/Feb.–Mar. 2012
NSC
INSTRUCTIONS AND INFORMATION
Read the following instructions carefully before answering the questions.
1. This question paper consists of THREE sections and covers all learning
outcomes.
SECTION A: COMPULSORY
SECTION B: Consists of THREE COMPULSORY questions
SECTION C: Consists of FOUR questions
Answer any TWO of the four questions from this section.
2. Read the instructions for each question carefully and take particular note of
what is required.
3. Number the answers correctly according to the numbering system used in this
question paper.
4. Except where other instructions are given, answers must be in full sentences.
5. Use the mark allocation and nature of each question to determine the length
and depth of an answer.
6. Use the table below as a guide for mark and time allocation when answering
each question.
SECTION QUESTION MARKS TIME
A: Objective type
questions 1 40 30 min.
COMPULSORY
B: THREE direct/indirect 2 60 30 min.
type questions 3 60 30 min.
COMPULSORY 4 60 30 min.
C: FOUR essay type 5 40 30 min.
questions 6 40 30 min.
CHOICE (Answer any 7 40 30 min.
TWO.) 8 40 30 min.
TOTAL 300 180 min.
7. Begin the answer to EACH question on a NEW page, for example
QUESTION 1 – new page, QUESTION 2 – new page, et cetera.
8. You may use a non-programmable calculator.
9. Write neatly and legibly.
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Business Studies 3 DBE/Feb.–Mar. 2012
NSC
SECTION A (COMPULSORY)
QUESTION 1
1.1 Various options are provided as possible answers to the following questions.
Choose the answer and write only the letter (A–D) next to the question
number (1.1.1–1.1.10) in the ANSWER BOOK, for example 1.1.11 B.
1.1.1 Market penetration occurs when producers …
A buy products at the same price as competitors.
B market the new product in the same areas.
C sell products at a low price to attract buyers.
D market the existing product in new areas.
1.1.2 A business with a turnover of R10 million and a staff complement in
excess of 50 employees, must submit the following document to
the Department of Labour once every two years:
A Code of conduct
B Marketing strategy
C Diversity plan
D Equity plan
1.1.3 This legislation ensures that qualified people from designated
groups have equal opportunities in the workplace:
A COIDA
B Unemployment Insurance Act
C Affirmative action
D SETA
1.1.4 The dumping of toxic waste into rivers, lakes, dams and the sea is
a good example of a/an … issue.
A dumping
B inclusivity
C political
D environmental
1.1.5 This Act protects consumers from receiving credit which they are
unable to repay:
A National Credit Act
B Consumer Protection Act
C Broad-Based Black Economic Empowerment Act
D Preferential Procurement Act
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Business Studies 4 DBE/Feb.–Mar. 2012
NSC
1.1.6 Which ONE of the following is an advantage for a business to use
work teams?
A All team members must agree upon different issues.
B It encourages individualism.
C Greater output through collaboration is attained.
D Technology is a requirement to succeed.
1.1.7 A creative technique used to collect and analyse different ideas
from a number of people on a specific topic:
A Assessment
B Brainstorming
C Management
D Diversification
1.1.8 This function creates a favourable image of the business:
A Public relations
B Human resources
C Risk management
D General management
1.1.9 The process of finding and appointing new employees:
A Employment
B Recruitment and selection
C Retrenchment
D Problem-solving
1.1.10 Beauty Look Clothing Factory, which has a market value of
R500 000, was recently damaged by fire. The cost of repairs for
damages to the building amounted to R100 000. Beauty Look
Clothing Factory was insured for R300 000 – HOC (home owners'
cover).
The amount for repairs that will be paid out by the insurer will be ...
A R300 000.
B R60 000.
C R100 000.
D R500 000. (10 x 2) (20)
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Business Studies 5 DBE/Feb.–Mar. 2012
NSC
1.2 Choose the correct word(s) from those given in brackets. Write only the
word(s) next to the question number (1.2.1–1.2.5) in the ANSWER BOOK.
1.2.1 A (Balanced Scorecard (BSC)/SWOT analysis) is an instrument
used to assess companies' compliance with BBBEE.
1.2.2 In a (non-verbal/verbal) presentation only written material is used.
1.2.3 The insured pays a monthly or yearly (premium/excess) to the
insurer for the continued existence of his/her policy.
1.2.4 The last step in conflict resolution after mediation has deadlocked
is referred to as (arbitration/conciliation).
1.2.5 (Staff development/Induction) programmes aim to provide existing
employees with basic knowledge and skills. (5 x 2) (10)
1.3 Choose a description from COLUMN B that matches a term in COLUMN A.
Write only the letter (A–H) next to the question number (1.3.1–1.3.5) in the
ANSWER BOOK, for example 1.3.6 H.
