Tourism Grade 12 NSC Supplementary 2015 Memo (English)

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE GRADE 12 TOURISM FEBRUARY/MARCH 2015 MEMORANDUM MARKS: 200 This marking memorandum consists of 13 pages. Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 2 DBE/Feb.–Mar. 2015 NSC – Memorandum Topics in the Tourism CAPS Abbreviations Topic 1 Tourism sectors TS Topic 2 Map work and tour planning MTP Topic 3 Tourism attractions TA Topic 4 Sustainable and responsible tourism SR Topic 5 Domestic, regional and international tourism DRI Topic 6 Culture and heritage tourism CH Topic 7 Foreign exchange FX Topic 8 Communication and customer care CC Topic 9 Marketing M Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 3 DBE/Feb.–Mar. 2015 NSC – Memorandum SECTION A: SHORT QUESTIONS QUESTION 1 1.1 1.1.1 C DRI 1.1.2 D DRI 1.1.3 C TA 1.1.4 A MPT 1.1.5 A MPT 1.1.6 A MPT 1.1.7 B TA 1.1.8 D DRI 1.1.9 D CC 1.1.10 A SR 1.1.11 A MTP 1.1.12 D TS 1.1.13 A MTP 1.1.14 D M 1.1.15 C DRI 1.1.16 A MTP 1.1.17 A MTP 1.1.18 B MTP 1.1.19 C TA 1.1.20 B SR (20 x 1) 1.2 1.2.1 foreign exchange  FX 1.2.2 exchange rates FX 1.2.3 BBR  FX 1.2.4 weakening rand  FX 1.2.5 JPY  FX (5 x 1) 1.3 1.3.1 visa MTP 1.3.2 Israel TA 1.3.3 Mystery customer CC 1.3.4 France FX 1.3.5 Vredefort Dome CH (5 x 1) 1.4 1.4.1 G TA 1.4.2 E TA 1.4.3 D TA 1.4.4 B TA 1.4.5 A TA (5 x 1) 1.5 1.5.1 Venice TA 1.5.2 Windmills TA 1.5.3 Colosseum TA 1.5.4 Eiffel TA 1.5.5 Greece TA (5 x 1) TOTAL SECTION A: 40 Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 4 DBE/Feb.–Mar. 2015 NSC – Memorandum SECTION B: MAP WORK AND TOUR PLANNING; FOREIGN EXCHANGE QUESTION 2 2.1 2.1.1 Cross at a border post through two border gates, one in the country of exit and the other in the country of entry Have ALL documentation checked • Security check on the vehicle MTP • Search luggage • Where applicable, pay the required fees and taxes • Declaration of goods (4) 2.1.2 The itinerary specifies all aspects of a traveller’s programme day by day. • The itinerary indicates the planned activities, MTP accommodation, meals, transport and optional excursions. • The itinerary is the programme that tourists follow on their journey making the trip run smoothly. (2) 2.2 2.2.1 Health certificate International Driver’s Permit/ Licence MTP • Yellow Fever Certificate (2) 2.2.2 Travel clinics • Medical facilities that offer travel related medical care MTP (DO NOT ACCEPT CLINICS OR MEDICAL FACITILITES THAT DO NOT OFFER TRAVEL RELATED MEDICAL CARE) (2) 2.3 2.3.1 Duty free shopping is purchasing goods at special shops on which no import tax is payable • Duty free goods are goods that have been purchased at a MTP duty-free shop on which the tourist will not pay tax at customs (DO NOT ACCEPT 'SHOPPING AT AN INTERNATIONAL AIRPORT'.) (2) 2.3.2 International rail terminals Cruise ships in international water MTP • Flights in international airspace (2) 2.3.3 When the set limits on restricted goods are exceeded  • When the tourist enters the green lane with more goods MTP than the allowed limit (2) Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 5 DBE/Feb.–Mar. 2015 NSC – Memorandum 2.4 2.4.1 Time Difference = 5 hours MTP Time in Morocco 21:00 ( – 5) hours Time in Lima, Peru 16:00 on 17 January 2015 / 17/01/2015  (4) 2.4.2 Time Difference Rabat 0 (DST does NOT apply) MTP Tokyo + 9 = 9 hours Time in Rabat 21:30 13 January Time in Tokyo 21:30 (+ 9) hours = 06:30  Flying time 06:30 (– 17hours 30 minutes) Departed Tokyo at = 13:00 on 13 January 2015  (6) OR Departed Tokyo at 13:00 on 13 January 2015  2.4.3 To recover from jetlag MTP (2) 2.4.4 Gaining daylight at the end of the day will have (business) tourists participate in more and longer tourism activities • Tourism businesses can extend their operating hours and MTP make more profit • Tourism businesses with operating hours that extend into the night can save electricity and be more energy efficient. (2) [30] Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 6 DBE/Feb.–Mar. 2015 NSC – Memorandum QUESTION 3 3.1 3.1.1 British Pounds • Pound Sterling • GBP FX • 15 Pounds • 15 GBP (2) 3.1.2 GBP 15 x 15.32 (BBR) FX =ZAR 229.80 (two decimal places to indicate cents) (3) 3.1.3 ZAR 7 000 ÷  9.89 (BSR) FX =USD 707.79 (rounded up correctly) (3) 3.2 3.2.1 R10  FX (2) 3.2.2 fluctuation FX (2) 3.2.3 (a) 29 September • 1 October More than 10.10 FX (Any rate between 10.10 and 10.15, including the first and last values in this range is acceptable) (2) (b) 23 October less than 9.75  FX (Any rate between 9.70 and 9.75, including the first and last values in this range is acceptable) (2) 3.2.4 Tourists might extend their length of stay  Tourists can retain their original budget and have more money at their disposal.  • Tourists will be able to reduce their original budget making FX their trip less expensive. • Tourists will use this opportunity to purchase more foreign currency needed for the intended journey. (4) [20] TOTAL SECTION B: 50 Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 7 DBE/Feb.