Tourism Grade 12 IEB 2019 Question Paper

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE EXAMINATION NOVEMBER 2019 TOURISM Time: 3 hours 200 marks PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY 1. This question paper consists of 6 pages and an Insert of 5 pages (i–v) with the following Addenda: ADDENDUM A: The story of Airbnb ADDENDUM B: Map of world time zones ADDENDUM C: Rubric for concept map ADDENDUM D: Rubric for essay Please make sure that your paper is complete. 2. Read the questions carefully. 3. Answer ALL the questions. 4. It is in your own interest to write legibly and present your work neatly. 5. Number your answers exactly as the questions are numbered. 6. Pay special attention to spelling and sentence construction. 7. Candidates may make use of a calculator to complete the forex calculations. 8. Candidates must use colour pens to complete the concept map. 9. Candidates may use a double A4 page to construct the concept map. IEB Copyright © 2019 PLEASE TURN OVER

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM Page 2 of 6 QUESTION 1 Refer to Addendum A in the Insert: The story of Airbnb. 1.1 Identify to which sector of the tourism industry this article refers. (1) 1.2 Explain what you would regard as the unique selling point of this service. (2) 1.3 Identify the target market of this service. (2) 1.4 Using any FOUR Ps of the marketing mix, describe this service. (8) 1.5 Draw up a SWOT analysis to report on this service. Mention TWO valid points per heading. (8) [21] QUESTION 2 2.1 With reference to the article in Addendum A, identify FOUR successful business characteristics of Airbnb. (4) 2.2 Tourism has many benefits for a country and is considered a life-line for many African countries. However, there are also many disadvantages to increased visitors to a country. Outline THREE negative and THREE positive effects tourism can have on a country. (6) 2.3 Name and explain the THREE factors affecting sustainable and responsible tourism development. (6) 2.4 Mention TWO specific ways for each factor mentioned in Question 2.3 that a tourist using Airbnb can practise sustainable and responsible behaviour. (6) 2.5 Provide THREE objectives of the Fair Trade organisation. (3) 2.6 Identify the category of global events that is mentioned in the article. (1) 2.7 Demonstrate, by referring to the article, the relationship between Airbnb and global events and how they affect the triple bottom line of the host country. (3) [29] IEB Copyright © 2019

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM Page 3 of 6 QUESTION 3 3.1 Identify TWO suitable and convenient methods of payment tourists can use in South Africa and provide one advantage of each. (4) 3.2 Define the term GDP. (2) 3.3 Analyse the effect of fluctuating exchange rates on international travel to South Africa. (4) 3.4 Explain why it is more beneficial to a country when a business/tourist attraction attracts international tourists rather than domestic tourists. (2) 3.5 Explain why South Africa, as a developing country, needs to maintain high standards in its tourism industry. (2) 3.6 Study the exchange rate table below and answer the questions that follow. The table shows the exchange rate as at 11 FEBRUARY 2019. Country/Continent Currency Abbreviation ZAR rate United States of American dollar USD 13,757 America England Pound sterling GBP 17,751 Japan Japanese yen JPY 0,121 China Chinese yuan renminbi CNY 2,026 Australia Australian dollar AUD 9,727 Europe euro EUR 15,551 3.6.1 Identify which country's exchange rate is least favourable for South Africans. Give a reason for your answer. (2) 3.6.2 Identify which country's exchange rate would be most favourable for an outbound South African tourist. Motivate your answer. (2) 3.6.3 The first-team hockey side from St John's College is going on tour to Australia. When planning their budget, it was decided that ZAR10 000 would be enough for each student to have as spending money. Convert this amount to the currency they will need. Show all calculations and round off your answer to two decimal places. (3) 3.6.4 Mrs Webb from England will be visiting her daughter in Cape Town. She has set aside GBP2 500 for this visit. Calculate how much spending money she will have in South African rand (ZAR). (3) 3.6.5 When Mrs Webb returns to England three months later, she has ZAR4 700 and the exchange rate has changed to GBP1 = ZAR17,00. Explain how the new exchange rate will influence her finances. Show all calculations. (6) [30] IEB Copyright © 2019 PLEASE TURN OVER

