NATIONAL
SENIOR CERTIFICATE
GRADE 10
NOVEMBER 2018
BUSINESS STUDIES P2
MARKING GUIDELINE
MARKS: 150
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BUSINESS STUDIES GR10 MEMO NOV2018 English
Business Studies · Grade 10 · National November Exam · 2018 · English. Memorandum, 23 pages. Read online or download the PDF.
- Subject
- Business Studies
- Grade
- Grade 10
- Language
- English
- Document type
- Memorandum
- Year
- 2018
- Exam period
- National November Exam
- Pages
- 23
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- 623.6 KB
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2 BUSINESS STUDIES P2 (EC/NOVEMBER 2018)
NOTES TO MARKERS
1. Candidates’ responses for SECTIONS B and C must be in full sentences;
however, this would depend on the nature of the question.
2. A comprehensive memorandum has been provided but this is by no means
exhaustive. Due consideration should be given to an answer that is correct but:
Uses a different expression from that which appears in the memorandum
Comes from another source
Original
A different approach is used
NOTE: SECTION A:
- There are no alternative answers.
- Each question has only one correct answer.
3. Take note of other relevant answers provided by candidates and allocate marks
accordingly. (In cases where the answer is unclear or indicates some
understanding, part-marks should be awarded, for example, one mark instead of
the maximum of two marks.)
4. The word ‘sub-max’ is used to facilitate the allocation of marks within a question
or sub-question.
5. The purpose of circling marks (guided by ‘max.’ in the breakdown of marks) on
the right-hand side is to ensure consistency and accuracy in the marking of
scripts.
6. In an indirect question, the theory as well as the response must be relevant and
related to the question.
7. Incorrect numbering of questions or sub-questions in SECTIONS A and B
will be severely penalised. Therefore, correct numbering is strongly
recommended in all sections.
8. No additional credit must be given for repetition of facts. Indicate with an R.
9. Subtotals to questions must be written in the right-hand margin. Circle the
subtotals as indicated by the allocation of marks. This must be guided by ‘max’
in the marking guideline. Only the total for each question should appear in the
left-hand margin next to the appropriate question number.
10. SECTION B
10.1 If, for example, FIVE facts are required, mark the candidate’s FIRST
FIVE responses and ignore the rest of the responses. Indicate by
drawing a line across the unmarked portion or use the word ‘Cancel’.
NOTE: This only applies to questions where the number of facts is
specified.
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(EC/NOVEMBER 2018) BUSINESS STUDIES P2 3
10.2 If two facts are written in one sentence, award the candidate FULL
credit. Point 10.1 still applies.
10.3 If candidates are required to provide their own examples/views,
brainstorm this to come up with alternative answers.
10.4 USE OF THE COGNITIVE VERB AND ALLOCATION OF MARKS
10.4.1 Where the number of facts are specified questions that require
candidates to ‘explain/discuss/describe’ will be marked as
follows:
Heading 2 marks
Explanation 1 mark (or as indicated in the marking
guideline).
The ‘heading’ and ‘explanation’ are given separately to
facilitate mark allocation.
10.4.2 If the number of facts is not specified, the candidate must be
informed by the nature of the question and the maximum
marks allocated.
10.5 ONE mark will be awarded for answers that are easy to recall,
requires one-word answers, or is quoted directly from
scenario/case study. This applies to SECTIONS B and C in
particular.
11. SECTION C
11.1 The breakdown of the mark allocation for the essays is as follows:
Introduction
Content Maximum: 32
Conclusion
Insight 8
TOTAL 40
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4 BUSINESS STUDIES P2 (EC/NOVEMBER 2018)
11.2 Insight consists of the following components:
Layout/Structure Is there an introduction, body, proper paragraphs and a
conclusion? 2
Analysis and Is the candidate able to breakdown the question into
interpretation headings/sub-headings/interpret it correctly to show
understanding of what is being asked? 2
Synthesis Are there relevant decisions/facts/responses made
based on the questions?
