Downloaded from hlayiso.com
testpapers.co.za
Skip to content





View all





Business Studies Grade 11 April Test 2021 Paper & Memo
Grade 11 Business Studies question paper and memo from the April Test 2021, 17 pages. Read online or get the free PDF download.
Business Studies · Grade 11 · April Test · 2021. Question paper and memorandum, 17 pages. Read online or download the PDF.
- Subject
- Business Studies
- Grade
- Grade 11
- Document type
- Question paper and memo
- Year
- 2021
- Exam period
- April Test
- Curriculum
- CAPS
- Pages
- 17
- File size
- 763.1 KB
Free to read online, no sign-up needed
Loading document…
Loading document…
1 of 17
Document textSearch extracted text and jump to a page.
Downloaded from hlayiso.com
Business Studies 2 April 2021 Common Test
NSC
INSTRUCTIONS AND INFORMATION
Read the following instructions carefully before answering the questions.
1.
This question paper consists of THREE sections
SECTION A: COMPULSORY
SECTION B: Consists of THREE questions
Answer any TWO of the THREE questions in this section.
SECTION C: Consists of TWO questions
Answer ONE of the TWO questions in this section.
Read the instructions for each question carefully and take particular note of
what is required.
Number the answers correctly according to the numbering system used in this
question paper. No marks will be awarded for answers that are numbered
incorrectly.
Except where other instructions are given, answers must be in full sentences.
Use the mark allocation and nature of each question to determine the length
and depth of an answer.
Use the table below as a guide for mark and time allocation when answering
each question.
SECTION QUESTION | MARKS TIME
A: Objective-type questions
COMPULSORY 1 20 20 minutes
B: THREE direct/indirect- type 2 20 20 minutes
questions 3 20 20 minutes
CHOICE (Answer any TWO) 4 20 20 minutes
C: THREE essay-type questions 5 40 30 minutes
CHOICE (Answer any ONE essay)
6 40 30 minutes
TOTAL 100 90 minutes
Begin the answer to EACH question on a NEW page, for example
QUESTION 1 — new page, QUESTION 2 — new page, et cetera.
You may use a non-programmable calculator.
Write neatly and legibly.
Copyright reserved Please turn over
Downloaded from hlayiso.com
Business Studies 3 March 2021 Common Test
NSC
SECTION A (COMPULSORY)
QUESTION 1
1.1. Various options are provided as possible answers to the following questions.
Write down the question number (1.1.1-1.1.5) and the correct letter next to it
ONLY. Example: 1.1.6 A
1.1.1 A... occurs when two companies join together and form one new business.
A takeover
B mergers
Cc acquisitions
D alliances
1.1.2 XYZ Construction Company produces concrete pallets and is classified as
the ... sector.
A informal
B primary
Cc economic
D secondary
1.1.3. Any act of dishonesty such as bribery/collusions, etc is known as ...
A mismanagement of funds
B fraud
Cc corruption
D theft
1.1.4 The name of the ... company must end with the letters INC.
A. personal liability
B. partnership
Cc. private
De: public
1.1.5. The method whereby a business pays for the use of an asset is knownas ...
A franchising
B leasing
ie outsourcing
D vending
(5x2) [10]
Copyright reserved
Downloaded from hlayiso.com
Business Studies 4 April 2021 Common Test
NSC
1.2 Complete the following statements by using the word(s) in the list below.
Write only the word(s) next to the question number (1.2.1—1.2.5) in the
ANSWER BOOK.
workplace forum; patent; stamp; trade union; directors;
shareholders; copyright; lessor; trade mark; lessee
1.2.1 A... is an employee oraganisation that focuses on improving working conditions.
1.2.2 A unique word/symbol/phrase used to identify manufacturers products is known
asa...
1.2.3 Knowles Snowman was granted an exclusive known as ... for his new invention of
solar geysers.
1.2.4 Aprivate company is managed by the board of ...
1.2.5. The ... is the person who owns the asset and !end it out for use at a price.
(5x2) (10)
TOTAL SECTION A: [20]
Copyright reserved Please turn over
Downloaded from hlayiso.com
Business Studies 5 April 2021 Common Test
NSC
SECTION B
Answer ANY TWO questions in this section.
NOTE: Clearly indicate the QUESTION NUMBER of each question that you choose.
