TOURISM GR11 MEMO NOV2022 English hlayiso.com

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE GRADE 11 NOVEMBER 2022 TOURISM MARKING GUIDELINE (EXEMPLAR) MARKS: 200 This marking guideline consists of 10 pages.

Downloaded from hlayiso.com 2 TOURISM (EC/NOVEMBER 2022) SECTION A: SHORT QUESTIONS QUESTION 1 1.1 1.1.1 D✓ 1.1.2 B✓ 1.1.3 A✓ 1.1.4 A✓ 1.1.5 D✓ 1.1.6 B✓ 1.1.7 B✓ 1.1.8 B✓ 1.1.9 C✓ 1.1.10 B✓ 1.1.11 A✓ 1.1.12 D✓ 1.1.13 D✓ 1.1.14 D✓ 1.1.15 B✓ 1.1.16 A✓ 1.1.17 A✓ 1.1.18 A✓ 1.1.19 B✓ 1.1.20 B✓ (20 x 1) (20) 1.2 1.2.1 D ✓ (Namaste) 1.2.2 H ✓ (Kosher) 1.2.3 F ✓ (Bowing) 1.2.4 B ✓ (Billboard) 1.2.5 C ✓ (Brochure) (5 x 1) (5) 1.3 1.3.1 transatlantic ✓ 1.3.2 Sandton ✓ 1.3.3 interior cabin ✓ 1.3.4 WDW ✓ 1.3.5 verify the identity of passengers ✓ (5 x 1) (5) 1.4 1.4.1 Etosha National Park ✓ 1.4.2 Katse Dam ✓ 1.4.3 Tsodilo Hills ✓ 1.4.4 Lake Kariba ✓ 1.4.5 Bazaruto Archipelago ✓ (5 x 1) (5) 1.5 1.5.1 Cockpit ✓ 1.5.2 Business class ✓ 1.5.3 Economy class ✓ 1.5.4 Cargo hold ✓ 1.5.5 Galley ✓ (5 x 1) (5) TOTAL SECTION A: 40 Copyright reserved Please turn over

Downloaded from hlayiso.com (EC/NOVEMBER 2022) TOURISM 3 SECTION B: MAPWORK AND TOUR PLANNING; FOREIGN EXCHANGE QUESTION 2 2.1 The tour members will stay in 4–5-star luxury accommodation. ✓✓ The itinerary mentions that the tour is exclusive, space is limited to 6 riders per tour. ✓✓ (2 x 2) (4) 2.2 Agree with the statement (NOTE: do not award a mark for this statement.) A SITourist is a tourist that has a special interest in a specific activity. Therefore, the target market of the above-mentioned tour is tourists that are not only interested in nature but more specifically, in motorbike riding through the African bush. Also accept: Participants will enjoy specific activities such as motorbike riding. ✓✓ (2) 2.3 There could be a limitation on the number of motorcycles that are available. ✓✓ • It is easier to manage a smaller number of motorcycles. • The tour operator wants to keep the tour exclusive. (2) [8] QUESTION 3 3.1 Euro ✓ (1) 3.2 Japan ✓ (1) 3.3 The economy of the region will improve as members of the local community can earn an income from tourism by selling products and services to visiting tourists. ✓✓ Jobs (direct employment and indirect employment) will be created. ✓✓ • When money is spent in the local community, the money will have the effect of being multiplied later in that local economy. • The economy of the region will benefit through the tourists’ contribution to the economy of the area. (2 x 2) (4) 3.4 3.4.1 R18 500 ÷ ✓ 14,74 ✓= $1 255,09 ✓ OR $1 255,09 ✓✓✓ (3) 3.4.2 £25 x ✓ 20,28 ✓ = R507,00 ✓ OR R507,00 ✓✓✓ (3) [12] TOTAL SECTION B: 20 Copyright reserved Please turn over

Downloaded from hlayiso.com 4 TOURISM (EC/NOVEMBER 2022) SECTION C: TOURISM ATTRACTIONS; CULTURAL AND HERITAGE TOURISM; MARKETING QUESTION 4 4.1 4.1.1 Virunga National Park ✓✓ 4.1.2 Sani Pass ✓✓ 4.1.3 Lake Niassa ✓✓ 4.1.4 Namib Desert ✓✓ 4.1.5 Mount Kilimanjaro ✓✓ 4.1.6 Matopo Hills ✓✓ (6 x 2) (12) 4.2 4.2.1 4 x 4 driving ✓✓ • Hiking (2) 4.2.2 Sand Boarding ✓✓ • Quad biking • Hot air ballooning • Horse riding • Skydiving • Desert tours by bicycle (2) 4.2.3 Mountain climbing ✓✓ • Hiking • Trekking • Horse riding (2) [18] QUESTION 5 5.1 5.1.1 Beating drums ✓✓ • Traditional dancing • Traditional clothing • Singing (2) 5.1.2 Traditional clothing ✓✓ Beadwork ✓✓ Clay pots ✓✓ • Baskets • Woven mats • Wooden sculptures • Traditional music instruments • Traditional weapons (3 x 2) (6) 5.1.3 The bridegroom compensates the family of his fiancée for her hand in marriage by giving cattle or the monetary value thereof (in modern times). ✓✓ (2) Copyright reserved Please turn over