Marks to be allocated using this guide:
No relevant facts: 0 (Two ‘-S’)
Some relevant facts: 1 (One ‘-S’)
Only relevant facts: 2 (No ‘-S’)
NB: 1. If there is no ‘-S’ allocated, award the
maximum of TWO (2) marks. 2
2. Where a candidate answers less than 50%
of the question with relevant facts, no ‘-S’
appears in the left margin. In this case
award a maximum of ONE (1) mark.
Originality Is there evidence of examples, recency of information,
current trends and developments? 2
TOTAL FOR INSIGHT: 8
TOTAL MARKS FOR FACTS: 32
TOTAL MARKS FOR ESSAY (8 + 32) 40
NOTE:
1. No marks will be awarded for contents repeated from the
introduction and conclusion.
2. The candidate forfeits marks for layout if the words
INTRODUCTION and CONCLUSION are not stated.
3. No marks will be allocated for layout, if the headings
‘Introduction, Conclusion,’ etc. in ‘Insight’ are not supported by
an explanation.
4. With effect from November 2017 a candidate will be awarded a
maximum of ONE (1) mark for headings/sub-headings and ONE
(1) mark for interpretation (16 or more out of 32 marks). This
applies specifically to the analysis and interpretation part of
insight.
11.3 Indicate insight in the left-hand margin with a symbol e.g.
(‘L, A, S and/or O’).
11.4 The components of insight are indicated at the end of the suggested
answer for each question.
11.5 Mark all the relevant facts until the MAXIMUM mark in a subsection
has been attained. Write MAX. after maximum marks have been
obtained.
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(EC/NOVEMBER 2018) BUSINESS STUDIES P2 5
11.6 At the end of each essay indicate the allocation of marks for facts and
marks for insight as follow: (L – Layout, A – Analysis, S – Synthesis,
O – Originality) as in the table below.
CONTENT MARKS
Facts 32 (max.)
L 2
A 2
S 2
O 2
TOTAL 40
11.7 When awarding marks for facts, take note of the sub-maxima indicated,
especially if candidates do not make use of the same subheadings.
Remember headings and sub-headings are encouraged and contribute to
insight (structuring/logical flow/sequencing) and indicate clarity of thought.
(See MARK BREAKDOWN at the end of each question.)
11.8 If the candidate identifies/interprets the question INCORRECTLY, then
he/she may still obtain marks for layout.
11.9 If a different approach is used by candidates, ensure that the answers are
assessed according to the mark allocation/subheadings as indicated in the
marking guideline.
11.10 Award TWO marks for complete sentences. Award ONE mark for phrases,
incomplete sentences and vague answers.
11.11 With effect from November 2017, the maximum of TWO (2) marks for facts
shown as headings in the memo, will not necessarily apply to each
question. This would also depend on the nature of the question.
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6 BUSINESS STUDIES P2 (EC/NOVEMBER 2018)
SECTION A (COMPULSORY)
QUESTION 1
1.1 1.1.1 C √√
1.1.2 A √√
1.1.3 D √√
1.1.4 C √√
1.1.5 C √√ (5 x 2) (10)
1.2 1.2.1 Prospectus √√
1.2.2 Triple bottom line √√
1.2.3 Insurance √√
1.2.4 Problem-solving √√
1.2.5 Self-confidence √√ (5 x 2) (10)
1.3 1.3.1 F √√
1.3.2 J √√
1.3.3 A √√
1.3.4 I √√
1.3.5 H √√ (5 x 2) (10)
TOTAL SECTION A: 30
BREAKDOWN OF MARKS
1.1 10
1.2 10
1.3 10
TOTAL 30
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(EC/NOVEMBER 2018) BUSINESS STUDIES P2 7
SECTION B
Mark the first TWO answers in this section only.
