Consumer Studies Grade 12 NSC Supplementary 2015 Memo

Downloaded from hlayiso.com GRAAD 12 NATIONAL SENIOR CERTIFICATE GRADE 12 CONSUMER STUDIES FEBRUARY/MARCH 2015 MEMORANDUM MARKS: 200 This memorandum consists of 14 pages. Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 2 DBE/Feb.–Mar. 2015 NSC – Memorandum QUESTION 1 1.1 1.1.1 A Remembering, easy (F p 159, S p 176) (1) 1.1.2 B Remembering, easy (F p 157, S p 173) (1) 1.1.3 A Remembering, easy (F p 164, S p 188) (1) 1.1.4 D Remembering, easy (F p 80, S p 93–94) (1) 1.1.5 C Remembering, easy (F p 79, S p 94) (1) 1.1.6 C Remembering, moderate (F p 75, S p 83–85) (1) 1.1.7 C Remembering, moderate (F p 83, S p 98) (1) 1.1.8 D Understanding, easy (F p 104, S p 126) (1) 1.1.9 C Applying, easy (Grade 11) (1) 1.1.10 A Applying, easy (F p 59, S p 65) (1) 1.1.11 D Remembering, easy (F p 182, S p 201) (1) 1.1.12 B Remembering, moderate (F p 127, S p 145) (1) 1.1.13 C Understanding, easy (F p 117-121, S p 137–140) (1) 1.1.14 B Understanding, easy (F p 141, S p 16) (1) 1.1.15 A Applying, difficult (F p 117, S p 136) (1) 1.1.16 D Applying, difficult (F p 120, S p 139) (1) 1.1.17 C Remembering, easy (F p 37, S p 36) (1) 1.1.18 B Remembering, easy (F p 35, S p 35) (1) 1.1.19 B Understanding, easy (F p 18, S p 22) (1) 1.1.20 A Understanding, easy (F p 7, S p 11) (1) 1.2 1.2.1 Specification (of the product)  (F p 8–9, S p 15) (1) 1.2.2 Start-up costs/initiation costs (F p 11, 35, S p 18) (1) 1.2.3 Quality control (F p 16, S p 22) (1) 1.2.4 Sustainable production (F p 16, S p 22) (1) 1.2.5 Production costs (F p 36, S p 35) (1) Remembering, easy Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 3 DBE/Feb.–Mar. 2015 NSC – Memorandum 1.3 1.3.1 B (1) 1.3.2 C (1) 1.3.3 A (1) 1.3.4 G (1) 1.3.5 F (1) Understanding, moderate (F p 117–122, S p 140, 146–147) 1.4 1.4.1 D ii (F p 73, S p 90) (2) 1.4.2 F v (F p 82, S p 94–95) (2) 1.4.3 E vi (F p 82, S p 94–95) (2) 1.4.4 C iii (F p 69, S p 80) (2) 1.4.5 A iv (F p 84–85, S p 94–95) (2) [40] Applying, difficult QUESTION 2: THE CONSUMER 2.1 • A contract is an agreement that is intended to create legal rights and duties between its parties. • A contract is a legal agreement between two or more parties where one party promises to do something in return for a valuable benefit of some sort. (Any 2) (2) Remembering, easy (F p 155, S p 169) 2.2 • Reduce the temperature of the geyser/Set the geyser’s temperature to a steady 60 ºC. • Install a geyser timer. • Use a geyser blanket/insulate the geyser to prevent heat loss/to keep it warm. • Insulate the geyser’s outlet pipes to prevent heat loss. • Shower instead of bathing./Showering uses less hot water./Use a low- flow shower head to control the amount of water usage each time./ A shower uses up to 40% less hot water.  • Install a solar water-heating unit/solar energy/wind energy unit linked to a geyser to heat water (Any 4) (4) Remembering, easy (F p 174, S 192) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 4 DBE/Feb.–Mar. 2015 NSC – Memorandum 2.3 • Provide basic services to all citizins (water, electricity etc.)  • A free amount of electricity/water/gas is allocated per household  • Sewerage collection and disposal  • Refuse removal  • Municipal health services  • Municipal roads and storm water drainage  • Street lighting  • Municipal parks and recreation  • Libraries  • Fire-fighting services  • Abattoirs and fresh food markets  • Promote local tourism  (Any 4) (4) Understanding, Moderate (F p 183, S p 201–204) 2.4 2.4.1 • The consumer price index shows/measures a change/increase in the price/costs of a group of products and services over a year. • The consumer price index is the tool that is used to measure inflation. • Inflation is the annual percentage change in the consumer price index. • The inflation rate is the percentage at which the price of goods and services increases. • In the extract the price of goods and services rose 6,4 per cent over a year. Therefore that was the inflation rate for that year. (Any 5) (5) Understanding, moderate (F p 167–168, S p 184–185) 2.4.2 (a) Weak rand: • Do not buy/buy fewer imported goods