The answer to EACH question must start on a NEW page, for example
QUESTION 2 on a NEW page, QUESTION 3 on a NEW page, et cetera.
QUESTION 2: BUSINESS ENVIRONMENTS
2.1 List any TWO components of the macro environment. (2)
2.2 Read the scenario below and answer the questions that follow.
LOMBARD COSMETICS (LC)
Lombard Cosmetics vision and mission statements are not implemented in a
way that shapes its internal environment. Gert, the CEO of the business also
needs to be trained on some managerial aspects.
2.2.1 Identify any TWO challenges of the micro environment impacting on LC’s
operations. Support your answer by quoting from the scenario above. (6)
Use the table below as a GUIDE to answer QUESTION 2.1.1 above.
CHALLENGES OF THE MICRO MOTIVATIONS
ENVIRONMENT
1
2.3. Discuss the negative impact of piracy on businesses. (8)
2.4 Advise businesses on the relationship between the primary, secondary and
tertiary sectors. (4)
[20]
Copyright reserved Please turn over
Downloaded from hlayiso.com
Business Studies 6 April 2021 Common Test
NSC
QUESTION 3: BUSINESS VENTURES
3.1
3.2
3.3
3.4
Copyright reserved
Identify the form of ownership applicable in EACH statement below:
3.1.1 ABC Ltd listed its shares with the Johannesburg Securities
Exchange (JSE).
3.1.2 Eskom has the government as its major shareholder.
Read the scenario below and answer the questions that follow.
SAMANTHA CREATIONS (SC)
Samantha Creations specialises in the manufacturing of ceramic tiles.
Samantha is the sole owner of the business and a hard working person.
3.2.1 Identify the form of ownership illustrated in the scenario above.
3.2.2 Explain the disadvantages of the form of ownership identified in
QUESTION 3.2.1 above.
Discuss the advantages of Franchising.
Advise businesses on the contractual implications of outsourcing.
(2)
(2)
(2)
(6)
(4)
(4)
[20]
Please turn over
Downloaded from hlayiso.com
Business Studies i Apri! 2021 Common Test
NSC
QUESTION 4: MISCELLANEOUS TOPICS
BUSINESS ENVIRONMENTS
4.1. Outline the purpose of Labour Relations Act (LRA), 1995 (Act 66 of 1995). (4)
4.2 Read the scenario below and answer the questions that follow.
TOM THUMB MANUFACTURERS (TTM)
Tom Thumb Manufacturers specialises in the production of ballroom gowns.
Recently, the management of TTM had to lockout some workers who stopped
working due to salary disputes.
4.2.1 Identify the type of industrial action TTM employees embarked on from the
scenario above. (2)
4.2.2 Elaborate on the meaning of the industrial action identified in
QUESTION 4.2.1 above. (4)
BUSINESS VENTURES
4.3. Explain the advantages of leasing. (6)
4.4 Advise businesses on the aspects that should be included in a prospectus. (4)
[20]
TOTAL SECTION B: [40]
Copyright reserved Please turn over
Downloaded from hlayiso.com
Business Studies 8 April 2021 Common Test
NSC
SECTION C
Answer ONE question in this section.
NOTE: Clearly indicate the QUESTION NUMBER of the chosen question.
The answer to EACH question must start on a NEW page, for example QUESTION 5
on a NEW page, QUESTION 6 on a NEW page, etcetera.
QUESTION 5: BUSINESS ENVIRONMENTS
Business operations are influenced by micro, market and macro environments. Businesses
have full control over the components of micro environments and limited control over market
environment. They also benefit from being involved in the macro environment.
Write an essay on business environments in which you include the following aspects.
° Outline the components of the micro environment.
° Explain why businesses have full control over the micro environment and less
control over market environment.
. Discuss challenges of the market environment.
° Advise businesses on the benefits of being involved in the macro environment.
[40]
QUESTION 6: BUSINESS VENTURES (FORMS OF OWNERSHIP)
Nalini and Nana own a successful restaurant as partners known as “African Delights”.
After reviewing their financial statements, the partners have decided that they want to
change to a new form of ownership with legal personality and limited liability. A business
adviser has recommended that they should consider a private company as compared to a
public company.
Write an essay on the forms of ownership in which you include the following aspects.
° Outline the disadvantages of a partnership.
e Discuss the advantages of a private company.
° Tabulate the differences between the private and public company.
. Advise Nalini and Nana on the disadvantages of a public company.
