Consumer Studies Grade 12 NSC June 2019 Question Paper

Downloaded from hlayiso.com SENIOR CERTIFICATE EXAMINATIONS/ NATIONAL SENIOR CERTIFICATE EXAMINATIONS CONSUMER STUDIES 2021 MARKING GUIDELINES MARKS: 200 These marking guidelines consist of 19 pages Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 2 DBE/2021 SC/NSC – Marking Guidelines QUESTION 1: SHORT QUESTIONS 1.1 1.1.1 A Remembering, easy (Focus, p.157; Successful, p.173) (1) 1.1.2 D Remembering, easy (Focus, p.169; Successful, p.190) (1) 1.1.3 C Understanding, easy (Focus, p.161; Successful, p.177) (1) 1.1.4 B Remembering, easy (Focus, p.98; Successful, p.118) (1) 1.1.5 D Remembering, easy (Focus, p.93; Successful, p,113) (1) 1.1.6 D Remembering, easy (Focus, p.104; Successful, p.126) (1) 1.1.7 C Understanding, moderate (Focus, p.73; Successful, p.82) (1) 1.1.8 B Understanding, easy, (Focus, p.90; Successful, p.107) (1) 1.1.9 C Applying, easy (Focus, p.50; Successful, p.51) (1) 1.1.10 D Understanding, easy (Focus, p.47-50; Successful, p.50-51) (1) 1.1.11 C Remembering, easy (Focus, p.120; Successful, p.139) (1) 1.1.12 B Remembering, easy (Focus, p.130; Successful, p.149) (1) 1.1.13 A Remembering, easy (Focus, p.148; Successful, p.162) (1) 1.1.14 D Remembering, easy (Focus, p.128; Successful, p.146) (1) 1.1.15 A Understanding, easy (Focus, p.126; Successful, p.171) (1) 1.1.16 B Remembering, easy (Focus, p.22; Successful, p.29) (1) 1.1.17 A Remembering, easy (Focus, p.41; Successful, p.42) (1) 1.1.18 D Understanding, moderate (Focus, p.13; Successful, p.10-11) (1) 1.1.19 C Understanding, moderate (Focus, p.19; Successful, p.22-24) (1) 1.1.20 B Understanding, moderate (Focus, p.30; Successful, p.29) (1) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 3 DBE/2021 SC/NSC – Marking Guidelines 1.2 1.2.1 B (1) 1.2.2 G (1) 1.2.3 D (1) 1.2.4 C (1) Understanding, moderate (Focus p.127-128; Successful p.146-147) 1.3 1.3.1 Grey goods/ parallel imports 1.3.2 Phishing/ scam 1.3.3 Pyramid scheme 1.3.4 Exemption clause 1.3.5 Guarantee (5) Remembering, moderate (Focus, p.155-162; Successful, p.173-179) 1.4 B D (Any order) (2) Understanding, moderate (Focus, p; 49-51; Successful, p.50-53) 1.5 A C F (Any order) (3) Understanding, moderate (Focus, p; 16 -19; Successful, p.21-25) 1.6 1.6.1 D iii (2) 1.6.2 A v (2) 1.6.3 E ii (2) Analysing, difficult (Focus p.79-80; Successful p.91-94) [40] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 4 DBE/2021 SC/NSC – Marking Guidelines QUESTION 2: THE CONSUMER 2.1 Give THREE examples of indirect taxes that consumers pay on goods and services.  Value added tax (VAT)1  Excise duty/ sin/ liquor/ cigarette tax2  Import duty3  Licences (car/ television/ fishing/ drivers/ hunting)4  Fuel levy/ road accident fund/ emission tax5  Environmental tax/ levy6  Sugar tax7  Air passenger tax8 (Any 3) (3) Remembering, easy (Focus, p.164-165; Successful, p.181-183) 2.2 Name TWO ways of using energy more efficiently when lighting a home.  Switch off lights when they are not used/ only light rooms that you are in/ use lamps with timers/ automatic switch control/ movement sensors.1  Use bulbs with a lower wattage.2  Replace conventional light bulbs with energy saving/ compact fluorescent lamps (CFL)/ LED lights.3  Install solar panels to charge batteries on which lights can work/ use solar bulbs that can be charged and used at night to light the house.4 (Any 2) (2) Remembering, easy (Focus, p.173; Successful, p.192) 2.3 Discuss the impact of the production of eco-bricks on: 2.3.1 Water pollution Less water pollution1 and the plastic won't end up in rivers and dams.2 2.3.2 Municipal service delivery  Municipalities are responsible for refuse removal.1  There will be less refuse to remove2 as plastic waste will be used for making eco-bricks.3 (Any 2) (2) Applying, moderate (Focus, p.182; Successful, p.203) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 5 DBE/2021 SC/NSC – Marking Guidelines 2.4 Explain the role that communities should play to help reduce the debt of their municipality.  