COLUMN A COLUMN B
1.3.1 Quality control A type of decisions made by middle
management
1.3.2 Tactical decision
B plan of action to achieve a goal
1.3.3 South African Revenue
Services C an institution responsible for
setting quality standards
1.3.4 Bonus shares
D issued to founders of the
1.3.5 Strategy company to compensate for loss
of dividends
E measures to identify, eliminate
and prevent deviations from set
standards with regard to the
production of a product or service
F enable shareholders to be
compensated for any future
dividends
G an institution responsible for
collecting tax
H type of decisions made by top
management
(5 x 2) (10)
TOTAL SECTION A: 40
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Business Studies 6 DBE/Feb.–Mar. 2012
NSC
SECTION B (COMPULSORY)
QUESTION 2
2.1 Name the business environment to which the acronym PESTLE is applicable. (2)
2.2 State THREE purposes of SETAs. (6)
2.3 Simmer & Jack is a mining company situated in Stilfontein. Describe how
Simmer & Jack can engage in corporate social investment programmes to
improve on the long-term challenges given below, which are facing both the
local community and the company. Use examples to motivate your answer.
2.3.1 Education (4)
2.3.2 Crime (4)
2.3.3 Housing (4)
2.4 Study the information on share trading shown below and answer the
questions that follow.
CHEMICALS
Name Close High Low DM YM% DY PE DV
AECI 8 627 8 699 8 365 142 1,7 2,38 14,95 14 000
AFROX 1 920 1 920 1 810 97 5,3 1,41 34,59 150 000
DELTA 760 760 760 -10 -1,3 0,00 5,41 1 000
FREE 1 180 1 200 1 160 -11 -0,9 0,59 15,95 13 000
WORLD
OMNIA 7 400 7 400 7 358 50 0,7 0,00 11,93 33 000
[Source: Business Day, Thursday 28 April 2011]
KEYS
Close: Market close High: Day's high
Low: Day's low DM: Daily move
YM%: Last 12 months' DY: Dividend yield
percentage move DV: Day's volume
PE: Price-earnings ratio
2.4.1 Name the institution that publishes this type of information. (2)
2.4.2 List FOUR functions of the institution mentioned in
QUESTION 2.4.1. (8)
2.4.3 Briefly explain the share activities of Free World during the day's
trading. (6)
2.4.4 Describe how the information given in the table above can assist
you in deciding which shares to buy. (2)
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Business Studies 7 DBE/Feb.–Mar. 2012
NSC
2.4.5 Name THREE ways that could be used to invest in shares as a
form of investment. (6)
2.4.6 In which company would you buy shares? Motivate your answer. (4)
2.5 Read the case study below and answer the questions that follow.
AN ENTREPRENEUR WITH A VISION
Being able to manage your workload and your time is a vital skill. Train your
staff to manage their time and they will perform better and feel less stressed.
Though barely in his thirties, Jojo Tsheola has attained entrepreneurial
success. His passion for tourism, youthful zest for life and unfailing belief in
himself led him to start his own company, Tsheola Dinare Tours and
Transport, in 2007. He has not looked back.
The company offers customised travel packages for corporate travel, luxury
coaches, shuttle services and a private VIP travel service. An impressive
client list includes leading corporations and prestigious foreign companies.
Tsheola describes himself as a 'self-driven, results-orientated person with a
positive outlook and a clear business focus on profitability'. He is a natural
planner, who critically assesses his own performance to achieve excellence.
[Source: Succeed, May 2011]
2.5.1 Identify the business sector to which Tsheola Dinare Tours and
Transport belongs. (2)
2.5.2 Jojo Tsheola is running a successful business. Give any FIVE
examples from the case study above to support this statement. (10)
[60]
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Business Studies 8 DBE/Feb.–Mar. 2012
NSC
QUESTION 3
3.1 State FOUR purposes of induction programmes in the workplace. (8)
3.2 Define unethical advertising and give TWO examples to illustrate its meaning. (6)
3.3 Read the case study below and answer the questions that follow.
CHAUKE BRICK AND SAND SUPPLIERS
Peter Khumalo works for Chauke Brick and Sand Suppliers; a business that
manufactures bricks and supplies sand to clients in and around Hazyview.
Employees work 11 hours a day, from Monday to Saturday, including public
holidays. The general manager rarely sees or talks to the employees or
listens to their grievances. Employees of the company are not allowed to join
trade unions. When employees lodge complaints with supervisors, they are
threatened with dismissal. The morale of employees is low and they show
signs of stress. The workplace is very dusty and employees do not use face
masks.
3.3.1 Identify the causes of the stress of employees at Chauke Brick and
Sand Suppliers. (10)
3.3.2 Explain FIVE ways in which the management of Chauke Brick and
Sand Suppliers can reduce the stress levels of their employees. (15)
3.4 Read the extract below, taken from the payslip of one of the employees of
DOWNING RAYNARDS Ltd.
