English: First
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NQF 4
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English FAL NQF Level 4
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English FAL Level 4 Module 5 hlayiso.com
Subject: EnglishMultiple grades34 pages
English. Study guide, 34 pages. Read online or download the PDF.
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- English
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Writing for print –
newspaper articles and
newspaper columns
Module 5
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English FAL NQF Level 4
Overview
• Newspaper articles
• Elements of media communication:
connotation and denotation, propaganda;
emotive language; stereotyping; prejudice/bias;
omission, selective reporting
• Newspaper columns
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Newspaper articles
Newspaper
They should articles are
not contain divided into
much personal columns, and The report
Articles in a should consist
opinion or the first
newspaper mainly of facts
evaluation, and paragraph,
are usually and the tone
generally give which is
focused and must be
the facts as called the
to the point. impersonal.
plainly and lead, gives a
simply brief
possible. summary of
the article.
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Features of newspaper articles
Headline
A headline is a short, clever, catchy, attention-getting statement about the
event. It is written in big, bold letters to catch the readers’ attention and will
give you an idea of what you will be reading about in a particular article.
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Features of newspaper articles
Byline
This tells who wrote the story.
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Features of newspaper articles
Lead paragraph
This has ALL of the who, what, when, where, why and how in it. A writer must
find the answers to these questions and write them into the opening
sentences of the article.
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Features of newspaper articles
Body
The body of the article, will contain quotes from interviews with bystanders.
This makes the article more believable and gives it a human quality.
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English FAL NQF Level 4
Features of newspaper articles
Body
Generally, paragraphs in a newspaper article are short and to the point.
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Features of newspaper articles
continued…
• Newspapers contain other types of texts, including feature articles
and reviews.
Feature articles
Feature articles appear in magazines and newspapers. This type
of article deals with social, cultural or political issues. The
article reflects the writer’s views, although this is backed up
with quotations from credible sources, interviews and statistics.
The conclusion should sum up the writer’s opinion.
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Features of newspaper articles
continued…
• Newspapers contain other types of texts, including feature articles
and reviews.
Reviews
Reviews reflect the opinions of people who are knowledgeable
in a particular area, e.g. art, film, theatre, music or restaurants.
The aim of a review is to educate the public and to give the
reviewer’s recommendations on a new book, film, artwork,
production or restaurant.
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Learning activity 5.1
Module 5
Test your knowledge of this section by completing Learning activity 5.1 on
page 62 of your Student’s Book.
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English FAL NQF Level 4
Learning activity 5.2
Module 5
Test your knowledge of this section by completing Learning activity 5.2 on
page 62 of your Student’s Book.
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Elements of media
communication
There are a number of common
elements that can be found in media
communication.
In this way, YOU are in control of what These elements are linked to the point
you read, you will not be persuaded or of view of the writer who is
manipulated by a writer with a attempting to persuade the reader to
particular agenda or point of view. his or her point of view.
As a discriminating reader, you need to
know what these elements are, and
how they work.
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Elements of media
communication
• Denotation and connotation
• Propaganda
• Emotive language
• Stereotyping
• Prejudice/bias
• Omission and selective reporting
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Denotation and connotation
1 Denotation refers to the literal meanings of words; there are
no emotions, values, or images associated with denotative
meanings. Scientific and mathematical language generally
sticks to the denotation of a word.
2 Connotation refers to the ideas linked to the words or the
thoughts or emotions that you have when you read or hear
a word.
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Propaganda
Definition
Propaganda is a type of language used when someone is trying
to make you believe in the truth of what they are saying.
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Propaganda
1
Propaganda is manipulative, because it plays on people’s emotions in
order to make them believe its message. This message is not
necessarily the actual truth.
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Propaganda
2
It is information – especially false information – that is spread in order
to influence people’s opinions and beliefs.
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Propaganda
3
Propaganda is used in advertising, to persuade people to buy products
or services.
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Propaganda
4
It is also used by political parties to persuade people to vote for them,
and by governments during war time to justify and glorify a cause.
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Emotive language
Emotive language refers
to phrasing in speaking Language that affects us Language that just states
or writing that creates a emotionally is also facts without arousing
strong emotional referred to as subjective emotions is referred to
reaction in its listeners language. as objective language.
and readers.
When you hear or read Emotive language is
them, they affect you on This language is created
language that reaches
an emotional level; they by words that have
your emotions before
make you want to laugh emotional links.
your mind can react.
or cry or get angry.
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Prejudice/bias
• If you are prejudiced, it means that you pre-judge others.
• In other words, you judge something or someone before you know
about it or him/her.
• Prejudice is based on beliefs that you hold that are not based on fact.
• Prejudices are usually negative.
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Omission and selective reporting
1 Omission and selective reporting is used by writers
to control readers’ responses to texts.
2 Sometimes writers leave out, or gloss over,
information that may make their cause weaker if it
was known.
3 This is done to manipulate the response of the
reader.
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Learning activity 5.3
Module 5
Test your knowledge of this section by completing Learning activity 5.3 on
page 65 of your Student’s Book.
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Newspaper columns
A newspaper column
Because these contain one is different to a
person’s personal point of general newspaper
view, you expect to find article.
emotive and persuasive or
manipulative language in Articles need to be
any of these columns. written in an objective
way, and are written by
journalists.
Newspaper
We don’t expect the
column to be objective,
columns
because we know that it
expresses the writer’s
opinion. A column is also an article,
but it is a regular feature in
the newspaper, and is usually
The columnist gives his or written by someone called a
her personal views and columnist.
opinions on different social,
economic and political
issues.
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Learning activity 5.4
Module 5
Test your knowledge of this section by completing Learning activity 5.4 on
page 67 of your Student’s Book.
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English FAL NQF Level 4
Learning activity 5.5
Module 5
Test your knowledge of this section by completing Learning activity 5.5 on
page 67 of your Student’s Book.
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English FAL NQF Level 4
Learning activity 5.6
Module 5
Test your knowledge of this section by completing Learning activity 5.6 on
page 69 of your Student’s Book.
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English FAL NQF Level 4
Learning activity 5.7
Module 5
Test your knowledge of this section by completing Learning activity 5.7 on
page 71 of your Student’s Book.
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VIDEO: Writing for print: newspapers
articles and newspaper columns
Mathematics NQF Level 2
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Summary of Module 5
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English FAL NQF Level 4
Formative assessment
Module 5
Test your knowledge of Module 5 by completing the Formative assessment on
page 74 of your Student’s Book.
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TERMS AND CONDITIONS
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Lecturers are granted permission to: (i) modify the slides by adding and removing
content; (ii) print copies of the presentation; and (iii) download and save the slides to
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Nothing in this copyright notice constitutes permission to assert or imply that your
use of the materials is sponsored or endorsed by Macmillan South Africa.
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