English FAL Level 3 Module 7 hlayiso.com

English: First Additional Language NQF 3 Downloaded from hlayiso.com English FAL NQF Level 3

Reading and creating multimedia texts, flyers, pamphlets and brochures Module 7 Downloaded from hlayiso.com English FAL NQF Level 3

Overview • Multimedia texts • Creating a multimedia text • Creating a flyer • Creating a pamphlet • Creating a brochure • Phrases and clauses • Active and passive voice • Conditionals Downloaded from hlayiso.com English FAL NQF Level 3

Multimedia texts • The term ‘multimedia’ covers types of texts that integrate different forms of information. • These may include spoken or written texts, still, animated or moving images; they may be produced on paper or electronic screens and may include sound and interactivity. • Multimedia texts have more than one content form so that meaning is communicated in a number of ways. Downloaded from hlayiso.com English FAL NQF Level 3

Multimedia texts • Examples include a webpage with a video and sound effects, or a visual book with textual and visual images. • These texts can be on paper or digital. Hypertext text with hyperlinks Downloaded from hlayiso.com English FAL NQF Level 3

Multimedia texts Hyperlink in computing, a hyperlink, or simply a link, is a reference to data that the reader can follow by clicking, tapping or hovering; a hyperlink points to a whole document or to a specific element within a document Downloaded from hlayiso.com English FAL NQF Level 3

Print-based vs multimedia texts Differences between reading of print-based and multimedia texts Reading print-based texts Reading multimedia texts Words: The words ‘tell’. The words create the text’s Visual images: The images ‘show’. This includes register, vocabulary, grammar, headings, chapters, layout, size, shape, colour, line, angle, position, paragraphs and sentence structure. perspective, screen, frames, icons, links and hyperlinks. Verbal style: Register, tone, intonation, humour and Visual style: The style of the text is created by the word play are developed through the use of words. choice of medium, graphics, animation, frames, menu board and hypertext. We see the text’s formatting, layout, font, and punctuation – these help to create the text’s meaning. Verbal imagery: Includes description, images, Visual imagery: Includes the use of colour, icons, symbolism, poetic devices with words and sound symbols and repetition. patterns. Readers mostly follow what the creator has decided Reader has more choice and opportunity to interact. should be followed. Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.1 Module 7 Test your knowledge of this section by completing Learning activity 7.1 on page 114 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Flyers Flyers, or leaflets, are used by people for small-scale marketing. Flyers use large typefaces, capital letters and bold type. Flyers are also used to announce shop openings or events. They can contain product information and be given out at trade shows and events. The message of a flyer may leave the reader feeling like he or she is missing out on a good deal if the product or service is not bought immediately. Downloaded from hlayiso.com English FAL NQF Level 3

Examples of flyers Downloaded from hlayiso.com English FAL NQF Level 3

Examples of flyers Downloaded from hlayiso.com English FAL NQF Level 3

Examples of flyers Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.2 Module 7 Test your knowledge of this section by completing Learning activity 7.2 on page 116 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Pamphlets Pamphlets may consist of a few pages that are folded in half and bound at the crease to make a simple book Pictures or diagrams are often included in pamphlets. Pamphlets are used to educate, inform, persuade or entertain your intended audience. Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.3 Module 7 Test your knowledge of this section by completing Learning activity 7.3 on page 117 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Brochures • Brochures are similar to pamphlets but are more upmarket in their design. • Brochures are folded a number of times, so the copy (the words) and the visual material may appear on four or six pages. • Brochures are meant to be kept and referred to again and again. • Brochures are often printed on glossy paper and are often in full colour. Downloaded from hlayiso.com English FAL NQF Level 3

Example of brochures Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.4 Module 7 Test your knowledge of this section by completing Learning activity 7.4 on page 119 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Phrases and clauses Phrases • Groups of words without a finite verb Clauses • Groups of words that have a finite verb • A clause that can stand alone. Can you think of an example for each of these definitions? Downloaded from hlayiso.com English FAL NQF Level 3

More about phrases and clauses Verbs tell you about the subject. = To find the subject of a verb, ask who or what is performing the action of the verb. Downloaded from hlayiso.com English FAL NQF Level 3

More about phrases and clauses Verbs have tense and number • Present tense • Singular • Past tense • Plural • Future tense Downloaded from hlayiso.com English FAL NQF Level 3

More about phrases and clauses Subordinate Clause • A clause that cannot make sense on its own. It needs a main clause to help it make sense. • Subordinate clauses are introduced by conjunctions, such as when, why, before, after, because. Can you think of examples of subordinate clauses? Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.5 Module 7 Test your knowledge of this section by completing Learning activity 7.5 on page 122 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.6 Module 7 Test your knowledge of this section by completing Learning activity 7.6 on page 123 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Active and passive voice In the In the active voice passive voice, the subject of the sentence something is done to the performs the action. The subject. It does not do the subject of the sentence is action itself. Sometimes, in doing the action to the object. passive voice sentences, the original subject falls away. Can you think of examples of these definitions? Downloaded from hlayiso.com English FAL NQF Level 3

Active and passive voice Active voice Passive voice subject action action A dog attacked My boss was attacked my boss. by a dog. subject Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.7 Module 7 Test your knowledge of this section by completing Learning activity 7.7 on page 124 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.8 Module 7 Test your knowledge of this section by completing Learning activity 7.8 on page 124 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Conditionals • Use the conditional to say that if one thing happens, then another may result from the first happening. • The conditional shows that a second action may occur on condition that a first action does. • Conditionals are useful when you are trying to persuade someone to buy something, or to make use of a service. • The conditional can be used in the past, present or future tense. Downloaded from hlayiso.com English FAL NQF Level 3

Conditionals The zero The first conditional is conditional refers The second The third used when the to the future, and conditional also conditional refers result of the implies that there refers to the to the past, and condition is future, but there 1 2 3 0 is a very real an imaginary always true. possibility that is not a real condition in the Scientific facts are the second action possibility that past that did not zero conditionals. will happen, if the this condition will happen. This condition will first action does. happen. always have the same result. Downloaded from hlayiso.com English FAL NQF Level 3

Conditionals First conditional Second conditional Third conditional Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.9 Module 7 Test your knowledge of this section by completing Learning activity 7.9 on page 126 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Learning activity 7.10 Module 7 Test your knowledge of this section by completing Learning activity 7.10 on page 126 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

Summary of Module 7 Downloaded from hlayiso.com English FAL NQF Level 3

Formative assessment Module 7 Test your knowledge of Module 7 by completing the Formative assessment on page 127 of your Student’s Book. Downloaded from hlayiso.com English FAL NQF Level 3

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