Business Studies Grade 11 September Test 2016 Paper & Memo

Downloaded from hlayiso.com KZN — DEPT. OF EDUCATION GREENBURY SECONDARY SCHOOL THIRD CONTROL TEST — 2016 - DE EXAMINER : R NAIDOO MARKS : 100 MODERATOR : R GOVENDER DURATION : 1hr NAME : DATE : 28/09/2016 IN AND INF 1. This paper consists of 4 printed pages. 2, There are 3 sections : e SECTION A : COMPULSORY * SECTION B : Consists of THREE questions. CHOOSE ANY TWO QUESTIONS. e SECTION C : ESSAY question. Consists of TWO questions. CHOOSE ANY ONE. 3. Use the SPECIAL ANSWER SHEET for Section A. 4. Start each question on a new page. SECTION A QUESTION ONE : (20 marks) 1.1 MATCHING ) CHOOSE A DESCRIPTION FROM COLUMN B THAT MATCHES A TERM IN COLUMN A. WRITE DOWN THE CORRECT ALPHABET ONLY COLUMN A COLUMN B 1.1.1 INFORMAL SECTOR A) Creating awareness of a product or brand to a target market. 1.1.2 SABS B) Techniques and mechanisms used to determine the pricing of a product. 1.1.3 MARKET SEGMENTATION | C) Jobs and markets that are not registered to pay taxes. 1.1.4 PRICING POLICY D) Controls the process of making sure that all products in SA meet certain standards and criteria, 1.1.5 PROMOTION E) The division of customers into age, gender, income, education, etc. F) Part of production planning and control processes. ) [5x2 = 10] 1.2 TRUE OR FALSE STATE WHETHER THE FOLLOWING STATEMENTS ARE TRUE OR FALSE, _IF FALSE, CORRECT THE UNDERLINED PART OF THE STATEMENT, SO AS TO MAKE IT TRUE 1.2.1 Convenience goods are goods that are not known to the customer and are purchased with great effort. 1.2.2 Reusable packaging is packaging that can be used again for example a plastic container. 1.2.3 Product concept development is the stage in product design whereby products are made available to customers. 1.2.4 Goods are tangible and services are intangible. 1.2.5 TQM_ is when business compare and measure the quality of their products against those of their competitors. [5x2 = 10] P,T.O/...SECTION B Page 1 of 4

Downloaded from hlayiso.com SECTION B CHOOSE ANY TWO QUESTIONS FROM THIS SECTION QUESTION TWO : BUSINESS VENTURES/ ROLES (20 marks) 2.1. READ THE FOLLOWING CASE.STUDY AND ANSWER THE QUESTIONS THAT FOLLOW: Jasmin is a young entrepreneur, who has a successful business in the catering industry. When asked what her secret to running a successful business was, she stated that hard work, confidence and perserverance was her secret. She went on to state that the will power to overcome obstacles had taken her to great heights in her business as well. She also stated that upcoming entrepreneurs should not be afraid to take risks, have a passion for what they are-doing and maintain a high degree of commitment to their business venture. 2.1.1 According to the case study, identify THREE(3) secrets of Jasmin’s in running a successful business. 2.1.2 Explain the following entrepreneurial qualities that Jasmin recommended to upcoming entrepreneurs + . ‘ 2.1.2.1. Taking risks (3) J 2.1.2.2 Passion (2) 2.1.3 Identify any THREE(3) areas for improvement that Jasmin can work on to keep her business sustainable. (3) 2.2 List FIVE(5) benefits of social investment for companies (10) QUESTION THREE : BUSINESS OPERATIONS (20 marks) 3,1 The following costs were calculated by the owner of the business making dresses : e@ SELLING PRICE PER UNIT = R500 : e VARIABLE COSTS PER UNIT = R250 e FIXED COSTS PER MONTH = R20 000 3.1.4 Tabulate the difference between FIXED COSTS and VARIABLE COSTS. (€ 3.1.2 How many units must be sold in order for the business to break-even?(Show ail calculations) (5) 3.1.3 Calculate the total sales for the month if 200 dresses were made (3) 3.2. Explain the following examples of COST-BASED PRICING : 3.2.1 Cost-plus pricing (2) 3.2.2 Break-eveni analysis 3.2.3 Demand-based pricing (2) 3.3 CHOOSE THE CORRECT TERM 3.3.1 A/An (MONOPOLY/OLIGOPOLY) is when a few large businesses dominate the market by selling the same product at similar prices. Page 2 of 4 (2) P.T.0/....QUESTION FOUR

