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NATIONAL
SENIOR CERTIFICATE
GRADE 12
SEPTEMBER 2015
DESIGN P1
MEMORANDUM
MARKS: 100
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Design Grade 12 P1 Eastern Cape Mock 2015 Memo (English)
Grade 12 Design Paper 1 memorandum from the Eastern Cape Mock Exam 2015 (English), 31 pages. Read online or download the free PDF.
Design · Grade 12 · Eastern Cape Mock Exam · 2015. Memorandum, 31 pages. Read online or download the PDF.
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- 2015
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2 DESIGN P1 (EC/SEPTEMBER 2015)
SECTION A: DESIGN LITERACY
QUESTION 1 (30 marks)
Understand design theory and use design terminology correctly.
The recognition of the characteristics of each movement in all four
categories of design.
Understand and interpret signs and symbols, stereotyping, bias and
prejudice in design.
1.1 1.1.1 (Allocate 6 marks)
Candidates must discuss THREE of the given elements and
principles.
ELEMENTS
Colour:
The entire ‘skin’ or body of the horse is made up of a single colour
– brown. This brings unity to the design so that as the horse is
seen as a single unit rather than a series of working parts.
The mane and some of the textural and structural lines are a light
beige in colour. The beige has been used as a contrast to break
the monotony of the overall brown.
Line
Geometric and organic lines encircle the body of the horse. The
geometric lines create a feeling of solidity and structure, while the
repetition of organic wavy line gives the puppet a lively
appearance.
The repetition of line leads the eye around the design. There is
repetition of lines around the body as well as along the back of
the horse and down the face. This adds to the unity of the design
and gives the feeling of movement.
The line of the bridal that curves backwards around the lower part
of the face of the horse breaks the directional line and leads the
eye back to the body. The downward repetitive line of the mane
echoes the downward pointing face of the horse. This directional
line helps to unify the bottom half of the design with the top half.
PRINCIPLES
Emphasis:
There is more emphasis on the head, neck and upper part of the
horse due to greater contrasts of brown and beige. The mane is
light beige and creates a solid shape. This draws attention away
from the body towards the head.
There is also a greater attention to detail in the head. For
example the small dark eye of the horse creates a strong focal
point which immediately captures the viewer’s attention as do the
expressive, organically formed ears. The organic shape of the
ears brings a lifelike quality to the puppet.
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(EC/SEPTEMBER 2015) DESIGN P1 3
Proportion and scale:
The design principle ‘proportion refers to the comparative
harmonious relationship between two or more of the elements
such as size, colour and quantity. The size of the body of the
horse is in proportion to the size of the legs ensuring that the
different parts appear harmonious in their relationship to each
other. This ensures that the puppet is seen as a single unified
entity by viewers.
It could be argued that proportionally the head is too small in
relation to the rest of the body which makes it work less
harmoniously with the main body of the horse. But it could also
be argued that this is deliberate in that it draws the attention away
from the main working parts of the horse, the legs, towards the
more delicate detail of the head.
Credit any well-reasoned answer. (6)
1.1.2 (Allocate 2 marks)
Any one of the following THREE Gestalt principles can be applied to
the design in FIGURE A.
DEFINITION OF A GESTALT (PRINCIPLE)
The word Gestalt is German and can be translated as 'seeing the
whole picture all at once.' It is based on the idea that the whole is
more than the sum of its parts.
THE GESTALT LAW OF UNIFORM CONNECTEDNESS
This law states that elements that are connected by uniform visual
properties, (such as line or colour), appear more connected, i.e. they
appear as a group or chunk of information. In the War Horse the
uniform visual property that appears throughout the design is the use
of brown. This has the effect of making the horse appear as a single
solid form.
THE GESTALT LAW OF PROXIMITY
This law states that elements that are close together are seen as
more related than elements that are further apart. The lines on the
horse are close together and appear to form a grid within which the
body is contained.
THE GESTALT LAW OF SIMILARITY
This states that a group of elements that are similar, are seen to be
more related than elements that are not. They may be similar in one
or more of the following elements: size, shape, colour, texture or form.
In the design of the War Horse the repetition of the element line
helps the eye to group elements so that the image appears unified
and therefore easier to read as a shape and to
understand.
Credit any other valid Gestalt principle that is correctly applied
and well-reasoned. (2)
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4 DESIGN P1 (EC/SEPTEMBER 2015)
1.1.3 (Allocate 2 marks)
CATEGORY OF DESIGN:
The ‘War Horse’ is a puppet that exists as a form in space. This
places it in the category of Three-dimensional Craftwork.
As part of a set design it also falls within the category of Environmental
Design. (2)
[10]
Q1.1 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower Observation/ 30% Part of 1.1 .1 1+2
order Comprehension and
1.1.3
Middle Application 40% Part of 1.1.1 3+1
order and Part of
1.1.2
Higher Analysis 30% Part of 1.1.1 2+1
order Synthesis and Part of
Evaluation/ 1.1.2
Deduction
1.2 1.2.1 (Allocate 8 marks)
SHAPE: (Allocate 2 marks)
FIGURE B makes use of flat, stylised, geometric shapes in the form of
triangles of various sizes. These can be seen in the shape of the roof
on the African huts, the smaller triangles above the huts as well as the
elongated triangles above and below. The different sizes and shapes
of the triangles bring variety to the design.
PATTERN: (Allocate 2 marks)
Pattern occurs when shapes are repeated. In FIGURE B patterns are
evident in the alternating bands of geometric shapes in the form of
different sized triangles. The repetition of these patterned bands gives
the work unity.
The emphasis on the repetition of similar shapes to form a horizontal
pattern is also apparent in the repeated, flat, organic shapes of the
animals at the bottom of the design. One of the two rows of organic
animal shapes, is a mirror image of the other. Together they provide a
pleasing contrast to the rigidity of the varied rows of geometric
patterns.
CONTRAST: (Allocate 2 marks)
Contrast is created through the use of the complementary colours,
orange and blue. The predominantly orange band of huts contrasts
with the elongated blue triangles. Orange and blue are also repeated in
the rows of triangles above the huts.
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(EC/SEPTEMBER 2015) DESIGN P1 5
Contrast is also created between the bands of different geometric shapes
and the organic, stylised shapes of the animals. This creates a pleasing
tension without upsetting the unity of the design.
There is also a contrast between the two rows of animals in that one row
is the mirror image of the other. This creates the effect of a reflection in
water, because of the blue elongated triangles behind the animal shapes.
INSPIRATION/INFLUENCES: (Allocate 2 marks)
The geometric patterns, stylised cattle and indigenous huts with their
pitched roofs suggest a strong Xhosa influence. This is further
emphasised by the fact that the design was created in the Eastern Cape.
Credit any other well-reasoned answer. (8)
1.2.2 (Allocate 2 marks)
POSSIBLE SUITABLE ENVIRONMENTS:
The bold use of colour and the geometric shapes give the wallpaper
design an African feel. An African game lodge with an emphasis on
natural building materials and colours would complement the design. It
would add to the natural warmth of the materials, which could include,
wood, stone and thatch.
The contemporary African wallpaper design would also complement the
interior of up market boutique hotel which has a minimalist feel and bright
warm African traditional craftwork, such as woven fabrics, pots or
carvings. In this environment contemporary designs that incorporate
traditional craftwork will also work well with the wallpaper design.