[40]
TOTALSECTIONC: [80]
TOTAL MARKS: [100]
Copyright reserved
KWAZULU-NATAL PROVINCE
CATION
REPUBLIC OF SOUTH AFRICA.
NATIONAL
SENIOR CERTIFICATE
GRADE 11 1
Pee
weeaaeesey
a BUSINESS STUDIES *
: COMMON TEST :
| : APRIL 2021 :
5 MARKING GUIDELINES :
Semnene eeegeessesees ssase geese
MARKS 4 100
4", Hours |
These marking guidelines consist of 18 pages.
Copyright reserved
Please turn over
el)
Downloaded from hlayiso.com
: BSTD
GE Il +10
Business Studies April Common Test 2024
2
Marking Guidelines
NOTES TO MARKERS
iF A comprehensive marking guideline has been provided but this is by no means
Exhaustive. Due consideration should be given to an answer that is correct but:
. Uses a different expression from that which appears in the marking
guideline
° Comes from another source
. Original
° A different approach is used
NOTE: SECTION A:
. There are no alternative answers.
. Each question has only one correct answer.
ri Take note of other relevant answers provided by candidates and allocate marks
accordingly. (In cases where the answer is unclear or indicates some
understanding, part-marks should be awarded, for example, one mark instead
ofthe maximum _ of two marks.)
3. The word ‘sub-max’ is used to facilitate the allocation of marks within a question or
sub-question.
4 4. The purpose of circling marks (guided by ‘max’ in the breakdown of marks)
on the right-hand side is to ensure consistency and accuracy in the marking of
scripts.
5. In an indirect question, the theory as well as the response must be relevant.
and related to the question.
iF No additional credit must be given for repetition of facts. Indicate with an R.
Subtotals to questions must be written in the right-hand margin. Circle the subtotals.
as indicated by the allocation of marks. This must be guided by ‘max’ in memo.
Only the total for each question should appear in the left-hand margin next to the
appropriate question number.
Copyright reserved
Please turn over
Downloaded from hlayiso.com
Business Studies 3 April Common Test 2021
Marking Guidelines
SECTION B
8.1 If, for example, FIVE facts are required, mark the candidate’s FIRST FIVE
responses and ignore the rest of the responses. Indicate by drawing a line
across the unmarked portion or use the word ‘Cancel’.
NOTE: This only applies to questions where the number of facts is specified.
8.2 If two facts are written in one sentence, award the candidate FULL credit.
Point 10.1 above still applies.
9. Where the number of facts are specified, questions that require:
candidates to ‘explain/discuss/ describe’ will be marked as follows
. Heading 2 marks
. Explanation: 1 mark (or as indicated in the marking guideline).
. The ‘heading’ and ‘explanation’ are given separately to facilitate mark
. allocation.
10.2 If the number of facts is not specified, the candidate must be informed by the
nature of the question and the maximum marks allocated
10.3 If candidates are required to provide their own examples/views,
brainstorm this to come up with alternative answers
10.4 ONE mark will be awarded for answers that are easy to recall, requires.
one-word answers, or is quoted directly from scenario/case study. This
applies to SECTIONS B and C in particular.
Copyright reserved
Please turn over
Business Studies 4 April Common Test 2021
Marking Guidelines
SECTION C
14.1. The breakdown of the mark allocation for the essays is as follows:
Introduction
Content Maximum: 32
Conclusion
Insight 8
TOTAL 40
11.2 Insight consists of the following components:
Layout / Is there an introduction, body, proper paragraphs | 2
structure: and a conclusion?
Analysis and Learners’ ability to break down the 2
interpretation question/interpret it correctly to show
understanding of what is being asked.
Synthesis. Are there relevant decisions/facts/responses
made based on the questions?
Marks to be allocated using this guide:
No relevant facts: 0 (Two '-S')
Some relevant facts: 1 (One '-S')
Only relevant facts: 2 (Zero/No '-S')
NB:
1. If no '-S' is indicated, award
the maximum TWO (2) marks.
2. Where a candidate answers less than 50%
of
the question with relevant facts, one -S
appears in the left margin, award a
maximum
of ONE (1) mark
Originality: Examples, recency of information, current trends | 2
and developments.