because they are more expensive/buy locally produced products. (1) (b) Increased petrol price: • Travel less in your own car/become part of a lift club/make use of public transport to reduce the money spent on personal transport. • Use cheapest mode of transport available. • Combine rides for errands to be done to reduce the amount of money spent on transport. • Walk where you can to reduce the amount of money spent on transport. • Buy locally produced goods because there are no/less transport costs involved and they will be cheaper. Creating, difficult (4) [20] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 5 DBE/Feb.–Mar. 2015 NSC – Memorandum QUESTION 3: FOOD AND NUTRITION 3.1 • Chemicals/Fertilizers/Pesticides/Herbicides which could harm the natural environment are not used. • Water is cleaner/Pollution is limited/less.  • Organic farming improves soil quality.  (Any 3) (3) Remembering, easy (F p 104, S p 125) 3.2 • Use salt sparingly/no more than 5 g of salt should be consumed per day. • Check for salt, sodium, sodium chloride and monosodium glutamate on the list of ingredients of processed food. • Flavour food with herbs and spices instead of salt. • Avoid salty processed foods, such as smoked meat/bacon/macon/ biltong/potato chips/salted nuts/salted popcorn. • Eat low fat/less saturated fat foods to lose weight/maintain healthy weight. • Use low fat/skimmed dairy products. • Calcium/milk/milk products, potassium/bananas/potatoes and magnesium/green leafy vegetables may help to lower high blood pressure. • Limit alcohol intake. • Cut down on coffee/tea. • Eat plenty of fresh fruit and vegetables. • Eat high fibre/wholegrain cereals rather than refined cereal products. (Any 5) (5) Remembering, easy (F p 77, S p 87, 88) 3.3 3.3.1 Lecithin • Emulsifier • Prevents the separation of oils and water/Allows oils and liquids to mix together/Enables the combination of oil and water • Provides a consistent texture (Any 2) (2) Remembering, easy (F p 102, S p 123) 3.3.2 Vitamin C • Anti-oxidant • Prevents the oxidation of foods, prevents rancidity or discolouration (Any 2) (2) Remembering, easy (F p 94, S p 114) 3.3.3 Sulphur dioxide • Prevents browning in dried fruit/fruit juices  (1) Remembering, easy (F p 94, S p 114) 3.4 Cholesterol is found in blood and can build up inside the coronary arteries if the level becomes too high in the blood. The deposits, called plaque, cause the arteries to narrow, thicken and harden. This condition is known as atherosclerosis. This blocks the flow of blood and oxygen to the heart. This causes heart failure/heart attack (Any 4) (4) Understanding, moderate (F p 75, S p 84) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 6 DBE/Feb.–Mar. 2015 NSC – Memorandum 3.5 • 'Use by' indicates that the product is not marketable/cannot be sold after this date. • It appears on perishable products, e.g. milk/meat/fish • 'Use by' shows the period for which the product will be of good quality and safe to eat. • The consumer may get sick/food poisoning if the product is eaten after this date. • The consumer must choose products with a 'use by' date that is far ahead of the purchase dateas the product may be used earlier/the consumer must read labels when shopping for food products to check how near the 'use by' date isto the date of purchase. • A 'use by' date that is close means that the product must be used within a short time • Bulk buying of products should not be done when the 'use by' date is close if proper storage facilities are not available. (Any 5) (5) Applying, moderate (F p 95, S p 86) 3.6 3.6.1 Tuberculosis Inhaling the bacterium through the air when the aunt coughed/ sneezed/spat/spoke or sung./They lived in a crowded space with the aunt/being in close contact with the aunt/breathing the same air as the aunt for prolonged periods. (2) Understanding, moderate (F p 89, S p 104) 3.6.2 • Sugar/Honey/Syrup • Non-fat dairy-milk powder/Amasi • Peanut butter • Vegetable oil/butter/margarine (Any 2) (2) Understanding, easy (F p 84, S p 105) 3.6.3 • They use milk that contains calcium, phosphorus and vitamin D that strengthens bones. • The