Examples could include, the Zulu Mama chair by Haldane Martin or a pot
by Imiso. This would extend the theme of the wallpaper and enhance the
wallpaper design without being overpowering.
Candidates may also argue that it could be used to bring any
contemporary plain environment to life if it was used to create a focal
point on a single wall of a room, for example a dining room or entrance
area. This would work best if something else in the room echoed at
least one of the colours in the wallpaper design.
Credit any well-reasoned answer. (2)
Q1.2 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower order Observation/ 30% Part of 1.2.1 1+2
Comprehension 1.2.2
Middle order Application 40% Part of 1.2.1 4
Higher order Analysis 30% Part of 1.2.1 3
Synthesis
Evaluation/
Deduction
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6 DESIGN P1 (EC/SEPTEMBER 2015)
QUESTION 2 (10 marks in total)
2.1 (Allocate 7 marks)
CREATION OF AN AFRICAN IDENTITY THROUGH THE USE OF
SYMBOLISM, IMAGERY, TEXT AND LAYOUT.
Any seven of the following:
The word AMANDLA has strong African connotations. It means power in
Swahili (Zimbabwean), Zulu and Ndebele and in this context it also
symbolises the power of communication through design.
The raised, closed fist represents a black power salute which is a
stereotypical African symbol of defiance and resistance.
In the poster the raised, closed fist is holding a paintbrush and reflects the
Nairobi youths’ optimism and belief in using creativity not only for growth,
but also as a ‘vehicle for social change and upliftment’.
The rows of geometric patterns in the background are part of a traditional
art forms in many African cultures.
The composition is asymmetrically balanced with the focal point being the
head and shoulders of a black figure. This contributes strongly to the
feeling of an African identity.
Attention is drawn to the face of the figure by the strong upward diagonal of
the paintbrush. It also draws attention to the African word AMANDLA in the
background. The word AMANDLA is emphasized because it forms a
parallel diagonal with the paintbrush. The repetition of the diagonal draws
attention to the word.
The word AMANDLA also has a pattern-like quality which helps to integrate
it into the diagonal rows of geometric patterns in the background. These
patterns are typical of the geometric patterns found on Zulu pots and
Ndebele wall paintings.
The face of the man is made up of faceted planes which give it the striking,
stylised, mask-like quality of an African sculpture.
The manner in which the head and shoulders fill the full length of the
design gives the figure a monumentality reminiscent of African sculptures.
This monumentality is reinforced by the way the figure becomes the main
focal point in the asymmetrical composition.
The eyes of the figure are focused on the downward diagonal of the
paintbrush which effectively directs the viewer’s eye to the bottom left-hand
corner of the design and towards the fist holding the paintbrush. The fist is
closed in the manner of a black power salute and conveys the message
that the figure is ‘creative’ in line with the intentions of the designer. The
paintbrush is considered a stereotypical symbol of an artist/designer and in
this way the message is reinforced.
Credit any valid and well-reasoned answer. (7)
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(EC/SEPTEMBER 2015) DESIGN P1 7
2.2 2.2.1 (Allocate 1 mark)
Stereotyping:
A ‘Stereotype’ is a fixed impression or idea of a group or individual
based on the experience of an individual that is portrayed as true.
Frequently seen in advertisements showing groups of people or
individuals as having certain characteristics, or fulfilling prescribed
roles. Stereotyping is generally more negative in its message than
positive and therefore it should be avoided in design as it can be
insulting.
Credit any well-reasoned answer. (1)
2.2.2 (Allocate 2 marks)
Any TWO of the following or any other well-reasoned answer:
Viktoria Modesta Moskalova breaks the stereotypical view of a
model as someone who has to be physically perfect.
Viktoria Modesta also breaks the stereotypical view that a prosthetic
is not a thing of beauty by creating a range of eye-catching
prosthetic designs that complement her outfits and make a fashion
statement all of their own.
Many disabled people are seen as being incapable of leading a
normal life. Viktoria Modesta breaks this stereotype and forces
people to look at disability in a new way. (2)
Q2 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower Observation/ 30% Part of 2.1 3
order Comprehension
Middle Application 40% Part of 2.1.1 2+2
order 2.2.2
Higher Analysis 30% Part of 2.1.1 2+1
order Synthesis
Evaluation/
Deduction
[10]
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8 DESIGN P1 (EC/SEPTEMBER 2015)
QUESTION 3 Candidates must answer either QUESTION 3.1 or QUESTION
3.2.
(10 marks in total)
3.1 (Allocate 10 marks)
Candidates must write a single essay, without the use of bullets, to show
their ability to evaluate and compare through the application of factual
information. Bullets have only been used in this memorandum to
facilitate marking.
EXAMPLE: THE ROMAN FORUM AND THE FORUM SHOPS MALL,
CAESAR’S PALACE, JOHANNESBURG.
INSPIRATION/INFLUENCES:
Both the Roman Forum and the Forum Shops Mall at Caesars Palace had
their roots in ancient market squares such as those of Greece. The Forum
Shops Mall design was also inspired by the covered medieval market places
that existed between the 12th and 15th centuries. The Roman Forum was a
smaller, more orderly version of the original Greek town square. It was a
market or trading place whose goods would have been inspired by the needs
of the community. The Forum Shops Mall was also inspired in its theme and
architecture by the grandeur of the Roman Forum. It is designed to evoke the
magnificence and grandeur of a market place at the height of the Roman
Empire. Visitors entering through the hall’s grand archway are greeted by rows
of marble columns, elegant fountains and storefronts crowned with statues of
Roman philosophers and military heroes just as in the Roman Forum. The
function of both the Roman Forum and the Forum Shops Mall was inspired by
the needs of their respective communities. The Roman Forum served the
needs of the people of ancient Rome and the development of the modern day
mall was initially a response to the large housing complexes that developed
outside business districts in urban areas after the Second World War. It
responded to the need to have essential shops such as grocery stores and
pharmacies within close proximity of each other. The Forum Shops luxury
shopping mall of Caesar’s palace is part of the Caesar’s Palace Hotel and
Casino complex and is a response to the needs of the hotel and casino guests.
It is also a way to entice people to the complex in general.
PURPOSE/FUNCTION:
The Forum served one of the most vital functions of ancient states. It created
and continually reinforced a sense of community belonging and a social
hierarchy. In this way it was central to the function and identity of the city of
Rome and the wider Roman Empire. It began as trading place and
gradually evolved into the key political, ritual and civic centre of Rome. It was a
relatively small space but it served all sectors and levels of Roman society,
from priests and politicians to prostitutes. It contained a variety of temples
where community rituals could be performed and observed. This served the
larger purpose of group unity. For example the temple of Castor completed in
484 B.C.E.
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(EC/SEPTEMBER 2015) DESIGN P1 9
The Forum Shops Mall is not just a shopping centre, it is also a cultural hub to
entertain, serve and assist. It may not be a judicial centre in the style of the
Roman Forum, but it does include service centres such as shoe repair, postal,
banking, internet cafes, eye care, travel agents, health and beauty and
emergency medical help.
Both the Roman Forum and the Forum Shops Mall were designed to excite the
senses and entertain. At the peak of Roman power the Forum was used for
triumphal marches. Prominent Romans reinforced their status through a
display of monumental art and architecture around the Forum and victories
were celebrated by building triumphal arches. The arch of Septimius
Severus is one of at least three triumphal arches built at the Forum. The
Forum Shops Mall on the other hand is not about propaganda and political
display. It is designed to encourage people to stay and shop and also enjoy
themselves. To achieve this the Forum Shops is themed to appeal to the
senses. Entertainment areas consist of child play spaces, virtual reality games,
live shows, movie houses and restaurants and fast food venues They have
achieved this by modelling it on the grandeur and scale of the Roman Forum
around large areas of open space like the plaza at the Roman Forum.