TOTAL FOR INSIGHT: 8
TOTAL MARKS FOR FACTS:
32
TOTAL MARKS FOR ESSAY (8 + 32) 8
40
Copyright reserved
Please tum over
Business Studies
SECTION A
QUESTION 1
14
14.4 BW
11.2 DW
11.3 CW
114 AW
115 BW
1.2
4.2.1 trade unionvV
1.2.2. trade mark WW
1.2.3 patentvv
1.2.4 directorsvV
1.2.5 lessor
Copyright reserved
Downloaded from hlayiso.com
5
Marking Guidelines
April Common Test 2021
(5x2) (10)
(5x2) (10)
TOTAL SECTION A: [20]
BREAKDOWN OF MARKS
QUESTION 1 MARKS.
44 10
4.2 10
TOTAL 20
Please turn over
Business Studies 6 April Common Test 2021
Marking Guidelines
SECTION B
Mark ONLY the FIRST TWO questions answered in this Section.
QUESTION 2: BUSINESS ENVIRONMENTS
24
Components of the macro environment
Physical/Natural environment V
Economic environment V
Socia¥/Cultural/Demographic environment ¥
Technological environment ¥
Legal/Political ¥
Environmental/Global environment ¥
Institutional environment
NOTE: Mark the first two (2) components only Any 2x 4 (2)
eee ceee
2.2.1 Challenges of the market environment from the scenario
CHALLENGES OF THE MICRO MOTIVATIONS
ENVIRONMENT
. Lack of vision and missionVV | Lombard Cosmetics vision and mission
statements are not implemented in a way that
shapes its internal environment. ¥
2. Lack of adequate Gert, the CEO of the business also needs to
management skillsvv. be trained on some managerial aspects V
Submax (4) Submax (2)
2.3
Copyright reserved
Max (6)
NOTE: 1, The answer does not have to be in tabular format.
2.
eaee
oe
Award marks for challenges of the micro environment even if
the quotes were incomplete.
3. Do not award marks for the motivations if the challenges of the
market environment were incorrectly identified.
Negative impact of piracy
May lead to job lossesv that businesses will not be able to sustain. ¥
Businesses lose sales and incomev which lead to cash flow problems
May cause damagev to the image of the businessV
Businesses are reluctant to develop new talentv due to the high risk
involvedv
Businesses lose outy on productivity and profits¥
Drives = the prices of products¥ in order to compensate for the loss
in sales
t{ can undermine the music / film industry¥ as they lose moneyV
Any other relevant answer related to the impact of piracy on businesses.
(8)
Please turn over
Business Studies
24
7 April Common Test 2021
Marking Guidelines
The relationship between the primary, secondary and tertiary sectors
The secondary sector depends on the primary sector for raw materials and
productsvV
The primary sector in tum depends on the secondary sector for manufactured
goods, such as machinery /equipment / fertilisersvV
The secondary sector processes the raw materials obtained from the primary
sector into more useful products VV
The primary sector is dependant on the tertiary sector for its customer
needs WV
The tertiary sector depends on the primary sector for raw materials that do
not need processing by the secondary sectorv:
The secondary sector depends on the tertiary sector for a variety of services
such as banking and insurance covervV
The tertiary sector depends on the secondary sector for manufactured goods,
such as office machines /office furniture /stationeryVV
Any other relevant answer related to the relationship between the primary,
secondary and tertiary sectors.
Max (4)
TOTAL:
BREAKDOWN OF MARKS
QUESTION 2 MARKS
24 2
2.2.4 6
2.3 8
24 4
TOTAL 20
Copyright reserved
Please turn over
Business Studies
QUESTION 3:
3.44
3.1.2
3.3
-Downloaded from hlayiso.com
8 April Common Test 2021
Marking Guidelines
BUSINESS VENTURES
Public company VW
State-owned companyVV (4)
Sole trader/proprietorvV Max(2)
Disadvantages of sole trader/proprietor
Cash flow is often a problem” which may lead to business failurev
Growth of business can be restrictedV due to lack of capital
Not a legal entityY and no continuity¥
Difficult to attracty highly skilled and knowledgeable empioyeesV
The owner is responsiblev for providing all the capital neededV
If the owner does not have enough knowledge/experiencev
the business may failY
The owner is responsible for al} debts“ incurred by the business.”
