PREPARATORY EXAMINATION
2025
MARKING GUIDELINES
TOURISM (10870)
20 pages
Office of the Director: Examinations Management
72 Booysens Road, SELBY, 2092
P.O. Box 7710, Johannesburg, 2000 Tel: 010 345 0930
E-mail: Jonathan.Williams@gauteng.gov.za
Website: www.education.gpg.gov.za
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Tourism Grade 12 Gauteng Mock 2025 Memo (English)
Grade 12 Tourism memorandum from the Gauteng Mock Exam 2025 (English), 20 pages. Read online or get the free PDF download, question paper linked when available.
Tourism · Grade 12 · Gauteng Mock Exam · 2025 · English. Memorandum, 20 pages. Read online or download the PDF.
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- Tourism
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- Grade 12
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- English
- Document type
- Memorandum
- Year
- 2025
- Exam period
- Gauteng Mock Exam
- Curriculum
- CAPS
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- 20
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AMENDMENT TO MARKING GUIDELINES - PREPARATORY EXAMINATIONS
THE CHIEF INVIGILATOR
SUBJECT / VAK TOURISM (ENGLISH VERSION ONLY)
PAPER / VRAESTEL –
DATE OF EXAMINATION 26 SEPTEMBER 2025
The errata for the Marking Guidelines of TOURISM has reference.
There was an OMISSION OF THE INTERNATIONAL CLOCK on the map in Question 2.1 of the
ENGLISH question paper. This affected Question 2.1.1 which carried 4 marks and Question 2.1.7
which carried 5 marks. This matter was addressed at the Marking Standardisation Meeting. This
adjustment pertains to the English version of the Marking Guidelines ONLY.
To ensure that candidates are not disadvantaged and prejudiced in any way, you are advised to please
ask your educator(s) of Tourism to ignore Question 2.1.1 AND Question 2.1.7 when marking.
In other words, the paper must be marked out of a total of 191 instead of 200 and then the learners’
marks must be converted to a mark out of 200. E.g., Should a learner attain 124/191, then that mark is
recalculated to 130/200.
Use the a x 100 = b. Then,
b x 200 = c
formula: 191 100
c is the mark that is entered into SASAMS out of 200.
DIRECTOR: EXAMINATIONS MANAGEMENT
26 September 2025
Office of the Director: Examinations Management
72 Booysens Road, SELBY, 2092
P.O. Box 7710, Johannesburg, 2000 Tel: 010 345 0930
E-mail: Jonathan.Williams@gauteng.gov.za
Website: www.education.gpg.gov.za
MARK MARK MARK MARK MARK MARK MARK MARK MARK MARK
OUT OF OUT OF OUT OF OUT OF OUT OF OUT OF OUT OF OUT OF OUT OF OUT OF
191 200 191 200 191 200 191 200 191 200
1 1 45 47 89 93 133 139 177 185
2 2 46 48 90 94 134 140 178 186
3 3 47 49 91 95 135 141 179 187
4 4 48 50 92 96 136 142 180 188
5 5 49 51 93 97 137 143 181 190
6 6 50 52 94 98 138 145 182 191
7 7 51 53 95 99 139 146 183 192
8 8 52 54 96 101 140 147 184 193
9 9 53 55 97 102 141 148 185 194
10 10 54 57 98 103 142 149 186 195
11 12 55 58 99 104 143 150 187 196
12 13 56 59 100 105 144 151 188 197
13 14 57 60 101 106 145 152 189 198
14 15 58 61 102 107 146 153 190 199
15 16 59 62 103 108 147 154 191 200
16 17 60 63 104 109 148 155
17 18 61 64 105 110 149 156
18 19 62 65 106 111 150 157
19 20 63 66 107 112 151 158
20 21 64 67 108 113 152 159
21 22 65 68 109 114 153 160
22 23 66 69 110 115 154 161
23 24 67 70 111 116 155 162
24 25 68 71 112 117 156 163
25 26 69 72 113 118 157 164
26 27 70 73 114 119 158 165
27 28 71 74 115 120 159 166
28 29 72 75 116 121 160 168
29 30 73 76 117 123 161 169
30 31 74 77 118 124 162 170
31 32 75 79 119 125 163 171
32 34 76 80 120 126 164 172
33 35 77 81 121 127 165 173
34 36 78 82 122 128 166 174
35 37 79 83 123 129 167 175
36 38 80 84 124 130 168 176
37 39 81 85 125 131 169 177
38 40 82 86 126 132 170 178
39 41 83 87 127 133 171 179
