Consumer Studies May June 2024 Eng

SENIOR CERTIFICATE EXAMINATIONS/ NATIONAL SENIOR CERTIFICATE EXAMINATIONS CONSUMER STUDIES MAY/JUNE 2024 MARKING GUIDELINES MARKS: 200 These marking guidelines consist of 19 pages. Copyright reserved Please turn over

Consumer Studies 2 DBE/May/June 2024 SC/NSC – Marking Guidelines SECTION A: SHORT QUESTIONS QUESTION 1 1.1.1 D Remembering, easy (Focus, p.167; Successful, p.185) (1) 1.1.2 B Remembering, easy (Focus, p.174; Successful, p.191-193) (1) 1.1.3 A Remembering, easy (Focus, p.156; Successful, p.173-174) (1) 1.1.4 C Remembering, moderate (Focus, p.162; Successful, p.178-179) (1) 1.1.5 C Understanding, easy (Focus, p.98; Successful, p.118) (1) 1.1.6 A Applying, difficult (Focus, p.103; Successful, p.123) (1) 1.1.7 B Understanding, moderate (Focus, p.80-82; Successful, . p.94-96) (1) 1.1.8 D Remembering, easy (Focus, p.93; Successful, p.113) (1) 1.1.9 C Remembering, easy (Focus, p.105; Successful, p.127) (1) 1.1.10 B Remembering, easy (Focus, p.83; Successful, p.97) (1) 1.1.11 B Applying, moderate (Grade 11) (1) 1.1.12 D Applying, moderate (Grade 11) (1) 1.1.13 C Understanding, easy (Focus, p.51; Successful, p.54) (1) 1.1.14 C Remembering, easy (Focus, p.144; Successful, p.158) (1) 1.1.15 A Understanding, easy (Focus, p.143; Successful, p.152) (1) 1.1.16 B Remembering, easy (Focus, p.16; Successful, p.22) (1) 1.1.17 D Remembering, easy (Focus, p.35; Successful, p.35) (1) 1.1.18 A Remembering, easy (Focus, p.13; Successful, p.19, CAPS) (1) 1.1.19 B Understanding, moderate (Focus, p.26; Successful, p.26) (1) 1.1.20 C Understanding, easy (Focus, p.35; Successful, p.34) (1) Copyright reserved Please turn over

Consumer Studies 3 DBE/May/June 2024 SC/NSC – Marking Guidelines 1.2 1.2.1 C 1.2.2 F 1.2.3 B 1.2.4 G 1.2.5 A (5) Remembering, easy (Focus, p.163-165; Successful, p.181-183) 1.3 1.3.1 Classic (fashion) 1.3.2 (Fashion) trends 1.3.3 (Fashion) fad (3) Remembering, easy (Focus, p.49-51; Successful, p.51-53) 1.4 1.4.1 D 1.4.2 F 1.4.3 B 1.4.4 C (4) Remembering, difficult (Focus, p.93-94; Successful, p.113-114) 1.5 1.5.1 Mark-up 1.5.2 Worst sales scenario 1.5.3 Sustainable profitability 1.5.4 Cash flow projection (4) Understanding, easy (Focus, p.35-40; Successful, p.34-42) 1.6 A D F G (Any order) (4) Understanding, moderate (Focus, p.117-118; Successful, p.137-138) [40] Copyright reserved Please turn over

Consumer Studies 4 DBE/May/June 2024 SC/NSC – Marking Guidelines SECTION B: LONG QUESTIONS QUESTION 2: THE CONSUMER 2.1 Name the interest rate that is charged by the South African Reserve bank. Repo rate (1) Remembering, easy (Focus, p.166; Successful, p.184) 2.2 Give TWO examples of renewable sources of energy. • Solar energy/ sun1 • Wind energy/ wind2 • Hydro power/ water energy3 • Bio energy/ biomass/ wood4 (Any 2) (2) Remembering, easy (Focus, p.170-171; Successful, p.191) 2.3 Explain the following with regard to rates and taxes charged by a municipality. 2.3.1 Who is responsible for the payment? Property/ home owners (1) Remembering, easy (Focus, p.164; Successful, p.182) 2.3.2 How does the municipality determine the amount to be paid? They are based on the market value/ size of the property and the area where the property is situated. (1) Remembering, easy (Focus, p.164; Successful, p.182) 2.3.3 What is the money used for? It is used for municipal services provided to communities living in (1) the municipal area. Remembering, easy (Focus, p.164; Successful, p.182) NOTE: Examples of basic and other services can be accepted. Copyright reserved Please turn over