canned fish, if eaten with the bones, will provide calcium. • The spinach provides calcium. • They occasionally eat canned fish (oily fish)  that contains Vitamin D that assists in the absorption of calcium and its incorporation into the bones. • The tomatoes, oranges and strawberries contain vitamin C which is necessary for collagen/connective tissue synthesis/building tissues. • She consumes protein in the fish and milk which assist with connective tissue synthesis/building tissues. • She does not eat too many protein-rich foods as the body releases acids into the bloodstream when it digests protein and draws calcium from the bones to neutralize the acids. (Any 6) (6) NOTE: The foods can only be awarded a mark when linked with the correct nutrient. Understanding, moderate (F p 75–76, S p 89–90) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 7 DBE/Feb.–Mar. 2015 NSC – Memorandum 3.6.4 • Spinach is a source of iron and selenium and plays a role in maintaining a healthy immune system. • Green peppers/tomatoes/strawberries/oranges are rich in vitamin C that build the immune system and assist people in recovering from infections. Vitamin C is an anti-oxidant which protects cells from damage. • Spinach/Carrots contain beta-carotene/vitamin A and selenium that are anti-oxidants which protect cells against damage and keep the immune system healthy. Vitamin A keeps the linings of the lungs intact. • Fruit and vegetables are colourful and may improve the appetite of a person with tuberculosis. (Any 6) Conclusion: The seasonal fruit and vegetables will have a positive impact on Wendy's health as they will meet the increased need for vitamins and minerals/boosts the immune system/protects the cells against damage. (2) (8) Evaluating, difficult (F p 84–85, S p 100, 105) [40] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 8 DBE/Feb.–Mar. 2015 NSC – Memorandum QUESTION 4: CLOTHING 4.1 • Economic, social, political-judicial technological events/changes. • Consumers get bored and look for something new. • Sustainability calls for change in style and fabric that clothing manufacturers use. • Biotechnology opened up a range of fabrics with special characteristics for special purpose textiles, for example sportswear. (4) Remembering, easy (F p. 51, S p. 53) 4.2 TYPE OF NUMBER OF PEOPLE LENGTH/DURATION OF FASHION ACCEPTING AND THE FASHION WEARING THE STYLE Fashion fads A fashion fad is quickly A fashion fad lasts only one accepted by a larger season/suddenly becomes number of people than a popular and disappears classic fashion.  suddenly/shortest life cycle.  Fashion A fashion is accepted by Fashion lasts for two to three the largest number of seasons/lasts longer than a people/many people wear fad but shorter than a classic the style/worn by more style.  people than a fashion fad and a classic fashion.  Classic fashion A classic fashion is worn A classic style lasts longer by a smaller number of than a fashion fad or people than a fashion/ fashion/a fashion/the longest/ fashion fad. for many seasons/ years.  (6) Understanding, moderate (F p. 49–50, S p. 50–51) 4.3 4.3.1 When a product is deliberately given a name/logosimilar to a well known brandto mislead/let consumers mistake it for the actual brand name. OR Unauthorised useof legally protected brand namesthat can be mistaken for the original.  (3) Understanding, easy (S pg 72, F pg 64) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 9 DBE/Feb.–Mar. 2015 NSC – Memorandum 4.3.2 Piracy has a negative influence/hurtsthe economic environment as manufacturers of original brands sell less products and lose income.  The image/reputation of the brand is harmedconsumers lose faith in the brand and will not buy it.  Retailers selling original brands will be missing out on opportunities for job creation and will suffer job losses this will result in unemployment/unfavourable economic conditions. On the other hand piracy might boost sales in the informal sectorwhere pirated brands are popularand more affordable (Any 7) (7) Evaluating, difficult (F p 64, S p 72) [20] QUESTION 5: HOUSING 5.1 5.1.1 • Sectional title (1) Remembering, easy (F p 122, S p 140) 5.1.2 • It is safe/secure. • Each unit has a parking bay. • There is a lift/elevator from the parking bay/level to the unit/ apartment. • Easy access to transport routes. • The units are built by a reputable developer. • The buyer can live in the unit or rent it out. (Any 3) (3) Understanding, easy NOTE: From advertisement. 