40 42 84 88 128 134 172 180
41 43 85 89 129 135 173 181
42 44 86 90 130 136 174 182
43 45 87 91 131 137 175 183
44 46 88 92 132 138 176 184
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SECTION A
QUESTION 1
1.1 1.1.1 C /To boost the tourism industry MTP
1.1.2 B/00:00 MTP
1.1.3 A/Jet lag MTP
1.1.4 D/Cholera MTP
1.1.5 A/Drink lots of water. MTP
1.1.6 B/Using overcrowded public transport and accommodation MTP
1.1.7 C/€ FX
1.1.8 D/Table Mountain National Park CH
1.1.9 B/Meteorite impact crater CH
1.1.10 A/Maloti-Drakensberg Park CH
1.1.11 C/Prison for anti-apartheid activists CH
• D/Military base for training troops
1.1.12 C/FTT SR
1.1.13 C/Zimbabwe, Lesotho, Mozambique DRI
1.1.14 D/environmental SR
1.1.15 B/Sustainability SR
1.1.16 B/Responsible tourism. SR
1.1.17 B/Malls, designer stores and markets stalls MTP
1.1.18 A/negative impact on the destination image of Africa. DRI
1.1.19 B/An epidemic DRI
1.1.20 D/Decide on an action plan CC (20)
1.2.1 TBCSA M
1.2.2 ITB M
1.2.3 TOMSA M
1.2.4 Brand South Africa M
1.2.5 TGCSA M (5)
1.3.1 gross domestic product FX
1.3.2 weaker FX
1.3.3 scheduled MTP
1.3.4 adventure TA
1.3.5 wear their SPF sun block MTP (5)
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1.4.1 G DRI
1.4.2 C DRI
1.4.3 E DRI
1.4.4 B DRI
1.4.5 A DRI (5)
1.5.1 Parthenon TA
1.5.2 Windmills TA
1.5.3 Switzerland TA
1.5.4 Mexico TA
1.5.5 Jordan TA (5)
TOTAL SECTION A: 40
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SECTION B: MAP WORK AND TOUR PLANNING; FOREIGN EXCHANGE
QUESTION 2
2.1 2.1.1 Visual method: plotted first and then written out MTP
Zurich, Switzerland +1 (+1 DST) +2 South Africa +2
Time difference
0 hours
Made a call ??
10:00 (+) ADD Time that call was
received
10:00 + 0 hours (time difference) = 10:00
OR
Time in SA when phone call was received: 10:00 (4)
2.1.2 Recommended vaccination: MTP
Recommended vaccinations are just a precautionary measure to
ensure the health of individual tourists and are optional.
(NOTE: choice can be expressed in various ways)
• Recommended vaccinations are not a measure for high-risk
diseases. (2)
2.1.3 Protect tourists from contracting diseases that are prevalent in MTP
certain regions
• Ensuring the health of tourists
• Reducing the risk of transmission to local populations.
• Helps promote safe travel
• Maintains public health standards in both the tourist's home
country and the destination. (2)
2.1.4 Valid passport MTP
• passport (2)
2.1.5 a) red channel MTP (1)
b) Dr Bach had more perfume than what is allowed MTP
• Only 50ml of perfume was allowed.
• Dr Bach had goods exceeding the duty-free allowance.
• To declare a laptop
• To declare sporting equipment
• Dr Bach had items to declare (2)
c) 100 ml perfume MTP (1)
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d) Items a tourist may enter the country with, provided the quantity or MTP
number of the items are within the allowed limits, then no money
(duty) is paid on these items.
• Certain consumable goods for personal use within the allowed
quantities, will not have any extra fees (duty) paid on them,
unless it exceeds the number or quantity specified as free of
charge.
• New or used goods, excluding certain consumable goods, that
travellers from international countries are entitled to import, up to
a value of R5 000 per person without paying any duty or tax
thereon. (2)
2.1.6 He had to not carry large sums of cash. MTP
He had to avoid a public display of expensive phones, cameras,
jewellery and other valuables.
• He had to keep valuable personal items safely locked away.
• He had to never leave his luggage unattended.
• He had to carry his wallet in an inside pocket and not in a back
pocket.
• He had to move around and explore in a group.
• He had to exchange currency at a reputable FOREX retailer.