Any other relevant answer related to disadvantages of a sole
trader/proprietor Max (6)
Advantages of franchising
It allows businesses to buy a well-known brandwWwhich guarantees
sales and good returnv
Purchasing a franchise is cheapervthan starting a new business¥
Franchising reduces long-term financial riskv
A business is based on a proven ideaVand the product and service
are tried and testedV
A franchisee can get support from the franchisor¥which often
includes training, advice, and marketingY
Forms of financing that are not available to the publicVare often
available to franchiseesY
Purchasing a franchise could be cheapervthan starting your own
businessV
Businesses are able to use a recognised brand name and
registered trademarkv,which helps with advertising and marketingY
The systems/operations/goods and services Vare well established¥
Copyright reserved
Please tum over
Downloaded from hlayiso.com
April Common Test 2021
Business Studies April Common Test 2021 Business Studies
Marking Guidelines Marking Guidelines
« There is often access to group supportvfrom other franchisees Vand
a network of communication and legal advicev
Established suppliers give bulk discounts as they form part of a
larger groupY
« The marketing and advertising costs are shared so they are often QUESTION 4: MISCELLANEOUS
lower than for a non-franchised business V
« Management advice is often providedyso it is not necessary to be a
business expert¥
«Any other relevant answer related to disadvantages of franchising.
BUSINESS ENVIRONMENTS
Max (4) 4.1 Purpose of the Labour Relations
* Offers code of good practice. VV
‘ : «Promotes fair employment practices. VW
3.4.1 Contractual implications of outsourcing
« Acontract will protect and regulate the rights and responsibilities of
both parties involved. Some aspects that may be included in the Deals with strikes and lockouts and workplace forums. WW
contract are: :, " ft
; * Outline the relationship between employees and employers. WW
® Anexact description of the service/product. V ie eae ployes dead
* Clarifies the transfer of contracts of employment procedures. wW
* Regulates the rights of trade unions and facilitates collective bargaining. WW
«Promotes resolution of labour disputes. VW
> Duration of the contract ¥
A detailed description of the duties and the responsibilities of
wv
both parties. V J Regulates the effectiveness of bargaining councils and statutory councils.
> Confidentiality ™ ‘i
lab
Payment terms and conditions. ¥ * Establishes Labour Courts and Labour Appeal Courts to deal with labour
® Penalties for not delivering the agreed services. ¥ issues. WW
+ Any other reievant answer related to contractual implications of * Any other relevant answer to the purpose of the Labour Relations Act Max (4)
outsourcing. Max (4)
TOTAL: [20]
4.2 Types of industrial actions
BREAKDOWN OF MARK ALLOCATION 4.2.1 Strike (2)
3.1.4 2
342 z 4.2.2 Meaning of a strike
3.2.4 2 * Astrike is when employees” stop working completely.”
» Employees do not get paid “ for days spent on a strike.¥
3.2.2 6 * Strikes represent the final stage of disputes / disagreements”
3.3 4 between management and employees.”
The purpose of a strike is to force employers to agree v to the
34 4 demands of the workers”
TOTAL 20 : * Any other relevant answer related to the meaning of a strike
! Max (6)
Gopyright reserved Copyright reserved
Please turn over Please turn over
Business Studies 14
BUSINESS VENTURES
4.3. Advantages of leasing
Downloaded from hlayiso.com
April Common Test 2021
Marking Guidelines
The business gains the use of the asset with less initial expenditure ¥ than
needed if the asset were purchased. ¥
The business can acquire the latest technology ¥ without having to invest
large amounts of capital. V
The business does not have to carry the risk V of expensive equipment
becoming obsolete. v/The leased items are returned V to the lessee at the
end of the term of the lease. ¥
For the lessee the lease payments ¥ are tax deductible. ¥
Leasing improves the cash flow ¥ of the business. V
Leasing is regarded as an expense to the lessee V and therefore is not
regarded as debt. ¥
Leases are usually easier to obtain v and have more flexible terms than
loans for buying equipment. ¥
The lessor normally covers V the maintenance and replaces any damaged
Business Studies 12
QUESTION 5:
April Common Test 2021
Marking Guidelines
SECTION C
Mark only the First question answered in this Section.
