Tourism Grade 12 IEB 2019 Addendum

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM: INSERT Page i of v ADDENDUM A THE STORY OF Airbnb WHAT IS Airbnb ACTUALLY? Airbnb is an online marketplace that gives people the option of letting rooms in their home or their entire home to travellers. Budget travellers prefer Airbnb because it is typically more cost- effective than a hotel and affords them the opportunity to live as a local and enjoy the culture at grassroots level. Properties are listed online and travellers can view photographs, the location and customer reviews before deciding on accommodation – pretty much anywhere in the world. Added to this are the recommendations from someone who lives there and knows the ins and outs better than anyone else – this helps you, as a traveller, to make the most of your stay in the area. BENEFITS FOR PROPERTY OWNERS 43 000 homes are listed on Airbnb in South Africa, of which 17 000 are in Cape Town. Cape Town hosts have made a profit of up to R43 400 a year. Hosts use this income to keep their heads above water. ADVANTAGES FOR TRAVELLERS Budget travellers benefit by using this cheaper option instead of hotels as it affords them an opportunity to get to know the local culture first-hand and to live as a local. Airbnbs are cheaper than hotels and offer more privacy than hostels. You are typically at liberty to utilise the facilities for free, but this will vary according to the establishment. Usually if you are renting an entire house, you will be able to make use of all available appliances, such as the washing machine, tumble dryer or dishwasher. Group and family stays are cost-effective, especially when renting an entire home. It is, however, also great to have local recommendations for the best places to eat local cuisine and non-tourist-based attractions to visit. I feel that it is good to "do as the locals do" if you want to get the full experience when visiting a foreign country. Why eat a Wimpy burger in Bali if you can enjoy an authentic nasi goreng (local rice and vegetable dish)? BENEFITS ARE NOT LIMITED TO ONLY HOSTS AND GUESTS In 2016 the Airbnb community supported 730 000 jobs in America alone. This figure was projected to increase to 1,3 million jobs in 2017. Airbnb guests in 44 cities around the world spent $6,5 billion just in restaurants in one year! Airbnb is set to remain a competitive player in the global tourism industry. Airbnb has a long history of big hosted events. In fact, it was a major design conference in San Francisco in 2007 that led the Airbnb founders to come up with the idea of opening their homes to travellers. Since that first conference, Airbnb has grown from one living room in San Francisco to accommodation in more than 35 000 cities in 190 countries for events such as the American Democratic National Convention in 2008, the London Olympics in 2012, and the Soccer World Cup in Brazil in 2014. When traditional lodging options were fully booked or far away from the event venues, Airbnb hosts opened their homes to help accommodate visitors throughout the events. IEB Copyright © 2019 PLEASE TURN OVER

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM: INSERT Page ii of v During these events, home sharing helps amplify the positive local impacts for host cities: • Home sharing helps ensure that the economic impact of big events is brought right to the front door of the local community. • During the Soccer World Cup, Airbnb reservations generated more than $38,3 million in revenue for the hosts in Brazil. • Home sharing also facilitates meaningful exchanges that build community, foster cultural exchange and strengthen cultural understanding. By helping residents share their homes, Airbnb promotes the efficient use of existing resources as well as a more environmentally sustainable way of travelling. Infrastructure already exists and doesn't need to be built. This is definitely the way to go! [Adapted from: <https://www.airbnbcitizen.com/airbnb-and-big-events>] IEB Copyright © 2019