Pay for the water1 and electricity/ avoid illegal connections2 to reduce the debt of municipalities.  Install pre-paid water/ electricity metres as it is paid for in advance.3  Pay for their rates and taxes on time4 in order for municipalities not to get into debt.  Do not destroy the infrastructure5 in order to avoid the cost of repairs for the municipality.  Clean up campaigns/ community clean-up projects/ recycle projects in communities will lessen the financial burden on municipal resources/ communities should not litter.6 (Any 3) (3) Applying, difficult (Focus, p.185; Successful, p.205) 2.5 Identify TWO unfair business practices by the shop owner.  The shop owner made a false promise/ misrepresentation about the bed supporting one's back while sleeping.1  The bed had a two-year guarantee but the retailer refused to repair or replace the bed.2 (2) Understanding, easy (Focus, p.157; Successful, p.174) 2.6 2.6.1 Explain the term interest rate.  Interest is the amount/ money/ percentage1 that a financial institution or credit provider charges for the use of money.2 OR  The rate at which borrowers pay interest for the money they borrow3 from lenders expressed as a percentage4 of the total sum borrowed/ the principle amount for a specific period. (2) Remembering, easy (Focus, p.166; Successful, p.183) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 6 DBE/2021 SC/NSC – Marking Guidelines 2.6.2 Analyse how consumers with home loans are affected by the change in the repo rate.  When the repo rate decreases, the bank/ financial institution decrease the interest rate payable on home loans./ Interest rates decreased from 10% to 9,75%/ decrease by 0,25%.1 Consumers thus pay less2 interest on their home loans.  Consumers will have more disposal income3 that will contribute to increasing their buying power.4  Consumers may take out more loans/ second bond to buy a second property/ to improve their properties since the interest rate will be lower and they may be able to afford to pay back their loans.5  If consumers do not reduce their current bond instalment/ keep on paying the same instalment6 they will be able to pay off their bond in a shorter period.7 (Any 4) (4) Analysing, difficult (Focus, p.166; Successful, p.183-184) [20] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 7 DBE/2021 SC/NSC – Marking Guidelines QUESTION 3: FOOD AND NUTRITION 3.1 3.1.1 Define the term hypoglycaemia. A condition in which the blood glucose level drops/ falls1 abnormally low.2 (2) Remembering, easy (Focus, p.71; Successful, p.78) 3.1.2 Name TWO ways to prevent hypoglycaemia.  Eat regular meals and snacks.1  Eat low-GI foods (with every meal and snack).2  Avoid eating high-GI foods/ carbohydrates/ high energy drinks/ high energy snacks between meals.3  Combine high-GI with low-GI/ with protein rich foods.4 (Any 2) (2) Remembering, easy (Focus, p.71; Successful, p.79) 3.2 Suggest how a person can control his/her salt intake to manage hypertension.  Use salt/ sodium/ sodium chloride sparingly/ do not use more than 5g of salt per day/ avoid eating too much salt.1  Herbs and spices can be used to flavour food instead of salt.2  Reduce the intake of processed/ fast food/ take-aways/ convenience food3 as they contain hidden salt.  Do not add extra salt to food.4 (Any 2) (2) Remembering, easy (Focus, p.77; Successful, p.87-88) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 8 DBE/2021 SC/NSC – Marking Guidelines 3.3 Discuss how the nutrients lacking in a vegan diet could lead to the following: 3.3.1 Osteoporosis  Calcium will be lacking1 because vegans do not eat dairy2 therefore the bones will be brittle/ weak/ less dense.3  Calcium builds strong bones/ increases bone density4 and therefore helps to prevent osteoporosis.  Vegans may lack phosphorus and vitamin D5 which helps with the absorption of calcium6 these are found in oily fish7 and dairy products. (Any 3) (3) 3.3.2 Anaemia  Animal products are the best source of iron1 and are lacking in a vegan diet.  