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NATIONAL
SENIOR CERTIFICATE
GRADE 11
NOVEMBER 2019
CONSUMER STUDIES
MARKS: 200
TIME: 3 hours
*ICNSTE*
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CONS STUDIES QP GR11 NOV 2019_Eng D_hlayiso.com_.pdf
Consumer Studies · Grade 11 · Eastern Cape November · 2019. Question paper, 24 pages. Read online or download the PDF.
- Subject
- Consumer Studies
- Grade
- Grade 11
- Document type
- Question paper
- Year
- 2019
- Exam period
- Eastern Cape November
- Pages
- 24
- File size
- 1.2 MB
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2 CONSUMER STUDIES (EC/NOVEMBER 2019)
INSTRUCTIONS AND INFORMATION
1. This question paper consists of SIX questions.
TIME
SECTION MARKS
(mins)
Question 1: Short questions – (All topics) 40 20
Question 2: The consumer 30 30
Question 3: Food and Nutrition 40 40
Question 4: Clothing 30 30
Question 5: Housing 30 30
Question 6: Entrepreneurship 30 30
TOTAL 200 180
2. ALL the questions are COMPULSORY and must be answered in the ANSWER
BOOK.
3. Number the answers correctly according to the numbering system used in this
question paper.
4. Start EACH question on a NEW page.
5. You may use a calculator.
6. Write in black or blue ink only.
7. Pay attention to spelling and sentence construction.
8. Write neatly and legibly.
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(EC/NOVEMBER 2019) CONSUMER STUDIES 3
QUESTION 1: SHORT QUESTIONS
1.1 Various options are provided as possible answers to the following questions.
Choose the correct answer and write only the letter (A–D) next to the question
numbers (1.1.1–1.1.20) in the ANSWER BOOK, for example 1.1.21 D.
1.1.1 The first step in a household budget is to …
A evaluate the budget.
B list the anticipated income.
C estimate the expenses.
D compare income and expenditure. (1)
1.1.2 A hint for reducing bank service fees:
A Go into the bank branch for over-the-counter services
B Withdraw small amounts often
C Use an overdraft facility to pay for debit orders
D Use your own bank’s ATM or internet banking services (1)
1.1.3 The National Consumer Tribunal:
A Is an informal consumer credit court
B Covers all aspects of credit
C Offers credit to a consumer who cannot afford credit
D Is dedicated to the promotion of consumer rights (1)
1.1.4 … is a process that helps to assess the consumers debt obligations
and assists in liaising with the credit provider to repay the debt.
A Micro lending
B Rehabilitation
C Debt counselling
D Reckless lending (1)
1.1.5 Carbohydrates are broken down into the monosaccharide … in the
digestive system.
A fructose
B sucrose
C glucose
D lactose (1)
1.1.6 The type of fat found in sunflower oil that lowers blood cholesterol
levels:
A Polyunsaturated
B Monounsaturated
C Saturated
D Trans-fatty acids (1)
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4 CONSUMER STUDIES (EC/NOVEMBER 2019)
1.1.7 An example of a good source of iodine is …
A whole-grain cereals.
B eggs.
C green leafy vegetables.
D sardines. (1)
1.1.8 Sugar is known as ‘empty kilojoules’ food because it …
A contains kilojoules, vitamins and minerals.
B supplies energy but has little nutritional value.
C contains carbohydrates but no kilojoules.
D leads to tooth decay and overweight. (1)
1.1.9 A dish that has … added will be suitable for a person suffering from
hypertension.
A little salt
B nuts
C lots of cream
D soy sauce (1)
1.1.10 On which item of clothing will an antibacterial finish be most
suitable?
A Jacket
B Jersey
C Gym tights
D Scarf (1)
1.1.11 An advantage of using a fabric woven in a twill weave for jeans:
A Provides a luxurious look
B Stronger and more durable
C Be more decorative
D Be able to stretch easily and provide comfort (1)
1.1.12 The fabric property that is abrasion resistance will be …
A extremely comfortable.
B easy to maintain.
C highly drapable.