INCOME DEDUCTION
Gross salary R48 000 Income tax R3 800
UIF R35
Pension fund R1 354
Medical aid fund R1 800
Membership fee:
Trade union R65
3.4.1 Calculate the NET SALARY that this worker earns. (3)
3.4.2 Differentiate between the concepts gross salary and net salary. (4)
3.4.3 Name TWO deductions on the above payslip which are NOT
compulsory, according to the Basic Conditions of Employment Act. (4)
3.5 Explain how the quality of performance of the production function can impact
on a large business organisation. (10)
[60]
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Business Studies 9 DBE/Feb.–Mar. 2012
NSC
QUESTION 4
4.1 State FOUR factors that must be considered when choosing a career path. (8)
4.2 In 1994, Judge Mervyn King tabled a report recommending key principles
according to which businesses in South Africa should operate.
State any FOUR key principles identified in the King Code. (8)
4.3 One of your co-workers has to conduct a non-verbal presentation and is very
worried about the process. Help him by listing THREE ways to present
information, and also state THREE ways in which to handle the feedback
process. (12)
4.4 Should a business consider teamwork in the workplace? Motivate your
answer. (8)
4.5 Read the scenario below and answer the questions that follow.
MANAGERS MAKE A DIFFERENCE
Robbie started as an inexperienced worker in a well-organised accounting
firm in Nelspruit. The way in which his manager approached him changed his
life for the better. The manager discussed Robbie's vision and adjusted his
goals in such a way that Robbie felt part of the team. He was motivated to
register for a course in Accounting. He not only gave Robbie some
responsibilities and showed him some challenges in his career path, but he
also directed him in developing new skills.
4.5.1 Identify and discuss any ONE leadership style of Robbie's
manager. (4)
4.5.2 Should managers use only one leadership style? Motivate your
answer. (4)
4.5.3 Do you think Robbie's manager is a leader or a manager? Motivate
your answer by referring to examples from the scenario. (4)
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Business Studies 10 DBE/Feb.–Mar. 2012
NSC
4.6 Study the diagram below and then answer the question.
A
Ngondwana Forestry (Pty) Ltd
↓
B
Thabo Manufacturers Ltd
↓
C
Sipho Wholesalers Ltd
Identify the business sectors for A and B and the form of ownership for C in
the diagram above. Motivate your answer. (12)
[60]
TOTAL SECTION B: 180
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Business Studies 11 DBE/Feb.–Mar. 2012
NSC
SECTION C
Answer ANY TWO questions.
NOTE: Write down the QUESTION NUMBER only. The answer to EACH QUESTION
must begin on a NEW PAGE, for example QUESTION 5 on a NEW page,
QUESTION 6 on a NEW page, et cetera.
QUESTION 5
WORK EASY FURNITURE FACTORY
Work Easy Furniture Factory is situated in East London in the Eastern Cape and is
owned by Phakamani.
This factory specialises in the manufacturing and selling of quality office equipment
such as chairs and desks. Phakamani has a degree in Marketing and has vast
experience in the manufacturing of all kinds of furniture.
She wants to diversify by manufacturing and selling printers in local and overseas
markets.
Work Easy Furniture factory is experiencing the following:
- High absenteeism of employees
- Poor team spirit
- High turnover of worker employment
- Lack of motivation of workers
- Loss of highly skilled workers to competitors
- High transport costs to send manufactured goods to the customers in Gauteng
- Competitors selling similar furniture at cheaper prices
- Competitors keeping up to date with technology by buying modern machinery
Phakamani wants to register her factory as a franchise operation.
Identify the strengths and challenges facing Phakamani and formulate strategies to
overcome each challenge. Determine how these strategies will be evaluated and also
recommend whether she should diversify into the manufacturing and selling of printers.
Your answer must be according to the following headings:
1. Introduction
2. Strengths
3.
CHALLENGE STRATEGY
4. Evaluation
5. Recommendation
6. Conclusion
NOTE: The strategies must be linked to the challenges. [40]
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Business Studies 12 DBE/Feb.–Mar. 2012
NSC
QUESTION 6
Zanele and her three friends are running a successful informal hairdressing salon at
KwaMashu. They have formalised their growing business operation by forming a
partnership.
Discuss in detail how the following factors will impact on the success or failure of their
partnership as a form of ownership, namely management, capital, legalisation and
taxation. Do you think a close corporation is a more suitable form of ownership for
Zanele and her friends? Motivate your answer. [40]
QUESTION 7
Conflict can be either positive or negative. Either way, if not properly addressed, it can
lead to a crisis.
Discuss the causes, as well as the types of conflict, and then evaluate the roles played
by management, workplace forums and trade unions in minimising conflict in the
workplace. Briefly explain whether you agree with the above statement. [40]
QUESTION 8
The Labour Relations Act, 1995 (Act 66 of 1995) and the Basic Conditions of
Employment Act, 1997 (Act 75 of 1997) were put in place to ensure a better South
Africa for all the people in the country.
Discuss the nature and purpose of each Act and explain how it is implemented. Also
evaluate the impact of these Acts on both employers and employees. [40]
TOTAL SECTION C: 80
GRAND TOTAL: 300
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