QUESTION 2: BUSINESS VENTURES
2.1 Business location
2.1.1 Factors impacting location
- Raw material √
- Infrastructure √
- People who are looking for job √
NOTE: Mark only the first two Max. (2)
2.1.2 Importance of business location
- The business accessible to both consumers and suppliers √√
- It determines the profitability of the business √
Any other relevant answer relating to the importance of business
location. (2 x 2) (4)
2.1.3 Impact of raw material
- The closer the raw material to the business, √ the lower the
transport costs. √
- If there is a shortage of raw materials, √ the production process
could be interrupted and costs could increase. √
- The more raw materials available, √ the cheaper they will be to
purchase. √ Max. (4)
Impact of infrastructure
Impact of infrastructure
- An availability of water and electricity, √ will not limit the business
operations. √
- A business will be able to save √ from installing water pipes and
expensive electricity generators√
- Having to install water pipelines and electricity generators is
expensive and will raise costs, √ and will also raise the selling
price of products. √
- When a business is saved from the mentioned costs. √
- it means that products will be sold at reasonable prices. √
Max. (4)
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8 BUSINESS STUDIES P2 (EC/NOVEMBER 2018)
Impact of labour market
- A nearby source of skilled and unskilled labour √ save the
business to hire and pay for accommodation √
- If accommodation needs to be provided √ then this will increase
costs. √
- Residential developments in the area √ will increase the income
potential of the business √
Max. (4)
2.2 Types of visual aids.
2.2.1 Flip-chart √√
2.2.2 Interactive white board √√
2.2.3 Data projector √√
2.2.4 Overhead-projector √√
2.2.5 Video-conferencing √√ (5 x 2) (10)
2.3 Outline components of a business plan
Cover page √
- It gives the name of the owner, the logo and the name of the business,
and address and contact details of the business. √ Sub-max. (2)
Executive summary √
- It provides a brief overview of the business to allow investors to get an
idea of the business before reading the whole plan. √ Sub-max. (2)
Description of the business √
- Describes the product or service and the unique feature of the business. √
Sub-max. (2)
SWOT analysis √
- Identifies the strength and weaknesses of the business. √
- It also lists the opportunities and threats. √ Sub-max. (2)
Marketing plan √
- It is a description of the market analysis including the target market,
customers and competition. √ Sub-max. (2)
Financial plan √
- Is a detailed description of the entrepreneur’s financial contribution, the
funding, requirements, projected budgets and cash flow statements. √
Sub-max. (2)
Management plan √
- Discusses the hierarchy and roles of the employees. √ Sub-max. (2)
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Additional documents √
- The annexure contains additional documents, which could include:
o A contingency plan √
o Time schedule √
o Diagram of the machinery or product or process √
o Legal registration documents. √ Sub-max. (2)
NOTE: Mark the first TWO (2) only Heading (1)
Explanation (1)
Max. (4)
2.4 Environmental factors using PESTLE with reference to the business
plan
Political √
- Means taxation/local government/by-laws or international trade laws. √
Sub-max. (2)
Economic √
- Means interest rate∕ inflation/levels of remuneration. √ Sub-max. (2)
Social √
- Means income distribution, /attitude to the business and products ∕
demographics of the population √ Sub-max. (2)
Technological √
- Means new technology and the rate at which it will become outdated √
Legal √
- Foreign trade laws∕ competition laws,/labour laws. √ Sub-max. (2)
Environmental √
- Impact on the environment /environmental laws/Cost of electricity. √
Sub-max. (2)
Heading (1)
Explanation (1)
Max. (8)
2.5 2.5.1 Steps for preparing a verbal presentation.
- Write down the purpose √ and objectives of the presentation. √
- Consider the people in your audience. √ Know them, e.g.
language, √
- Your presentation must have introduction√ the body and the
conclusion. √
- Create visual aids √ to get the points correctly. √
- Practice the presentation√ or rehearse and time yourself. √
- Rehearse in front of someone for opinion√ to fulfil the objective
and purpose. √
- Visit the venue √ and ensure visual aids appropriate for the
room. √
Any other relevant answer related to the steps for preparing a verbal
presentation.