D more durable. (1)
1.1.13 Principles of design:
A Line, shape and colour
B Emphasis, proportion and texture
C Rhythm, balance and harmony
D Form, colour and rhythm (1)
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(EC/NOVEMBER 2019) CONSUMER STUDIES 5
1.1.14 Black, white and grey are known as … colours.
A tertiary
B warm
C monochromatic
D neutral (1)
1.1.15 An advantage of closed floor plans:
A The rooms may be fairly small
B Is more suitable for people with disabilities
C Provide privacy for different activities
D Creates a sense of spaciousness (1)
1.1.16 Select a sustainable consumer choice when selecting furniture:
A An imported wooden and glass dining room table
B A restored antique yellowwood dining room table
C A poorer quality lounge suite as it is cheaper
D An ultra-modern plastic chair (1)
1.1.17 The end product will always look and taste the same when the …
A recipe has been standardised.
B business idea has been formulated.
C business idea is identified.
D concept statement is written. (1)
1.1.18 Possible overheads in a business:
A Electricity, water and rent
B Water, delivery and raw materials
C Ingredients, packaging and electricity
D Cost of your fabric, delivery and rent (1)
1.1.19 An objective for advertising new products to promote sales is:
A To have job creation
B For customers to be aware of competitors
C To assist customers in making comparisons
D To make customers aware of the product (1)
1.1.20 An example of implementation in the marketing process:
A To do the initial calculations for the selling price
B The sweatpants were cut out and sewn
C The market idea was to design sweatpants
D Select your target market (1)
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6 CONSUMER STUDIES (EC/NOVEMBER 2019)
1.2 Match the nutrient in COLUMN B with the function listed in COLUMN A.
Write only the correct letter (A–K) next to the question number (1.2.1–1.2.8)
in your ANSWER BOOK, for example 1.2.9 L
COLUMN A COLUMN B
FUNCTION NUTRIENTS
1.2.1 Supplies 38 KJ for every gram A Water
1.2.2 Maintenance / growth of body B Phosphorus
tissue
1.2.3 Prevents constipation C Lipids
1.2.4 Helps to form strong bones and D Vitamin A
teeth
1.2.5 For haemoglobin in red blood E Protein
cells
1.2.6 Important for good vision F Zinc
1.2.7 For normal muscle and nerve G Fibre
functioning
1.2.8 To prevent Spina bifida in babies H Iron
I Vitamin B3
J Magnesium
K Folic acid (8)
1.3 Select THREE factors that influence production costs from the list given
below and write ONLY the letters (A–F) next to the question number (1.3) in
your ANSWER BOOK.
A Knowledge
B Passion
C Labour
D Raw materials
E Profit
F Transport (3)
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(EC/NOVEMBER 2019) CONSUMER STUDIES 7
1.4 Identify THREE guidelines for good lighting in the home from the list given
below and write ONLY the letter (A–F) next to the question number (1.4) in your
ANSWER BOOK.
A Entrances should be well lit.
B Light switches should be provided at all doorways.
C Position the light so that they reflect from shiny surfaces such as a mirror
and TV.
D Illuminate one area of a room and create pools of darkness.
E Bathrooms should have very good general lights.
F Have a switch only at the bottom of stairways. (3)
1.5 Give ONE word/term for each of the following descriptions. Write only the
word/term next to the question number (1.5.1–1.5.6) in the ANSWER BOOK.
1.5.1 The addition of specific vitamins and minerals to food
1.5.2 The amount of energy you need to stay alive when the body is
completely at rest
1.5.3 The transfer of harmful bacteria from one food item to another
1.5.4 Contamination of food by harmful chemicals
1.5.5 Optional expenses on a budget that is not really needed
1.5.6 The total income before deductions or tax (6)
[40]
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8 CONSUMER STUDIES (EC/NOVEMBER 2019)
QUESTION 2: THE CONSUMER
2.1 Read the case study below and answer the questions that follow.
Nonsindiso wanted to surprise her mother on Mothers’ Day so she ordered
flowers which had chocolates in the bouquet from an online flower shop. The
flowers were supposed to be delivered on the Sunday but instead they arrived
one day later, on the Monday. Some of the flower stalks were bent and a few
of the chocolates were missing.