Iron is necessary for the formation of haemoglobin/ red blood cells to prevent anaemia/ lack of Iron will lead to insufficient formation of haemoglobin/ formation of red blood cells.2 as a result a reduced amount of oxygen is carried to the body cells.3  Vitamin B 124 is only found in animal sources5 and a lack of Vitamin B12 may cause anaemia. (4) Understanding, moderate (Focus, p.75-76; Successful, p.89-91) 3.4 3.4.1 Name THREE symptoms of tuberculosis.  Chest pains1  (Severe) cough2  Blood in sputum3  (Muscle) weakness4  Night sweats5  Fever6  Loss of appetite7  Weight loss8  Shortness of breath9  Tiredness/ fatigue10 (Any 3) (3) Remembering, easy (Focus, p.89; Successful, p.104) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 9 DBE/2021 SC/NSC – Marking Guidelines 3.4.2 Write a paragraph to explain how so many learners could have been infected by the disease. Learners could have been infected with TB when an infected person coughed/ sneezed on their hands1 without covering their mouths.2 Tiny droplets of mucus and saliva could have spread in the air3 and these droplets transmitted the disease to others who inhaled them. Learners at the boarding school live close to each other4 and they breathe the same air for prolonged periods of time and therefore they could have infected each other, due to little/ no ventilation.5 The learners could have eaten food on which tiny droplets of mucus/ saliva had landed6 and the disease could have spread.7 Staff preparing the food could have been infected and spread the disease to the food.8 (Any 5) (5) Applying, moderate (Focus, p.89; Successful, p.104) NOTE: Deduct ONE mark if not written in paragraph format 3.5 Give FOUR reasons why a person suffering from anorexia nervosa ends up losing weight to a dangerous point.  A distorted body image/ wants a perfect body image/ the person saw themselves as being overweight1 and tried to lose weight to become thinner and thinner.2  Irrational/ intense fears of gaining weight/ becoming fat, obsession with kilojoule intake although the person is underweight.3  Exercise excessively.4  Purging: over use of diet pills/ laxatives/ enemas/ vomiting.5  Restricted food intake/ kilojoules much less than required6 to the point of dangerous and excessive weight loss.  Eat very little/ starve excessively.7 (Any (4) 4) Understanding, moderate (Focus, p.82; Successful, p.94-95) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 10 DBE/2021 SC/NSC – Marking Guidelines 3.6 Explain how food irradiation can help South African households to be food secured.  Irradiation reduces/ destroys micro-organisms therefore food will last longer,1 this reduces wastage/ disposal of food 2 and more food will be available to South African households.  Delays the ripening of fruit/ sprouting/ greening of potatoes/ onions/ garlic3 thus the shelf-life/ eating quality/ freshness of food is lengthened.4 It makes it easier to transport/ less damage during transporting.5 Households can therefore have food for longer as food spoilage is reduced.6  It destroys pathogenic bacteria7 which prevents food-borne diseases8 and the food is safe to eat 9 and available for longer.  Destroys salmonella bacteria10 so it improves the shelf life of raw meat, fish and chicken.11 (6) Understanding, moderate ((Focus, p.105; Successful, p.127) 3.7 3.7.1 Identify the type of fat abundant in the dishes above. Saturated/ animal fats/ trans fatty acids (1) Remembering, easy (Focus, p.74; Successful, p.84) 3.7.2 Evaluate the suitability of the fast foods above for the prevention and management of coronary heart disease.  Patties/ cheese/ fries/ milk shake are all high in saturated fats/ animal fat/ lots of fat1 and trans fat2 which causes the cholesterol/ low-density lipoprotein (LDL) to build up in the arteries/ increase the risk of coronary heart disease.3  This causes the gradual narrowing of the blood vessels,4 the cholesterol eventually forms plaque which causes the arteries to narrow, thicken and harden leading to atherosclerosis.5  The single burger is more suitable than the other burgers as it contains less cheese and fewer patties.6  White bread rolls contain little fibre,7 fibre is necessary to lower cholesterol levels.8  The take away dishes contain too much salt9 that increases the blood pressure10 which is a risk factor of coronary heart disease.  