Visual appeal is through colour, posters, textures and a variety of shapes and
forms. Aural senses are stimulated through music. Food courts which provide
an array of fast food and restaurants appeal to taste and smell.
Both the Roman Forum and the Forum Shops Mall were designed to protect
shoppers from the weather and danger. The Mall is monitored by a 24 hour
closed circuit security system. The Forum Shops Mall is also air-conditioned
and heated in the manner of all modern day closed malls. The Forum Shops
Mall shops, restaurants and entertainment areas take place within the mall.
The Roman Forum provided cover in the form of basilicas and covered
walkways.
LAYOUT/PLAN:
Situated in the Tiber valley the Roman Forum is a rectangular forum (plaza)
surrounded by the ruins of several important ancient government buildings. It is
at the centre of the city of Rome. It was entered through a large triumphal arch,
the Arch of Titus, along a road known as the Via Sacra (the Sacred Way).
Like all Roman Fora it had a Temple of Jupiter at the north end. The forum
complex also contained a number of other temples, as well as several
Basilicas. The basilica was a public building. A basilica would have functioned
as a meeting place for administration, or as a law court or market place. It also
provided cover from the weather. The Forum Shops Mall floor plan consists
of a central plaza and three halls of stores extending from it like spokes. Each
area features the mall's signature roman style barrel-vaulted sky ceiling.
The Roman Forum was all at ground level but the Forum Shops Mall is multi-
storeyed, to save space. The Forum Mall layout is also true to the spatial
arrangement of modern closed malls in that it consists of different sized
spaces. Small intimate areas contrast with large open areas. The different
areas or units are interconnected through a series of walkways.
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10 DESIGN P1 (EC/SEPTEMBER 2015)
Other contemporary malls are open and all the shops and service areas are
at ground level in the style of the Roman Forum. Modern day research has
shown that consumers prefer shopping at ground level. In an open mall
the shops will be at ground level and the walkways will be covered. The
Roman Forum also grouped a variety of buildings and services together even
though they were not all under one roof.
MATERIALS AND BUILDING TECHNIQUES:
The Roman Forum was built on marshland in the Tiber Valley. The land was
first drained by a large covered canal with a vaulted covering known as the
Cloaca Maxima, (“Great Drain”). This was accompanied by a deliberate
landfill project during the sixth century B.C. to create usable dry levels on
which the Forum was built. The Forum Shops Mall was built on a stable land
mass.
Forum buildings, like all Roman buildings are based on the arch, the vault
and the dome. A typical example is the Roman basilica. A basilica is
constructed from a series of arches joined together to form a building with a
large open interior space and an arched roof on the inside. They had
clerestory windows, an apse at one end and interior colonnades that divided
up the space into aisles. The oldest known basilica, the Basilica Porcia, was
built at the Roman Forum. Concrete and bricks began to replace stone
structures. Marble was used more as a cladding for concrete or as tiles. The
central square of the Roman Forum was covered in Travertine marble tiles.
Ceramic tiles were used for roofs. The Romans developed concrete as we
know it today and it was made from a mixture of limestone, sand, water and
‘tuffo’, (volcanic rock). The volcanic rock not only made it crack resistant but
also reduced the carbon emissions of the concrete. The Forum Shops
Mall at Caesars Palace also makes use of marble and concrete. There are
roman arches and clerestory lighting. Although it is multi-storeyed it is
reminiscent of a basilica with its round arches. Corinthian/composite marble
columns in the Roman style add to the Roman theme and help create the
sense of Roman grandeur. The ceiling is domed. Sophisticated modern
uplighting adds to the dramatic effect of the Roman style interior. The central
plaza's domed ceiling is also lit by the same ColourReach Powercore fixtures
installed both on store façades and on the Fountain of the Gods in the plaza's
centre. Due to the broad colour palette offered by the Philips Colour
Kinetics fixtures, the mall's sky transitions from dark blue to pink to amber in
the morning, while evening shoppers are treated to a fiery red sunset.
Credit any other well-reasoned information. (10)
Q3.1 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower order Knowledge, 30% Part of 3.1 3
Comprehension
Middle order Application 40% Part of 3.1 4
Higher order Analysis 30% Part of 3.1 3
Synthesis
[10]
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(EC/SEPTEMBER 2015) DESIGN P1 11
OR
3.2 (Allocate 10 marks)
Candidates must write a single essay, without the use of bullets, to
show their ability to evaluate and compare through the application of
factual information.
PATTERN:
Both FIGURE A and FIGURE B combine patterns made up of organic and
geometric shapes. In FIGURE A the traditional Zulu zigzag pattern is
repeated around the base of the hat in contrast to the repetition of the
leaf/petal shape around the top. This brings rhythm to the design. FIGURE B
on the other hand makes use of a smaller and less dominant zigzag pattern
around both the base and the top of the hat which has a unifying effect In
FIGURE B the repetition of a small flower shape also forms a pattern, but it
appears less regular in that the organic flower shapes are made up of
different colours.
The combination of organic and geometric pattern brings variety and contrast
to both designs. Further the patterns in FIGURE A are simpler, purer and
bolder than the patterns in FIGURE B. This is in keeping with the different
sizes and shapes of the hats. FIGURE A is larger and the shape is purer
which lends itself to simple, bold, patterns. The use of such large patterns in
FIGURE B would overwhelm the smaller and more delicate hat design.
COLOUR:
Both FIGURE A and FIGURE B make use of complementary colour to create
contrast and emphasise the decorativeness of their designs. In FIGURE A
the orange zigzag contrasts with the light navy blue of the hat body. In
FIGURE A there is also a strong contrast between the primaries, yellow and
blue which gives the design a striking quality. In FIGURE B strong contrasts
are created by green leaf patterns contrasted against a complementary red
background. In FIGURE B there are also contrasts between blue and yellow,
but again it is not as definite. The use of yellow behind a small area of blue
foliage is used for emphasis and to also bring clarity to the design.
In both FIGURE A and FIGURE B colour is used to unify the design. In
FIGURE A yellow and orange is repeated throughout. The yellow in the band
at the base is repeated in the yellow stitching on top. The orange zigzag is
repeated in the orange thread used to secure the yellow thread in the
leaf/petal design on top. In FIGURE B red is the main unifying colour as it is
the overall base colour of the hat. The repetition of black in the two separate
bands of zigzags and in other decorative detail adds to the effect. The green
of the foliage forms a band/line along the sides of the hat and is repeated in
the ribbon at the back.
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12 DESIGN P1 (EC/SEPTEMBER 2015)
FORM AND FUNCTION:
Because both FIGURE A and FIGURE B have decorative surface patterns it
cannot be said that ‘form follows function’.
The form of FIGURE A is completely different to that of FIGURE B. In
FIGURE A the top part of the hat curves up and outwards creating a vase
shape. The use of clean, curving geometric line emphasises the purity of
the form, which gives the design and a stately feel. This design will make
the wearer appear more dignified.
FIGURE B is shaped to hug the head of the wearer and the form does not
have as much height as FIGURE A. In this respect it makes the hat appear
less formal, which is further emphasised by the very decorative, but less
formal arrangement of the decorative surface patterns.