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Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM: INSERT Page iv of v ADDENDUM C: Question 7: Rubric for marking the concept map Criteria 4 3 2 1 0 Possible score Different needs and 4–6 needs and Only 2–3 are Only 1 mentioned. No attempt to address expectations of expectations are mentioned. this issue. 3 customers. mentioned. Importance of 4–6 methods Only 2–3 methods Only 2–3 methods Only 1 method No attempt to address customer feedback and mentioned and a mentioned, and a fair mentioned, and a mentioned and a vague this issue. methods to measure concise effort to explanation of the limited explanation of attempt to mention the customer satisfaction. explain the importance importance of customer the importance of importance of customer of customer satisfaction. customer satisfaction satisfaction. satisfaction. or methods only 4 referred to in passing with a fair explanation of the importance of customer service is given. Strategies to achieve 3–4 strategies 2 strategies mentioned. Only 1 strategy No attempt to address and maintain quality mentioned. mentioned but very this issue. 3 service. vague. Recommendations to 4 or more 2–3 recommendations Only 1 No recommendations improve service recommendations made. recommendation made. 3 delivery. made. made. Interrelationship of the Interrelationship of the Interrelationship of the An attempt is made to No interrelationship different sectors different sectors clearly different sectors illustrate illustrated. 3 illustrated. illustrated. partially illustrated. interrelationship but lacks depth. Impact of tourism on An excellent overview A thorough effort is Fairly concise effort is Vague attempt is made No attempt to address economic growth and indicating an in-depth made to address this made to address this to address this issue. this issue. sustainability of a knowledge. point but lacks an in- point but lapses in 8 business. depth knowledge. understanding are evident. ×2 ×2 ×2 ×2 Links indicating inter- All links are made and Some links are No links made and relationship with an layout is presented in a indicated, or no layout makes no explanation thereof and sophisticated manner. explanation of links and sense. 4 the layout of concept layout has some map. lapses. ×2 ×2 Key and different Key in different colours Key in different colours No key and or no title. colours used and indicating the different indicating the different 2 suitable title. concepts and has concepts but has no suitable title. title or key has major (Total: 30 marks) limitations. IEB Copyright © 2019

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM: INSERT Page v of v ADDENDUM D: Question 8: Rubric for marking of the essay Possible Criteria 4 3 2 1 0 score Explanation of Clear and Explanation of No attempt to the IRT and concise the IRT but address these discussion of explanation of lacks topics. personal role the IRT and description of within the explains in own 4 team. detail own involvement. involvement in the team. ×2 ×2 Evaluation of An excellent Both strengths Both strengths Either No attempt to own strengths, evaluation of and and strengths/ address this weaknesses both strengths weaknesses weaknesses weaknesses topic. with and are mentioned are mentioned are not explanation on weaknesses and candidate but has mentioned how this and how this has mentioned omitted to and candidate 4 affected the affected the how this mention how has omitted to overall overall affected the this affected mention how performance performance performance the this affected of the team. of the team. of the team. performance the overall of the team. performance of the team. Importance of An excellent A good A fair attempt A poor attempt No attempt to teamwork in overview with attempt but but lacks is made to address this providing 4 or more only 3–4 sufficient answer this topic. quality points points detail only 1–2 point and/or customer explained. mentioned. points made. did not refer to 4 service at this the business venture. venture that candidate attended. Analysis of Excellent In-depth Fair analysis Poor analysis No attempt to sustainability, analysis with analysis indicating a indicating a address this responsibility own indicating an good poor topic. of this venture. knowledge in-depth understanding understanding and understanding of this venture of this venture 8 understanding. of this venture in terms of in terms of in terms of sustainability. sustainability. sustainability. 4×2 3×2 2×2 1×2 Illustrate how Sophisticated Good Vague attempt No attempt to the multiplier illustration of understanding to address this address this effect impacts the multiplier of the topic with topic. the local effect and the multiplier limited community in impact on the effect but understanding terms of this local lacks of the 6 venture. community. supporting multiplier evidence on effect. its impact on the local community. 3×2 2×2 1×2 Organisation Information is Organised Disorganised and well organised with well- and many mechanics. with well- constructed grammatical, constructed paragraphs. A spelling and/or paragraphs, few punctuation 3 with minor grammatical, errors. errors. spelling and/or punctuation errors. Suitable title Suitable title No title 1 [30] IEB Copyright © 2019