Consumer Studies 5 DBE/May/June 2024 SC/NSC – Marking Guidelines 2.4 Explain how a household can reduce electricity usage when heating a home during the winter months. • Use gas/ paraffin heaters/ fireplace to heat up a room rather/ instead of electric heaters.1 • Instal a solar system.2 • Use infrared electricity/ low wattage heaters because they are more energy efficient.3 • Open curtains and blinds during the day to let the sun in.4 • Close curtains and blinds early in the day to prevent heat from escaping.5 • Heat only the rooms that you are using.6 • Keep doors and windows closed in the rooms you are heating.7 • Dress warmly/ use blankets to keep warm instead of switching on a heater.8 • Turn off heaters at night/ switch off heaters when not in use.9 • Seal off draughts that come in through windows and under doors.10 • Insulate the ceiling.11 • Use a hot water bottle.12 • Put rugs/ carpets on the floors.13 (Any 5) (5) Remembering, easy (Focus, p.173; Successful, p.194) 2.5 Define the term grey goods/parallel imports. Grey goods/ parallel imports are items that a manufacturer does not want sold in a particular country1 but they end up there through unofficial distribution channels2 they are not illegal.3 OR Grey goods/ parallel imports are goods that have been imported into a country4 through unofficial/ unauthorised distribution channels5 and they are not illegal goods6 and necessary duties are paid.7 (Any 3) (3) Remembering, easy (Focus, p.158; Successful, p.176) 2.6 Explain what it means if a product has a guarantee. A product can be returned1 to the seller for repairs/ replacement/ refund2 within a given time limit/ specified period3 if a product does not remain in working order/ fails to meet certain standards.4 (Any 2) (2) Remembering, easy (Focus, p.158; Successful, p.175) 2.7 Explain the term inflation. •It is the rise in prices of goods and services1 measured over a specific period.2 OR • Inflation is the average increase in prices of goods3 and services in a year.4 (Any 2) (2) Remembering, easy (Focus, p.167; Successful, p.184) Copyright reserved Please turn over

Consumer Studies 6 DBE/May/June 2024 SC/NSC – Marking Guidelines 2.8 Compare a stokvel to a multilevel marketing/ tiered- level scheme under the following subheadings: Subheadings Stokvel Multilevel/ tiered - level marketing Tier level It does not have tier Existing members are at levels/ all members are the top/ members with equal.1 most sales are at the top/ new members are at the bottom.2 Selling of No/ there is no selling of Yes/ products are being products products.3 sold.4 Payment of All members receive the Members are paid members same amounts5 at the according to their sales.7 same time.6 (6) Understanding, moderate (Focus, p.161-162; Successful, p.177-179) 2.9 State THREE ways in which consumers can assist with reducing water pollution. •Use biodegradable washing products.1 •Do not throw unnecessary items/ substances down the sink/ toilet/ drain.2 • Use environmentally friendly/ safe cleaning agents/ washing powder.3 • Do not overuse pesticides/ fertilizers/ chemicals.4 • Do not throw litter around rivers and dams/ pick up any litter5 lying around rivers/ dams/ beaches. • Do not dispose sewerage6 in rivers/ dams. (Any 3) (3) Understanding, moderate (Focus, p.178-179; Successful, p.198) 2.10 Discuss the negative impact that a municipality neglecting these responsibilities has on the local community. • If roads are not built/ maintained, it affects the accessibility/ tourism1 to the community. • Unmaintained roads lead to deterioration/ potholes2, which will lead to damage to motorists’ tyres.3 Motorists will have to spend more money on repairing/ purchasing tyres.4 • Accidents can occur due to burst tyres.5 • If storm water drainage is not done/ maintained it may lead to flooding,6 which becomes a safety risk for road users7 and houses built next to these roads.8 • Blocked storm water drains can become a health hazard/ breeding space for rodents.9 • If municipalities neglect their responsibilities it may lead to protest actions by the community.10 • If manholes are not kept covered it can cause vehicle accidents/ people can fall in.11 • If municipalities neglect their responsibilities it may cause the value of the properties to decrease.12 (Any 5) (5) Applying, moderate (Focus, p.184; Successful, p.202, 204-205) Copyright reserved Please turn over