NOTE: Mark the first TWO (2) only. (4)
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10 BUSINESS STUDIES P2 (EC/NOVEMBER 2018)
2.5.2 Ways on how to prepare the support material for presentation
- Use large, clear lettering that is easy to read from an appropriate
distance. √√
- Never have too much writing on them. √√
- Provide visual presentations of statistics in the form of graphs or
charts. √√
- Contain summaries of what you want to convey and not the whole
text. √√
- Be colourful and grab attention. √√
- Be meaningful and appropriate. √√
NOTE: Mark the first TWO (2) only (4)
[40]
BREAKDOWN OF MARKS
QUESTION 2 MARKS
2.1 10
2.2 10
2.3 4
2.4 8
2.5.1 4
2.5.2 4
TOTAL 40
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QUESTION 3: BUSINESS ROLES
3.1 Elements of professional behaviour
- Being trustworthy and dependable √
- Be punctual √
- Dress appropriately √
- Speaking politely √
- Producing neat work and presentations √
- Maintain the skills and knowledge needed to the job √
- Asking the line manager for guidance when necessary √
Any other relevant answer related to the elements of professional
behaviour. Max. (4 x 1) (4)
3.2 3.2.1 Examples of diversity
- Men and woman √
- Different ethnic groups √
- Different religion √
- Different cultures √
NOTE: Mark the first TWO (2) only. Max. (2 x 1) (2)
3.2.2 Criteria for successful and collaborative teamwork
- Clear objectives and agreed goals √ – team members should
know what they want to achieve. √
- Openness and expression √ – members should be encouraged
to suggest new ideas. √
- Respect, support and trust √ – members should not fear being
laughed at or rejected for expressing their concerns. √
- Commitment to achieve √ – members should be motivated to
achieve the goals of the group. √
- Sound inter-team relations √ – teams should have good relations
with other teams in an organisation. √
- Individual development opportunities √ – the team should
develop the skills of individual members and provide chances for
each one to grow and learn. √
- Review of the team process √ – teams must understand their
own character and analyse how they deal with decisions and
conflicts. √
- Good decision-making √ – when communication in a team is
good and everyone understands the objectives, a team can
make good decisions. √
- Creative problem-solving √ – team members must be innovative
and creative in order to solve problems. √
- Role clarity √ – team members must know the role within a
group. √
- Clear standards √ – the standard of the work needed must be
negotiated and made clear. √
- Achievable tasks √ – the team should make sure that the
members’ tasks are achievable. √
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-- Clear deadlines and an action plan √ – the team must have clear
deadlines and an action plan √
- Appropriate meeting place – teams must meet in appropriate
locations with peaceful and quiet surroundings.
- Value of each member √ – team members must have skills,
experience or some other quality that adds value to the team. √
- Team spirit √ – all team members should participate in the team’s
tasks. √
Any other relevant points and good explanation.
NOTE: Mark the First FOUR (4) only. Max. (4 x 2) (8)