Coke/ soda/ candy/ sweets/ milks shakes increase the kilojoule/ sugar intake11 that will contribute to obesity,12 increasing the risk of coronary heart disease.13 (Any 7) (7) Conclusion: The foods are not suitable for the prevention and management of coronary heart disease.14 (1) Evaluating, difficult (Focus, p.74; Successful, p.83) [40] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 11 DBE/2021 SC/NSC – Marking Guidelines QUESTION 4: CLOTHING 4.1 Explain the term fashion. Style/type of clothing1 worn by the majority/ most/ many people2 at a specific time and place.3 (Any 2) (2) Remembering, easy (Focus, p.48; Successful, p.49) 4.2 Describe the stage in the fashion cycle of the shirt when it was sold for: 4.2.1 R399.00. (Peak)  Fashion reaches the height of it's popularity/ many people wear it.1  Fashion is produced in growing numbers.2  Advertised in stores/ magazines /social media.3  Mass production stimulate sales.4  Cheaper5 than at fashion show/ introduction as mass production takes place.6 (Any (2) 2) 4.2.2 R259.00 (Decline)  A new fashion trend has begun1 and interest in the old trend is waning/ people are bored with the fashion.2  The item is now “out of fashion”3 and fewer consumers want to (2) buy it.4 (Any 2) Understanding, easy (Focus, p.50; Successful, p.50) NOTE: No mark to be allocated for naming the stage of fashion cycle. 4.3 The revival of vintage clothing can be considered to be an environmentally sustainable practice. Motivate the statement above.  Buying/ wearing old clothes from a previous era1 means that new fabrics do not have to be produced to manufacture new garments.2  This ensures that fewer natural resources will need to be used/depleted3 as fabrics/ garments are reused.4  Less clothes are thrown away/ less waste/ less clothing will appear on land fill sites.5  Less water and electricity are needed/ lowers carbon footprint6 as less clothing needs to be made because old clothing items are being reused.  Less water is wasted7 as less fabric/textiles are manufactured than usual.  Land is preserved8 as fewer plants are planted to manufacture new fabrics/ textiles.9 (Any 4) (4) Understanding, difficult (Focus, p.51; Successful, p.53, 67-68) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 12 DBE/2021 SC/NSC – Marking Guidelines 4.4 4.4.1 Define the term dress-code. It is a set of rules1 about the type of clothing that the company expects2 its employees to wear to work. (2) Remembering, easy (Focus, p.54; Successful, p.57) 4.4.2 Suggest THREE items that can be worn with the three-piece suit to create a neutral colour combination.  Black/ white/ grey shirt/ blouse1  Black/ white/ grey tie/ scarf2  Black/ white/ grey handkerchief/ pocket square3  Black/ grey pair of socks/ shoes4  Black/ grey belt5  Black/ grey handbag/ brief case6  Black/ white/ grey (Fedora) hat7 (Any 3) (3) Applying, moderate (Focus, p.58-59; Successful, p.61-65) NOTE: A neutral colour must accompany the clothing item for a mark to be awarded. 4.4.3 Evaluate the suitability of the three-piece suit for a person who works at a law firm.  The suit is suitable.1 (Conclusion) (1)  It is formal/ professional/ neat/ presentable2 and people will take the wearer seriously.  It will give the impression that the wearer is ready to work/ will do a good job/ assertive/ confident.3  It is classic4 and will last for many seasons/ years/ it is timeless/ it has simple lines/ accepted by large group of people.5  It is versatile because of it's neutral colour and can be worn with a variety of shirts/ accessories/ can be mixed and matched.6  It is versatile as the pants can be worn on its own/ the suit can also be worn without the waistcoat.7  It is not offensive/ not revealing.8 (Any 4) (4) Evaluating, moderate (Focus, p.58-59; Successful, p.61-65) [20] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 