. Downloaded from hlayiso.com QUESTION FOUR : MISCELLANEOUS (20 marks) 4.1 Identify the types of packaging that would be best suited for the following products : 4.1.1 Cooldrink can 4.1.2 Coffee tin 4.1.3 Perfume 4.1.4 Tie and shirt (4) 4.2. List the FOUR(4) factors that influence foreign marketing. (4) 4.3 Explain any THREE(3) aclvantages of a proper quality control system (6) 4.4 Identify any THREE(3) safety regulations that are compulsory for factories? (3) 4,5 State THREE(3) reasons for the existence of Non-governmental organisations(NGO’s) (3) 3 SECTION C CHOOSE ANY ONE QUESTION FROM THIS SECTION QUESTION FIVE : BUSINESS VENTURES (40 marks) “Some entrepreneurial characteristics are critical in determining the success or failure of a business, The failure rate of many businesses is proof that it is not easy to guarantee that a business will succeed.” Discuss how the following entrepreneurial qualities and key success factors will influence a business : Entrepreneurial qualities : Confidence Recognise opportunities Perseverance Creativity Product and customer focus e eeee Key Success Factors : « Sustainability e Profitability e Customer base e Corporate Social Investment P,T.O/....QUESTION SIX Page 3 of 4

Downloaded from hlayiso.com vase QUESTION SIX : BUSINESS OPERATIONS (40 marks) “Many people believe that marketing activities implies buying, selling and advertising of goods. While this is partly true, activities are by no means restricted to buying, selling and advertising.” In a well structured essay, discuss the following aspects under marketing’: « The following Marketing Activities: Locating the consumer Transport Storage Grading Standardisation Finance Risk bearing KAKA AK e Identify the 7 P’s in the Marketing mix and briefly explain each one. TOTAL = 100 ALL THE BESTIU DEPARTMENT OF COMMERCE H.0.D. M4 GREENBURY SECONDARY SCHOOL Page 40f 4 C MAHARAJ Q

Downloaded from hlayiso.com GREENBURY SECONDARY SCHOOL THIRD CONTROL TEST - 2016 SPECIAL ANSWER SHEET __BUSINESS STUDIES - GRADE 11 100 NAME/SURNAME_: Memo _/ Succesrep ANswers GR./DIV_: FOR THE EDUCATOR'S USE ONLY QUESTION | (/) QUESTION | MARK | LEARNER'S CHOSEN MARK ONE 20 TWO 20 THREE 20 FOUR 20 FIVE 40 SIX 40 GREENBURY SECONDARY SCHOOL DEPARTMENT OF COMMERCE H.0.D, AIRS G MAHARAJ

——___—Downloaded from hlayiso.com SECTION A QUESTION ONE 1.1 ml] oie wi © my, FE a Sis 114 B yy 115 A 4 1.2 1.2.1 False.” Shopping goods ¥ 1.2.2 True vW/ 1.2.3 True yy 12.4 True V/ 12.5 False.“ Benchmarking v

Downloaded from hlayiso.com SECTION B QUESTION TWO 2.11 e Hardwork v e Confidence ° Perserverance V 2.1.2 return be rewarded, V/ simply walk away from failure or setbacks. 2.1.3 AREAS FOR IMPROVEMENT * Debt collection ¥ © Stock control Vv * Marketing v e¢ Human resources N e Procurement 2.2 BENEFITS OF SOCIAL INVESTMENT FOR COMPANIES « Upliftment programmes can alleviate poverty. Ww * Establishment of a social network in communities W e Gaining of the trust of investors Ww e Increasing of the appeal as an employer We * Promotion of the communities in which they are active. W * Gans customer laral * Gans a ernouratsle. 1 merge TOTAL = 20 x TAKING RISKS - Entrepreneurs must be willing accept risks and in —_ PASSION - Can be illustrated when an entrepreneur finds it difficult to WV 2 NY 3x| = 3 BY2 = lo

QUESTION THREE 3.1 3.1.1 FIXED COSTS VARIABLE COSTS Costs that do not change irrespective | Costs that vary depending on how many of the number of goods made W_| units are produced, WI Y 3.1.2 BREAKEVEN Fixed costs SPu - Veu 20000 ¥ 500 - 250 v 80 units ' o C u Jv oo¢ 3.1.3 R500 x 200 = R100 000,V _ 3.2 EXAMPLES OF COST-BASED PRICING 3.2.1 COST-PLUS PRICING ‘ * Calculates the total cost and adds a predetermined percentage as amark- up to arrive at the selling price. W 2 3.2.2 BREAK-EVEN ANALYSTS * The calculation of the point at which a number of units are sold where no C profit or lossismade. VV 2 3.2.3 DEMAND-BASED PRICING * Calculation is based on the price that consumers are prepared to pay W 2 3.3 3.3.1 OLIGOPOLY. W 2 TOTAL = 20

