Consumer Studies Grade 12 NSC November 2013 Memo

Downloaded from hlayiso.com GRAAD 12 NATIONAL SENIOR CERTIFICATE GRADE 12 CONSUMER STUDIES NOVEMBER 2013 MEMORANDUM MARKS: 200 This memorandum consists of 24 pages. Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 2 DBE/November 2013 NSC – Memorandum SECTION A QUESTION 1.1 Remembering LO 12.1.1 (easy) [Focus: 2 - 25; OBE for 1.1.1 A FET: 3-28; Doing: 7 -34; Successful: 2-48] (1) B/ Remembering LO 12.1.2 (easy) [Focus: 2 - 25; OBE for 1.1.2 FET: 3-28; Doing: 7 -34; Successful: 2-48] (1) D C/ Remembering LO 12.1.2 (easy) [Focus: 2 - 25; OBE for 1.1.3 FET: 3-28; Doing: 7 -34; Successful: 2-48] (1) D Remembering LO 12.1.2 (easy) [Focus: 2 - 25; OBE for 1.1.4 A FET: 3-28; Doing: 7 -34; Successful: 2-48] (1) Remembering LO 12.1.2 (easy) [Focus: 2 - 25; OBE for 1.1.5 D FET: 3-28; Doing: 7 -34; Successful: 2-48] (1) Understanding LO 12.2.1 (moderate [Focus:54; OBE for 1.1.6 A FET:50; Doing:55; Successful: 27} (2) Understanding LO 12.2.1 (moderate) [Focus:35; OBE for 1.1.7 C FET: 59; Doing: 64; Successful: 20]; (2) Remembering LO 12.2.1 (moderate) [Focus: 34; OBE for 1.1.8 D FET: 77; Doing: 45 ; Successful:: 22] (2) Understanding LO 12.2.1 (moderate) [Focus: 42; OBE for 1.1.9 C FET: 34 ; Doing 50 ; Successful: 32 ] (1) Understanding LO 12.2.3 (moderate) [Focus: 87 ; OBE for 1.1.10 D FET: 110 ; Doing: 83 ; Successful: 70] (1) Remembering LO 12.2.5 (easy) [Focus: 111 ; OBE for 1.1.11 B FET: 160 ; Doing: 114 ; Successful: 107 ] (1) Remembering LO 12.2.5 (easy) [Focus: 111 ; OBE for 1.1.12 C FET: 160 ; Doing: 114 ; Successful: 107 ] (1) Understanding LO 12.2.6 (easy) [Focus: 129 ; OBE for 1.1.13 B FET: 180 ; Doing: 140 ; Successful: 113 ] (1) Remembering LO 12.2.6 (easy) [Focus: 123; OBE for 1.1.14 D FET: 177; Doing: 146; Successful: 111] (1) Remembering LO 12.2.5 (easy) [Focus: 174 ; OBE for 1.1.15 A FET: 207 ; Doing: 226 ] (1) Remembering LO 12.4.1 (moderate) { OBE for FET: 226 ; 1.1.16 C Successful: 160] (1) Remembering LO 12.4.2 (easy) [Focus: 199 ; OBE for 1.1.17 D FET: 247; Doing: 242; Successful: 160 ] (1) Understanding LO 12.4.2 (easy) [Focus; 185; OBE for 1.1.18 B FET: 239; Doing: 253; Successful: 169] (1) (21) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 3 DBE/November 2013 NSC – Memorandum QUESTION 1.2 1.2.1 C (1) 1.2.2 B (1) 1.2.3 E (1) 1.2.4 A (1) 1.2.5 G (1) (5) Remembering LO 12.4.1 (easy) [ Focus: 187 ; OBE for FET: 229 ; Doing: 249 ; Successful: 144 ] QUESTION 1.3 Remembering LO 12.2.7 (easy) A, D, E, F (Any order, only three) (3) [Focus: 171 ; OBE for FET: 205 ; Doing: 218 ; Successful: 132 ] QUESTION 1.4 Understanding LO 12.2.1 (difficult) A, C, E (Any order) (3 [Focus: 29; OBE for FET: 32; Doing: 37 Successful: 20 ] QUESTION 1.5 1.5.1 G (1) 1.5.2 F (1) 1.5.3 A (1) 1.5.4 D (1) 1.5.5 C (1) (5) Remembering LO 12.2.4 (moderate) [Focus: 61; OBE for FET ; Doing: 94; Successful: 79] QUESTION 1.6 Applying LO 12.1.1 (difficult) [Focus: 7; OBE for FET: 2; Doing: 7; Successful: 2; B, D, F (Any order) (3) Exam Guidelines] TOTAL SECTION A: 40 Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 4 DBE/November 2013 NSC – Memorandum SECTION B: FOOD AND NUTRITION QUESTION 2 2.1 Name THREE foods that cause allergies. • Peanuts/nuts/tree nuts( e.g. Pecan, cashew, walnuts, almonds), milk (products), eggs, shellfish, fish,  soya (beans), wheat (products) chocolate, legumes, tomatoes, avocados, cucumber, potatoes, berry fruits e.g. strawberries , citrus fruit e.g. oranges, grapes, pineapples, beef/pork/chicken (meat) , garlic, sesame seeds, sunflower seeds, bananas (Any 3) (3) Note: Trade names of products are not acceptable. Gluten/yeast extract should not be accepted, it’s not food Tea and coffee are not accepted, they are beverages Remembering LO12.2.1 (easy) [Doing: 62; Focus: 47; OBE for FET: 68] 2.2 Give TWO symptoms of a food allergy in each of the following: 2.2.1 Digestive system: Diarrhoea , bloated abdomen/gas/wind, (projectile)vomiting/ nausea, swelling of lips/tongue/mouth or