13 DBE/2021 SC/NSC – Marking Guidelines QUESTION 5: HOUSING AND INTERIOR 5.1 Name TWO responsibilities of EACH of the following in terms of a housing complex: 5.1.1 Tenant/Lessee  Pays/ buys electricity for their own units.1  Take care of the inside/ look after/ keep their own unit clean.2  Pay deposit before moving in.3  Pay rent on time.4  Abide by the rules/ terms and conditions of the complex.5 (Any 2) (2) Understanding, easy (Focus p.122; Successful p.140-141) 5.1.2 Body corporate  Responsible for the election of trustees.1  Controls/ administer/ manage the block/ conducts day to day business of running the complex.2  Pay rates and taxes to the municipality for the complex.3  Pay insurance for the complex.4  Pay water and electricity of common areas.5  Repair and maintain the common areas/ gardens/ swimming pool.6  Taking care of waste disposal.7  Provide security for the complex. 8 (Any 2) (2) Remembering, easy (Focus p.122; Successful p.140-141) 5.1.3 Lessor/Landlord  Draws up a lease agreement.1  Maintenance of the interior part of the unit. 2  Pays a monthly levy to the body corporate.3  Pay rates and taxes if this is not included in the levy.4 (Any 2) (2) Understanding, easy (Focus p.122; Successful p.140-141) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 14 DBE/2021 SC/NSC – Marking Guidelines 5.2 Discuss the benefits of building a new home.  It can cost less if the owner is the builder1 as the owner will not be paid.  The house can be designed to the owner's specifications/ can have everything they want/ suit their needs.2  Latest designs and technology can be included.3  An environmentally friendly house can be created/ use and select materials and systems that are eco-friendly.4  The house can be finished per the owner's schedule5  Building work can be halted for a while when there are no funds.6  Building a house is an investment/ the value of the house increases over time.7  There is no inheritance of old problems/ there are no old problems to be dealt with.8  The owner can design own garden.9  New houses are built in growing/ new developing areas which will help with the resale value of the house.10 (Any 6) (6) Remembering, moderate (Focus, p.121; Successful, p.138) 5.3 5.3.1 Name Naz's type of home ownership.  Freehold.1  Full-title ownership.2 (Any 1) (1) Remembering, easy (Focus, p.121; Successful, p.139) 5.3.2 Describe the type of home ownership named in QUESTION 5.3.1. The owner/ buyer/ Naz becomes the legal owner1 of the entire property2 the land and all the structures/ buildings on it.3 (Any 2) (2) Remembering, easy (Focus, p.121; Successful, p.139) 5.3.3 Explain the term deposit. A deposit is a down payment1 made at the time of purchase.2 OR The amount of money a buyer has available to contribute3 towards the purchase of the home.4 OR The amount of money you are required to give in advance 5 to show your intention to complete a purchase/ to serve as security/ partial payment of a property.6 (Any 2) (2) Remembering, easy (Focus, p.126; Successful, p.144) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 15 DBE/2021 SC/NSC – Marking Guidelines 5.3.4 State the pre-cautionary measures that Naz took with regard to safety after she bought the house.  Naz installed an alarm system 1 to make it safer.  She built a wall2 around the property. (2) Remembering, easy (Focus, p.122; Successful, p.140) 5.3.5 In terms of Naz's house, name and explain the following: (a) TWO types of insurances Naz should have.  Bond/ Mortgage protection insurance1 This is life assurance2 to settle the home loan if something unexpected should happen to her.  Homeowner's (comprehensive) insurance3 This will cover any losses should the structure suffer damage as a result of a natural disaster/ accident/ burst geyser/ political unrest/ fire.4 (4) (b) ONE type of insurance the tenant should have.  Household content insurance1 Which covers the contents of a home, e.g. furniture/ clothing, against loss or damage.2 (2) Understanding, moderate (Focus, p.127-128; Successful, p.145) 5.3.6 Suggest FOUR reasons why Naz was able to rent out her property so quickly.  