Nonsindiso felt that her mother’s special day had been ruined so she sent an
email to the online store and complained about the late delivery of the gift and
the missing chocolates from the bouquet. In her letter she demanded a refund
and inserted a picture that she took of the flowers soon after they were
delivered.
[Examiner’s own text]
2.1.1 Does Nonsindiso’s complaint relate to a product or a service or
both? Explain your answer. (3)
2.1.2 Name ONE advantage for Nonsindiso using an online shop. (1)
2.1.3 Nonsindiso paid for the order using her debit card so her means of
payment was CWO.
(a) What does CWO stand for? (1)
(b) Why is a debit card a suitable means of payment option for
CWO? (2)
2.1.4 Discuss how Nonsindiso was within her rights to complain. (2)
2.1.5 In which TWO ways has the Consumer Protection Act (CPA) of 2008
protected Nonsindiso as a consumer in the above case study? (2)
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(EC/NOVEMBER 2019) CONSUMER STUDIES 9
2.2 Statistics SA and expenditure patterns of South African households.
Read the extract below and answer the questions that follow.
STATISTICS SOUTH AFRICA 2019
Consumer inflation edged up at the beginning of the year. Contributing to this
rise was the increase in medical and transport costs. Medical aid schemes
increased their tariffs by 8,3%. Medical practitioners raised their fees by 5,7%
and doctors reporting an increase of 5,8%, followed by dentists 5,5% and
hospitals 4,5%.
Transport prices saw an increase in the price of fuel 0,3%, car rentals 7,3%,
tyres 0,8% and car prices 3,5%.
[Adapted from www.statssa.gov.za. Accessed on 16 April 2019.]
2.2.1 Give TWO purposes for our country needing statistics for analysis of
South African households. (2)
2.2.2 Household expenditure surveys is conducted by Stats SA.
When the results of a survey is assessed the medical examples fall
under an expenditure group called health.
Using the medical information given, analyse why we can predict that
health will be one of the lowest expenditure items for the average South
African. (5)
2.2.3 Transport is usually one of the highest expenditure groups for South
African households. Discuss how the increases will affect both the
higher and lower income groups. (4)
2.3 Read the case study below and answer the questions that follow.
Shanice and Denver Daniels both work. They have two teenage girls, Tertia
and Kelly. Shanice loves clothes and in order to buy herself and her daughters
clothes every month, she has store cards for two different clothing shops.
Denver bought a new TV and a DSTV explorer on credit as he enjoys watching
sport. At the end of each year, they always say they would love to go on a family
holiday but don’t have the money.
[Examiner’s own text]
2.3.1 Name THREE advantages that the Daniels family would benefit from if
they followed a budget. (3)
2.3.2 Both Shanice and Denver are in debt. Discuss THREE consequences
for them relying on buying on credit. (3)
2.3.3 One of the principles of budgeting is to assess needs and objectives.
Give this family advice regarding this principle of budgeting. (2)
[30]
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10 CONSUMER STUDIES (EC/NOVEMBER 2019)
QUESTION 3: FOOD AND NUTRITION
3.1 Read the scenario below and answer the questions that follow.
Angeline, a Grade 11 pupil read an article in a magazine called ‘Tips to kick-
start your health.’ The article gave a few suggestions to eat more healthily.
She set a new goal for herself and that was to follow the advice she read.
Below are some points from the article:
x Have a green smoothie for breakfast to provide your body with a lot of
nutrients and also lots of fibre.
x The smoothie contains kale, spinach, mango, banana and plain yoghurt.
x Go meatless once a week to help reduce the risk of chronic preventable
conditions such as cancer, cardiovascular disease, diabetes and obesity.
x Limit your sugar intake. Break the habit of sweetened tea and coffee,
biscuits, rusks and cakes. Instead, get your healthy sugars from fruit.