BUSINESS ENVIRONMENTS
5.1 Introduction
. The micro environment consists of various components fully controlled by
businesses.v
. Businesses have limited / no control over the challenges from the
market and macro environments. ¥
. Businesses must identify challenges from the market environment and put control
measures in place.~
. Many businesses benefit from getting involved in the macro environment.v
. Any other relevant introduction related to the components of micro / challenges of
the market environment benefits of macro environment.
parts or equipment. V Any (2x1)(2)
* The asset can be retumed ¥ to the lessor when it is no longer needed. ¥
* Makes budgeting and planning easier ¥ and it provides better control over 5.2 Components of the Micro environment
cash flow. Vision and mission statement VV
* Any other relevant answer related to the advantages of leasing. * Goals and objectivesvV
: Max(6) * Organizational culturevY
4.4 Aspects that should be included in a prospectus * Organizational resources VV
* Company overview, including the vision, mission and goals of a businessV¥ ¢ Organizational structurevW
© Product or service portfoliovW Hb ions
* Market analysis and strategyVV D yuakeat.
* Management team * Management and leadership VV
«The risk and potential of the businessvV ‘ Max (10)
* Available financial and share information
* Company's assets and liabilitiesVV 5.3 Reasons why businesses have full control over the micro-environment
Financial position VV ¢ Business owners and managersv have a great deal of contro! over the internal/micro
* Profits and lossesvV environment of businessv, which covers day-to-day decisions V
* Cash flowy 1 * They choose the suppliers¥ they purchase/which employees they hire/the products
* Prospects for growthwv they sellV, and where they sell those productsV
* Pre-incorporation contracts that have been signedVV ¢ They use their skills and resources Vto create goods and services that will satisfy
a alee ea of ie acon existing and prospective customersV
ateddindl etenecneh etd (4) * Accept any other relevant answer related to reasons why businesses have full control
TOTAL: [20] over the micro-environment. Submax (6)
BREAKDOWN OF MARK ALLOCATION
4 Reasons why businesses have limited control over the market environment.
2 * Market environment for a business includes¥ company related influencesY
7 ° The market environment refers to influences’ that have an impact on the success’ in
4 forming and keeping a sustainable businessV such as competition and suppliersV
20 * Businesses can influence their competitors¥ by increasing the quality of their
products vin relation with competitor pricesv .
Copyright reserved Copyright reserved
Please turn over
:
Please turn over
Business Studies 13
5.4
Downloaded from hlayiso.com
Aprit Common Test 2021
Marking Guidelines
+ The opposite can also be that suppliers’ raw materials can influence the quality of
business products¥
¢ Any other relevant answer related to reasons why businesses have limited
contro} over the market environment. Submax (6)
Max (12)
Challenges of the market environment +
Shortages of supply Vv
Essential for a business to have a regular supply ¥ of all the materials that are inputs in
the production process. Vv
Any shortage V can have a seriously negative effect on production and profits. V
Dissatisfied customers can damage the reputation V and threaten the future of the
business.
The business needs fo plan and communicate ¥ well so that any change in goods and
services needed is fulfilled on time. V
Any other relevant answer related to shortage of supply.
Chalienge(2)
Explanation(2)
Submax. (4)
Strong competition VV
Businesses which sell similar/substitute products V pose a problem to/threaten the
success of a business. ¥
Consumers will buy ¥ from the business where they get the most value for their money. V
If a business is not able to match the quality of service/products and the price of its
competitors, ¥ it will be in real danger. ¥
Businesses could find that they are unable to make sufficient profit when the demand is
not high enough to support the supply of the same goods/ services.
The business must ensure that it differentiates itself from its competitors ¥ in order to
gain a competitive advantage. V
The challenges around competitors can be industry rivalry where businesses aim to sell
more than competitors, ¥ new entrants with better products/cheaper or better
substitutesV
Businesses should be aware of competitors V and their prices/influences/operation. V
Any other relevant answer related to strong competition.
Challenge(2)
Explanation(2)
Submax. (4)
Changes in consumer behaviour vv
A business is dependent on its customers ¥ /to purchase its products. ¥
Consumers are influenced by many factors V/ and are mostly unpredictable in their
buying behaviour, 7
Consumers’ preferences and tastes can change ¥/ as fashions change as technology
advances. ¥
Changes in consumer behaviour, s} ending habits, tastes and preferences V present an
ongoing challenge to businesses. T
The challenges include keeping up with Changes in consumer tastes and demand by
doing research, ¥ finding ways to influence consumer demand /and ‘conducting
/advertising ‘campaigns /and consumer surveys. V
Copyright reserved
Please turn over
Business Studies 14
5.5
ew eee
Copyright reserved
April Common Test 2021
Marking Guidelines
Businesses should be aware of and understand changes in demand and the
behavioural patterns of consumers and adjust accordingly. ¥
Any other relevant answer related to changes in consumer behaviour.