5.1.3 • National Home Builders Registration Council/NHBRC (1) Remembering, easy (F p 119, S p 139) 5.1.4 • If a new property is being purchased from a developer, no transfer duty is payable. • The purchase price includes VAT, which is payable by the developer.  • Transfer duty is only payable when a property is transferred from a previous owner to a new owner. (4) Understanding, easy (F p128, S p146) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 10 DBE/Feb.–Mar. 2015 NSC – Memorandum 5.1.5 • To employ staff to take care of the complex. • To maintain/repair the outside of the buildings/common areas. • To cover any extra expenses for the outside of the building/ common areas.  • To employ staff for the security of the complex.  • Pay rates and taxes. • Insurance on the buildings. • Water and electricity consumption of the common areas.  (Any 3) (3) Remembering, easy (F p 122, S p 140) 5.1.6 • It is a sound investment as it will increase in value. • The tenant can pay part of/whole of the home loan/bond. • An income can be earned from the property once the home loan/bond is paid. • Property can be used as security for a bank loan. • As it is a new development, everything should be in good working order/few/no maintenance issues initially. (6) Applying, moderate (F p 122, S p 141) 5.1.7 • They can share the cost/rent. • The rental fee will be fixed for a specific period. • They are not responsible for paying the rates and taxes. • They are not responsible for the maintenance of the unit. • The unit is new so there should be few/no maintenance issues/ everything should be in good working condition. • Each have a bedroom for privacy. • The balcony is an extension of the living space.  • There is no garden to look after, this saves time and cost. • It is safe/secure/there is a fence/lift from parking to units • Easy access to transport routes. Conclusion: Their decision is suitable as they will share the expenses and they have very little responsibilities with regard to maintenance. (Any 8) (8) Analysing, difficult (F p 118, S p 137) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 11 DBE/Feb.–Mar. 2015 NSC – Memorandum 5.2 Financial implications: An instalment sale is a type of credit agreement. The buyer pays a deposit and the balance of the purchase price in instalments/smaller amounts over a set period of timeuntil the unit price has been paid in full. Finance charges (bank charges, administration charges, interest) and insurance charges must be paid. (4) Understanding, moderate (F p 148, S p 162) 5.3 5.3.1 • Rechargeable batteries are environmentally friendly/ renewable source of energy • Saves electricity as batteries are used • Charging indicator indicates when batteries are charged – can remove charger to save electricity • Main Voltage is 7,2 V which is lower energy consumption therefore environmentally friendly.  (Any 2) (2) Applying, moderate (from given information) 5.3.2 • Small dust capacity/0,5 litres dust capacity means that the vacuum cleaner must be emptied often • Less powerful than other vacuum cleaners • Will not clean thoroughly/well. • Small cleaning surface, it will therefore take a long time to complete cleaning the house. • More suited to jobs on flat surfaces. • Short operating time: Will have to recharge often/will not be able to clean the whole house in one go. • Must bend down to use it to clean floor: back will get sore/taxing on human resources. • Can reach into awkward corners unlike the other more bulky/larger vacuum cleaners. • Delicate surfaces will not be scratched due to the built-in wheels. (Any 7) Conclusion: • Therefore, this vacuum cleaner is not suitable to clean a three bedroom house. (1) (8) Evaluating, moderate (F p 142–143, S 157,158 and from given information) [40] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 12 DBE/Feb.