3.1.1 (a) The green smoothie has dark green leafy vegetables. Name
ONE mineral and TWO vitamins found in these leafy
vegetables. (3)
(b) Identify a fruit from the list in the smoothie that is rich in
vitamin A. (1)
3.1.2 The smoothie is a source of liquid in the diet.
Give the function of water in the body for each of the following areas
in the body:
(a) The blood (1)
(b) The body’s temperature (1)
3.1.3 (a) Name the sugar that is in fruit (a type of carbohydrate). (1)
(b) Give other TWO examples of food that is not mentioned in the
article that has a very high sugar content and should be limited
in a diet. (2)
3.1.4 (a) Give TWO suitable plant proteins that can be substituted for
animal protein to have a meatless meal. (2)
(b) Classify these plant proteins mentioned above as a protein
group and state why they are classified as this group. (3)
(c) Explain how too much protein in a diet can play a role in
cardiovascular / heart disease and obesity. (6)
3.1.5 Give TWO instances when Angeline may want to take a vitamin
supplement. (2)
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(EC/NOVEMBER 2019) CONSUMER STUDIES 11
3.2 Melissa is pregnant. Study the TWO breakfast menus below and answer the
questions that follow.
MENU 1 MENU 2
Rice Krispies with low fat milk Omelette with a mince meat filling
White toast with butter and jam Whole wheat toast with cottage cheese
Coffee and milk Orange juice
Rooibos tea with milk
3.2.1 Choose the best menu for Melissa and analyse the food items in the
menu with regard to the nutritional needs that will be met in a diet for
pregnant women. (7)
3.2.2 Give reasons for the following statements:
(a) Pregnant women should avoid alcohol even if a small amount
is consumed (2)
(b) Lactating mothers initially lose weight (2)
3.3 Read the article below and answer the questions that follow.
LOAD SHEDDING SPARKS FOOD POISONING FEARS
A lack of electricity, especially in the hot summer months, can result in food
going off and if you eat the food you may run the risk of contracting food
poisoning. In the freezer, food can still spoil when the produce thaws slightly
due to a power outage. Load shedding can subject fresh produce in your fridge
for to up to 5 hours of room temperature at a time.
Avoid consuming food, if you suspect that it has remained too warm for too
long. Anyone who thinks they may have eaten food that has gone off is to
watch out for the warning symptoms of food poisoning. These include fever,
headache, stomach pain and a risk of dehydration. If you or your children show
any of these signs, go to the nearest doctor, hospital or clinic for treatment.
[Adapted from health24]
3.3.1 Give other THREE symptoms of food poisoning not mentioned in the
article. (3)
3.3.2 Why does the article say that dehydration is a risk? (2)
3.3.3 What is the main cause of food poisoning highlighted in the article? (1)
3.3.4 Give ONE example of a medical intervention (treatment given) for
food poisoning when people go to the hospital, doctor or clinic. (1)
[40]
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12 CONSUMER STUDIES (EC/NOVEMBER 2019)
QUESTION 4: CLOTHING
4.1 Refer to the sketches below and answer the questions that follow.
A B
4.1.1 Identify the type of balance illustrated in sketch A and B. (2)
4.1.2 Explain in detail the balance in sketch A by referring to both the
definition for this type of balance AND point out items in the jacket to
validate the definition. (6)
4.2 Study the pictures below depicting the element texture.
A B
4.2.1 (a) Describe the texture of the jacket in picture A and the shirt in
picture B. (2 x 2) (4)
(b) How would the texture of the shirt in picture B be affected by
light? (2)
4.2.2 Give the definition for the design element texture. (2)
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(EC/NOVEMBER 2019) CONSUMER STUDIES 13
4.3 Refer to the body shapes depicted below and answer the questions that
follow.
A B C D
4.3.1 Identify the body shape for sketch C. (1)
4.3.2 Study the picture below.
Discuss why this outfit is not suitable to be worn by a person who
has body shape D. (4)
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14 CONSUMER STUDIES (EC/NOVEMBER 2019)
4.3.3 Select the best top to wear with the pants for body shape A and explain
the reason for your choice. (3)
A B C
4.4 Compare the two fabric properties – heat retention and heat conductivity.
Use the illustrations below to include in your discussion.