throat, stomach/(abdominal)cramps/pain/ache  (Any 2) (2) 2.2.2 Skin: Itching, skin rashes, skin irritation, hives, eczema/dry skin/cracks swelling of the face/lips/tongue/mouth/eyelids, dark circles around the eyes (Any 2) (2) Remembering LO 12.2.1 (moderate) [Doing: 62; Focus: 47; OBE for FET: 68; Successful: 26; CLS: 94] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 5 DBE/November 2013 NSC – Memorandum 2.3 Explain the difference between food allergies and food intolerances by completing the table below. CRITERIA FOOD ALLERGIES FOOD INTOLERANCES Type of Response to immune Adverse response to response/reaction system/immunological food in the body response Body sees a harmless Body regards a chemical ingredient/protein as substance in food as harmful/a threat harmful/body lacks an enzyme to digest food substance Life Not life threatening/fatal/dangerous/ threatening/uncomfortable/ more severe less dangerous/severe A fast response  A slow response (Any 1) (Any 1) (2) Immune system's Body produces anti- Does not involve the involvement bodies/immunoglobin (IgE) immune system/no effect NO yes or no is to fight/attack the harmful acceptable substance/allergen/protein Involves the immune system (2) Note: Responses must clearly show the difference between the columns Understanding LO 12.2.1 (Difficult) [Doing: 61; Focus: 70; OBE for FET 65; Successful:25; CLS: 92] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 6 DBE/November 2013 NSC – Memorandum 2.4 2.4.1 Give a brief description of the food-related condition high cholesterol. High cholesterol develops when excessive amounts of cholesterol/low density lipoproteinis deposited in the arteries. This will narrow/block the arteries/veins/restrict blood flow, cutting off the oxygen supply to the heart/brain increasing the risk of cardio-vascular disease/heart attack/atherosclerosis/ stroke.  (4) Remembering LO 12. 2.1(easy) [Doing:48; Focus:30; Successful: 23; Exam guidelines] 2.4.2 Explain how regular checking of blood cholesterol levels can benefit a person suffering from high cholesterol. Cholesterol accumulates slowly/largely unnoticed/no symptoms/may be genetic/hereditary, therefore regular (blood) checks are necessary to create awareness/may reveal the condition,  only then can the condition be managed/take medication/make dietary/lifestyle changes. (Any 2) (2) Understanding LO 12.2.1(moderate) [Exam guidelines], Successful: 23, 2.4.3 State FIVE dietary guidelines to manage high cholesterol. • Control the amount of fat/saturated fat/some seafood consumed on a daily basis • Grill instead of fry/cut off visible fat. • Eat lots of fibre/soluble fibre/oat bran/legumes. • Eat lots of fruit and vegetables/onions/garlic/anti- oxidants • Reduce high-fat dairy products/use low-fat dairy products • Avoid hidden fat /trans-fat in your diet e.g. processed foods/junk foods containing fat  • Increase the amount of omega 3 fatty acids/fish • Increase low GI-food  • Cut down on refined carbohydrates/sugar • Limit alcohol intake  • Limit food with high cholesterol levels e.g. egg yolk/organ meat  • Choose more (poly/mono)unsaturated fats e.g. olive oil, canola oil, avocados, margarine if poly-unsaturated • Increase water intake • Avoid excessive/high salt intake (Any 5) (5) Note: Do NOT accept lifestyle guidelines Understanding LO 12.2.1 (moderate) [Doing: 48; Focus: 31; Successful: 23; CLS: 84] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 7 DBE/November 2013 NSC – Memorandum 2.5 2.5.1 Explain what is meant by Glycaemic Index. The Glycaemic Index (GI) ranks food on a scale/measurement/ rating from 0-100/low to high, according to their actual effect on blood glucose levels/rate/ tempo/speed at which glucose is released into the blood stream. (Any 2) (2) Note:Learners need not be specific/ mention 0-100/low to high about the rating of the measurement. Understanding LO 12.2.1 (easy) [Exam guidelines; Successful:29;OBE for FET:52; Doing: 57 2.5.2 Identify THREE foods from the meal plan that will be most beneficial for diabetics when they apply the Glycaemic Index (GI) concept. Whole wheat bread, full cream milk, low fat plain yoghurt, muesli, blueberries. (Any 3) (3) Note: Learners may only mention milk, yoghurt, bread. Remembering LO 12. 