Consumer Studies 7 DBE/May/June 2024 SC/NSC – Marking Guidelines 2.11 Analyse the response of the shop manager with specific reference to the cooling-off period and an unfair business practice. • Ben was approached through direct marketing1 outside the business premises2 and did not initiate/ start the transaction.3 • He took the generator back to the shop after a day4 and cancelled the contract.5 • The legal cooling-off period allows Ben five working days to cancel6 the transaction and receive a refund. 7 • The salesman gave a false promise/ misleading information/ misrepresentation of the generator/ said that it will allow functioning of all electrical appliances.8 The geyser and stove could not function.9 • The shop owner should have paid Ben's deposit/ part thereof10 within seven business/ fifteen days11 after the contract was cancelled because Ben used the generator for only one day. (Any 8) (8) Analysing, difficult (Focus, p.157, Successful, p.173-174) [40] Copyright reserved Please turn over

Consumer Studies 8 DBE/May/June 2024 SC/NSC – Marking Guidelines QUESTION 3: FOOD AND NUTRITION 3.1 Give THREE examples of common food allergens found in animal products. • Cow's milk1 • Fish2 • Shellfish3 • (Chicken) eggs4 (Any 3) (3) Understanding, easy (Focus, p.79; Successful, p.92) 3.2 State THREE guidelines for the management of food allergies. • Ensure a balanced diet with adequate intake of all nutrients/take supplements if necessary.1 • Avoid the food that causes the allergy.2 • Study food labels carefully to avoid food containing an allergen.3 • Substitute food that causes allergies with similar foods.4 • A person with allergies must take safe food with when travelling.5 • Waiting staff at restaurants must be informed about the food allergies/ ask about ingredients used in dishes in a restaurant.6 • A person with allergies must always carry the prescribed medication in case of an allergic reaction.7 (Any 3) (3) Remembering, easy (Focus, p.79; Successful, p.92) 3.3 Name FOUR characteristics of a person suffering from anorexia. • Extremely underweight.1 • A restricted intake of food/ obsession with kilojoule intake/ eat very little.2 • An irrational/ intense fear of gaining weight/ weighing him/ herself obsessively.3 • A distorted body image/ psychological disorder where a person sees themselves as being overweight.4 • Weakness.5 • Dry brittle hair.6 • Brittle skin.7 • Cold hands and feet.8 • Amenorrhea/ missing of three consecutive periods.9 • Secretive about food.10 • Excessive exercise/ overuse of diet pills/ diuretics/ laxatives/ enemas to reduce body weight.11 (Any 4) (4) Remembering, easy (Focus, p.82; Successful, p.94) Copyright reserved