3-bedrooms are suitable for a family with children.1  Renovated interiors made the house attractive/ modern.2  Has good security/ high walls/ alarm system.3  Close to a school which is convenient for a family with children.4  Close to a shopping mall5 which is convenient.  There was a demand for rentals in the area as she rented out quickly.6 (Any 4) (4) Understanding, moderate (From the scenario) 5.4 5.4.1 Select the most suitable washing machine for Sam and Cecelia's needs. Front loader (1) Analysing, moderate (Focus, p.137; Successful, p.156-157) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 16 DBE/2021 SC/NSC – Marking Guidelines 5.4.2 Support your choice in QUESTION 5.4.1.  The alarm will notify them when the load is finished/ do not need to watch the machine.1  The machine is fully automatic2 reducing human energy consumption.3 Easier to use for Cecelia who has arthritis.4  The size of the machine is suitable for their needs.5  The size is most suitable for a small house.6  It is affordable.7  It is (non-human) energy efficient/ saves non-human energy/ uses less electricity.8  Easy to clean because of metallic finish.9  10 Programmes will suit their needs/ allow choices.10  Uses the least water/ less water than a top loader.11  Stainless steel drum is durable/ won't chip.12 (Any 6) (6) Analysing, difficult (Scenario) 5.4.3 Give reasons why the other TWO washing machines are not suitable for Sam and Cecelia's needs.  Front loader is bigger/ need more space/ less suitable for a small two-bedroom house.1  Top loader is very expensive2 to buy compared to the front loader and twin tub.  Top loader uses more water than a front loader.3  Top loader will show dirt/ marks easily because of its white colour.4  Twin tub is bigger/ need more space/less suitable for a small two-bedroom house.5  The twin tub uses more human/ physical energy/ requires too much time/ not fully automatic6 which is not suitable for Cecelia's arthritis.  The twin tub uses more (non-human) energy/ electricity.7  The twin tub will show dirt/ marks easily because of its white colour.8  The enamel drums can chip more easily than the stainless steel drum.9  The twin tub has no alarm.10  The twin tub has only 3 programme cycles which limit their choices.11 (Any 4) (4) Analysing, difficult (Scenario) NOTE: TWO marks must be allocated for each washing machine. [40] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 17 DBE/2021 SC/NSC – Marking Guidelines QUESTION 6: ENTREPRENEURSHIP 6.1 Define the following terms: 6.1.1 Target market A specific group of people1 who may want to purchase your product2/ with common needs and interest.3 (Any 2) (2) Remembering, easy (Focus, p.20; Successful, p.11) 6.1.2 Sustainable production Sustainable production is the production of goods to satisfy basic needs1 of consumers and improve their quality of life2 without harming the environment/ reducing the use of natural resources/ toxic material/ chemicals/ reducing waste and pollution.3 (3) Remembering, easy (Focus, p.26; Successful, p.26) 6.2 State why it is important for an entrepreneur to adhere to product specifications.  This ensures that the product is always the same1 in terms of appearance/ quality/ size/ weight/ colour and style2 and that the quality is consistent.3  Customers will get what they expected.4  The products will be successful and an entrepreneur will not lose profit because of failures.5 ( Any 3) (3) Remembering, easy (Focus, p.16; Successful, p.21) 6.3 6.3.1 State THREE human resources that Lelethu had.  Passion/ interest in fashion1  Sewing skills2  Knowledge of fashion and dressmaking3  Creativity4 (Any 3) (3) Understanding, moderate (Focus, p.10; Successful, p.17) 6.3.2 Explain why it is important for Lelethu to do a financial feasibility study.  It will discover the strengths1 and weaknesses2 of the business idea.  