MOVEMENT:
In FIGURE A movement is created through the repetition of the zigzag
pattern around the base of the hat. This creates a pleasing rhythmical
effect. The petal/leaf shape repeated in the top half of the design adds to
the feeling of movement in that the tip of the shape folds over the top rim of
the hat at regular intervals, drawing the eye downwards towards the base.
In FIGURE B movement is also created through the repetition of the zigzag,
but unlike FIGURE A this does not form the dominant feature of the design.
The flower shape is repeated in white, blue and yellow which provides some
movement, but because of the different colours there is less of a rhythmic
feel to the pattern and therefore less movement within the design.
AESTHETIC APPEAL:
In FIGURE A the effective use of clean lines and limited colour scheme
create a very striking effect. Because of this the design has a strong feeling
of unity which adds to its aesthetic appeal.
Because of a more cluttered design FIGURE B does not have the same
flow and rhythm as FIGURE A. Its aesthetic appeal lies in its use of brightly
coloured floral detail and effective use of colour which creates a rich
decorative effect. This is further emphasised by the less regimented shapes
of the floral and leaf shapes. The hat itself is softer in appearance and the
form is less rigid which serves to draw even more attention to the organic
plant shapes that create the surface design. While not as immediately
noticeable as FIGURE A, there is a strong unity of design in FIGURE B
which is created through colour, shape and pattern. This adds to its
aesthetic
appeal.
Credit any other well-reasoned answer. (10)
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(EC/SEPTEMBER 2015) DESIGN P1 13
Q3.2 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower Knowledge, 30% Part of 3.2 3
order Comprehension
Middle Application of 40% Part of 3.2 4
order elements
Higher Analysis 30% Part of 3.2 3
order Synthesis
Evaluation
TOTAL SECTION A: 30
SECTION B: DESIGN HISTORY
History of design: Including Greece, Rome, Gothic, Baroque, Neoclassical,
Victorian, Arts and Crafts, Art Nouveau, Bauhaus, Art Deco, Scandinavian,
De Stijl, Pop/New Age.
An overview of architecture, in which classical examples are compared with
contemporary works.
Visual Analysis (unseen examples of design): basic terminology that
describes and underpins design and characteristics, to be used with
confidence.
QUESTION 4 (30 marks)
4.1 (Allocate 20 marks in total)
LEARNERS MUST CHOOSE TWO MOVEMENTS/STYLES/TIME PERIODS
FROM THE GIVEN LIST.
NOTE: Candidates must write using an essay format showing constant
linking of their answer to the quote. If facts are not linked to the quote
a total of 6 marks can be allocated for lower order knowledge.
TWO POSSIBLE MOVEMENTS: DE STIJL AND BAROQUE:
DE STIJL:
The statement is true for the De Stijl movement. De Stijl artists rejected
figurative art and strived to achieve fundamental simplicity and purity through
abstraction. This emphasis on simplicity led to pure and simple forms and
lines which emphasise the structure and function of objects. No
unnecessary details are used to distract from this structure. The aesthetic
appeal of these works lie in their perfectly balanced, simple structures.
They aim to create a classical style that emphasises clarity, simplicity and
order. The purity of form and the clean lines of their works create a quiet
beauty that does not need any extra pattern or decoration or texture to attract
attention.
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14 DESIGN P1 (EC/SEPTEMBER 2015)
Cezanne and the Cubist’s reduction of form to basic geometric shapes
influenced the De Stijl movement. They were also influenced by Dutch
logic and order and by the mathematical philosophies of Schoenmaeker, a
Dutch philosopher and theosophist. These influence all emphasise
function rather than decoration.
De Stijl artists and designers only used the three primary colours; red, blue
and yellow and the three ‘non colours’/neutrals, black, grey and white in their
work. The use of only these basic colours allows the structure of the work
to be evident. At the same time the works are bright, strong, pure and
visually appealing.
De Stijl art and design is purely abstract with no reference to the outside
world. This abstraction together with smooth surfaces help to express a
sense of calm and order. Because there is no texture or surface pattern
the attention is placed on the underlying structure or function of a product.
Lines had to be in a horizontal and vertical relationship only also adding to
the sense of order and stability.
Their belief in balance, harmony, order, logic and purity ensures works
that are free of any gimmicks.
Architectural spaces were arranged according to a system to create
function and to ensure harmony.
All shapes/forms are abstract blocks/shapes of squares and rectangles
in keeping with the aim of simplicity and geometric order.
The Red and Blue Chair by Gerrit Rietveld is functional but at the same
time aesthetically pleasing because it is a perfectly balanced open structure
design with supporting parts jutting out into the surrounding space in a
visually exciting way.
AND/OR
BAROQUE:
The statement is not true for the Baroque style as this style relies on
dramatic, elaborate surface effects to achieve its aims. The Catholic Church
aimed to use Baroque art and design to reach out to the people and
promote their faith in reaction to the Protestants who were working hard to
spread their beliefs. They believed that the dramatic, emotional quality of
Baroque design would appeal to the senses of people and would attract
them back to the Catholic religion. Baroque art also appealed to the
wealthy and the aristocracy who were drawn to its drama, scale and ability
to impress. Both the Catholic Church and the wealthy aristocracy used
the impressive, grand surface effects of Baroque art to impress and were not
interested in pure functionality.
Baroque architecture aimed to apply the architectural elements to create a
sense of grandeur and drama rather than to expose the function and
structure of the building.
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(EC/SEPTEMBER 2015) DESIGN P1 15
Stylistically Baroque shows the influence of Medieval and Renaissance
styles. The emotional character of the Gothic Age is seen in the
exaggeration of poses and the use of rich colour and pattern. The solid,
monumental figures and architectural features like columns and colonnades
of the Renaissance are borrowed but reinterpreted to fit into curving and
bulging structures and scenes. Baroque design is characterised by a
rebellion against the order and restraint of the Renaissance period.
Many designs refer to religious content, (also a move away from the pure
Renaissance focus on logic and reason).
Baroque designs aim to attract and impress using multiple devices such as
dynamic compositions, theatrical effects, strongly contrasting colour
and interplay between light and shadows. The viewer is confronted by
complicated structures and elaborately decorated surfaces and therefore
these designs cannot be said to rely on function for its aesthetic appeal.
Surfaces and spaces show angels, cupids and saints as sculptures,
figurines, wall décor and fountains. Ferdinand Porsch would consider
Baroque design to be full of ‘gimmicks’ that detract from the function.
Baroque buildings are colossal with dramatic proportions, displaying
massive staircases and columns and complicated, elaborate
decorations. Baroque style is also known as the ‘Heavy Style” A variety
of swelling rounded and curvy forms were used. Windows are irregular
and columns are often twisted to form fantasy figures.
Designers made use of wealthy, glossy materials such as marble, gilding
and bronze. There are dramatic combinations of architecture,
sculpture, silver, silks, rich tapestries and luxurious finishing. The
furniture designs are imposing and are the work of sculptors not carpenters.
Lots of ovals with sweeping highly ornamented decoration are visible. The
use of gold, precious metals, mirrors and marble predominates. This
dominant use of lavish, extravagant materials also focus the attention on
surface detail rather than on function.