Consumer Studies 9 DBE/May/June 2024 SC/NSC – Marking Guidelines 3.4 State TWO advantages of adding antioxidants to food. • Preserves the quality of food/ lengthen the shelf life1of food. • Prevents rancidity2 and unpleasant taste and smell3 in margarine/cooking oil/ biscuits/ potato chips/ soup mixtures. • Preserves the colour of fresh cut fruit and vegetables/ delays enzymatic browning/ prevents discolouration in fruit and vegetables/fruit juice/ soft drinks/ canned vegetables/ frozen fruit.4 (Any 2) (2) Remembering, moderate (Focus, p.94; Successful, p.114) 3.5 Explain how gastroenteritis can be transmitted. • When a contaminated person prepares or handles food without proper hygiene1 / not washing hands after using the toilet.2 • Eating food that has been contaminated/ unwashed.3 • Drinking water that has been contaminated.4 • Coming into contact with an infected person.5 • Using dirty utensils that have been contaminated.6 (Any 3) (3) Remembering, easy (Focus, p.91, Successful, p.108) 3.6 Explain why almond milk is suitable for people who are lactose intolerant. •It does not contain lactose1 which is the sugar found in cow's milk.2 •Lactose cannot be digested3 if the enzyme lactase4 required for the digestion of lactose, is not sufficient.5 (Any 3) (3) Understanding, moderate (Focus, p.79; Successful, p.93) 3.7 Explain why doctors, psychologists and dieticians need to be consulted in the management of bulimia. • Bulimia is an eating disorder that is most likely psychological1 associated with a lack of control/ depression/ stress/ feelings related to body shape/ weight.2 • Anti-depressants/ medication/ hospitalization3 may be needed to treat the psychological complications of bulimia. • A dietician will treat the physical health4 and suggest normal eating patterns/ stop binge and purge cycles/ to stabilize body weight.5 • Nutritional guidance/ education6 and behaviour management7 helps the patient/ bulimic person with healthier alternatives of weight management.8 (Any 4) (4) Applying, moderate (Focus, p.82; Successful, p.96) Copyright reserved

Consumer Studies 10 DBE/May/June 2024 SC/NSC – Marking Guidelines 3.8 Discuss the reasons why organic foods cannot help to sustain food security. • It is expensive1 to produce organic foods and not many people can afford it.2 • More land is needed to grow sufficient organic foods3, which might not be possible for most people because land is scarce4 and it does not contribute to food security. • The crop yield is low5 therefore there will be less food available.6 • They have a short shelf life/ do not last long7 because they do not have any preservatives.8 Produce could be wasted before they are eaten.9 • Copper sulphate is permitted in organic farming but it is toxic10 and can harm fish, reducing the amount of food that is available.11 (Any 6) (6) Applying, difficult (Focus, p.104; Successful, p.126) 3.9 Analyse how the floods in 2022 and 2023 may have affected the food self- sufficiency of these households. • Floods may have washed away/ damaged their crops,1 resulting in less/ no fresh produce2 to sustain themselves. • Poultry may have been killed during the floods3 reducing these households’ ability to produce their own eggs4 or provide their own poultry/ meat.5 • Soil for growing vegetables/ fruit may be damaged/ topsoil washed away6 to grow new fresh produce, thus fertiliser/ manure/ compost has to be bought to enrich the soil.7 • Buying fertiliser/ manure/ compost, new seeds/ young plants/ chickens results in spending money8 that could have been used to buy food they cannot produce for themselves.9 • Without having fresh produce/ poultry/ eggs to sell they lose income.10 • All the above may reduce the households' ability to be self-sufficient.11 (Any 6) (6) Analysing, moderate (Focus, p.106-107; Successful, p.129-130) Copyright reserved

Consumer Studies 11 DBE/May/June 2024 SC/NSC – Marking Guidelines 3.10 Justify the statement above. • If people do not have electricity to cook they may buy take-aways/ fast foods1, which are rich in fats2 and high in sugar/ soft drinks are high in sugar3 contributing to obesity. • People may use ready to cook foods/ foods that cook fast that may be rich in fats4 and energy dense5, which is unhealthy.6 This contributes to unhealthy weight gain7 • People buy long lasting foods/ non-perishable8 foods that do not require any cooking and refrigeration and these may be unhealthy.9 • People may be bored10 during loadshedding and nibble/ overeat unhealthy snacks.11 (Any 6) (6) Applying, difficult (Focus, p.83; Successful, p.97) NOTE: A mark can only be awarded once for unhealthy A mark can only be awarded once for rich in fats [40] Copyright reserved