Downloaded from hlayiso.com QUESTION FOUR Al 4.1.1 Kaleidoscopic packaging Vv 4.1.2 Reusable packaging v 4.1.3 Speciality packaging Vv 4.1.4 Multiple packaging J [COMBINATION PACKAGING te 4.2 FACTORS INFLUENCING FOREIGN MARKETING ° Payment Vv ¢ Paperwork Vv ° Practices Vv * Partnerships ¥ ANN Hep = 4 ¢ Protection ~ 4.3 ADVANTAGES OF A PROPER QUALITY CONTROL SYSTEM « Better use of people's skills, abilities and time v/ e Better use of materials e Wr Better use of equipment v/ -b Plan and control more efficiently ANN 34207 2 44 SAFETY REGULATIONS ° Wear protective clothing v ° Sufficient lightning and ventiliation / ¢ Fire protection v e Structural safety of buildin . Fire drills ° ANY ax} = 3. 4.5 REASONS FOR THE EXISTENCE OF NGO's ° Govt. alone cannot deliver high quality public services Vv e Help people to organise themselves and develop themselves Vv * Help communities to make the best use of casting human, financial and 3 natural resources. TOTAL = 20

QUESTION FIVE INTRODUCTION ¢ Entrepreneur influence the success of a business. They look for gaps in the market where they can make money. They are positive. BODY ENTREPRENEURIAL QUALITIES 1, CONFIDENCE « Entrepreneurs believe in themselves and believe that they can achieve their goals. / e They are positive and focus on things that could go right instead of focusing on things that could go wrong. v/ ( 2, RECOGNISE OPPORTUNITIES * Entrepreneurs need to identify viable opportunities that are not always easy to spot. Wf « An entrepreneur needs a good business sense to make it happen WY 3. PERSEVERANCE ¢ Entrepreneurs face obstacles and need to persist. MW * Successful entrepreneurs have a positive attitude towards failure and believe that difficulties are merely opportunities. 4/ 4. CREATIVITY * Creativity in business implies coming up new innovative ideas. W/ ¢ It means coming up with new ideas, new ways of doing things or using the ( same product but satisfying different needs. v/ > 5. PRODUCT AND CUSTOMER FOCUS ¢ Developing products or services that make people's lives easier is a characteristic of entrepreneurs. ° Most businesses find this very rewarding. V./

Downloaded from hlayiso.com KEY SUCCESS FACTORS 1, SUSTAINABILITY e Means ensuring that the income from sales increases, customer base expands and quality of service improves. 2. PROFITABILITY ¢ The business is profitable when all expenses have been subtracted from the sales and a surplus results, V/ 3. CUSTOMER BASE ¢ The number of customers in the database is large and there are many opportunities to attract new customers, 4. CORPORATE SOCIAL INVESTMENT ¢ Assisting and supporting the communities within which we operate, W CONCLUSION ¢ Entrepreneurial qualities and key success factors are variables that gives a business a competitive edge over other similar businesses in a particular industry. | FACTS 32 LAYOUT 2 ANALYSIS 2 SYNTHESIS 2 ORIGINALITY 2 TOTAL 40

——_—_—_—_Downloaded from hlayiso com QUESTION SIX INTRODUCTION Marketing aims to link the business products and services with the customer needs and wants in order to get the right product or service to the right customer at the right place at the right time. vf BODY 1, MARKETING ACTIVITIES 1.1 LOCATING THE CONSUMER « Must determine the needs of the consumer through careful research. * Selling activities require the business to find buyers and set prices that will attract buyers. V/ 1.2 TRANSPORT ¢ Ensures that products are moved from the producer to the consumer, V/ 1.3 STORAGE e Goods are often stored in warehouses until they are needed. VW/ * When goods are stored they must be insured against fire, damage, etc. 1.4 GRADING « Refers to the quality categories that appear on some products, such as fresh meat. Ww 1.5 STANDARDISATION « Ensures that all products are of the same standard in terms of quantity, ( quality and packaging. 1.6 FINANCE * Is concerned mainly with the raising and usage of funds. ¥/ e Costs must be carefully planned and controlled. 1.7 RISK-BEARING _® Marketing activities have a big risk factor, since a business canneverbe | sure that its products will be sold. W @ There is a possibility that the products might be damaged, stolen or that become outdated which will result in financial losses.

} | Downloaded from hlayiso.com 3. SEVEN MARKETING POLTCY INSTRUMENTS Product v what product will be produced vw Pricing . v what specific price will be chosen Place v how the product will be distributed / Promotion WA how the product will be brought to the attention of the customer People J All the people involved in the production process Process J The activities involved in the production and sale of products / Physical evidence Jv Making sure that customers know what they are buying and following up. / CONCLUSION Businesses need accurate and current information to make marketing decisions. WW FACTS 32 LAYOUT 2 ANALYSIS 2 SYNTHESIS 2 | ORIGINALITY 2 TOTAL 40

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