The Hall of Mirrors at Versailles by Hardouin Mansart and Le Brun (1678)
is a good example of Baroque design’s dramatic combination of glossy,
shiny surfaces and luxurious finishing. The viewer is overwhelmed by many
mirrors and crystal chandeliers as well as a spectacular, painted ceiling filled
with dramatic scenes and dominated by curvilinear gold edging. These
elaborate decorations, lavish textures and complicated curvilinear forms
completely conceal the inner structure of the building. The structure is a
pretext to use decorations and bizarre ornaments. (2 x 10) [20]
Q4.1 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower Observation/Recall/ 30% Part of 4.1 6
order Comprehension
Middle Application 40% Part of 4.1 8
order
Higher Analysis 30% Part of 4.1 6
order Synthesis
Evaluation
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16 DESIGN P1 (EC/SEPTEMBER 2015)
4.2 4.2.1 (Allocate 10 marks)
Candidates must compare point for point using paragraphs and may
not write in table form or use bullets.
INFLUENCES:
The Glaspaleis in FIGURE A shows the influence of De Stijl with
emphasis on the vertical and the horizontal and geometric shapes. This is
apparent in the visible grid-like structure on the outer surface of the
building which divides the exterior surface into a series of rectangles. It
reflects the Bauhaus Machine Aesthetic because the design has been
reduced to the essentials and the materials have all been mass produced
in the tradition of ‘Machine Aesthetic Design”. The lack of colour and
reference to historical detail is also part of the Bauhaus/Modernist
tradition. FIGURE B on the other hand is a perfect example of
Deconstructivist architecture which focuses on exploring the relationship
between the different parts of a building. Gehry has shown the building as
a series of planes of steel and glass that have been pulled apart to show
what lies beneath the surface. The planes lie in different directions in line
with the Deconstructivist theory of interaction of opposites to reflect a
naturally unstable environment. This adds to the feeling of movement and
space within the design. (2)
FUNCTIONALISM:
FIGURE A is a perfect example of ‘Form follows Function’. The beauty is
in the purity of the design which has been streamlined to suit its function.
It also has no additional decorative detail or ornament because decoration
is not functional. The detail lies in the grid like structure underlying the
transparent glass surface of the building.
FIGURE B has rejected the Functionalism of Modernism as cold and
impersonal. Instead of an authoritarian design formula Gehry has
emphasised creativity, variety and individuality. This is apparent in the
twelve separate ‘sails’ that encase the building and which obscure its
function. In this way the design rejects pure function and the traditional
ideas of harmony, unity and stability. Even viewers participate in the
creative process of the building as they wonder at its unusual design. It
has been described as a “cathedral of light” and a “Glass Cloud”. (2)
SHAPE AND FORM:
FIGURE A reflects the International Style in that the design is simple and
is made up of pure geometric shapes; the cube, the rectangle, the square
and the circle. The building is square in shape and this is repeated in the
metal grid that forms the free façade. The repetition of the square gives
the building unity. In contrast the design in FIGURE B shows the form
of the building as fragmented and distorted. It reflects a move away from
the authoritarianism of Modernism and its traditional ideas of harmony,
unity, stability as well as the concept of the perfect form. This is evident
in the sharp, clashing angles, skewed shapes and incomplete forms. (2)
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Forms are set within conflicting geometries and intercepting planes. Flat
surfaces appear to cut across each other. This gives the design a dynamic
quality. This is in contrast to the more harmonious, structured feel of
FIGURE A. which epitomises the ‘universally appropriate solution of the
International style. Despite this unity in FIGURE B is created through
the repetition of the planes and Like other Deconstructivist works this
design blurs the line between architecture and art. (2)
SPACE:
Both designs have a sense of weightlessness due to the use of glass and
metal building materials. FIGURE A reflects the modernist focus on
weightlessness through the use of the metal framework and ribbon
windows that form a free façade all around the exterior of the building.
FIGURE B fragments the traditional boxlike exterior so that the emphasis
is no longer on mass. In FIGURE A the space is clearly defined,
structured and boxlike giving the building a safe solid feeling. This is
further emphasised by the typical flat roof of Modernist architecture. The
undulating outline of the exterior of FIGURE B gives the impression of a
space that cannot be defined. This gives the building a dynamic quality. It
is also reminiscent of the Japanese style that seeks to integrate the
interior and exterior spaces. (2)
LINE:
In FIGURE A the horizontal lines of the exterior metal grid are more
dominant and give the appearance of a series of ribbon windows running
around the surface of the building. The squares created by the horizontal
and vertical lines of the grid echo the square shape of the building and
create a feeling of unity. The grid also creates a feeling of movement as
the repetition of the squares direct the eye around the building. In
FIGURE B the broken lines of the building create a softer more feminine
effect than the more masculine square pattern of the building in FIGURE
A. Also in the manner of Post Modern architecture the space in FIGURE B
appears to have been cut with a diagonal focus which gives the building a
sense of movement or dynamism. This also creates a sense of visual
chaos which gives the viewer a feeling of uncertainty, unease and shock
or disruption as opposed to the clearly defined form of FIGURE A.
Consider any other well-reasoned and supported facts. (2)
[10]
Q4.2 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower order Recall 30% Part of 4.2 3
Middle Application 40% Part of 4.2 4
order
Higher Analysis 30% Part of 4.2 3
order Synthesis
Evaluation
TOTAL SECTION B: 30
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18 DESIGN P1 (EC/SEPTEMBER 2015)
SECTION C: DESIGN IN A SOCIO-CULTURAL/ENVIRONMENTAL AND
SUSTAINABLE CONTEXT
Critically reflect on how design shapes the physical and social
environment. Choose THREE award-winning contemporary International
designers whose work demonstrates environmental responsibility.
An understanding of the ways in which design can be used to reinforce or
challenge social, cultural, environmental and ethical issues. Study THREE
two- and/or three-dimensional South African and African craft designs,
past and present whose work demonstrates social responsibility.
Demonstrate ways in which design can be used to benefit society.
QUESTION 5 (20 marks)
Marks can only be given for EITHER QUESTION 5.1 OR QUESTION 5.2.
5.1 5.1.1 (Allocate 1 mark)
SOCIALLY RESPONSIBLE DESIGN
THE ISSUE ADDRESSED BY THE SOCIAL POSTER:
The poster addresses the issue of human dignity and respect.
Credit any other well-reasoned response. (1)
5.1.2 (Allocate 2 mark)
The poster communicates the message that people are not objects
that can be bought and sold like a can of sardines. It does not
matter what culture a person belongs to they have the same
rights.
Credit any other well-reasoned response. (2)
5.1.3 (Allocate 3 marks)
ANY THREE OF THE FOLLOWING:
The poster shows an image of men of different races packed into
a sardine tin. The repetition of the figure turns it into the focal
point.
Showing people portrayed in the same way as sardines, which
are a consumer item, reinforces the written message on the rolled
up lid, ‘People aren’t products’.
The same shaped figure has been repeated which suggests that
when you stop seeing people as individuals with feelings it is
easier to abuse them.
The figures are portrayed in different colours which suggests
people of different cultures. This implies that the message,
‘People aren’t products’ must apply to everyone.
Credit any other well-reasoned response. (3)
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5.1.4 (Allocate a total of 14 marks for one essay on two designers)
Candidates can choose a South African designer or design group and
an International designer. They must be concerned with helping to
bring about change in ANY social issue. Examples are: poverty;
capitalisation; gender issues; health issues; social injustices; racism
and marginalisation.
Note: A learner may use any example from an LTSM as
prescribed in the LPG (i.e. the Woolworths Book ‘Living with
Design Daily’ or ‘Craft Art in SA’ by E. Coetsee) or any
documented source.