Consumer Studies 12 DBE/May/June 2024 SC/NSC – Marking Guidelines QUESTION 4: CLOTHING 4.1 Define the following terms: 4.1.1 Fashion Style/ type of clothing1 worn/ accepted by the majority/ most/ many people2 at a specific time and place.3 OR Fashion is the style4 of clothing that the majority of people5 in a country/ age group/ area wear now.6 (Any 2) (2) Remembering, easy (Focus, p.48; Successful, p.49) 4.1.2 Dress code It is a set of rules/ document1 about the type of clothing2 that the company expects its employees to wear to work/ work related occasions.3 (Any 2) (2) Remembering, easy (Focus, p.54; Successful, p.57) 4.2 Explain the meaning of organic textiles. Natural fibres1 that have been grown without any pesticides/ herbicides/ other toxic materials/ does not harm the natural environment.2 OR Fibres are grown organically 3 without the use of herbicides/ pesticides.4 (Any 2) (2) Remembering, easy (Focus, p.61; Successful, p.67) 4.3 Describe why a navy-blue suit is a good choice for a wardrobe for the world of work. • Navy blue is a basic colour.1 • It is easy to mix and match with numerous shirts/ blouses and ties/ scarves.2 • Can be worn with black or brown shoes and belts.3 • Can be worn in all seasons.4 • Can be dressed up and down.5 • It is professional/ formal/ smart/ respectable.6 • Can be worn for many years/ timeless/ classic.7 • It suits most body types.8 • It is versatile because it is suitable for different jobs.9 (Any 4) (4) Understanding, moderate (Focus, p.56-58; Successful, p.59) NOTE: The word versatile can only be awarded a mark once. Copyright reserved

Consumer Studies 13 DBE/May/June 2024 SC/NSC – Marking Guidelines 4.4 Discuss the positive impact that Rewoven will have on the natural and economic environment of the country if it was to be implemented all over South Africa. •Less water1 and electricity2 will be used, as fewer new textiles will need to be produced.3 • Less textile waste will end up in landfills4 as old textiles will be recycled which will also reduce the impact on the natural environment/ less pollution.5 • It will increase the economy6 of the country as more people will be employed7 in the collection/ transportation/ recycling of the old textiles.8 (Any 4) (4) Understanding, moderate (Focus, p.61-63; Successful, p.68) 4.5 4.5.1 Name TWO illegal clothing practices that copy original products. • Brand piracy/ imitation/ replication1 • Counterfeit2 (2) Understanding, easy (Focus, p.64; Successful, p.72) 4.5.2 Discuss the impact that the buying of replica items may have on local upcoming clothing designers. • Upcoming designers may struggle to sell their products/ compete in the market1 because consumers may prefer to buy replicas at a lower price.2 • New designers may not flourish,3 thus cannot expand4 and create new jobs.5 This means their business may not be sustainable.6 • New designers are unable to compete in the market, as it is flooded with pirated brands.7 (Any 4) (4) Analysing, difficult (Focus, p.64; Successful, p.72) [20] Copyright reserved