• He had to not talk to strangers.
• He had to be cautious of unauthorised assistance
• He had to make sure of his transport – only have made use of
registered taxi companies.
NOTE: Any other acceptable safety requirements relating to safety
at the airport in SA. (4)
2.1.7 Visual method: plotted first and then written out MTP
Zurich, Switzerland +1 South Africa +2
(No DST on 1 November)
Time difference Departure
1 hour 21:00
(+) (-) SUBTRACT
Flying time
10 hours
?? Arrival
21:00 – 1 hour = 20:00
20:00 (+ ) 10 hours flying time =
06:00 2 November 2024
OR
06:00 2 November 2024 (5)
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2.2 2.2.1 Transport MTP
Accommodation
Attractions (natural and human-made)
• Activities (at natural and human-made attractions)
• Meals and refreshments.
• Times or time frames (3)
2.2.2 A tour budget is a financial plan that outlines the estimated costs and MTP
expenses for a trip or tour.
• It includes all the essential components of the travel experience,
allowing travellers to manage their finances effectively and avoid
most unexpected costs. (2)
2.2.3 Example: Day 1 Day 2 Day 3 MTP
Calculations Acc: R1 200,00 + Acc: R1 500 + Act: R395 +
Act: R600,00 + Trans: R1 800 + Act: 900
Food: R250,00 Act: R500
Total R2 050,00 R3 800,00 R1 295,00
Total Tour R5 095,00 (6)
[36]
QUESTION 3
3.1 3.1.1. United States Dollar FX (2)
3.1.2 USD 4 000 x 18,1765 FX
= ZAR 72 706,00
OR
ZAR 72 706,00
NOTE: Do not penalise the learners if the currency code or
symbol is not indicated because the currency is mentioned in the
question. (3)
3.1.3 ZAR 22 000 ÷ 18,5415 FX
= 1186.527519348489
= USD 1186,53
OR
USD 1186.53
NOTE: Do not penalise the learners if the currency code or
symbol is not indicated because the currency is mentioned in the
question. (3)
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3.2 Greater influx of inbound international tourists as South Africa will FX
be seen as a value for money destination.
Tourists will find South Africa an affordable destination to visit.
They will be able to buy more goods and services (greater buying
power).
• They will be able to stay longer because they will have more
money to spend.
• They will receive more rand for their currency. (6)
[14]
TOTAL SECTION B: 50
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SECTION C: TOURISM ATTRACTIONS; CULTURE AND HERITAGE TOURISM; MARKETING
QUESTION 4
4.1 4.1.1 A-Mount Fuji TA
B- Mecca
• The Kaaba
C-The Blue Mosque (3)
4.1.2 Mount Fuji is sacred to the Japanese people. TA
• It is seen as the source of artistic inspiration.
• It has been the object of pilgrimage by the Japanese people for
centuries.
• UNESCO recognises 25 sites of cultural interest within the
Mount Fuji area.
• It has been declared by UNESCO as a cultural site
• It is a symbol of Japan (2)
4.1.3 The Hajj is an annual pilgrimage of Muslims which takes place TA
during the twelfth month of the Islamic lunar calendar.
• Muslims circle the Kaaba anticlockwise seven times.
• Walking seven times between the hills of Safaa and Marwa
• To perform the symbolic stoning of the devil by throwing stones
at three large pillars
• Pilgrims stand together, engage in devotion and seek
forgiveness from Allah. (2)
4.1.4 Tiles covering the walls of its interior (inside) are mainly blue. TA
• Many domes and semi-domes above the prayer hall.
• Six tall minarets are iconic features dominating the Istanbul
skyline.
• The two retiring rooms with balcony for the sultan to rest at the
L-shaped raised platform inside the prayer hall where the sultan
could pray is an innovation that appears at this mosque for the
first time in Ottoman architecture.
• The mosque also has 260 windows giving natural light.
• There are calligraphic inscriptions and murals with floral
motives on the walls (2)
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4.1.5 Increase in accommodation bookings, hotels, hostels, and other TA
lodging facilities cater to millions of pilgrims.
• Increase in sales in the food and beverage industry,
restaurants, cafes, and food stalls serve a wide range of
cuisine.
• Increase in the use of public transportation, airlines, buses, and
taxis that transport pilgrims to and from Mecca.
• Increase in souvenirs and shopping sales, Pilgrim’s purchase
souvenirs, gifts, and Islamic literature.