LOCAL DESIGNER
EXAMPLE (LOCAL):
THE JUPITER DRAWING ROOM (Design Group)
It is an award-winning South African advertising agency.
They believe that:
With the wide choice of products offered today, as well as the
diverse range of media available to promote these, the need for
powerful, relevant, compelling and integrated communications
have never been greater.
INFLUENCES
Their campaigns are influenced by the wide range of media and
variety of methods available to communicate a message. The
essence of Jupiter drawing room philosophy is: ‘If you can
communicate a single-minded proposition across a number of media,
you stand a greater chance of your brand being noticed, remembered
and acted upon.’
The agency therefore uses all the major media categories as well as
new and innovative media to promote a brand, product or company,
for example:
Television and Cinema
Outdoors: includes billboards and moving vehicles
Graphic Design and Print: includes posters, letterheads,
envelopes, business cards and packaging
Radio: for commercials
Digital Media: includes website design
Campaigns: make use of a combination of the above-listed media
and are set up as a long-term promotion of a product or business.
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20 DESIGN P1 (EC/SEPTEMBER 2015)
SOCIAL RESPONSIBILITY:
They seriously believe in the motivation and empowerment of their
workers; the agency has moved way beyond the 26% empowerment
ratio in their staffing and shareholders.
Several of the agency’s campaigns show a commitment to the use of
powerful and poignant images and slogans to address social
concerns:
Their Poster Campaign for the UN World Food Programme and
Posters for the Musica Deaf Awareness Week.
SHAPING SOCIETY
Through their multi-media approach and their involvement in
campaigns that address serious social issues they increase the
general public’s awareness of these issues.
Their Campaigns:
The UN World Food Programme
Four posters highlight the plight of the hungry and each one depicts
one of the following items:
An egg, a wedge of cheese, a plastic bag and a carrot.
Each poster uses the benefits and cliché’s associated with the
displayed item to bring the issue of starvation starkly to the
fore.
Posters for the Musica Deaf Awareness Week:
Music evokes a certain type of feeling or emotion to those who can
hear. Those who can’t hear do not ever feel these
feelings.
Boxer, Tank and Dog are three very powerful posters: Each image
was specially chosen to represent the emotions that a particular
song evokes, so that both deaf and hearing people can feel these
feelings.
EXAMPLE (INTERNATIONAL):
KRIVANEK: (International designer)
He aims to:
Add public and poetic dimensions to the flood of commercial
messages in the modern urban landscape.
Krivanek integrates the written word into built environments.
SOCIAL RESPONSIBILITY
Designs monuments that celebrate groups who are ignored, shunned
or marginalised by society.
He gives a voice to ‘embattled and stigmatised urban/city
communities’ as a way of reaching out to them and give them dignity.
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INFLUENCES
He draws the content of his project from the history of a site and also
through outreach to community members.
He revives the tradition of architectural inscription used on classical
public buildings that for centuries featured texts to commemorate and
instruct. The generously spaced classical inscriptions were usually in
capital letters and written by people in power or dominant social groups.
METHOD:
He combines sculpture, architecture and design to make environmental
installations that commemorate the invisible outsider rather than known
people.
Krivanek’s text is generously spaced and carefully arranged in lines to
maintain the real value of the message.
Font styles are in keeping with the surrounding architectural structures to
reflect the history and character of the site and to give that area a voice.
His themes do not instruct, instead they reflect contemporary social
issues and his messages go against the official viewpoint of the day.
He works with a team of collaborators.
SHAPING SOCIETY
He enriches people’s experiences of the place they live in.
He increases people’s knowledge of the history of a place and the events
that have occurred in that place through single words.
He gets people to think critically about themselves and situations in a
positive way.
WORKS
‘FAMILY VOICES, AUSTIN’.
Aim:
To adapt and renew the signs in and above the local shop buildings.
To express the collective and previously unheard public voice of the
multi-generational community of mainly mothers, daughters and
caregivers that make up the African-American neighbourhood.
To draw attention to the myths and stereotypes of the outside world
about the neighbourhood.
Method:
Reuses abandoned double-sided sign structures from the area.
Combines large scale ‘declaratives’ easily read by the outside community
passing by in their cars, with longer statements in a smaller typeface
aimed at pedestrians. These messages incorporate the words of mothers
and caregivers from the community into the reclaimed commercial
facilities. This is to make people inside and outside the community think
and question the stereotypical ideas that people have about the
community.
Credit any other relevant examples and information. (14)
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22 DESIGN P1 (EC/SEPTEMBER 2015)
Q5.1 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower Observation/ 30% Part of 5.1.2 6
order Recall,
Comprehension
Middle Application 40% Part of 5.1.1 1+3+
order Part of 5.1.3 4
Part of 5.1.4
Higher Analysis 30% Part of 5.1.2 2+4
order Synthesis Part of 5.1.4
Evaluation
5.2 5.2.1 (Allocate 2 marks)
The nests in FIGURE B have been inspired by the traditional craft of
weaving using natural materials. The method of weaving is not
traditional, but rather mimics the way weaver birds build their nests,
by cross-weaving the strands in different directions. This makes the
structure of the ‘Cozy Human Nest’ much stronger than a traditional
woven article and enables it to carry a weight which is large in relation
to its size.
Credit any other well-reasoned response. (2)
5.2.2 (Allocate 8 marks)
EXAMPLE: ZULU WEAVING
ORIGINS
During the 1800’s under Chief Shaka traditional Zulu baskets were
woven by men.
Women learned this traditional craft when their men had to go away
to work in the mines.
FUNCTIONS
The form and function of Zulu basketry are closely related. There are
five basic shapes of woven artefacts that are constructed for domestic
utilitarian purposes.
These include:
The Isichumo – Water Basket (water tight) a rigid, bottle-shaped
basket used for carrying and storing liquids (usually water), it has a
lid, which fits over the neck like a cap. One of the more difficult
designs to create, because of the narrow neck. Typically two sizes of
this style of basket were created – a large one that would be kept in a
hut and hold about 30–40 gallons of water (typically about two days'
worth for a family and its animals) and smaller ones (holding about 5–
15 gallons (about 50–150lbs!) that would be used to transport (on top
of the women's heads and from a distance of up to 5 miles each way)
water from its source to the larger container.
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The Isisquabetho – Winnowing/Grain Basket (not water tight) this
is a large flat bowl (up to four feet or more wide!) made for carrying and
storing grain. They are also called "dough bowls" because dough for
bread are made in them - often in very large quantities. Smaller flat
baskets are also used for serving food. They are also used for
kneading bread.
The Isilulu – Large grain Basket (not water tight) Large baskets are
used to hold grain for long periods. The basket is woven with
alternating closed (tight) weave and open weave (breathing weave) that
allows air to circulate so the grain won't mould but keeps insects out.
These baskets are typically squat, and either round or bell shaped,
depending on the area and weaver.
Products of grass and ilala palm weaving (such things as sleeping
mats) and basketry are associated with the widest possible range of
activities throughout a Zulu’s lifetime, touching virtually every domestic,
social, and religious function.
Baskets served as containers to store things in.
MATERIALS AND TECHNIQUES
Traditionally these early utilitarian baskets were plain, the colour of the
palm fronds from which they are made. Only the beer pot was highly
decorated with colourful designs.
The Ilala Palm fronds are used to make watertight baskets for the
purpose of holding liquids such as water and beer.