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM Page 4 of 6 QUESTION 4 The difference between success and failure is a great team. – Garry Baines 4.1 Name the FIVE stages in the formation of a team. (5) 4.2 Identify THREE factors that contribute to the professional image of a company. (3) 4.3 Explain the benefits of having an effective code of conduct for a tourism business. (5) 4.4 Make FOUR suggestions to a tourism business about how their staff can improve their professional image. (4) [17] QUESTION 5 Scenario: You are a travel agent and are preparing a holiday for a Botswana couple who are coming to visit South Africa. 5.1 Suggest FOUR health and safety precautions your clients would need to take into account for a safe trip. (4) 5.2 Mention what travel documentation is needed for this trip. (2) 5.3 Suggest the best type of marketing method you would use to market your travel agency internationally. Provide an example of this type of method and explain why you would use this method. (4) 5.4 Mention TWO marketing opportunities in South Africa where you could showcase your business. (2) 5.5 Identify a career within the tourism industry and create a career path in which you clearly show a progression to achieving the final step of the chosen career. Be sure to mention how each step is achieved. (7) [19] IEB Copyright © 2019

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM Page 5 of 6 QUESTION 6 Refer to Addendum B in the Insert: Map of world time zones. 6.1 Explain the term DST. (3) 6.2 Mention FOUR reasons why countries implement DST. (4) 6.3 Differentiate between jet lag and jet fatigue and explain why each condition occurs. (4) 6.4 Identify and explain the importance of the 180 degree line of longitude. (3) 6.5 6.5.1 An astronomer in South Africa studying the sky through his telescope sees a lunar eclipse at 21:00 on 28 July. He phones his colleague in Los Angeles to tell him about this event. Calculate what date and time it will be in Los Angeles when the colleague receives the call. (DST will not apply.) (3) 6.5.2 Determine whether the colleague in Los Angeles will also be able to witness the lunar eclipse and provide a reason for your answer. (2) 6.6 A group of British sports tourists flies to South Africa to compete in the Iron Man competition. They depart from Heathrow Airport at 17:30 on 20 June and the flight duration is 9 hours. DST will apply. Calculate their arrival time at OR Tambo airport (local time). Show all calculations. (5) [24] QUESTION 7 Construct a concept map in which you analyse and evaluate the impact of service delivery on the tourism industry. Refer to the marking rubric in the Insert, Addendum C, when you plan this answer. Be sure to refer to the following subheadings: • the different needs and expectations of customers • importance of customer feedback and methods to measure customer satisfaction • strategies to achieve and maintain quality service • make recommendations to improve service delivery by referring to various factors that can contribute to the success of a tourist attraction • illustrate how service delivered in one sector impacts on services delivered in the other sectors (i.e. the interrelationship of the tourism sectors) • how the tourism industry impacts on the economic growth of the country Show the interrelationship between these points by explaining how all these links work towards providing excellent customer service. [30] IEB Copyright © 2019 PLEASE TURN OVER

Downloaded from hlayiso.com NATIONAL SENIOR CERTIFICATE: TOURISM Page 6 of 6 QUESTION 8 During this year, you were tasked to participate as a team member in an Industry- Related Performance Task (IRT). Write an essay in which you describe this venture and your participation. Refer to the marking rubric in Addendum D in the Insert when planning your answer. Be sure to refer to the following: • Clearly state and explain the nature of your IRT. • Discuss your role in/contribution to the team. • Critically evaluate your own weaknesses and strengths and explain how this affected your overall performance within the team environment. • Explain the importance of teamwork in providing quality customer service at this venture. • Analyse the sustainability and responsibility of this venture. • Illustrate, with examples, how this venture stimulates the multiplier effect in the local community. Your essay should be one A4 page or longer. Provide a suitable title for your essay and write neatly. [30] Total: 200 marks IEB Copyright © 2019