3.2.3 Explain how Zandi can handle diversity in his business.
- In Zandi’s business all workers are treated equally. √√
- All workers are treated with dignity √√
- All workers are treated with respect. √√
- All workers’ new ideas are supported. √√
- All workers are kept interested and motivated √√
- Zandi shares prosperity with staff. √√
- All workers are involved in decision making. √√
- Any other relevant points on handling diversity
Max. (4 x 2) (8)
3.3 Problem-solving techniques
3.3.1 Delphi technique √√
3.3.2 Force field analysis √√
3.3.3 Forced combination technique √√
Max. (3 x 2) (6)
3.4 The problem-solving cycle
Identify the problem √
- Understand what the problem is by collecting as much information as
possible. √ Max. (2)
Define the problem √
- Once you have an in- depth knowledge and understanding of the problem,
you need to generate a definition that is as concrete as possible. √ Max. (2)
Formulate a strategy √
- Think of various solutions to the problems considering the limitations
available to you. √ Max. (2)
Implement the strategy √
- It’s time to put the strategy into action. √ Max (2)
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Allocate the resources √
- You need make sure that the necessary equipment is available and
allocated to the right people. √ Max. (2)
Monitor the problem solving √
- Keep a careful watch on the implementation of the strategy. √ Max. (2)
Evaluate the problem-solving process √
- Work through the problem- solving cycle until the desired outcome is
reached. √
- Evaluate the entire process to see what you have done is right and which
step need improvement. √ Max. (2)
Any relevant answer related to the analysis of problem-solving cycle.
Heading (1)
Explanation (1)
Max. (12)
[40]
BREAKDOWN OF MARKS
QUESTION 3 MARKS
3.1 4
3.2.1 2
3.2.2 8
3.2.3 8
3.3 6
3.4 12
TOTAL 40
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14 BUSINESS STUDIES P2 (EC/NOVEMBER 2018)
QUESTION 4: MISCELLANEOUS TOPICS
BUSINESS VENTURE
4.1 Contracts
4.1.1 Types of contracts
- Rental contract √√
- Lease contract √√
- Hire purchase agreement √√
Max. (6)
4.1.2 Contents of employment contract
- Personal details of the employee. √√
- Details of the business/employer e.g. name/address, etc. √√
- Job title. √√
- Job description. √√
- Job specification. √√
- Date of employment/commencement of employment. √√
- Place where employee will spend most of his/her working
time. √√
- Hours of work, e.g. normal time/overtime. √√
- Remuneration, e.g. weekly or monthly pay. √√
- Benefits/Fringe benefits/Perks. √√
- Leave, e.g. sick/maternity/annual/adoption leave. √√
- Employee deductions (compulsory/non-compulsory). √√
- Period of contract/Details of termination. √√
- Probation period. √√
- List of documents that form part of the contract, e.g. appointment
letter/code of conduct/ethics. √√
- Disciplinary policy, e.g. rules and disciplinary procedure for
unacceptable behaviour. √√
Any other relevant answer related to the aspects of the
employment contract.
NOTE: Award a maximum of TWO (2) marks for examples
that illustrate the same fact.
Max. (8)
4.2.1 Methods of collecting data
- Interview √
- Surveys √
- Group research √
- Observation √
- Experimenting √
NOTE: Mark only TWO (2) methods. Max. (2)
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4.2.2 SWOT analysis
STRENGHT WEAKNESS
- PMD has three trained - PMD does not have
employees. √ sufficient capital √ to buy
- PMD selling meat, milk, new machinery. √
cheese and yogurt √
Sub-max. 2 Sub-max. 2
OPPORTUNITIES
- Same business in the - Located in a crime area √
industry/Competitor √ is on the - Competitors √
verge of closing due to
ineffective marketing plan. √
Sub-max. 2 Sub-max. 2
Max. (8)
BUSINESS ROLES
4.3 Benefits of time management
- Able to meet deadlines √
- Waste less time, which will result in more free time √
- Stress levels decrease √
- Able to spend time with your family and friends √
- Provides focus on the task √
- Decrease procrastination √
- Gain self-confidence √
- A way to the goal √
- Have an instinct for achievement √
- Any other relevant answer related to the benefits of time management.