• Multiplier Effect is set in motion.
• The tourism industry in other cities and areas in the region
benefit during the Hajj and pre- or post-Hajj tours too.
• Increased job opportunities during the Hajj
NOTE: Accept any explanation relative to the positive impact of
icon B on Saudi Arabia’s economy. (2)
4.1.6 All three icons are religious symbols. TA
• Have significance to specific religions.
• The faithful visit these holy and sacred places.
• There is a link between traditions, values and religious identity
of the local cultures (2)
4.2 4.2.1 Country: India TA
Continent: Asia
NOTE: accept without labelling and accept any order (2)
4.2.2 Culturally significant to the Indian people TA
The Taj Mahal is a symbol of eternal love, representing the deep
bond between Shah Jahan and his wife, Mumtaz Mahal
• It is an iconic example of Mughal architecture, blending Indian,
Persian and Islamic styles.
• The Taj Mahal has become an instantly recognisable symbol of
India, representing the country’s rich cultural diversity and
artistic heritage.
• It represents the golden age of Mughal rule in India.
Architectural (design) feature
The Taj Mahal is a mausoleum, which is a building constructed as
a monument that encloses the burial chamber of a person who has
died.
• The Taj Mahal was built for the wife of emperor shah Jahan,
who dies during the birth of one of their children.
• It is a spectacular structure that was constructed between 1631
and 1648.
• It is made of white marble, with semi-precious stones and floral
designs
• It has four small minarets surrounding the structure, which is
covered by a large dome.
• The building has a tomb, mosque and moonlight garden.
• Ottoman architecture (4)
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4.3 4.3.1 (a) Nepal TA
• China
• Tibet (1)
(b) Asia TA (1)
4.3.2 Mount Everest is the highest point on earth’s surface TA
• It is an icon in the world of mountain climbing.
• Relatively few people have managed to reach the summit and it
is an achievement of note, where many have died trying.
• Mountain is 60 million years old. (2)
4.3.3 Minimise single-use plastics. TA
• Opt for reusable water bottles and refillable containers.
• Dispose of waste at designated collection points.
• Take shorter showers.
• Use biodegradable soap and eco-friendly products.
• Support eco-friendly lodges that practice rainwater harvesting
and water-efficient toilets.
• Make use of solar panels.
• Stick to designated trails.
• Participate in clean-up treks and initiatives to help maintain the
region’s beauty and sustainability.
• Deposits for refuge removal upon return.
• Use of drones to collect or bring back garbage down the
mountain.
• Conduct awareness campaigns
• Use of recycle bins (2)
[25]
QUESTION 5
5.1 5.1.1 A- Vredefort Dome CH
B- Robben Island
C- iSimangaliso Wetland Park
• iSimangaliso Wetland Park-Maputo National Park (3)
5.1.2 Natural CH (1)
5.1.3 Vredefort dome CH
It is the largest meteorite crater on earth
• It is a remarkable well-preserved astrobleme, providing valuable
insights into Earth’s geological history.
• Epicentre of a meteor impact site (2)
5.1.4 Cape Floral Region Protected Areas. CH
• The Emergence of Modern Human Behaviour: The Pleistocene
Occupation Sites of South Africa. (1)
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5.2 5.2.1 2024 CH (1)
5.2.2 Western Cape CH
• WC
KwaZulu-Natal
• KZN (2)
5.2.3 (a) Diepkloof Rock Shelter CH (1)
(b) They demonstrate the emergence of modern human CH
behaviour
• They provide insights into early human occupation and tool use.
• They showcase the region’s rich cultural heritage.
• All three sites are underdeveloped as part of a World Heritage
Site, only declared in 2024.
• All three are caves. (2)
[13]
QUESTION 6
6.1 Increase in international awareness of South Africa as a travel destination M
• Increase in annual volume of foreign arrivals to South Africa
• More money being spent in the country.
• Job opportunities/creation
• Contributes to GDP
• The Rand will become stronger against other currencies.
NOTE: Accept any ONE explanation for why marketing South Africa
internationally is important. (2)
6.2 Bring together travel industry professionals, tour operators, travel agents and M
suppliers to facilitate business-to-business interactions.
• Provide a platform for networking, partnerships, and collaborations
among industry stakeholders.
• Highlight various destinations, tourism products, and services to attract
potential buyers and partners.
• Launch new tourism products, services, and marketing campaigns to
generate interest and drive sales.