A B
Woollen jersey Cotton dress (6)
[30]
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(EC/NOVEMBER 2019) CONSUMER STUDIES 15
QUESTION 5: HOUSING AND INTERIOR
5.1 Study the floorplan below and answer the questions that follow.
5.1.1 Name these TWO architectural symbols which are similar to those
used on the floor plan.
A B
(2)
5.1.2 Identify TWO negative aspects of the traffic flow as you walk from the
deck entrance through the living room to the kitchen. (2)
5.1.3 Name TWO areas on this floor plan that would be referred to as the
work zone. (2)
5.1.4 Identify the storage provided for in the plan for the bedroom and what
you would add to improve the storage plan in this room. (3)
5.1.5 Which side of the house (left, right, top or bottom) would be
beneficial, particularly in winter, to be north facing? Motivate your
answer. (3)
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16 CONSUMER STUDIES (EC/NOVEMBER 2019)
5.2 Study the sketch and answer the questions that follow.
5.2.1 The room is created with a cool colour scheme.
(a) Give TWO reasons why these colours could have been
chosen. (2)
(b) Name TWO other colours that would match with the colour
blue for an analogous colour scheme for this room. (2)
5.2.2 Identify the dominant shape in the room and find THREE places
where this shape is used. (4)
5.2.3 Discuss how the use of vertical lines has created rhythm in the room. (4)
5.2.4 This room has a very high ceiling. Give TWO possible suggestions to
solve this problem. (2)
5.2.5 The parents need to purchase a child’s table and chair to use in this
room. They need to decide between a plastic or wooden set.
(a) Give TWO advantages that both plastic and wood offers as a
suitable material. (2)
(b) Give ONE disadvantage of the use of plastic as a material. (1)
(c) State ONE consumer responsibility they must make before
purchasing this furniture. (1)
[30]
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(EC/NOVEMBER 2019) CONSUMER STUDIES 17
QUESTION 6: ENTREPRENEURSHIP
6.1 Read the following case study and answer the questions that follow.
Lesley wanted to make and sell products as a form of additional income to her
morning’s only job that she does in the week. She reasoned that if she sold
her products at a craft market, she would have to rent a stall, but it would work
out far cheaper than renting shop space. She would sell at the local monthly
market.
Lesley believed that to build up a successful business she must remain
passionate about her work. She felt that it is also important to build long term
relationships with both suppliers and customers and produce a product that
stands out from the usual run of the mill.
She went to one of the markets and handed out a questionnaire. After
analysing the responses, she decided to have a bread stall where she would
sell ‘mix it yourself heathy bread’ packs.
She did her calculations and worked out that the ingredients and packaging
alone would cost her R65,00.
[Examiner’s own text]
6.1.1 Besides the questionnaire and her chosen product, what factor
determined that this was a good business idea? (1)
6.1.2 Explain the term concept testing. (2)
6.1.3 Name and describe the THREE P’s of the marketing mix in the case
study. (6)
6.1.4 Discuss how Lesley considered the following core principles of
marketing and how this would be positive for her business venture.
(a) Target specific markets (2)
(b) Grow networks and build relationships (2)
6.1.5 Identify and explain the stage in the product life cycle that her bread
mix represents in the case study. (3)
6.1.6 In the best scenario a new business will grow and thrive. Write a
paragraph where you give Lesley good advice on how she can
prevent her product from going into the decline stage. (6)
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18 CONSUMER STUDIES (EC/NOVEMBER 2019)
6.2 Lesley’s costs to produce five boxes of healthy bread mix are:
x Ingredients and packaging = R65,00
x Petrol = R25,00
6.2.1 What type of expense is petrol classified as? (1)
6.2.2 Calculate the selling price for one box if she adds 65% profit.
Show ALL calculations. (5)
6.2.3 Calculate the profit she will makes if she sells 20 boxes in one day. (2)
[30]
TOTAL: 200
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