Today many Zulu baskets have patterns based on traditional Zulu or
Ndebele beadwork designs.
They also include contemporary motifs based on other South African
tribes or other new and completely different ideas.
Zulu weavers are also continuously developing natural pigments and
dyes which make help to make each design even more
unique.
Zulu basket designs are characterised by symmetry, precision and
organisation, the same qualities that characterise their social patterns.
.
Many people and weavers believe each design has a specific
meaning.
The Triangle - A masculine symbol, also represented on wedding
baskets as the number of steers/cows (and 1/2 cows: calves) paid for a
bride price payment. Two triangles facing each other (in an hour-
glass shape) may be used to show a woman as entering a marriage as
a second or third wife and not a primary or first wife.
The Diamond - A feminine symbol. May also designate status of first
wife. . The Double Triangle -Marriage, man.
Double Diamond - Marriage, woman.
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24 DESIGN P1 (EC/SEPTEMBER 2015)
The Zig-Zag - Masculine, represents the spear of Shaka or
lightning. Also represents bulls (as in whether a bride will accept bulls
as payment on a wedding basket design).
Series of Diamonds - Feminine, represents the shields of Shaka.
Checkerboards, Whirls or Circles - Good news, new baby, good
rains,plentiful harvest.
Stepped patterns are typical Ndebele influenced but also represent
the rolling hills of Zululand and may also represent the firmament
(earth) and the heavens.
NAME AND DESCRIPTION OF ONE PRODUCT
THE UKHAMBA (WATERTIGHT BEER BASKET)
It is a bulb-shaped container made watertight by the tightness of the
coil-weave and the weaving material itself, (the Ilala Palm).
It has a lid and it is customary to serve guests a communal basket of
beer when they visit.
It is brightly coloured and is usually decorated with geometric or other
patterns.
Credit any other well-reasoned response. (8)
5.2.3 (Allocate 10 marks)
No marks must be given to repetition of designers and their work.
EXAMPLE
HALDANE MARTIN, FURNITURE DESIGNER, CAPE TOWN. (1)
CONTEXT
He is an award winning furniture designer who is influenced by
traditional weaving practices. (1)
AIMS
As a contemporary designer he tries to meet the needs of the whole
human being by designing furniture that is simultaneously meaningful
for the spirit, beautiful for the soul, and nurturing for the body.
To combine recycled materials and functional design that celebrate the
people and cultures of South Africa.
He also continuously strives to practices sustainable and
environmentally conscious design in the following ways:
He believes that furniture designers should use fewer materials.
Materials that are environmentally toxic should be avoided
altogether.
He aims to re-use and re-cycle materials. He follows the code that
says ‘Reduce, Re-use, Recycle, and Avoid. (3)
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INFLUENCES
He is inspired by:
The materials, cultures and the context of South Africa. This is
noticeable in his design of the isiZulu Mama Chair with its specific
reference to the traditional Zulu Weaving technique in the seat.
The Riempie style of the early Cape Dutch furniture designers.
(Riempie: a thin leather strip woven into complex geometric patterns to
form the inner part of a seat or backrest). (2)
CHARACTERISTICS OF HIS STYLE
His designs are sophisticated and simple.
He practices both socially and environmentally conscious design. His
work proves that this kind of design can be both sophisticated and
beautiful as well as locally and internationally desirable.
He achieves this through the use of clean uncluttered line
Materials: These range from recycled plastic and stainless steel, to
natural materials such as feathers and leather. He successfully
combines man-made materials with natural ones. For example:
The Fiela Feather lamp. (A light feathery shade is placed at the end of
a curved stainless steel ‘arm’ which can be extended).
The Songolo chair combines leather and steel. The design is adaptable
in that it can straighten or curve in an organic way. (2)
EXAMPLE
THE ISIZULU MAMA CAFE’ CHAIR.
INFLUENCES
The chair design was inspired by African baskets from different African
cultures across the African continent, particularly the indigenous
amaZulu basket weaving techniques. (1)
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26 DESIGN P1 (EC/SEPTEMBER 2015)
MATERIALS
The chair is woven out of recycled plastic strips from plastic milk
bottles. The plastic was melted and extracted in long flat tubes ready
for the weaving process. Originally it could only be made in black due to
the limited recycling processes available in South Africa.
The frame of the chair is made from 304g stainless steel. The steel is
also made from 60% recycled materials and will be able to be a 100%
recycled when the chair is no longer suitable for use. (1)
SOCIAL ISSUES ADDRESSED BY HIS DESIGNS
He was influenced by the need for designers to practice sustainable
design. He replaced traditional weaving material (the ilala palm) with
recycled plastic to make the seat of the isiZulu Mama chair more
durable. It also gives the chair design a contemporary feel. (2)
The individual seats are woven by 6 township women in rural Limpopo.
This is not ideal because of the amount of fuel. This contributes socially
in that it provides employment.
Craftsmen from the Mogalakwena Craft Art Project produce the chair by
adding the woven seat to the recycled stainless steel frame.
Credit any other factual and well-reasoned response. (10)
Q5.2 COGNITIVE WEIGHTING QUESTIONS MARKS
LEVEL SKILLS
Lower Observation/ 30% 5.2.1 2+2+2
order Recall, Part of 5.2.2
Comprehension Part of 5.2.3
Middle Application 40% Part of 5.2.2 3+5
order Part of 5.2.3
Higher Analysis 30% Part of 5.2.2 2+4
order Synthesis Part of 5.2.3
Evaluation
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QUESTION 6 (Allocate 20 marks in total)
6.1 6.1.1 (Allocate 2 marks)
CREDIT ANY TWO OF THE FOLLOWING
The design in FIGURE A can be said to be responsible because it up
cycles old shipping containers and grain silos to create low rental student
accommodation.
Shipping containers are not biodegradable and by reusing them it reduces
the amount of waste.
It contributes to the reduction of carbon emissions because less building
materials had to be manufactured for the project.
Credit any other factual and well-reasoned response. (2)
6.1.2 (Allocate 4 marks)
CREDIT ANY FOUR OF THE FOLLOWING:
SUSTAINABILITY OF THE MILL JUNCTION PROJECT:
It may be argued that the design is sustainable because:
The design is energy efficient in that it uses manufacturing processes
and produce products which make use of less energy.
It makes use of as much locally available material as possible.
The project should last a long time because the basic materials are
durable if they are cared for.
There is also emphasis is on communal use, for example the kitchens,
recreation areas and the gym are communal.
Conscious use of up cycled products prevents unnecessary energy
consumption and environmental damage.
It can also be argued that it is not sustainable for the following reasons:
It does not make use of renewable, low impact materials.
The materials do not come from local, sustainably managed sources
that are completely biodegradable when no longer in use.
The paint may be toxic to the environment.
The materials may be locally sourced but they are not natural.
Sustainable designs reconnect people back to the natural environment
through the use of local, natural materials that are non-toxic and can
be recycled.
Bio mimicry is not part of the industrial production of the project.
Credit any other well-reasoned answer. (4)
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28 DESIGN P1 (EC/SEPTEMBER 2015)
6.2 (Allocate 14 marks)
EXAMPLE: (Local)
THE NAME OF THE DESIGNER:
MARTIN KRUGER, Martin Kruger Associates, Architects Urban
Designers
AIMS:
Kruger believes in the evolving design process of teamwork, intense
client interaction and a continuous journey towards excellence and
simplicity. His philosophy is: "All buildings are cities and the city a big
house".