• Foster relationships between buyers, sellers, and industry partners to
drive business growth and expansion.
• Facilitate business opportunities for tourism businesses. (2)
6.3 TOMSA receives the 1% tourism levy collected by participating Tourism M
businesses
• TOMSA pays a fixed percentage of the levies collected to SA Tourism for
marketing purposes
• TOMSA ringfences a percentage of the levies as a collaborative fund for
initiatives driven by levy contributors. (2)
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6.4 “In 2020, South Africa was a destination with close to 3.8 million international M
tourists.”
• “In 2020, South Africa was the most visited destination in Africa”.
• “South Africa ranks amongst the most popular countries for tourists on
the African continent.”
• “Millions of tourists annually visit South Africa to see its beaches,
landscapes, and wildlife.”
• “As expected, the majority of tourists arriving in South Africa saw the
country as a holiday destination.”
• “Marketing a country like South Africa” (2)
6.5 Both platforms aim to promote tourism M
Both platforms feature various travel destinations, highlighting their unique
attractions, cultures, and experiences.
• Both platforms offer travel-related products and services
• Both platforms use visual storytelling to showcase destinations with
high quality images, videos, and virtual tours.
• Both platforms cater to travel enthusiasts, whether they are industry
professionals, travel agents, or individual travellers.
• Both promote African products and services.
• Both owned and organised by SATourism.
• Both are open to the public.
• Both have business-to-business networking.
• Both held in South Africa. (4)
[12]
TOTAL SECTION C: 50
14
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SECTION D: TOURISM SECTORS; SUSTAINABLE AND RESPONSIBLE TOURISM
QUESTION 7
7.1 The hotel may install low-flow shower heads that allow less water SR
through.
The hotel may use the harvested rainwater to flush toilets instead of normal
water supply.
The hotel provides guests with water from its own onsite water-filtration site
saving on bottled water usage.
• The hotel may request guests not to have their linen washed daily but only
on alternative days.
• The hotel may install low-flow dual flush toilets that use less water.
• The hotel may use energy star certified appliances.
• The hotel may maintain leaks to reduce water account.
NOTE: Accept examples relevant to reducing water usage. (6)
7.2 Recycle SR
Reduce
Reuse (3)
7.3 Economic SR
Handiwork and artwork produced by the local villagers have been bought
rather than outsourced.
• Job creation for the local community
• Save on buying and transporting bottled water by having an onsite water-
filtration facility.
• Save on having to buy and transport compost
Environmental
The resort runs on 100% solar power.
• The resort captures rainwater.
• The resort has its own onsite water filtration site to eliminate the use of
single-use plastic bottles
• The resort practises recycling and re-using processes.
• The resort has a worm-based septic system.
• The resort grows its own herbs and vegetables.
Social
Local villagers are employed at the resort and hotel.
• The hotel supports the Rise Beyond the Reef Charity
• Supports women and children
• Promotion of the culture of the community (6)
[15]
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QUESTION 8
8.1. Green tourism SR
• Ethical adventures
• Ethical tourism
• Environmentally-friendly tourism
• Ethical wildlife experiences
• Responsible travel / Eco-friendly transport (1)
8.2 Responsible tourism is about enjoying the destination with minimal impact SR
on the environment and about supporting the local communities and
promoting cultural respect.
• Responsible tourism promotes sustainable travel practices that protect
the natural environment and supports the local communities.
• Don’t break or take plants.
• Don’t litter.
NOTE: Accept examples relevant to responsible tourism. (2)
8.3 SR
Rwanda
Tourist Code of Conduct: Wildlife Conservation
Do not buy crafts or products made from endangered species.
Do not feed or provoke the animals.
• Keep on designated pathways.
• Move quietly not to disturb the gorillas in their natural habitat
• Follow the guidance of the park ranger when encountering the
silverback male gorilla
OR
Norway or Switzerland
• Do not remove any natural item from the environment.
• Reduce your carbon emissions.
• Stay on designated paths.
• Book small tours to avoid the negative impact of mass tourism.
• Use eco-friendly transport.
• Recycle when possible.
• Choose environmentally-friendly accommodations. (4)
8.4 Cable cars SR
Bicycles
• Electric trains
• Electric buses
• Climate neutral boats
• Electric trams
• Funicular railway
• Animal powered transport
• Human-powered transport (2)
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8.5 Tourists can support local communities by choosing locally owned SR
accommodations.