Downloaded from hlayiso.com (EC/NOVEMBER 2022) TOURISM 5 5.2 5.2.1 South African Heritage Resources Agency ✓✓ • SAHRA (2) 5.2.2 Evidence has been found of a wide variety of bone tools ✓✓ and bone arrowheads for hunting. ✓✓ (2 x 2) (4) 5.2.3 A permit will have to be obtained from SAHRA in order to make any changes to the site, for example, conducting excavations. ✓✓ (2) 5.2.4 To ensure that the site is preserved for future generations. ✓✓ • The preservation of the site will provide opportunities for research into early human behaviour during the Middle Stone Age. • The protection of the site will contribute to a greater understanding of early human behaviour during the Middle Stone Age. (2) [20] QUESTION 6 6.1 Travelstart ✓ (1) 6.2 Eco-tourists ✓ • Wildlife enthusiasts • Leisure tourists • Nature lovers (1) 6.3 6.3.1 E-mail ✓✓ • Online/internet-based advertising • Electronic advertising • Web-based advertising (2) 6.3.2 Sales promotion ✓✓ • Special offer (2) 6.4 The cost of renting television advertising space is very high. ✓✓ (2) 6.5 Personnel must be employed and paid to make phone calls and send emails to the advertising agency and accommodation establishments that form part of the marketing campaign. ✓✓ Personnel must be employed and paid to communicate with potential customers who are interested in the offer and customers that have booked online. ✓✓ (2 x 2) (4) [12] TOTAL SECTION C: 50 Copyright reserved Please turn over

Downloaded from hlayiso.com 6 TOURISM (EC/NOVEMBER 2022) SECTION D: TOURISM SECTORS QUESTION 7 7.1 7.1.1 Identity document/ID ✓✓ • Passport • Drivers’ licence • Proof of identification (2) 7.1.2 Airside ✓✓ • Terminal building (2) 7.1.3 Wrapping the baggage will protect the contents of the item of luggage from being tampered with. ✓✓ • Wrapping the baggage will protect the contents of the item of luggage should the zip break. (2) 7.1.4 Business class passengers are allowed to board the airplane before the economy class passengers. ✓✓ • There may be a business class lounge where business class passengers can relax, and they will not have to sit on the uncomfortable chairs in the image. (2) 7.1.5 The staff member will check if the passenger is booked on the flight. ✓✓ The staff member will ask the passenger if he/she has a preference for a specific seat in the airplane. ✓✓ • If the passenger has luggage, it will be weighed, and the staff member will put on a luggage ticket onto it and it will be loaded on the airplane. • The staff member will give the passenger a boarding pass which will allow him/her to board the airplane. (2 x 2) (4) 7.1.6 The final verification of passengers who will be boarding a specific flight is done at this counter by the relevant airline. ✓✓ • The airline staff member will check the passenger’s boarding pass and identification and will allow him/her access to the airplane. (2) 7.1.7 ACSA provides an electronic board above the carousel indicating the airline and flight number that passengers disembarked from. ✓✓ (2) Copyright reserved Please turn over

Downloaded from hlayiso.com (EC/NOVEMBER 2022) TOURISM 7 7.2 7.2.1 Credit card ✓✓ (2) 7.2.2 Child safety seats ✓✓ • GPS • Paraplegic hand controls (2) 7.2.3 When a vehicle is rented, the fuel tank is full. The renter is expected to return the vehicle with a full tank of fuel. The rental company will charge the amount of a full tank of fuel to the rental agreement and refund the amount if the vehicle’s fuel tank is full on return. ✓✓ (2) 7.2.4 CDW stands for Collision Damage Waiver. If the renter takes the SCDW option, the premium/payment will be higher, but the excess payment will be less if the vehicle is involved in a collision/ accident. ✓✓ (2) 7.2.5 This is an amount added to the rental fee of the vehicle that covers the administration costs of the rental company. ✓✓ (2) 7.3 7.3.1 The restaurant car offers meals in a communal facility. ✓✓ • Seating is on bench style seats with basic table settings. • Meals are simple, not elaborate cuisine. • Meals are not included in the ticket price. (2) 7.3.2 A trip on the Shosholoza Meyl costs R690 and offers the passengers the same wonderful scenery as the Blue Train which costs a huge amount of money. ✓✓ • The cost comparison is indicating that a trip on the Shosholoza Meyl is better value for money than a trip on the Blue Train. (2) 7.3.3 The Shosholoza Meyl offers a basic level of comfort ✓✓ whereas the Blue Train is an extremely luxurious train. ✓✓ (4) 7.4 7.4.1 (a) MSC Cruises ✓ (1) (b) Intercape ✓ • Translux • City to City NOTE: Accept any relevant local operators. (1) Copyright reserved Please turn over