He feels that few cities retain a sense of human scale due to their need
to expand and maximize use of land. Skyscrapers often dwarf and
humble those that work in their shadows and seal us off from the
outside environment. He aims to create a kinder, more nurturing
place to work.
Martin Kruger’s practice is committed to creating buildings and
settlements that contribute positively to the environment, to the saving
of CO2 emissions and the use of passive energy.
The studio investigates design problems on a variety of scales and in
diverse contexts. Their work includes exhibitions, conservation work,
new settlements, public spaces and public buildings, as well as a
number of diverse and beautifully crafted private houses and
farmsteads.
INFLUENCES ON HIS WORK:
Vernacular architecture – he is interested in reinterpreting vernacular
architecture, i.e. architecture which uses locally available resources
and traditions to address local needs and which reflects the
environmental, cultural and historical context in which it exists.
He is also influenced by the ancient Greek idea of an Agora (a public,
open space or square, used for assemblies and markets) and is
interested in developing an ‘African Agora’.
Modernism influences him in that he includes modernist materials and
construction techniques.
THE NAME AND BRIEF ANALYSIS O F ONE DESIGN WITH
PARTICULAR REFERENCE TO THE WAY IT ADDRESSES
ENIRONMENTAL ISSUES.
DESIGN: BP SOUTH AFRICAN HEADQUARTERS at the V & A
Waterfront, Cape Town.
The building is a 9500 square-metre triple volume open-plan office
space for 600 people. It is a miniature representation of Kruger’s ideal
city.
Huge lantern-shaped structures are constructed on the roof to allow
light to filter down to the central atrium where trees enjoy an ideal
climate. They also allow internal heat to escape as and when
necessary.
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(EC/SEPTEMBER 2015) DESIGN P1 29
Above the windows are box-like shelves that channel natural light in but
have the dual capability of being able to create shade at the hottest times
of the year. This is energy saving at its most effective as there is no need
for energy-draining heaters and air-conditioners.
A dimmer system automatically regulates how much internal light is
needed.
Photovoltaic cells and thermal solar panels on the roof and the front
canopy provide 10 percent of the building’s electricity.
Movement sensitive lights inside the office space mean that the last
person to leave does not have to remember to switch off a light. The
building automatically senses that there is no movement and shuts down.
Run-off water from the roof collects in an underground tank with a 1.3
million-litre capacity. This water is used to irrigate the building’s garden
and is used for ablution purposes.
Inside bins are centrally placed encouraging employees to recycle their
paper, metal and plastic.
Materials used are, where possible, recycled, durable and low-
maintenance. Carpets, for example, are made from 100 percent recycled
material and the wall hanging by Adri Schultz is made from waste cotton
fabric woven by a women’s group living in Khayelitsha. Beautiful rose
gum wooden floors throughout the central ‘street’ of the building and the
stairs come from sustainable forests in Zimbabwe.
EXAMPLE (INTERNATIONAL)
HOK AGENCY
HOK is an international design and engineering agency founded in 1955.
They employ over 1600 people and work on design problems ranging
from corporate design to design for a sustainable future.
Their design projects are collaborative and they work with
multidisciplinary teams of professionals. Clients come from a variety of
countries and range from individuals to corporations and government
agencies.
They are a multi award winning company who for the last three years has
been named the “No. 1 Role Model for Sustainable and High-
Performance Design” by “Design Intelligence”. In 2012 they were voted
as one of the Top 100 Green Design Firms in ‘Engineering News’.
AIMS:
They aim to deliver exceptional design ideas and solutions which take
into account the most important social, and environmental factors,
human need and care of the environment.
They want to achieve LEED certification for the structures they design.
(LEED stands for Leadership in Energy and Environmental Design).
LEED redefines the way designers and users think about the spaces we
live and work in. HOK’s mission states that they have no choice but to
be responsible stewards/caretakers of the environment.
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30 DESIGN P1 (EC/SEPTEMBER 2015)
The company aims that they integrate into every company project
include:
o The creation of unique and outstanding environments which reflect
the needs of clients.
o Inspiring and respecting people through their projects and designs by
paying attention to the different cultural, organisational and personal
value systems of groups and individuals.
o The connection of individuals and places through creative exploration
and varying viewpoints.
INFLUENCES:
The needs of all people and for sustainability in global environmental
issues. In 2009 they implemented a ‘Sustainable Operations’ plan
throughout their agency
CHARACTERISTICS:
They have adopted many of the principles associated with biomimicry in
their design projects. In 2008 they worked with the Biomimicry Group to
establish how biomimicry and ‘Life Principles’ can be used in design.
(Life Principles refers to natural systems, patterns and methods which
have evolved over time).
HOK have introduced a number of sustainable practices to industry and
continually strive to contribute to responsible design practice.
In 1999 they published the “HOK Guidebook to Sustainable Design”.
They developed the “Process Zero: Retrofit Resolution”. This is a method
of making established buildings more energy efficient.
They promote sustainable social and environmental design at a
professional level. They also include volunteers and donors in an attempt
to bring designers and communities together to get the best design
solutions.
EXAMPLE: “PROCESS ZERO: RETROFIT RESOLUTION”
A team of architects and engineers from HOK and Vanderweil
redesigned the Los Angeles Federal services building in America. The
design won the ‘Net Zero building retrofit submission for Metropolis
Magazine’s Next Generation Design Competition 2011. The Los Angeles
Federal Services building was 46 years old at the time of the ‘retrofit
resolution’.
The aim was to reduce the building’s carbon emissions by thirty percent
by the year 2020. Large buildings consume vast quantities of electricity.
It impacts on natural resources such as coal to generate this electricity.
The retrofit plan reduces the building’s overall energy demand by eighty
four percent.
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(EC/SEPTEMBER 2015) DESIGN P1 31
Method: Their solution involves biomimicry in that they used energy-
producing microalgae to help power the building. This will take the form
of a twenty five thousand square foot microalgae bioreactor system that
generates nine percent of the renovated building’s power supply.
A modular system of algae tubes wraps the building and absorbs the
sun’s radiation to produce lipids for fuel production on-site while
simultaneously shading interior office spaces. This photo bioreactor
transforms the building into a living entity. The algae tubes and the
louvers around the building have a strong linear appearance.
Other proven energy conservation and renewal strategies used in the
design include integrated louvers for natural ventilation, a new façade
with thirty five thousand square feet of photovoltaic film and thirty
thousand square feet of organic shaped rooftop solar collectors that
circulate water through floors to help with climate control. This natural
ventilation system as well as the shading and cooling systems all
contribute to the building’s tranquil atmosphere. This creates a healthier,
pleasanter working environment.
Visually the building still has the traditional appearance of an office
building and the added design elements were seamlessly integrated into
the overall design which results in a unified exterior look.
The design won first prize for Urban Algae Culture in the Algae
Landscape Design.
Consider any other factual and well-reasoned answer. (14)
Q6 COGNITIVE WEIGHTING % QUESTION MARKS.
LEVEL SKILLS (20)
Lower order Knowledge/ 30% Part of 6.1.1 2+4
Comprehension Part of 6.1.3
Middle order Application 40% Part of 6.1.2 2+4
Part of 6.1.3
Higher order Analysis 30% Part of 6.1.2 2+4
Synthesis Part of 6.1.3
Evaluation
TOTAL SECTION C: 30
GRAND TOTAL 100
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