Consumer Studies 14 DBE/May/June 2024 SC/NSC – Marking Guidelines QUESTION 5: HOUSING AND INTERIOR 5.1 Define the term full title ownership. The owner who buys the property becomes the legal owner1 of the entire property,2 meaning the land and all the structures on it.3 (Any 2) (2) Remembering, easy (Focus, p.121; Successful, p.139) 5.2 Explain what is an offer to purchase. •It is a written (unsigned) agreement1 between the seller and the buyer.2 • An offer of purchase is a document in which the buyer makes an offer to the seller,3 which contains the amount the buyer is offering to pay for the property4 and the terms and conditions for the purchase/ sale of the property.5 (Any 2) (2) Remembering, moderate (Focus, p.125; Successful, p.142) 5.3 Give reasons why it is cheaper to buy household appliances using cash rather than an instalment sale transaction. • When using cash, no interest is paid.1 • It is possible to get a cash discount.2 • There are no instalments to pay every month.3 • There are extra charges/ administrative costs/ short term insurance charged4 when using an instalment sale transaction. (Any 3) (3) Understanding, moderate (Focus, p.148; Successful, p.162) 5.4 State the costs that a prospective homeowner will be responsible for before and during the building of a new house. • Buying/ paying for the land/ stand.1 • There may be additional costs2 such as site preparation/ water connection. • The house plan must be drawn up by a draughtsman/ architect who must be paid.3 • The municipality charges a fee to approve the house plan.4 • A building contractor must be paid/ labour costs.5 • Building materials must be paid for.6 • Late delivery/ shortages of materials will increase costs.7 • Professional inspectors/ electrical inspector/ structural engineer must be paid to ensure compliance.8 • If construction is faulty, more material/ labour may be needed.9 • If there are time delays during building they will incur more costs.10 • The owner must pay for accommodation before the building process is completed.11 (Any 4) (4) Understanding, moderate (Focus, p.119; Successful, p.138-139) Copyright reserved

Consumer Studies 15 DBE/May/June 2024 SC/NSC – Marking Guidelines 5.5.1 Calculate the total instalment sale transaction price of the portable gas stove. Show all calculations. R69,00 x 6 = R414,001 (R414,00) + R59,002 = R473,003 (3) Applying, moderate: Examination guidelines. 5.5.2 Analyse how this portable one plate gas stove: (a) Saves human energy. • The disposable gas canister is small/ light and easy to remove/ fit/ install.1 • The removable top plate rim makes it easy to clean.2 • The automatic igniting switch makes it easy/ safe to ignite/ use.3 • The light and compact carry case is easy to handle/ store/ transport.4 (Any 3) (3) (b) Will be a useful purchase for a household. • Can be used when camping/ travelling/ hiking.1 • Can be used during loadshedding2 because it does not require electricity. • Can be easily stored when not in use because it is compact/ small.3 • Little counter space is taken up during use.4 • It is easy to use/ reach on top of a counter because it is low.5 • It operates with a small disposable canister that is widely available.6 • It provides instant heat.7 (Any 3) (3) Analysing, moderate (Focus, p.175-176; Successful, p.159) [20] Copyright reserved

Consumer Studies 16 DBE/May/June 2024 SC/NSC – Marking Guidelines QUESTION 6: ENTREPRENEURSHIP 6.1 List the information that should appear on a product label. • Name of product1 • Trade name/ Trade mark2 • Warnings/ allergens3 • Dates: sell-by/ use-by/ best before4 • Name and address of manufacture/ where it is made5 • Price/ barcode6 • Product content/ nutritional information7 • Ingredients/ fabric fibres8 • Size/ mass/ weight/ volume/ quantity9 • Care/ cooking/ storage instructions10 • Batch number11 (Any 4) (4) Remembering, easy (Focus, p.24; Successful, p.24 and 29) 6.2 State which TWO of the 5 Ps marketing strategies are indicated by the affordability and accessibility of a product. • Price1 • Place2 (2) Remembering, moderate (Focus, p.32-33; Successful, p.30-31) NOTE: If more than two answers are given, only mark the first two. 6.3 Explain why it is advantageous for a business to use locally available raw materials. • Food produce will be fresh.1 • They are easy to obtain,2 can be delivered or collected immediately/ they do not have to be imported or transported from one area to another.3 • Production does not stop4 because there are no shortages. The waiting period is short if the business runs out.5 • They are affordable6 because they do not have high transport costs/ import duties added to them.7 • It establishes a good relationship with the suppliers,8 which might allow the business to buy on credit/ get raw materials delivered before payment/ open a credit line with the supplier.9 (Any 3) (3) Applying, moderate (Focus, p 13; Successful, p.19-20) Copyright reserved