Max. (4 x 1) (4)
4.4 Importance of setting goals
- Goal setting helps you to organise your time and resources √ so that you
make the very most out of your life. √
- Setting goals gives long term vision √ and short-term motivation √
- When setting goals, you take control of your life √ – you have direction of
where you want to go. √
- Your goals propel you √ to take more action. √
- When you set goals you think ahead √ after which you can create your
action plan √ and even if things do not go according to plan you can review
it. √
- Goals gives you focus, √ gives you your time as to what exactly you spend
your time and energy. √
- It creates accountability √ – you are accountable to yourself not to anyone
else. √
- When setting goals, you connect with your inner most desires √ they
motivate you and gives something to strive for √
- Goals helps you to achieve your highest potential √ because you set
targets to strive towards. √
- They make you to live √ the best type of life. √
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- Goals helps you become the best you can be. √
- They make you to stretch beyond normal self-√, to reach heights. √
- Any relevant answer related to the steps in setting goals
Max. (4)
4.5 Ways to build one’s strengths and weaknesses
- Develop skills to the maximum √√
- Talent on a particular area should not be ignored rather spend time
pushing it. √√
- Breakdown weaknesses into:
o Those you can change- set fixing. √√
o Those you cannot change – spend most time in it and manage it. √√
Any other relevant answer related to the way to build strength and
weaknesses.
Max. (8)
BREAKDOWN OF MARKS
QUESTION 4 MARKS
4.1.1 6
4.1.2 8
4.2.1 2
4.2.2 8
4.3 4
4.4 4
4.5 8
TOTAL 40
TOTAL SECTION B: 80
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SECTION C
Mark ONE question from this section.
QUESTION 5: BUSINESS VENTURES
5.1 Introduction
- There are many different types of businesses that sell or provide services to
the public. √
- Choosing a form of ownership depends on a number of factors such as
capital/capacity/taxation/division of profits/management/legislation. √
- Some of the ownership are more suitable for small businesses while others
are suitable for big businesses √
Any other related introduction related to personal liability companies.
Max. (2)
5.2 Description of a personal liability company
- A personal liability company is a voluntary association√ of one (1) or more
persons. √
- Governed by the Companies Act (Act 71 of 2008) √ and incorporated in
terms of the Memorandum of Incorporation. √
- The directors are jointly and severally liable √ with the company for all
company debts and liabilities incurred. √
Any other relevant answer related to the description of a personal liability
company.
Max. (6)
5.3 Characteristics of a personal liability company
- One (1) or more persons (including juristic persons) √ may incorporate a
personal liability company. √
- The board of a personal liability company must comprise at least one
director √ (1 or more directors). √
- Personal liability companies are subject to fewer disclosure √ and
transparency requirements. √
- The directors are jointly and severally liable √ with the company for all
company debts and liabilities incurred. √
- Certain professional persons, such as attorneys and accountants, who are
statutorily prohibited from enjoying limited liability, √ often incorporate a
personal liability company to regulate their affairs. √
- The company has the benefit of corporate existence√ and perpetual
succession. √
- These companies are identified by the suffix ‘Incorporated’√ or ‘Inc.’. √
- A personal liability company is prohibited by MOI from offering its shares to
the public √ and the transferability of its shares is restricted. √
- A personal liability company must prepare annual financial statements, √
but is not required to lodge its annual financial statements with the
Commission. √
- Annual financial statements need not be either audited √or independently
- reviewed, unless prescribed by regulation. √
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- Shareholders of a personal liability company have a right of pre-emption √
in respect of the issue of new securities unless the MOI provides
- otherwise. √A personal liability company has a separate legal personality, √
Shareholders have limited liability. √
- A personal liability company is required to give 10 business days’ notice √
for shareholder meetings. √
Any other relevant answer related to the characteristics of personal liability
company
Max. (14)
5.4 Advantages and disadvantages of personal liability company
Advantages
- The board of a personal liability company must comprise of at least one
director √ (1 or more directors) or any other minimum number as stipulated
in its MOI. √
- The life span √ of a personal liability company is perpetual. √
- The company is a separate legal person √ it can buy property in its own
name. √
- The Act imposes personal liability on directors √ who are knowingly part of
the carrying on of the business in a reckless or fraudulent manner. √
- Directors of a personal liability company are not compelled √ to attend the
Annual General Meeting (AGM). √
- Audited financial statements are optional; √ otherwise the financial
statements need to be independently reviewed unless exempted by
regulation.