It will help her decide whether to continue with the business or not/ will give a clear picture of whether the business has the potential for success.3  If the revenue will be enough to cover the costs4 and make a reasonable profit5 the business will be viable.  To determine the start-up costs/ needs of the business.6 (Any 3) (3) Remembering, easy (Focus, p.35; Successful, p 35) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 18 DBE/2021 SC/NSC – Marking Guidelines 6.3.3 Identify FOUR factors that gave Lelethu's business a competitive edge in the market.  Her outfits are unique/ are her own designs.1  The garments are made to fit the individual customer/ personalised/ satisfy their needs/ fill the gap in the market.2  None of her customers will wear the same designs.3  Price is reasonable/ affordable.4  She covers bags and shoes to match her garments.5  She uses 100% Proudly South African produced cotton fabric.6 (Any 4) (4) Applying, moderate (Focus, p.8; Successful, p.11) 6.3.4 Name THREE ways in which Lelethu could advertise her business in the community.  Electronic media/ radio/ cell phones/ internet1  Social media/ Facebook/ Instagram/ Twitter/ WhatsApp/ Tik- Tok2  Print media/ local community newspaper/ flyers/ brochures/ posters/ pamphlets/ billboards3  Fashion shows/ display in the community4  Customers wearing her garments/ telling others/ word of mouth/ self-advertisement (she wears her own clothes)5 (Any 3) (3) Understanding, moderate (Focus, p.30; Successful, p.29-30) 6.3.5 State TWO ways in which Lelethu managed her time effectively.  She doesn't delay/ postpone tasks.1  Used holiday time to keep up with orders.2  She didn't take on more orders than she could manage/ she takes a few orders.3 (Any 2) (2) Understanding, moderate (Focus, p.24; Successful, p.25, Scenario) 6.3.6 Comment on the impact of the quality and the availability of the fabric for Lelethu's business. The fabric that she uses is produced in South Africa and will therefore always be available1 at a reasonable price.2 She will not have to wait for fabric to be imported3 and doesn't have to pay import tax/ doesn't have to obtain an import licence.4  The fabric is 100% cotton which will ensure a good quality end product/.5 It is cool and comfortable to wear in summer.6 (Any 4) (4) Understanding, moderate (Focus, p.13, 21; Successful, p.19, 24) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 19 DBE/2021 SC/NSC – Marking Guidelines 6.3.7 Calculate the total cost of ONE dress with a mark-up of 30%. Show ALL calculations. 3 x R70.001 = R 210.00 R210.00 + R 10.00 + R 250.00 = R 470.002 R470.00 30%3 = R 141.004 OR R470.00 5 = R141.006 Total cost = R 470.00 + R 141.00 = R 611.007 OR R470.00 89 = R611.0010 (R monetary value must be in the answer to receive the final mark) (5) Applying, moderate (Focus, p. 37-38; Successful, p. 220-221) 6.3.8 Analyse why Lelethu's business is likely to show sustainable profitability.  She makes garments by order1 which means all the products/ garments that she makes are already sold2 and no middleman takes a cut/ no cost payable for a place to sell the products.3  All the garments are unique/ personalized/ suit her customers4 and this gives her a competitive advantage/ ensure that she meets her customers' needs.5  The garments are affordable6 and this ensure further future orders7 which will keep the business sustainable.  The customers are happy/ satisfied8and this will ensure that they come back/ spread the news by word-of-mouth9 and this will sustain her business.  Low overheads/ expenses10 as she is working from home.11  Her garments fulfil a need in the market12 as they are popular for traditional celebrations.13  The fabric she uses is locally produced/ 100 % Proudly South African produced cotton fabric/ quality fabric 14 and will always be available,15 this also fulfil the need of consumers who want to buy locally made products.16  She offers accessories/ shoes/ bags17 which is an additional service18 that consumers are looking for and this will ensure a sustainable business. (Any 8) (8) Analysing, difficult (Focus, p.35; Successful, p.44) [40] GRAND TOTAL: 200 Copyright reserved