Tourists should respect local cultures by learning about their customs and
traditions.
Reduce plastic waste by re-using water bottles, re-using shopping bags and
containers. Avoid a single use.
• Tourists should minimise energy and water consumption by conserving
resources by turning off lights, air-conditioning and heating when not in
use.
• Use sustainable modes of transport.
• Participate in responsible souvenir shopping.
• Participate in volunteering and community projects.
• Obtain permission from local community (photos/entry)
• Follow a responsible code of conduct. (6)
[15]
TOTAL SECTION D: 30
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SECTION E: DOMESTIC, REGIONAL, AND INTERNATIONAL TOURISM; COMMUNICATION
AND CUSTOMER CARE
QUESTION 9
9.1 9.1.1 30th Conference of Parties DRI
• United Nations Climate Change Conference
• Climate Summit
• International climate meeting (2)
9.1.2 A summit is a meeting of global leaders to discuss issues of DRI
international significance and to reach amicable resolutions.
• A conference where the presidents of countries and their
entourage of representatives come together and meet, discussing
items on an agenda of world importance. (2)
9.1.3 There would be infrastructural development that may include the DRI
improvement of roads, telecommunications, and electricity
supply.
There would be an increase in foreign exchange income as the
global leaders would need to exchange foreign currency to buy
goods and services during the summit session.
• Some companies may invest in the host country.
• The multiplier effect would be stimulated as many businesses
would benefit from the global summit.
• Upgraded venues will be leaving a legacy after the event.
• Temporary and permanent employment opportunities in the host
country, especially in the host city Belém.
• Skills development for the local citizens involved with COP30.
• Increased tourism to the host country during and after the
conference through family joining, extended stay and return visits.
• Global visibility or exposure due to media coverage of the
meetings in the host country. (4)
9.1.4 The hiring of high-level security would be very expensive on the DRI
planning committee.
There would be road closures, with congestion, overcrowding and a
higher accident rate.
• There could be terror attacks.
• It might take a long time for the country to pay off the debt
incurred by the expenditure.
• High costs on venue rental, security, catering, and
accommodation for delegates.
• Disruption of local businesses especially those in hospitality and
tourism industry due to large influx of visitors.
• The increased demand for goods and services can lead to
inflation making life more expensive for locals.
• Displacement of local residents having to make way for
infrastructure development.
• Increased crime around venues where delegates congregate
getting to and attending the conference. (4)
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• Protests and demonstrations by local citizens due to increased
media coverage they want to utilise for their cause.
• Increased carbon footprint because of increased transport
emissions for entourages, security teams, catering providers etc
and because of other contributions.
• Waste management increases in volume and cost.
• Damage to local ecosystems due to local spectators, media
personnel, security teams, conference suppliers etc converging
for the summit
• Human rights concerns caused by increased security measures.
• Job loss after the summit affects the local Brazilian economies.
9.2 Comrades Marathon DRI
Wimbledon
Olympics
• Soccer World Cup
• Cricket World Cup
• G7 Summit
NOTE: Any THREE global events organised, planned and held
periodically. (3)
9.3 9.3.1 (a) United Kingdom DRI
Belgium (based on 2024 % of March 2023)
Germany (based on 2024 % of March 2019) (1)
(b) Italy DRI
Australia (based on 2024 % of March 2023)
India (based on 2024 % of March 2019) (1)
9.3.2 Air markets DRI
• Source markets
• Overseas markets
• European markets
• Top 10 markets (2)
9.3.3 Australia DRI
India (4)
9.3.4 Marketing initiatives not focused enough on these markets DRI
• Less successful marketing campaigns
• Negative word-of-mouth
• Bad media publicity
• Enough air-access lacking
• Problems with travel document obtainment
• Post-COVID recovery strategy to still be fully successful for these
markets. (2)
[25]
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QUESTION 10
10.1 Customer feedback assists a business to evaluate its strengths and CC
weaknesses
• Customer feedback helps improve a business’s products offered to meet
the customers’ expectations and needs.
• Feedback can maintain customer loyalty.
• Feedback helps to retain a competitive edge. (2)
10.2 Provide staff training workshops CC
Employ more skilled employees
Respond to complaints timeously.
• Offer loyalty or rewards points.
• Address areas of concern.
• Manage social media reputation (3)
[5]
TOTAL SECTION E: 30
:
TOTAL: 200
20
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