2.1 (moderate) [Exam guidelines Successful:309;OBE for FET:52; Doing: 57] 2.5.3 Explain why this meal plan is suitable for someone suffering from osteoporosis. The meal plan contains: • Milk, yoghurt and cheese that are high in calcium, phosphorus which strengthen bones and Vitamin D which facilitates calcium absorption and strengthens bones/prevents loss of bone density  • Blueberries are high in Vitamin Cwhich forms collagen/connective tissue to support the bone structure • Muesli contains phosphorus which strengthens bones.  (Any 5) (5) Note: Award one mark for dairy products. Applying LO 12.2.1 (moderate) [Doing: 53; Focus: 33; OBE for FET: 71, Oxford p 22x] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 8 DBE/November 2013 NSC – Memorandum 2.5.4 Evaluate the suitability of the meal plan for a person suffering from anaemia. • Iron is necessary to form haemoglobinwhich prevents/manages anaemia.  • Banana/whole wheat bread contains folic acid  because a shortage of folic acid can also cause anaemia • The coffee because it prevents/inhibits the absorption of iron • If the muesli contains raisins which are a good source of iron haemoglobin will be formed • Raisins contain non-haem iron which is less easily absorbed by the body • There is no food/meat/liver which a good source of iron • No good sources of haem iron which are more easily absorbed by the body • The blueberries contain Vitamin C which improves the absorption of ironbut the role of the blueberries is minimal in this meal plan. • Milk,/cheese/yoghurt contain Vitamin B12 which manages a certain type of anaemia  Conclusion: Overall the menu is not suitable for people suffering from iron deficiency anaemia (8) OR The meal plan is suitable for people suffering from Vitamin B12/folic acid deficiency anaemia.  (Any 8) Note: Marks only to be given for the food source if it is in context with the explanation Evaluating LO 12.2.1 (difficult) [Doing: 48; Focus: 31; OBE for FET: 78, Successful: 22] TOTAL SECTION B: 40 Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 9 DBE/November 2013 NSC – Memorandum SECTION C: CLOTHING QUESTION 3 3.1 Name FOUR steps in planning a basic wardrobe for the world of work. • Do a needs analysis/stock taking/inventory • Evaluate the existing wardrobe • Analyse available resources • Draw up a list of items/garments that are needed to complete/complement the existing wardrobe (4) Note: Preferably in the above logical sequence but any order will be accepted Remembering LO 12.2.3 (easy) [Examination guidelines: 7, OBE for FET: 119, Successful: 69; Focus:87 ] 3.2 3.2.1 Explain the message (non-verbal communication) that is conveyed by each of the head gear (A–C) above. Picture A: • Indicates occupation/activity/work in the kitchen as it is worn by people working in a kitchen/preparing food/ a chef . • Can also indicate possession/property/to whom it belongs (Chef Smith)  • The height/shape indicates the chef's rank/position • In this instance the person can be identified (Any 3) Note: Hygiene not non-verbal communication Picture B: • Indicates religionas it is worn by women of the Muslim faith  • It is typical of the Asian/Eastern culture • It is gender specific/female • The person is a devout/loyal/conservative/modest/ obedient/respectful Muslim  (Any 3) Picture C: • Indicates activity as it is worn by people exercising/ taking part in sport  • Sporty/fun personality/casual outlook (9) • Can also indicate brand loyalty/making a fashion statement.  (Any 3) Understanding LO 12.2.3 (moderate) [Exam guidelines; CLS: 112; Successful: 63; Doing 76; Focus 79] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 10 DBE/November 2013 NSC – Memorandum 3.2.2 Identify the brand label illustrated in the pictures. Nike (1) Remembering LO 12.2.4 (easy) [Successful: 83, Focus:76, OBE for FET: 136] 3.2.3 Explain why young adults prefer to wear branded clothing. • Peer acceptance/conformity/social standing/sense of belonging is very important to young adults • Brand labels imply instant and guaranteed popularity/ friends/ importance/physical appeal • Brand labels boost self-confidence/self-esteem/feeling good about themselves • Wearing brand labels creates the impression of wealth/financial status/success • Brand labels indicate (good) quality • Fashionable/latest fashion trends are seen in branded clothing • Brands indicate good style/taste (Any 4) (4) Understanding LO 12.2.4 (moderate) [Successful: 83, OBE for FET: 135, Doing: 103] 3.3 3.3.1 Explain the term haute couture. • High fashion/Haute couture is a collection of new/exclusive/original garment styles  • created by fashion designers  • that are worn by a few fashion leaders • Small quantities of these items are produced/manufactured. • These items are expensive  • Good quality/workmanship (3) (Any 3) Remembering LO 12.2.4 (moderate) [Exam guidelines; Doing: 95; Focus: 64; OBE for FET: 130] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 11 DBE/November 2013 NSC – Memorandum 3.3.2 There are five stages in the fashion cycle. Explain the following stages as are evident in the extract. (a) Innovation / introduction / launch / emerging New exotic/glamorous fashions/clothes were showcased at the fashion week  At this stage the designs are only available from designers  (2) (b) Rise / growth Orders from retail chains and individual customers were placed . The fashion will be produced in growing numbers/more people will start wearing it/more clothes will be produced and it will be sold to a wider market.  (2) Note: Not general explanations they must refer to the extract. Applying LO 12.2.4 (difficult) [Examination guidelines; Successful: 80; 3.4 3.4.1 Explain how the mass media influences consumer buying behaviour. • Magazines often have articles/advertisements featuring the latest fashion/inform consumers about the latest fashion trends. • Creates a desire/expectation to buy the new fashion/trends. • Advertising/articles in magazines directly influences the buying behaviour of consumers as it encourages/persuades buying. • Advertising of the latest fashion trends and brand labels imply instant and guaranteed popularity/ friends/ acceptance/ importance/ physical appeal. • The media/magazine/advertising may imply that wearing a specific brand/fashion may boost self-confidence/self-esteem. • Mass media such as magazines/TV/internet/newspapers/radio spread fashion news quickly  to a wide variety of peopleresulting in an increased demand for fashion change.  • Marketing in the mass media aims to influence consumers to (5) accept the importance of fashion and fashion change. Any (5) Applying LO 12.2.4 (moderate) [Successful: 83; Focus: 74] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 12 DBE/November 2013 NSC – Memorandum 3.4.2 The consumer in the cartoon is showing conformity Give reasons why. • The consumer/woman in the cartoon does not follow her own mind/taste/individuality  but wants to conform by making choices according to/based on a magazine's recommendation.  • She wants to be accepted/part of a group/fashionable (3) Applying LO 12.2.3 (moderate) [Examination guidelines; Doing: 77] 3.5 Evaluate the suitability of this outfit for an interview for a professional job. The outfit is NOT suitable for an interview for a professional job  (1) Reasons: • Black linen jacket is formal  and suitable.  • The linen may crease easily and create an untidy/not neat/informal look • T-Shirt is unsuitable as it is too informal/casual  as it does not have a collar/it should have a collar. • Pants are unsuitable as they are rolled at the bottom  and a light blue/colour. An informal/relaxed/casual look is created. • The man is wearing secret socks which are unsuitable as they are informal/casual. • The shoes are not suitable as the light soles make them too informal/casual. • The outfit consists of too many colours therefore creates an informal look. • The overall look is neat but not professional as it is too (6) informal/relaxed/casual. Any 6 Note: Only accept answers referring to the outfit and not body language. No mark to be awarded for item identification only, it must be supported Evaluating LO 12.2.3 (difficult) [Focus: 83, Successful: 57, OBE for FET: 110, Doing:78] TOTAL SECTION C: 40 Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 13 DBE/November 2013 NSC – Memorandum SECTION D: HOUSING AND SOFT FURNISHINGS QUESTION 4 4.1 4.1.1 (a) Identify the present type of housing ownership for Lloyd and Grace. • Full title/free hold title/free standing/sole/single ownership property  (1) Remembering LO 12.2.5 (easy) [Successful: 100; Doing: 108; OBE for FET: 155] (b) Identify the future type of housing ownership for the Lloyd and Grace. • Sectional title (ownership)  (1) Note: Not renting Remembering LO 12.2.5 (easy) [Successful: 100; Doing: 108; OBE for FET: 155] 4.1.2 Give THREE advantages of Lloyd and Grace owning their own home. • Legal ownership brings a sense of independence/pride/peace of mind/security/landlord cannot ask them to leave  • Property can be used as security/collateral for further bank loans  • Sound investment as value of property increases over time • A profit can be made if the house is sold/can use profit to buy place in retirement village  • They can let the property/generate income (when they move to the retirement village)  • Need no approval if they want to make changes  • Their son/Keith can inherit the house  • It encouraged them to save for a worthwhile goal.  Any 3) (3) Remembering LO 12.2.5 (easy) [Successful: 102; CLS: 163; Focus: 104; Doing: 117; OBE for FET: 136] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 14 DBE/November 2013 NSC – Memorandum 4.1.3 After retirement their home maintenance responsibilities will change. Indicate these changes. • Garden services will not be needed  and Lloyd will not have to take care of a swimming pool  • He will have to pay a levy as the body corporate of the retirement village will be responsible for the maintenance of the grounds and common areas  • They will only have to take care of the surrounding area of their own unit  and interior of their unit  • Lloyd will no longer have to take care of the exterior of the house as the body corporate is responsible for that (Any 4) (4) Applying LO 12.2.5 (moderate) [Focus: 105, Doing:108, Successful:102, OBE for FET: 154] 4.1.4 Briefly explain why renting accommodation is a good housing option for Keith. • Initially renting is cheaper/more affordable than buying.  • He is paying a fixed amount over a specific period of time  and will not be influenced by changing interest rates. He can do sound financial planning/budget/save  to buy his own property. • He will save money as he does not have to: pay property rates or taxes / maintain the property / buy furniture (as he rents a furnished flat)  /pays insurance on the property/home-owners’ insurance (not household insurance) • It will be easy for him to move if he has to work overseas.  (5) (Any 5) Understanding LO 12.2.5 (moderate) [Successful: 101, Doing: 109, Focus 103, OBE for FET: 156] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 15 DBE/November 2013 NSC – Memorandum 4.1.5 State FIVE stipulations that should be included in the Lease Agreement which will protect Keith. • Date of occupation  • Length of lease/period of lease  • Statement of lease renewal (is the renewal automatic or subject to certain conditions?)  • The cost of rental/amount of rent payable  • Escalation of rent payment  • When and where the amount must be paid/frequency of payment  • Term of notice/notice period for cancellation of the lease agreement  • Clause indicating who is responsible for paying for the water, electricity and other unit-related bills/clause indicating any additional payments  • Clause concerning the deposit (amount, conditions that must be met before it will be paid back)  • Subletting (stating restrictions that might apply)  • Clause regarding the final inspection in the presence of the tenant  • List of furniture must be attached to the lease as a separate inventory  (Any 5) (5) Remembering LO 12.2.5 (moderate) [Focus: 101; Oxford: 102; OBE for FET: 152; CLS: 161 Doing: 109, Focus: 101] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 16 DBE/November 2013 NSC – Memorandum 4.2 4.2.1 Give reasons why washing machine A is more suitable for the retired couple. • Easier to use for elderly people as they do not have to bend down. • It is less expensive/less deposit/monthly payments are less they will be able to afford it.  (3) • They can wash larger loads less frequently and save time/ energy/electricity/water/money.  Applying LO 12.2.6 (moderate) 4.2.2(a) Calculate the total cost of washing machine A if it is bought on instalment sale. Show ALL calculations. R173,00 x 36 months = R6 228,00  (4) R6 228,00 + R290,00  = R 6 518,00  Note: A mark will not be awarded for incorrect calculations but the learner will not be penalized for further calculations if done correctly. (Mark with mistakes) Applying LO 12.2.6 (moderate) [Successful: 113; Focus: 192; Doing: 248] 4.2.2(b) Calculate the difference between the cash price and the instalment sale price of washing machine B. Show ALL calculations. R210,00 x 36 = R7 560,00  (3) R7 560,00 + R370,00 = R7 930,00 R7 930,00 - R3 699,00 = R4 231,00  Note: A mark will not be awarded for incorrect calculations but the learner will not be penalized for further calculations if done correctly. (Mark with mistakes) Applying LO 12.2.6 (moderate) [Successful: 113; Focus: 192; Doing: 248 4.3 Suggest THREE benefits of installing an Eskom heat pump. • The heat pump can cut the cost of heating water up to 67%/save 67% on the cost of heating water/save money/save electricity  • Eskom will give a rebate/refund/pay some money back and thus making it cheaper/more affordable  • Installing the heat pump will help you to live greener/protecting the environment/more environmentally friendly/saving non-renewable resources/energy efficient.  (Any 3) (3) Understanding LO 12.3.4 (easy) [Source: Information from extract] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 17 DBE/November 2013 NSC – Memorandum 4.4 Give good reasons why Keith should invest in property during a recession. • It will be cheaper to buy during the recessionas many people have to sell their houses at a lower price as they cannot afford bond payments • Because house prices are down/lower/cheaper to buy/buyers’ market Keith will be able to buy a larger property.  • Many houses on the market will widen the choice.  • Interest rates are low so it may be easier to get a bond/bond approval • Initial bond repayments will be lower because of the low interest rates • Buying is a good investment  as the value of the property will increase in the long term  • When reselling the property in the long term,  a profit will be made  • The demand for property to rent/the rental market will increase as people will be renting after selling their houses  • Keith can let/rent out this property (when he goes overseas)  and an income can be generated  (Any 8) (8) Note: Accept any 8 or (4x2) Analyzing LO 12.2.5 (difficult) [Doing:108, Focus: 013, Successful: 102, OBE for FET: 157] TOTAL SECTION D: 40 Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 18 DBE/November 2013 NSC – Memorandum SECTION E: THEORY OF PRODUCTION AND ENTREPRENEURSHIP QUESTION 5 5.1 5.1.1 Define the term target market. • A group of consumers/people that are likely to buy a product  • Potential buyers of a product. (1) • Consumers who share the same characteristics  (Any 1) Remembering LO 12.4.2 (easy) [ Focus:180; Doing: 246; OBE for FET: 215; Successful: 166] 5.1.2 Identify Pete's main target market. • Tourists  (1) Remembering LO 12.4.2 (easy) [ Focus:180; Doing: 246; OBE for FET: 215; Successful: 166] 5.2 5.2.1 How much must Pete pay his workers if they have to occasionally work on a Sunday? (1) • Double/1,5 times the normal rate/normal hourly rate (for the day)  Note: do not accept more than normal or over time Understanding LO 12.4.2 (easy) [Focus: 199; OBE for FET: 247; Doing: 249] 5.2.2 In terms of the labour law, Pete has responsibilities towards his employees. How much leave are Pete's employees entitled to? Annual leave: • 21 consecutive days per year  • 1 day leave for every 17 days worked • 1 hour for every 17 hours worked  Sick leave: • In a three year cycle the employee is entitled to six weeks of paid sick leave.  • During the first six months of employment, an employee is entitled to one day of paid sick leave for every 26 days worked.  Maternity leave: • A pregnant employee is entitled to four consecutive months of unpaid maternity leave.  Family responsibility leave: • Employees who have been working for at least four months and who work for more than four days a week, are entitled to three days of paid family responsibility leave per year Any (2) (2) Remembering LO 12.4.2 (easy) [Focus: 199; OBE for FET: 247; Doing: 249] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 19 DBE/November 2013 NSC – Memorandum 5.2.3 Suggest TWO aspects Pete had to consider when he converted this double garage to ensure the following for his employees: (a) A safe working environment : • Good ventilation  • Adequate lighting  • Safe floors/non-slippery floors  • Enough storage space  • Electrical sockets/plugs/power points must be safe • Must adhere to the rules and regulations set out in the Occupational (2) Health and Safety Act  (Any 2) (b) A comfortable working environment: • Good ventilation  • Good climate control • Sufficient and suitable work space  (2) • Layout must be easy to use/user-friendly layout of workstations/production line must be comfortable to use  • Sanitation/toilet facilities  • Space to rest/eat  • Correct height of work surfaces/toe space (Any 2) Note: Referring to free standing items not acceptable Applying LO 12.4.1 (moderate) [OBE for FET: 204; Successful: 146; Doing: 256; Focus: 192; CLS: 322] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 20 DBE/November 2013 NSC – Memorandum 5.3 5.3.1 Give FOUR reasons why Pete needs to do stock control of raw materials. • Helps Pete to know when to re-order and how much to order/improve purchasing/ To know if he has enough of the stock, so that it can be ordered before production starts.  • Making most of funds by not having too much stock or the wrong stock /to apply the “just in time” principles • Minor problems e.g. poor quality materials can be sorted out immediately.  • Helps to prevent theft as stock that disappears will affect your profit (poor monetary control)/ budget.  • It encourages employees to be sensible and careful with the stock they use.  • To ensure that Pete has extras or spares handy, so as not to delay production.  • To enable Pete to ascertain that further space is available for storage of stock.  • Improve costing.  • Prevent wastage as raw materials (not food) will not spoil/helps (4) to apply “first in first” out principle (Any 4 Remembering LO 12.4.1 (easy) [CLS: 325; Focus: 191; Successful: 150] 5.3.2 Explain why Pete's products are successful. • Good value for money  • Unique/South African product  • Raw materials are locally available  • Good selling point • Appeals/fulfills a need in target market/tourists • Advertisements on the internet  (Any 3) (3) Understanding LO 12.4.2 (moderate) [Focus: 181; OBE for FET: 235] 5.3.3 Name TWO important criteria for the packaging of the products (curios) which will be posted/mailed. • Strong/sturdy • Durable  • Protective/able to keep shape • Well sealed/tamperproof  • Waterproof • Safe • Light weight (2) • Indicate fragile/this way up (Any 2) Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 21 DBE/November 2013 NSC – Memorandum Understanding LO 12.4.1 (moderate) [Focus: 183; Doing: 253; Successful: 169] 5.3.4 Suggest TWO ways in which Pete can use labeling to