–Mar. 2015 NSC – Memorandum SECTION C: TOURISM ATTRACTIONS; CULTURE AND HERITAGE TOURISM; MARKETING QUESTION 4 4.1 4.1.1 A – 2 TA B – 3 (2) 4.1.2 A – This tourist is interested in Muslim history, culture and Islamic architecture at the Blue Mosque. TA • This tourist wants to pray at the Blue Mosque.  (2) B – They wish to participate in daring and unusual experiences TA on Table mountain that entails excitement and danger. (2) 4.2 4.2.1 The Canyon stretches over long distances allowing visitors to visit a number of sites along its route.  Offers a wide range of popular activities to indulge in whilst at various sites for example white water rafting, helicopter tours, hiking trails, photography.  • Consists of different layers of rock proving to be an TA important site for geological research. • View the diverse population of ecosystems that exists in the canyon. • Curiosity to view the largest canyon in the world. • It is a world heritage site (4) 4.2.2 The attraction was not open to the public, it was closed for TA renovations  (2) 4.3 Introduce and implement sustainable waste management systems.  Involve all stakeholders including local communities, local government and local entrepreneurs to join hands to protect the area.  Conduct regular clean-up expeditions on Mount Everest.  Recycling facilities installed along the trekking routes.  Government can formulate, implement and monitor policies for TA responsible waste management in the affected regions.  • Awareness-raising programmes/capacity development training in modern waste management and recycling techniques conducted for local communities to enhance knowledge and capacity. • Media campaigns to be organised to raise awareness. (10) Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 8 DBE/Feb.–Mar. 2015 NSC – Memorandum 4.4 4.4.1 Showcasing the development of new attractions.  • Different ticket packages. • Launch of a new website communicating via Facebook TA and Twitter. • Focus directed to night entertainment. • Giving back to communities in the form of sponsored visits. (2) 4.4.2 Visiting the theme park where facilities/exhibits are regularly maintained.  • Dedicated staff/ volunteers assisting visitors to get the most TA out of their sea world experience. • Variety of fun activities (2) [26] QUESTION 5 5.1 5.1.1 A – Mapungubwe Cultural Landscape B – Richtersveld Cultural and Botanical Landscape CH C – Robben Island D – UKhahlamba Drakensberg Park  (4) 5.1.2 A – Contains evidence of human cultural activities over a period of time that led to cultural and social changes between the AD 900 and 1300. • Remains in the area serve as evidence to the growth and decline of the culture/ civilisation which existed in the Mapungubwe State. CH • Mapungubwe served as a powerful trading state through East African ports with Arabia and India. • The remains found show the impacts of climate change and mark the growth and decline of the Mapungubwe Kingdom. (2) C – Buildings on Robben Island bear unusual evidence to our history. • Robben Island symbolises freedom and democracy over oppression stemming from our history of apartheid which CH signifies universal significance. • Prison site where Nelson Mandela was detained for 20 years. (2) Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 9 DBE/Feb.–Mar. 2015 NSC – Memorandum 5.2 Influx of visitors to the provinces to visit the World Heritage Sites will lead to increased tourism revenue. A sense of ownership/ pride of the heritage within the local community.  Boost in the economic activity lending itself to increased GDP, benefiting CH all establishments in the area. • Increased visitor numbers sets the multiplier effect into motion. • Encourage closer working relationships between all stakeholders. • Increased visitor numbers result in the creation of job opportunities due to increased demand for services. (6) [14] QUESTION 6 6.1 International/regional buyers/exhibitors and buyers  M (DO NOT ACCEPT 'ONLY VISITORS'.) (2) 6.2 6.2.1 Local – Getaway Show 6.2.2 International – ITB(Berlin) M • World Travel Market (2) 6.3 Creates networking and trade opportunities.  Exposes South Africa as a destination of choice throughout the African M continent.  Better product development.  (6) [10] TOTAL SECTION C: 50 Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 10 DBE/Feb.–Mar. 2015 NSC – Memorandum SECTION D: TOURISM SECTORS; SUSTAINABLE AND RESPONSIBLE TOURISM QUESTION 7 7.1 7.1.1 Adventure tourism TS • Bungee jumping (2) 7.1.2 Dangerous heights • Unpleasant climatic conditions TS • Irresponsible tourist behaviour (2) 7.1.3 The employer must … supply the correct safety equipment. ensure that the infrastructure is maintained. • enforce strict rules with regards to safety. TS • have insurance to cover employees against work-related accidents. • ensure that the employee is physically fit. • ensure that the employee received proper training. (4) 7.1.4 The company can have a set of environmental protection rules to govern tourist behaviour while on their premises. The company can do an environmental impact assessment before expanding the business, e.g. erecting more TS structures • Build structures that will complement and blend in with the natural environment (4) [12] QUESTION 8 8.1 Image: The image shows how combustible natural gas and contaminants can flow into our drinking water because of fracking.  • The gas is flammable and can cause explosions and fires in our homes. • Water can be contaminated/ polluted and will not be suitable for drinking. • It can cause fires Message: The poster urges government not to allow fracking because of the risks to our homes and families • The poster shows the concern about the irresponsible behaviour of government by allowing fracking. • The poster is warning to decision makers not to allow fracking in South Africa. (4) Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 11 DBE/Feb.–Mar. 2015 NSC – Memorandum 8.2 Drinking water will be polluted • Gas leaks/ fire hazard SR • Contamination of water (2) • Fewer visitors 8.3 Social: People will be displaced.  • Drinking water will be compromised • Resulting health issues • Loss of jobs in the tourism industry Environment: Fires will destroy the ecosystem • Natural water resources will be polluted • Flora and fauna will be destroyed SR • Can lead to natural disasters such as mud slides, sink holes • The operation of the fracking process calls for increased transport movement resulting in further environmental destruction. Economic: Requires highly skilled labour • Limited opportunities for local employment • Profits stay in the hands of a few • Profits do not stay in the communities due to leakages • Short term involvement and not sustainable (6) 8.4 Our energy crisis will be over because of the additional gas resources that can supply much needed energy at affordable prices. • The gas resources can supply energy to poor households, thus SR alleviating poverty. • Fracking will provide much needed jobs in areas such as the Karoo. (2) 8.5 Communities can organise public protest actions Communities can boycott development in the area. • Communities can create awareness and spread information about the SR dangers of fracking. • Tourists will support drives and initiatives that fight against fracking. (4) [18] TOTAL SECTION D: 30 Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 12 DBE/Feb.–Mar. 2015 NSC – Memorandum SECTION E: DOMESTIC, REGIONAL AND INTERNATIONAL TOURISM; COMMUNICATION AND CUSTOMER CARE QUESTION 9 9.1 Skills development In preparation for the event, multiple skills are required pre event, during the event and post event, resulting in skills development of the people of the host country. With the new skills acquired, they can move on to better career paths, thereby improving their lives.  Short and long term job creation Hosting an event calls for extra labour in many areas, this means that people will be employed on a short term basis in preparation for the event or during the event, giving them the opportunity to earn an income during this time, improving their prospects for a better life. This could also result in new businesses opening creating the need for long term jobs.  DRI Infrastructure development Hosting of the global event requires the construction or upgrade of stadiums where the event is to take place this leads to an increased demand for skilled and unskilled labour, thus employment opportunities,  immediately resulting in a better quality of life for the citizens of the country. • Supporting infrastructure such as accommodation and transport is also upgraded, constructed and developed meaning that the locals benefit from this improved infrastructure. (6) 9.2 Cancellation of flights Cancellation of bookings Tourists will be left stranded • Tourist destinations will be inaccessible DRI • Becomes a hazard for tourists to travel • Damage to infrastructure and the environment • Power failures (3) 9.3 9.3.1 World – 980 million DRI South Africa – 8.34 million (2) 9.3.2 Above and below line promotional techniques.  Special offers.  DRI • Discounts offered for bulk purchases. • Packaging of multiple tourism products (4) [15] Copyright reserved Please turn over

Downloaded from hlayiso.com Tourism 13 DBE/Feb.–Mar. 2015 NSC – Memorandum QUESTION 10 10.1 Customer feedback  CC (2) 10.2 To determine whether their customers are satisfied or not.  CC (2) 10.3 The guest was very happy with the reception he or she received The guest was not happy with the quality of the housekeeping and room service. CC (The response of the learners must be a proper analysis where learners are able to identify the positive as well as the negative feedback) (4) 10.4 Re-train staff or send staff for in-service training Have the executive housekeeper or the supervisor do regular checks in CC rooms (4) 10.5 Loss of guests Loss of business profitability Loss of income CC • Negative word of mouth publicity • Loss of repeat visit (3) [15] TOTAL SECTION E: 30 GRAND TOTAL: 200 Copyright reserved