Downloaded from hlayiso.com 8 TOURISM (EC/NOVEMBER 2022) 7.4.2 (a) Casino ✓✓ • Restaurants • Spa and fitness centre/gym • Shops • Library • Theatre • Cinema • Swimming pools • Lounges • A variety of accommodation facilities (cabins) • Childcare facilities • Entertainment facilities such as: bowling alleys, ice- skating rinks, rock-climbing walls, miniature golf courses, video arcades, basketball courts and tennis courts NOTE: Do not accept examples of amenities on board the luxury cruise liner. (2) (b) Bathroom facilities ✓✓ • A variety of types of seats (reclining or not) • Snack kiosk NOTE: Do not accept examples of amenities on board the bus. (2) 7.4.3 (a) Travel on a luxury cruise liner is about the leisurely experience, not about getting from point A to point B. Therefore, the reason for travel on a luxury cruise liner is leisure. ✓✓ (2) (b) Travel on a tour bus is a relatively cheap transport option to travel between cities or towns in South Africa. ✓✓ (2) 7.5 7.5.1 Dedication to excellent customer service delivery ✓ A positive attitude ✓ • An eagerness to learn • Passion and enthusiasm • Endurance (2 x 1) (2) 7.5.2 Puggia put her culinary skills into practice when she used the fresh produce to cook and freeze a variety of the Remo’s favourite sauces and dishes instead of letting them go to waste. ✓✓ Puggia showed a sound knowledge of business practices by selling takeaway meals when patrons could not eat at the restaurant. ✓✓ • Puggia showed a sound knowledge of business practices by using the fresh produce before it went to waste. (2 x 2) (4) [50] TOTAL SECTION D: 50 Copyright reserved Please turn over

Downloaded from hlayiso.com (EC/NOVEMBER 2022) TOURISM 9 SECTION E: DOMESTIC, REGIONAL AND INTERNATIONAL TOURISM; COMMUNICATION AND CUSTOMER CARE QUESTION 8 8.1 8.1.1 (a) Sho’t Left ✓ (1) (b) It’s your country, enjoy it ✓ (1) 8.1.2 No reason to take a trip ✓✓ No time to travel ✓✓ Disliking travel ✓✓ • Unemployment • Lack of a travel culture especially amongst previously disadvantaged communities • Limited tourism product development • Concerns over safety and security (3 x 2) (6) 8.1.3 (a) New Horizon Families ✓✓ (2) (b) Special offers on hotels will encourage this segment to travel. ✓✓ • Quality time for the family to spend together, and a reward for hard work. • Travel is a way to spend quality family time and broaden the family’s horizons. • Travel is a way to educate their children, and to provide them with the opportunity to broaden their perspectives. • Travel is a way of providing them with the opportunity to broaden the family’s horizons. • Travel is seen as a reward for hard work. • This segment has R5 000 to R10 000 disposable income a month. • This segment is aged 35 and older, black, coloured and Indian. (2) (c) Increase domestic tourism expenditure. ✓✓ Increase domestic tourism volume. ✓✓ • Enhance measures and efforts aimed at addressing seasonality and equitable geographic spread. • Enhance the level of the culture of tourism/travel among South Africans. (Any 2 x 2) (4) Copyright reserved Please turn over

Downloaded from hlayiso.com 10 TOURISM (EC/NOVEMBER 2022) 8.2 8.2.1 A – Zambia ✓ B – Malawi ✓ (2 x 1) (2) 8.2.2 C – Victoria ✓ D – Mbabane ✓ (2 x 1) (2) 8.2.3 An increase in the volume of tourists will generate an income for SADC member countries through tourist spending e.g., accommodation, attractions, shopping and transportation. ✓✓ • Tourism is labour intensive and a large number of people will be employed. • The multiplier effect will be put in motion which will lead to economic growth. • There will be a demand for new and improved tourism infrastructure development e.g., airports and communication networks. • The region will attract foreign investments and generate income from exports. (2) [22] QUESTION 9 9.1 9.1.1 (a) G ✓✓ (Pork) (2) • D (Alcoholic beverages) (b) E ✓✓ (Beef) (2) 9.2 9.2.1 Waiting a long time for their order to be taken. ✓✓ • Being ignored by the waiter/waitron. (2) 9.2.2 Listen carefully to what the customer has to say and let him finish speaking. ✓✓ Ask questions in a caring and concerned manner. ✓✓ Apologise without blaming. ✓✓ Solve the problem immediately. ✓✓ (4 x 2) (8) 9.2.3 There will be customer repeat visits. ✓✓ There will be positive word of mouth. ✓✓ • The management will be able to adjust their in-service training to ensure that such an incident is not repeated. • The image of the business will not be negatively affected. • The profits of the business will not be negatively affected. (4) [18] TOTAL SECTION E: 40 GRAND TOTAL: 200 Copyright reserved Please turn over