promote the sale of his products to tourists. • State where it was made/South Africa/made from local raw materials • Design the label using South-African colours/ flag/ symbols/ picture of product/ information regarding the product • Attractive • Catchy phrase  (Any 2) (2) Note: Proudly South African cannot be accepted as it is not stated in the scenario Understanding LO 12.4.1 (moderate) [Focus: 184; Doing: 253; Successful: 167] 5.4 5.4.1 Pete's business produces 1100 products per week. The cost of the materials per week is R18 000,00. He adds 30% to cover overhead costs and 75% for profit (105% mark- up). Calculate the total production cost per product. Show ALL calculations. Cost of the materials per product: 18 000  = R16,36  1 100 Overhead costs: R16,36 x 30%  = R4,91  Total production cost = cost of materials + overheads = R16,36 + R4,91 = R21,27  OR Total overhead costs: R18 000 x 30% = R5 400  Total production cost = R18 000 + R5 400 = R23 400  Total production cost per product = R23 400  1 100 = R21,27  (5) Note: Other methods of calculation (if correct) should be accepted. Mark with mistakes Applying LO 12.4.3 (moderate) [OBE for FET: 222; Focus: 192; Successful: 298] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 22 DBE/November 2013 NSC – Memorandum 5.4.2 Calculate the selling price per product. Round the selling price off to the nearest Rand. Show ALL calculations. R16,36 x 105% = R17,18 R17,18 + R16,36 = R33,54 Rounding = R34,00  OR R18 000 x 105%  = R18 900  R18 000 + R18 900 = R36 900  R36 900 = R33,5454 (R33,55)  1 100 Rounding = R34,00  OR R21.27 x 70% = R14.89 R21.27 + R14.89 = R36.16 Round off = R36.00 (5) Note: Other methods of calculation (if correct) should be accepted. Mark with mistakes Applying LO 12.4.3 (moderate) [OBE for FET: 222; Focus: 192; Successful: 298] Copyright reserved Please turn over

Downloaded from hlayiso.com Consumer Studies 23 DBE/November 2011 NSC – Memorandum 5.4.3 Explain when the break-even point will be reached. Calculations NOT required. • The break-even point will be reached when the sales cover the production cost  OR • The point where all the costs or the product are covered by the sales  OR • At this point the income from sales is equal to the total costs of the business  OR • Break-even point is the minimum quantity of sales needed to avoid showing a loss  OR • At break-even point the business has made back all the money that was spent on the production of the product  (2) Remembering LO 12.4.3 (easy) [Successful: 177; CLS: 4] 5.5 Briefly explain the possible impact of a transport strike on the production of the products. • Employees may not be able to come to work/may be absent.  • Employees may arrive late.  • Employees may have to leave early.  • Fewer products will be producedas workers will work for a shorter time • No/less stock/products can be delivered therefore lose customers/income.  • Unable to pay employees because products are not sold/no sales/ no income.  • Business might close down due to the impact mentioned (Any 3) (3) Analysing LO 12.4.2 (difficult) [Focus: 196; Successful: 172; Doing:250; OBE for FET: 235] 5.6 Explain, with reasons, how the increasing electricity tariffs may affect the sustainable profitability of Pete's business. • The sustainable profitability of the business may be negatively affected  (1) Reasons: • Increase in electricity price will increase overhead costs/ production costs he will make less profit • Pete may have to increase the selling price of his products in order to make a reasonable profit  Copyright reserved

Downloaded from hlayiso.com Consumer Studies 24 DBE/November 2011 NSC – Memorandum • As a result of a higher selling price, few products may be bought/ fewer products will sell  • An increase in the electricity price will cause local consumers to have less money to buy Pete's products  (Any 4) (5) Analysing LO 12.4.3 (difficult) [Focus: 196; Successful: 172; Doing:250; OBE for FET: 235] TOTAL SECTION E: 40 GRAND TOTAL: 200 . Copyright reserved