–Mar. 2015 NSC – Memorandum QUESTION 6: ENTREPRENEURSHIP 6.1 • Give clients a positive customer relation experience. • Must be knowledgeableabout the business. • Good communication skills/must be able to persuade people to buy. • Use feedback/listen to feedback/clients. (Any 2) (2) Remembering, easy (F p 34, S p 33) 6.2 • Attractive packaging/that will attract attention/is the first thing that a consumer sees/notices. • Attractive packaging will make a consumer read the information on the label/analyse the product/encourage a consumer to buy the product. • Consumers will rather buy products which are packed in strong/ convenient/that will protect the product against damage/well designed/easy to handle and this could increase product sales.  • Packaging that distinguishes/stands out from other similar products will have a competitive edge which will increase sales.  • Consumers will rather buy products in hygienic and safe packaging that will prevent contamination. • Well designed packaging reflects a good business image. (Any 4) (4) Understanding, easy (F p 20, 30, S p 29) 6.3 6.3.1 • The local school • Local mining companies • Tourists/Tourist shops • Local companies/consumers who have functions  (Any 3) (3) Understanding, easy (F p 20, S p 13, 33) 6.3.2 • The end result will always be the same, even if different people make it. • The products will always be the same in terms of appearance, size, weight, colour and style • Products are always of the same high quality/The quality of the products will be consistent. • The needs and desires of the target market will be met./Customers will get what they expected. (Any 4) (4) Remembering, easy (F p 8, 16, S p 15, 21) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 13 DBE/Feb.–Mar. 2015 NSC – Memorandum 6.3.3 Training enable the workers to: • Do the job/Know what is expected of them • Improve the quality of work • Be motivated • Increase productivity • Increase job satisfaction • Improve employee moral • Reduce wastage • Reduce maintenance and repair costs (Any 4) (4) Remembering, easy (F p 25, S p 26) 6.3.4 R2 810.00 + R1 300.00 + R500.00 = R4 610.00 R4 610.00 x 70% = R3 227.00 R4 610.00 + R3 227.00 = R7 837.00 R7 8377.00 ÷ 200 = R39,19 = R39.00 OR R2 810.00 + R1 300.00 + R500.00 = R4 610.00 R4 610.00 ÷ 200 = R23.05 R23.05 x 70% = R16.14 R23.05 + R16.14 = R39.19 = R39.00 (7) Applying, moderate (F p 37–38, S p 38-41) 6.3.5 • Lee has a passion for food/needlework/her business/ producing her products.  • She is hard-working and creative. • She has a number of appropriate target markets/groups • Her business has suitable products for her target market/ which fulfill needs of the target markets. • Her business is situated/located near her target group/ market. • The products are marketed through word of mouth and cellphone photos  which convey information fast. • There is a market for the products right through the year. (Any 6) (6) Applying, moderate (F p 7, S p 10–11 and from the scenario) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 14 DBE/Feb.–Mar. 2015 NSC – Memorandum 6.3.6 (a) Word of mouth What people said about her products/photos created interest/a desire to buy the product. The increase in orders boosted her business. (2) (b) Cell phone photo's Most people have cell phones therefore it is easy/quickto send photos and information. The pictures attracted the people in the community/local school/mining companies/tourists.  (4) Analysing, moderate (F p 30–31, S p 30) 6.3.7 • November/December/Christmas timebecause people are buying gifts/presents during this time • During holidays/festive season people eat and entertain moreand they will buy more platters and milk tarts, increasing the turnover. • People are getting extra money (e.g. bonus) and can afford to buy. • Overseas tourists visit South-Africa in the summerand would likely buy the fabric souvenirs • In December South African schools have holiday and there may be many South African visitors to the historical town. (Any 4) (4) Creating, difficult [40] TOTAL: 200 Copyright reserved