Challenge(2)
Explanation(2)
Submax. (4)
Demographics and psychographic vv
Consumers’ attitude, interest, opinions and lifestyle V determine the characteristics of the
consumer, ¥
Itis difficult to determine the demographics/psychographics of thetarget market V
because they change frequently. ¥
Business should be aware of the diversity of the markets V and the cultural and social
influences on the choices people they make,
The challenges include collecting/interpreting information about the target market ¥ and
to use the data to develop a marketing strategy. ¥
Business need to study the attitudes. tastes and desires ¥ of the market. V
The demographics and | psychographice can change quickly and businesses need to
change just as quickly V if they want to retain their customers. ¥
Any other relevant answer related to demographics and psychographic.
Challenge(2)
Explanation(2)
Submax. (4)
Socio-cultural factors VV
Social-cultural factors describe the common behaviour and attitudes ¥ of a particular
society. ¥
As society changes ¥ so will the cultural values and practices of individuals, V
Business must be aware of change V and that they can avoid threats and take advantage
of the new opportunities that the change may present. ¥ :
Business should be aware of social trends and influential campaigns ¥ that promote
buying. V
The challenge is to gather information about changes ¥ and to respond to them by
adapting practices to maintain and increase its customer base. ¥
Any other relevant answer related to socio-cultural factors.
Chailenge(2)}
Explanation(2)
Submax. (4)
Mark the first FOUR (4) only. (4x4)
Max(16)
Benefits/advantages of invoivement in macro environment
The business can more accurately predict future events, threats and opportunities that
may arise. vv”
The business can contribute to a healthier, more skilled and productive workforce. Vv’
It can protect natural resources and meet consumer needs in a sustainable way. vv
The business can contribute to wealthier consumers. VV
Reduced industrial conflict and increase productivity. “v
The business can accurately promote a cause that is a concern to the society. vv
Please tum over
Business Studies 15
5.6
Downloaded from hlayiso.com
April Common Test 2021
Marking Guidelines
The business can contribute its expertise and resources that can influence the public
opinion. VY
Any other relevant answers related to the benefit of involvement in macro environment
Max (8)
Conclusion
. Businesses can influence the business environments in one way or the
other, and need to take into consideration the components of the market
environment. WW
. Businesses must pay careful attention to challenges that are posed by
market environment and devise strategies to overcome those challenges. VV
. Businesses that get involved in macro environment may promote its image from
the public and gain more support. VW
. Any other relevant conclusion related to the components of micro / challenges of
the market environment benefits of macro environment.
Any (1x2) (2)
QUESTION 5: BREAKDOWN OF MARK ALLOCATION
DETAILS
Introduction
MAXIMUM _| TOTAL
2
components of micro
environment
Reasons why businesses have
More control over the micro 12
environmentfess control over Max
market environment 32
Challenges of the market 16
environement
Benefits/advantages of
involvement in macro 8
environment
Conclusion
INSIGHT
Layout
Analysis/Interpretation
Synthesis
Originality/Examples
TOTAL MARKS
10
x)
N]ypVfr)
©
40
LASO - For each component:
Allocate 2 marks if all requirements are met.
Allocate 1 mark if some requirements are met.
Allocate 0 marks where requirements are not met at all.
Copyright reserved
Please turn over
Business Studies 16
April Common Test 2021
Marking Guidelines
QUESTION 6: BUSINESS VENTURES
61
6.2
6.3
Introduction
Businesses must examine their current form of ownership in line with their
future plans / growth prospects. ¥
In a partnership partners are liable for debts of the business and their assets can
be used to pay off the businesses debts.
Private companies are suitable for individuals who wants to protect their private
positions.“
Any other relevant introduction relating to the disadvantages of a partnerships/
advantages of a private company / differences between private and public
company / disadvantages of a public company.
Any (2x1) (2)
Disadvantages of a partnership
eeeee
No separate legal entity. WW
Partners are jointly and individually liable for the actions of the
partners. WW
Profits must be shared with others. VV
Disagreements can occur because of shared decisions. WV
The partnership may have a limited life. WW
May end upon the withdrawal or death of a partner. WW
Any other relevant answer related to the disadvantages of a
partnership.