- A personal liability company is not required to lodge its annual financial
statements √ with the Commission. √
- Personal liability companies are subject to fewer disclosure √ and
transparency requirements. √
- Shareholders of a personal liability company have a right of pre-emption in
respect of the issue of new securities √ unless the MOI provides
otherwise. √
Any other relevant answer related to the advantages of a personal liability
company.
AND/OR
Disadvantages
- The directors and past directors are jointly and severally liable together with
the company, √ for the debts and liabilities of the company that were
contracted during their respective terms of office. √
- Subject to many legal requirements, √ hence it is difficult and expensive to
establish compared to close corporations and sole proprietorships. √
- A personal liability company is prohibited by MOI from offering its shares to
the public√ and the transferability of its shares is restricted. √
- The company is subjected to double taxation, √ i.e. on the taxable income
and dividend tax payable on declared dividends. √
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(EC/NOVEMBER 2018) BUSINESS STUDIES P2 19
- A meeting may not begin or a matter may not be debated √ unless at least
three shareholders are present. √
- The meeting may not begin to be considered unless sufficient persons are
present at the meeting to exercise in aggregate at least 25% of all the
voting rights. √ The voting rights must be determined by MOI. √
- Personal liability companies are compelled to prepare annual financial
statements. √
- All distributions to shareholders require board approval √ and need to
satisfy the solvency and liquidity tests and the payment are also extremely
widely defined √
Any other relevant answer related to the disadvantage of PLC.
Max. (14)
5.5 Difference between profit and non-profit companies,
PROFIT COMPANIES NON-PROFIT COMPANIES
- Aim to make a profit √√ - Aim is not to make profit √√
- Rely on investors to put money - Rely on public contributions
into the business. √√ (donations) √√
- Risk in return on their - No risks √√
investment √√
- Double taxation √√ - Tax exemption √√
Sub-max. 6 Sub-max. 6
- Any other relevant answer related to the difference between profit and no-
profit companies
NOTE: Differences have not to be in tabular form
Differences must be clear.
Max. (12)
CONCLUSION
- Operating as a PLC can be challenging because of legal requirements. √√
- This form of ownership is most suitable for professional people, e.g.
lawyers, because of limited liabilities of the owners. √√
Any other relevant conclusion related to personal liability companies.
Max. (2)
[40]
Copyright reserved Please turn over
20 BUSINESS STUDIES P2 (EC/NOVEMBER 2018)
BREAKDOWN OF MARK ALLOCATION
QUESTION 5 MARKS TOTAL
Introduction 2
Meaning of a personality company 6
Characteristic of personal liability company 14 Max.
Advantage and disadvantage of personal
14 32
liability company
Difference between profit and no-profit
12
company
Conclusion 2
INSIGHT
Layout 2
Analysis 2 8
Synthesis 2
Originality/Examples 2
TOTAL MARKS 40
Copyright reserved Please turn over
(EC/NOVEMBER 2018) BUSINESS STUDIES P2 21
QUESTION 6: BUSINESS ROLES
6.1 Introduction
- A business primary goal is to be profitable but a business uses many
resources in its quest for profitability. √
- Businesses can reward society by planning a positive role through
making contributions to alleviate socio economic problems. √
- Businesses have realised that they can also be involved in addressing
the imbalances of the past. √
- Any other relevant introduction related to social responsibility.
Max. (2)
6.2 Difference between corporate social responsibility and corporate
social investment.
Corporate social responsibility
- Corporate social responsibility it’s when a business voluntarily takes
steps to improve the quality of life for employees and their families, and
the local community at large. √√
- CSR encourages business enterprises to consider the interest of society
by taking responsibility for the impact of the business’s activities on
customers, employees, shareholders, communities and the
environment. √√
- CSR encourages businesses to be good corporate citizens that not only
produce profits for their shareholders but assisting communities where
there is need. √√
- Business may choose to commit time, money, energy, knowledge and
skills to community development, sustainable development and
stakeholder development. √√ Sub-max. (4)
Corporate social Investment.