Consumer Studies 17 DBE/May/June 2024 SC/NSC – Marking Guidelines 6.4 Discuss THREE financial advantages for a business to have trained staff members. • It increases employee's productivity1and more products will be sold/ the businesses income will increase.2 • It helps in producing good quality work/ improves quality of work3 and customers will continue buying good quality products which may increase profit.4 • It leads to reduced waste in the business,5 less money will be spent replacing damaged products or raw materials.6 • It reduces maintenance/ repair costs7 for the business because equipment will be used correctly.8 (Any 3 x 2) (6) Applying, moderate (Focus, p.25; Successful, p.26) 6.5 Give FOUR consequences of poor stock control in a business. •More storage space may be required.1 •Overstocking.2 •Stock may deteriorate if not used by the use by date.3 •Raw materials could be damaged or stolen.4 •The quality of the end product will be affected if raw materials have expired.5 • Capital being tied up in stock.6 • There may be shortages of stock,7 and stopping of production.8 • Profit will decrease9 if stock is lost/ damaged/ stolen. (Any 4) (4) Understanding, easy (Focus, p 19; Successful, p. 23) 6.6 6.6.1 Identify the target market of Eerste Kafee. • Parents dropping learners at school.1 • University students.2 • School learners.3 • Local community members.4 • Tourists.5 • Teachers/ school staff/ lecturers/ university staff.6 (Any 2) (2) Understanding, moderate (Focus, p.34; Successful, p.11) Copyright reserved

Consumer Studies 18 DBE/May/June 2024 SC/NSC – Marking Guidelines 6.6.2 Explain the advantages of using a container from Big Box Containers as a coffee shop. • It can be moved to another area.1 • It can be converted into another type of business.2 • The container can be resold.3 • They own the container so there is no monthly rental to be paid.4 • It is less expensive5 to maintain than a regular shop. • It comes with solar panels so no electricity is required/ operates during loadshedding.6 • It comes with a gas stove that does not require electricity to be used.7 • Littering and waste should be minimal8 because recycling bins are available. (Any 4) (4) Applying, moderate (Focus, p.12; Successful, p.19) 6.6.3 List ways in which the business may appeal to consumers. • They are environmentally friendly/ uses reusable/ biodegradable packaging.1 • They offer a variety2 of drinks/ snacks/ light meals/ coffee beans. • They have a famous giant muffin.3 • Sit down and take away option.4 • They can remain open during loadshedding5 as they have solar panels and a gas stove. • They have a loyalty program for regular customers.6 • It is easily accessible7 because it is in a parking area. (Any 4) (4) Applying, moderate (Focus, p.13; Successful, p.11 & 20) 6.6.4 Calculate the selling price of ONE giant muffin. Show ALL calculations. R 300 x 60 %/ 60 ÷ 100 = R180.00 R 300 + R180 = R480.001 OR R300 x 160 ÷ 100 = R 4802 R480 ÷ 243 = R20.004 OR R300 ÷ 245 = R12.506 R12.50  60% = R7.507 R12.50 + R7.50 = R20.008 OR R300 + 60 %9 = R480.0010 R480.00 ÷ 2411 = R20.0012 Cost of ONE giant muffin is R20.00. (Any 3) (3) Applying, moderate (Focus, p.40; Successful, p.40) NOTE: The correct selling price (R20.00) must be given in order to be awarded full marks. Copyright reserved

Consumer Studies 19 DBE/May/June 2024 SC/NSC – Marking Guidelines 6.6.5 Analyse ways in which the business applies sustainable production and consumption principles. • They bought a previously used shipping container,1 eliminating the need to buy a new shipping container. • The shipping container is already fitted with a gas stove2 and solar panels3 that reduces the need for electricity reducing the carbon footprint.4 • Products are baked on site5 thus reducing transport/ no fuel6 is used to transport products to a point of sale. Air pollution is reduced/ less carbon emissions7 that can harm the environment. • They use recyclable/ biodegradable packaging material8 resulting in less pollution.9 • They avoid littering/ dispose of waste correctly10 because they have recycling bins.11 (Any 8) (8) Analysing, moderate (Focus, p.26; Successful, p.26) [40] TOTAL SECTION B: 160 GRAND TOTAL: 200 Copyright reserved