Max (6)
Advantages of a private company
The private companyv does have a separate legal entity. ¥
There is continuity of existence ¥ if shareholders die/leave the company will
continuev
Shareholders have limited liability ¥ their assets cannot be used to pay of the
company’s debtsv, they will only lose their initial capital investedV
Itis easy to raise capital V by issuing more shares for saley
There is a greater efficiency of managementv has directors are highly skilled and
qualified individuaisV
It is adaptablev to both small and large business. ¥
They are not required to file their annual financial statements¥ with
the Registrar of Companies. ¥
Financial statements are not availablev to the general public. V
All shareholders are directorsv, so that there is less need to seek
shareholder approval for certain board decisions. ¥
Any other relevant answer related to the advantages of a private
company.
Max (14)
Copyright reserved
Please tum over
Business Studies 17 April Common Test 2021
Marking Guidelines
6.4 Tabulate differences between private and public company
PRIVATE COMPANY PUBLIC COMPANY
* May not offer shares V to the general ° Trades its shares publicly Vv on the
public, ¥ Johannesburg Securities Exchange. ¥
« Name must end ¥ with Proprietary + Name must end V with Limited/Ltd. 7
Limited/(Pty) Ltd. V
¢ Financial statements must be « Annual financial statements V¥ need to be
independently reviewed but they need audited. ¥
not be audited. v
* Does not need to publish a prospectus Vas |» Have to register ba publish ¥ a prospectus
it cannot trade its shares publicly. v with the CIPRO. ¥
* The company is not required to raise Vv the Must raise a minimum subscription prior Vv
minimum subscription/ issue minimum to commencement of the company. ¥
shares. V
* Any other relevant answer related to a « Any other relevant answer related to a
private company. public company
Sub max. (8) Sub max. (8)
NOTE:
1. The differences must be clear.
2. Answers have to be in tabular format. {
Max. (16)
6.5 Disadvantages of public company
° Costly for the company, has large amount of funds are spent on financial
audits
. A full report must be submitted to the major shareholders each year, this becomes
time consuming for the company
. Difficult and expensive to establish a public company as it is subjected to many
legal requirements VV
. Shareholders may be allowed little or no input into the affairs of the company
depending on the type of shares purchased 4‘
° Financial affairs must be shared with the public which could benef the *
competitors’ VW
. A public company is compelled to hold annual general meeting for its
shareholdersv v
. Directors fees increases the companies expenses and reduces profit. vv
. Any other relevant answer related to disadvantages of a public company.
Max. (10)
6.6 Conclusion
. Private companies are able to raise capital more than the partnership. VW
Copyright reserved
Please turn over
Downloaded from hlayiso.com
Business Studies 18 April Common Test 2021
Marking Guidelines
. Private companies are more sustainable in the future because of their unlimited
continuity. v
. Any other relevant introduction related to the components of micro / challenges of
the market environment benefits of macro environment.
Any (1x2) (2)
BREAKDOWN OF MARKS
Details Maximum | Total
Introduction 2
Disadvantages of partnership 6
Advantages of private Company 14 Max 32
Tabulate differences between private and public 16
company
Disadvantages of public company 10
Conclusion 2
INSIGHT
Layout 2
Analysis, interpretation 2 or
Synthesis 2
Originality/Examples 2
TOTAL MARKS 40
LASO — For each component:
Allocate 2 marks if all requirements are met.
Allocate 1 mark if some requirements are met.
Allocate 0 marks where requirements are not met at all.
Copyright reserved
Study this subject
Recommended for this subject

Question paper
Business Studies Grade 11 KwaZulu Natal June 2021 QP

Question paper and memo
Business Studies Grade 11 P1 2019 QP & Memo

Question paper and memo
Business Studies Grade 11 P2 2019 QP & Memo

Question paper and memo
Business Studies Grade 11 March Test 2019 Paper & Memo

Question paper and memo
Business Studies Grade 11 September Test 2019 Paper & Memo

Question paper and memo
Business Studies Grade 11 KZN November 2018 Paper & Memo
More from Grade 11 Business Studies

Question paper
Business Studies Grade 11 P1 November Mock Exam 2 2026 QP

Annual teaching plan
Gr 11 Bus Stu ATP 2023 24

Memorandum
Business Studies Grade 11 Eastern Cape November 2025 Memo

Question paper
Business Studies Grade 11 P1 Eastern Cape November 2025 QP

Question paper
Business Studies Grade 11 P2 Eastern Cape November 2025 QP

Memorandum