- Corporate social investment (CSI) is when businesses put CSR into
practice by ensuring that their activities are sustainable and by displaying
responsible business practice. √√
- Corporate social investment is the money that businesses spend from
their profit to the community to improve the standard of living. √√
- CSI contributions can be made in different forms, e.g. money or time. √√
- The aim of corporate social investment is to contribute to sustainable
economic development. √√
Any other relevant answer related to the differences between CSR and CSI.
Sub-max. (4)
Max. (8)
Copyright reserved Please turn over
22 BUSINESS STUDIES P2 (EC/NOVEMBER 2018)
6.3 Benefits of CSI for both business and community
Benefits of CSI for businesses
- Assist in solving socio-economic issues like poverty. √√
- Recruit superior and happy workers who in turn will be productive and
help to increase profits. √√
- Improve the perception of the business among its staff. √√
- Improve the image of the business. √√
- Attract and keep customers. √√
- Attract investors who prefer to invest in businesses that are socially
responsible. √√
- Make communities a better place to live. √√
- Any other relevant answer related to the benefits of the CSI of the
business.
Sub-max. (6)
Benefits of CSI for communities
- CSI improves the standard of living and the quality of life of
communities. √√
- CSI projects generate employment by creating jobs. √√
- Education and training can be provided by CSI projects. √√
- SCI projects contribute towards the provision of education, health care
and social development. CSI projects often help to improve infrastructure
which is used by all members of the community. √√
- It helps in reducing socio-economic issues. √√
- Any other relevant answer related to the benefits of the CSI to the
communities.
Sub-max. (6)
Max. (12)
6.4 Workplace programmes to deal with HIV/Aids
- Management should conduct an assessment on the impact of
HIV/Aids on the business. √√
- Conduct voluntary testing and counselling for staff. √√
- Provide HIV/Aids education and training, including workshops by external
consultants. √√
- Encourage health treatment for TB and STI’s. √√
- Condom distribution and the provision of anti-retroviral (ARV’s). √√
- Counselling, wellness programmes and other forms of social support for
infected employees. √√
Any other relevant answer in relating to workplace programmes for
HIV/Aids on the business.
Max. (10)
Copyright reserved Please turn over
(EC/NOVEMBER 2018) BUSINESS STUDIES P2 23
6.5 How to help local communities to address unemployment
- Implement education, training and skills programmes √√
- Provide bursaries to needy students √√
- Invest in infrastructure programmes and employ people from local
communities √√
- Increasing the demand for locally produced goods will reduce
unemployment. √√
- Over-intervention by state of reducing additional tax to foreign investors
may attract them up to local communities and promote exports. √√
- Supporting start-ups and smaller enterprises through financing by buying
shares from their small businesses. √√
(this is a way to foster entrepreneurship)
- Provide entrepreneurship workshops to encourage people to start
their own businesses √√
Any other relevant answer in relating on how businesses can help local
communities to alleviate unemployment.
Max. (10)
6.6 Conclusion
- Employers may not discriminate against people who live with
HIV/Aids. √√
- Business enterprises should therefore devise policies and strategies for
dealing with HIV/Aids. √√
Max. (2)
[40]
BREAKDOWN OF MARK ALLOCATION
QUESTION 6 MARKS TOTAL
Introduction 2
Differentiate between CSR and CSI 8
Benefits of CSI for both business and the
community 12 Max. 32
Workplace programmes for HIV/Aids 10
How to help local communities
to address unemployment 10
Conclusion 2
INSIGHT
Layout 2
Analysis 2 8
Synthesis 2
Originality/Examples 2
TOTAL MARKS 40
TOTAL SECTION C: 40
GRAND TOTAL: 150
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